BetMGM Expands BetQL Network Relationship as the Presenting Sportsbook Partner
June 27 2022 - 10:46AM
Business Wire
BetMGM will become the exclusive sportsbook of the BetQL
Network, Audacy’s network of sports betting content heard across
its broadcast portfolio and digital platforms. The partnership (The
BetQL Network presented by BetMGM) is an exclusive multi-year
agreement that significantly expands the current relationship
between BetMGM and Audacy. Since its launch in June 2021, the BetQL
Network has expanded from two markets to 31 markets and has seen
steady growth in podcast downloads (+575%), total listening hours
(+467%), live video hours (+440%), video on-demand starts (+270%)
and over-the-air audience (+140%) from July 2021 to January
2022.
“We are delighted to expand our strategic partnership with
BetMGM, highlighted by their new exclusive position with the BetQL
Network,” said David Field, Chairman, President and Chief Executive
Officer, Audacy. “Barely a year old, the BetQL Network has a bright
future ahead of it as legalized sports betting continues to expand
over the next decade.”
BetMGM will have category exclusivity of the network’s full
slate of programming, including flagship program “You Better You
Bet,” commencing in September, and “BetQL Daily,” “The Daily Tip”
and “BetMGM Tonight.” BetQL Network’s weekly lineup will distribute
approximately 100 hours of original content per week on the Audacy
and BetQL digital platforms. Audacy will also produce content for
live audiences at various MGM Resorts across the country who will
host the network inside of BetMGM sportsbooks.
“We’re excited to further our strategic partnership with Audacy
and to bring our market-leading sports betting and gaming
entertainment content to millions of listeners nationwide across
the entire BetQL Network platform,” said Matt Prevost, Chief
Revenue Officer, BetMGM.
As part of the expanded partnership, Nick Kostos, host of “You
Better You Bet,” the most consumed sports betting podcast in the
country, and co-host Ken Barkley will become brand advocates for
BetMGM. An industry leader in the sports-betting space who has been
covering the medium since 2013, Kostos joined Audacy in 2019 when
he and Barkley launched “You Better You Bet” in August of that
year. Alongside Barkley, Kostos has built “You Better You Bet” into
the No. 1 sports betting podcast in the U.S., according to Triton.
From July 2021 to January 2022, the show’s podcast downloads jumped
678%, live video hours grew by 531% and total listening hours
increased 335% over that span.
Audacy first announced a partnership with BetMGM in March 2021,
which designated the market-leading platform as a preferred sports
betting partner of Audacy across its best-in-class sports broadcast
stations, the Audacy and BetQL apps and digital platforms, and the
BetQL Network. Initial key partnership details included integrated
content across Audacy’s broadcast sports stations, customer
acquisition opportunities, and talent endorsements across Audacy’s
wide spectrum of local and national sports betting content, while
bringing BetMGM’s sports betting content to the millions of sports
fans across the country who tune in daily to Audacy’s portfolio of
broadcast stations, podcasts and shows.
The BetQL Network is a live, linear digital channel that
distributes approximately 100 hours of original content per week on
the Audacy and BetQL digital platforms and YouTube. The network,
which is also the current home of the popular shows BetQL Daily,
You Better You Bet, The Daily Tip and BetMGM Tonight can also be
consumed on numerous digital on-demand platforms, Audacy owned and
operated broadcast stations around the country and other network
broadcast affiliates. The BetQL Network is available nationwide via
the Audacy mobile app and website, over 10,000 home and
auto-connected devices and betqlnetwork.com.
Audacy is the unrivaled leader in sports radio, reaching three
times more people than the leading competitor. Audacy is the #1
sports radio ownership group, which owns and operates 39 all-sports
stations across the U.S., including WFAN 101.9 FM/660 AM
(WFAN-FM/AM) in New York, SportsRadio 94WIP (WIP-FM) in
Philadelphia and 670 The Score (WSCR-AM) in Chicago. Its
unparalleled broadcast portfolio reaches nearly 30 million sports
fans monthly and boasts the nation’s leading collection of radio
play-by-play coverage. Audacy also serves as the flagship home of
41 professional teams and over 50 Division 1 collegiate programs,
including the New York Yankees and Boston Red Sox, Dallas Cowboys
and Kansas City Chiefs, Golden State Warriors and Chicago Bulls,
and University of Michigan and University of Oregon, among
others.
About Audacy
Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio
content and entertainment company with the country’s best
collection of local music, news and sports brands, a premium
podcast creator, major event producer, and digital innovator.
Audacy engages 200 million consumers each month, bringing people
together around content that matters to them. Learn more at
www.audacyinc.com, Facebook (Audacy Corp) and Twitter
(@AudacyCorp).
About BetMGM
BetMGM is a market leading sports betting and gaming
entertainment company, pioneering the online gaming industry. Born
out of a partnership between MGM Resorts International (NYSE: MGM)
and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of
MGM's U.S. land-based and online sports betting, major tournament
poker, and online gaming businesses. Utilizing Entain's
US-licensed, state of the art technology, BetMGM offers sports
betting and online gaming via market leading brands including
BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in
2018, BetMGM is headquartered in New Jersey. For more information,
visit https://www.betmgminc.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20220627005527/en/
Ashok Sinha Audacy 917-656-5800 Ashok.Sinha@Audacy.com
Meredith Tiger Audacy 516-551-8511 Meredith.Tiger@Audacy.com
David Heim Audacy 908-472-3927 David.Heim@Audacy.com
Elisa Richardson BetMGM press@betmgm.com
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