GREENVILLE, N.C., July 12, 2018 /PRNewswire/ -- Fontem
Ventures, a pioneer in electronic vapor technologies and owner of
the leading vapor brand, blu®, today announced the introduction of
Salt of the Earth, the first product line that is a direct
result of Fontem Ventures' relationship with Purilum, LLC, a
leading manufacturer of top quality e-juice concentrates for
vaping. Designed for adult smokers and vapers who use refillable
Pod-style devices, Salt of the Earth is a high-quality range of
nicotine salt e-liquids with five unique flavors that span classic
and sophisticated tastes. This marks Fontem's entry into the
refillable liquids space, one of the fastest-growing product
segments in the U.S. e-vapor market today.
Fontem worked closely with Purilum, an established manufacturer
of e-juice concentrates, to select a line of nicotine salt
e-liquids that aligns with Fontem's mission of providing adult
smokers and vapers with better vaping experiences, while also
abiding by FDA regulations and restrictions on "new tobacco
products." Purilum utilizes an unparalleled approach to developing
its e-liquid flavors at the molecular level - building them from
scratch and leveraging ingredients that are individually selected
and tested for compliance with quality standards. Their dedication
to producing top-quality e-liquids is perfectly aligned with
Fontem's mission and supports Fontem's goal of delivering an
enhanced vaping experience for adult consumers.
"We have made a major commitment to work closely with leading
industry partners, and find new ways to satisfy the ever-changing
tastes of our adult consumers. The result is our most comprehensive
offering yet," said Antoine Blonde, General Manager (U.S.), Fontem
Ventures.
"Blended with nicotine salt, Salt of the Earth has been
carefully crafted to deliver satisfyingly smooth and consistently
dependable flavor. Salt of the Earth liquids will be available in
30ml bottles with five unique, bold flavors including The Classic,
Orchard, Just Menthol, Bee's Milk, and Lady Camellia - all of which
will be available in two different nicotine
strengths. Whatever their preference, adult smokers and vapers
will truly love what they're vaping."
"We are proud to work with Fontem Ventures on the introduction
of their Salt of the Earth product line," said Anthony Dillon, Purilum board member. "The
production of innovative and reliable products is at the forefront
of what Purilum stands for, and the process by which we produce
nicotine salts will provide Salt of the Earth consumers with a
smooth and quality vaping experience. We are excited to provide
consumers with an enhanced flavor experience."
Salt of the Earth will be available in select tobacconists,
online and retail vape stores nationwide with a MSRP of
$18.99. For more information and
distribution inquiries, contact Alexis
Fried; Alexis@resoundmarketing.com; 609-279-0050
x107.
About Fontem Ventures
Fontem Ventures, a subsidiary of
Imperial Brands PLC, is the owner of the blu vaping brand.
Headquartered in Amsterdam,
Netherlands and with a Research & Development centre in
Liverpool, UK, Fontem Ventures'
purpose is to drive electronic vaping technology forward, and
deliver something better to smokers and vapers around the
world.
About Purilum
Purilum was founded on the principles of
using the purest ingredients to create the highest quality of
e-liquids. Its state-of-the-art facility, located in Greenville, N.C., offers bottle, cartomizer
and pod filling and assembly services that are capable of providing
a precisely filled, consistent product at the capacity to meet
current industry demands. All inbound raw materials are rigorously
tested to ensure they are free from contaminants and impurities and
liquids are tested throughout the development and production
processes. These flavors are created from the molecular level,
specifically for e-liquid and heat-not-burn products. Through this
commitment to purity, along with a combined 60 years of experience,
Purilum strives to stand at the forefront of quality, capacity and
taste in the e-cigarette and e-liquid industry, truly embracing its
role as "The Future of Flavor." Purilum is a joint venture that is
owned equally by Alliance One International's (NYSE: AOI)
subsidiary, AOSP Investments, LLC, and IOTO USA. For more information, visit
www.purilum.com.
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