NEW YORK, July 13, 2021 /PRNewswire/ -- Today Wheels Up,
the leading brand in private aviation, announced today a new
partnership with the National Football League Players Association
(NFLPA) providing cross-platform experiences and exclusive access
for members of both organizations. The initiative also
focuses on the NFLPA Community MVP program, which recognizes one
player each week during the regular season who has demonstrated a
commitment to making a positive impact in his hometown or team
city. The weekly Community MVP winners become eligible for the
NFLPA Alan Page Community (APC) Award, which is the highest honor
that the NFLPA can bestow upon a player.
As part of the collaboration, for every Core membership sold in
connection with this partnership, Wheels Up will donate
$1,000 to the NFLPA Community MVP
program, which distributes funds to the foundation or charity of
choice of each weekly Community MVP winner. Wheels Up will also
participate in the NFLPA's Externship Program to provide
professional opportunities and mentorship in areas NFL players may
want to pursue after their playing career.
Looking ahead, Wheels Up and NFL Players Inc., the NFLPA's
marketing and licensing business arm, will also collaborate on
existing NFLPA events and experiences such as the annual NFLPA
Rookie Premiere and the NFLPA VIP Party, a private, star-studded
event held during Super Bowl week. NFL players will also receive
exclusive benefits on the Wheels Up platform.
"Wheels Up is proud to team up with the NFLPA and introduce the
NFL players and their families to our total aviation solution for
their personal and professional travel needs," said Stephanie Chung, Chief Growth Officer at Wheels
Up. "We have always aligned with individual champions throughout
the NFL, such as Russell Wilson,
J.J. Watt, and Tom Brady to launch
our Meals Up initiative with Feeding America, and are thrilled to
further our philanthropic relationship with all players through
ongoing initiatives that give back to our communities."
"NFL players around the league dedicate their lives to
protecting their communities and finding ways to serve their
hometowns and team cities – even during the season when time off
the field is very limited," said Gina
Scott, Vice President of Partner Services at NFL Players
Inc. "Partnering with such a trusted private aviation company like
Wheels Up that also puts an emphasis on philanthropic programs
reinforces the power and impact players make in their communities
and aligns with the shared values of our membership."
The SPAC merger between Wheels Up and Aspirational Consumer
Lifestyle (NYSE: ASPL) is expected to close on July
13th. The Company recently announced record revenues
of $261.7 million for Q1 of 2021, up 68% from the prior
year and had a 56% increase from the prior year in active
members.
About Wheels Up
Wheels Up, the leading brand in private aviation, is the only
company in the industry to offer a total private aviation solution
that includes world-class safety, service, and flexibility through
on-demand private flights across all cabin classes, membership
programs, corporate solutions, aircraft management, whole aircraft
sales, and commercial travel benefits through a strategic
partnership with Delta Air Lines. Wheels Up, which was founded and
is led by renowned entrepreneur Kenny Dichter, is uniquely
positioned to offer its Customers and Members access to over 1,500
safety-vetted and verified aircraft.
Through the Wheels Up App anyone can search, book, and
fly. Wheels Up Connect, Core, and Business memberships
provide enhancements such as flight sharing, empty-leg Hot Flights,
Shuttle Flights, Shared Flights, signature Wheels Down events, and
exclusive member benefits from preeminent lifestyle brands.
The Company's ongoing Wheels Up Cares program aligns with
philanthropic organizations and initiatives that affect and matter
to the Company and its customers, members, stakeholders, families,
and friends. The Wheels Up Cares fleet is comprised of five
custom painted Beechcraft King Air 350i aircraft; each plane serves
as a flying symbol for a specific cause.
All Wheels Up flights are operated by our DOT/FAA-authorized air
carrier subsidiaries (Wheels Up Private Jets LLC, Gama Aviation
LLC, Mountain Aviation LLC, Sterling Aviation LLC, and TWC Aviation
LLC) or by an approved vendor air carrier that has undergone our
safety assessment.
Wheels Up Media Contact:
JONESWORKS
wheelsup@jonesworks.com
About NFLPA
The National Football League Players Association is the union
for professional football players in the National Football League.
Established in 1956, the NFLPA has a long history of assuring
proper recognition and representation of players' interests. The
NFLPA has shown that it will do whatever is necessary to assure
that the rights of players are protected—including ceasing to be a
union, if necessary, as it did in 1989. In 1993, the NFLPA again
was officially recognized as the union representing the players and
negotiated a landmark Collective Bargaining Agreement with the NFL.
The current CBA will govern the sport through the 2030 NFL season.
Learn more at www.nflpa.com.
NFL Players Inc., the licensing and marketing arm of the NFLPA,
connects businesses to the power of NFL players. NFL Players Inc.
creates customized business solutions for partners, through
licensing, marketing strategy and player activations. For more
information, please visit nflpa.com/players.
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