For Moviegoers Seeking out an “Extra Large” Screen at the Movies, AMC Theatres® Unveils XL at AMC
November 07 2024 - 6:45AM
Business Wire
XL at AMC is the ultimate convenience for
guests looking to see their movies on the biggest screens, with
pristine 4K laser presentation
Set to begin rolling out in the United States
in early 2025, XL at AMC auditoriums will feature a screen at least
40 feet wide, 4K laser projection, a branded entry, and an online
showtime designation, making the XL at AMC auditorium easy for
guests to identify
AMC is unveiling XL at AMC in 50 to 100 U.S.
locations over the next year
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in
the United States and in the world, today announced XL at AMC, a
new “XLF” initiative that will make it easier than ever for guests
to find the “extra-large” screen – with stunning 4K laser
projection – at their AMC.
Over the past year, AMC piloted and tested the XL concept at 68
of its ODEON Cinemas throughout Europe. Guest reaction was quite
positive, encouraging AMC to bring this initiative across the
Atlantic to the United States.
XL at AMC in the United States will be offered in auditoriums
where the screen is at least 40-feet wide. All XL at AMC
auditoriums will feature 4K laser projection on the biggest non-PLF
screen in the building. Every XL at AMC auditorium will receive a
branded entry, and easy-to-identify branding on the AMC website and
mobile app.
Moviegoers can expect to see the biggest blockbusters on XL at
AMC screens, in 2D and 3D formats. This XL at AMC experience will
also allow AMC more programming flexibility when multiple
blockbusters are playing in theatres that also contain a PLF.
AMC Chairman and CEO Adam Aron commented: “During the last
decade, we’ve seen an increasing number of moviegoers actively seek
out the largest screens AMC has to offer when purchasing tickets.
Through XL at AMC, not only do guests get to enjoy the magic of 4K
laser projection on a huge screen, we’ve also made identifying
these extra-large screens even more convenient for guests.”
AMC expects to begin rolling out XL at AMC auditoriums in early
2025 and anticipates 50 to 100 locations to be complete by the end
of next year. Over time, the Company expects XL at AMC to be
available in 200 to 250 U.S. locations.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 900 theatres and 10,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, website, and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. In addition, in 2023 AMC launched AMC
Theatres Distribution with the highly successful releases of TAYLOR
SWIFT | THE ERAS TOUR and RENAISSANCE: A FILM BY BEYONCÉ. AMC
Theatres Distribution expects to release more concert films with
the world’s leading musical artists in the years ahead. For more
information, visit www.amctheatres.com.
Category: Company Release
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MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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