AVP Avon Products Inc

NEW YORK, Oct. 28 /PRNewswire-FirstCall/ -- Avon Products, Inc. (NYSE: AVP) today reported third-quarter 2010 total revenue of $2.7 billion, 4% higher than that of third-quarter 2009. Constant dollar sales rose 6% as foreign exchange reduced growth by 2 percentage points.  Acquisitions contributed 2% to revenue growth in the quarter.  Beauty sales in the third quarter of 2010 were up 3% versus the prior-year period, and increased 5% on a constant dollar basis. Active Representatives grew 4%. Total units and Beauty units both rose 1%, and total price/mix rose 5%.

Andrea Jung, Chairman and CEO, remarked, “Third-quarter revenues were softer than we had expected, however we maintained our commitment to strategic growth investments. The third quarter was always planned to be a heavy investment quarter, although the lower-than-expected revenues added further pressure to operating margin. We continue to expect sales growth for the full year of at least mid-single digits in constant dollars, but now expect operating margin to be roughly flat. Importantly, we remain committed to our long-term strategic growth plan as well as the achievement of our corporate objectives, which include at least mid-single digit constant dollar revenue growth and mid-teens operating margin by 2013.”

Avon’s Beauty sales growth of 3% included gains in fragrance of 8% and personal care of 5%, with color cosmetics flat and a 3% decline in skin care. Constant dollar growth of 5% in Beauty was driven by 12% growth in fragrances, 7% growth in personal care, and 2% growth in color cosmetics. These were partially offset by a 2% decline in skin care due to geographic mix and softness in our mid-tier Solutions brand.

Third-quarter 2010 gross margin of 64.4% was 170 basis points above that of the prior-year quarter. Excluding the impact of Venezuelan special items and restructuring costs, gross margin was up 190 basis points to 64.7%, benefiting from strong manufacturing productivity gains as well as currency transaction benefits.

Selling, general and administrative expenses in the quarter increased as a percent of revenue by 200 basis points versus third quarter 2009. Excluding restructuring costs and Venezuelan special items, it increased by 300 basis points due to higher advertising and Representative Value Proposition (“RVP”) expenses and costs associated with the company’s internal FCPA investigation.

Advertising for the quarter was $115 million, up 36% from $84 million in last year’s period, driven by increases in Brazil, Russia and the U.S. Investments in RVP grew somewhat ahead of sales with a continued commitment to our Sales Leadership program, Internet enablement and our Service Model Transformation initiative.

Third-quarter 2010 costs associated with the company’s 2005 and 2009 restructuring programs were $7 million pre-tax, or $0.01 per share after-tax. This compared with costs of $34 million pre-tax, or $0.06 per share after-tax, related to the company’s 2005 and 2009 restructuring programs in the prior-year period.

Third-quarter 2010 operating profit of $260 million was flat compared with the year-ago quarter and operating margin was 9.8%, a decline of 30 basis points year over year. Excluding the impact of Venezuelan special items and restructuring costs, operating profit was down 6%, and operating margin was 10.3%, or down 110 basis points versus the third quarter of 2009.  The decline was due to our planned increase in advertising and RVP, along with costs associated with the company’s internal FCPA investigation.  

Third-quarter 2010’s effective tax rate was 29.2%, compared with 32.0% in third-quarter 2009. Excluding the impact from Venezuelan special items and restructuring costs, the tax rate was 28.7% in third-quarter 2010, compared with 32.0% in third-quarter 2009. The third-quarter 2010 effective tax rate included benefits from audit settlements.

Net income in the third quarter of 2010 was $167 million, or $0.38 per share, compared with $156 million, or $0.36 per share, in the year-ago quarter. After adjusting for the impact of Venezuelan special items and restructuring costs, net income was $178 million, or $0.41 per share, compared with $179 million, or $0.42 per share in the year-ago third quarter.

Net cash provided by operating activities was $338 million for the nine months ended September 30, 2010, compared with $247 million for the same period of 2009.  The improvement was a result of higher cash-related net income, recovery of the Brazil VAT and higher accounts payable. These items were partially offset by higher inventories resulting from lower-than-expected sales as well as the timing of payments relating to our restructuring programs.  

Third-Quarter Regional Results

Latin America’s third-quarter 2010 revenue was up 8% year over year, or up 13% in constant dollars.  On a reported basis, Brazil was up 14%, Mexico was up 18%, and Venezuela was down 24%. Constant dollar revenue growth was driven by growth of 7% in Brazil, 14% in Mexico and 52% in Venezuela. The region’s Active Representatives grew 8% and units sold were up 6%.  Third-quarter operating profit was down 3%. Operating margin was 15.4%, or down 190 basis points from the third quarter of 2009. Excluding the impact of Venezuelan special items and restructuring costs, Latin America’s adjusted third-quarter operating profit was down 1%.  Adjusted operating margin was 16.2%, down 160 basis points due to increased investment in RVP and advertising, as well as higher distribution costs.

Third-quarter revenue in North America declined 2%, or 3% in constant dollars.  Silpada had a favorable impact on third-quarter revenue of 7 percentage points, which includes two months of operations.   Active Representatives were down 6% largely due to fewer additions. Units sold declined 8% compared with a year ago. Silpada added 1 percentage point to both Active Representatives and unit growth in the quarter.  North America’s third-quarter operating profit was up 25%. Operating margin was 5.7%, up 130 basis points versus last year’s quarter.  Adjusted operating profit was down 4%, with an adjusted operating margin of 6.4%, down 10 basis points.  Excluding Silpada, adjusted operating profit declined 25% with adjusted operating margin down 110 basis points due to increased advertising.  

In Central & Eastern Europe, third-quarter revenue declined 1% year over year, but rose 2% in constant dollars. Russia was up 6% on a reported basis and up 4% in constant dollars. The region’s Active Representatives grew 3% and units sold were flat in the quarter.  Operating profit rose 7% versus the 2009 quarter. The region’s operating margin was 16.1%, up from 14.9% in the year-ago quarter. Third-quarter 2010 adjusted operating profit was up 3%. Adjusted operating margin was 16.2%, up 60 basis points, driven by improved manufacturing productivity, including benefits from our Strategic Sourcing Initiative (“SSI”), partially offset by the planned increase in advertising.

Western Europe, Middle East & Africa’s third-quarter revenue increased 11% versus the prior-year quarter or 16% on a constant dollar basis.  The strength was driven by growth in Active Representatives as well as the acquisition of Liz Earle Beauty Co. Limited, which contributed approximately 4 percentage points to revenue growth. On a reported basis, Turkey rose 13%, South Africa rose 73% and the U.K. was down 3%. The region’s constant dollar revenue increase was due to a 15% increase in Turkey, 63% increase in South Africa, and a 1% increase in the U.K.  The region’s Active Representatives grew 14% year over year and units sold increased 5%. Operating profit was up 185% versus the prior-year quarter. Operating margin was 10.1%, up from 3.9% in the year-ago quarter. Third-quarter 2010 adjusted operating profit was up 94%. Adjusted operating margin was 10.0%, up 430 basis points versus last year’s third quarter due to improved manufacturing productivity including the benefits of SSI.

Asia Pacific’s third-quarter revenue increased 3% year over year, but declined 4% in constant dollars. Strong growth of 13%, or 7% in constant dollars, in the Philippines offset continued weakness in Japan. The region’s Active Representatives and units sold were each up by 2%. Operating profit was down 2% versus the 2009 quarter. The region’s operating margin was 9.9% versus 10.4% a year ago. The region’s adjusted operating profit declined 14%.  Adjusted operating margin was 9.6%, down 190 basis points versus a year ago due to an increased investment in RVP.  

Third-quarter revenue in China decreased 30% year over year, or down 31% in constant dollars. Units sold decreased 28% and Active Representatives were down 36%. The region’s revenues continued to be impacted by the company’s deliberate transition away from a hybrid model to one which focuses on direct selling. China had an operating loss of $3 million compared with $3 million in profit in last year’s third quarter.

Avon will conduct a conference call at 9:00 A.M. today to discuss the quarter’s results. The dial-in number for the call is (800) 843-2086 in the U.S. or (706) 643-1815 from non-U.S. locations (conference ID number: 16944678). The call and related slide presentation will be webcast live at www.avoninvestor.com and can be accessed or downloaded from that site for a period of one year.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.2 million independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com.

Footnote

(1) “Adjusted” items refer to financial results presented in accordance with US GAAP that have been adjusted to exclude the impact of Venezuelan special items and restructuring costs, as described below, under “Non-GAAP Financial Measures.”

Non-GAAP Financial Measures

To supplement our financial results presented in accordance with US GAAP, we disclose operating results that have been adjusted to exclude the impact of changes due to the translation of foreign currencies into U.S. dollars. We refer to these adjusted growth rates as Constant $ growth, which is a non-GAAP financial measure. We believe this measure provides investors an additional perspective on trends.  To exclude the impact of changes due to the translation of foreign currencies into U.S. dollars, we calculate current year results and prior year results at a constant exchange rate. Currency impact is determined as the difference between actual growth rates and constant currency growth rates.

We present gross margin, selling, general and administrative expenses as a percentage of revenue, operating profit, operating margin, earnings per share and effective tax rate on a non-GAAP basis.  The discussion of our segments presents operating profit and operating margin on a non-GAAP basis.  We have provided a quantitative reconciliation of the difference between the non-GAAP financial measure and the financial measure calculated and reported in accordance with GAAP.  These non-GAAP measures should not be considered in isolation, or as a substitute for, or superior to, financial measures calculated in accordance with GAAP.  The Company uses the non-GAAP financial measures to evaluate its operating performance and believes that it is meaningful for investors to be made aware of, on a period to period basis, the impacts of 1) costs to implement (“CTI”) restructuring initiatives and 2) costs and charges related to Venezuela being designated as a highly inflationary economy and the subsequent devaluation of its currency (“Venezuelan special items”).  The Venezuelan special items include the impact on the Statement of Income caused by the devaluation of the Venezuelan currency on monetary assets and liabilities, such as cash, receivables and payables; deferred tax assets and liabilities; and nonmonetary assets, such as inventory and prepaid expenses.  For nonmonetary assets, the Venezuelan special items include the earnings impact caused by the difference between the historical cost of the assets at the previous official exchange rate of 2.15 and the new official exchange rate of 4.30.

CAUTIONARY STATEMENT FOR PURPOSES OF THE “SAFE HARBOR” STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

Statements in this release that are not historical facts or information are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as “estimate,” “project,” “forecast,” “plan,” “believe,” “may,” “expect,” “anticipate,” “intend,” “planned,” “potential,” “can,” “expectation” and similar expressions, or the negative of those expressions, may identify forward-looking statements.  Such forward-looking statements are based on management’s reasonable current assumptions and expectations.  Such forward-looking statements involve risks, uncertainties and other factors, which may cause the actual results, levels of activity, performance or achievement of Avon to be materially different from any future results expressed or implied by such forward-looking statements, and there can be no assurance that actual results will not differ materially from management’s expectations.  Such factors include, among others, the following:  

• our ability to implement the key initiatives of, and realize the gross and operating margins and projected benefits (in the amounts and time schedules we expect) from, our global business strategy, including our multi-year restructuring initiatives, product mix and pricing strategies, enterprise resource planning, customer service initiatives, product line simplification program, sales and operation planning process, strategic sourcing initiative, outsourcing strategies, zero-overhead-growth philosophy, Internet platform and technology strategies, information technology and related system enhancements and cash management, tax, foreign currency hedging and risk management strategies;
• our ability to realize the anticipated benefits (including any projections concerning future revenue and operating margin increases) from our multi-year restructuring initiatives or other strategic initiatives on the time schedules or in the amounts that we expect, and our plans to invest these anticipated benefits ahead of future growth;
• the possibility of business disruption in connection with our multi-year restructuring initiatives or other strategic initiatives;
• our ability to realize sustainable growth from our investments in our brand and the direct-selling channel;
• our ability to transition our business in North America, including optimizing our product portfolio and enhancing field fundamentals;
• a general economic downturn, a recession globally or in one or more of our geographic regions, such as North America, or sudden disruption in business conditions, and the ability of our broad-based geographic portfolio to withstand such economic downturn, recession or conditions;
• the effect of political, legal, tax and regulatory risks imposed on us, our operations or our Representatives, including foreign exchange or other restrictions, interpretation and enforcement of foreign laws including any changes thereto, as well as reviews and investigations by government regulators that have occurred or may occur from time to time, including, for example, local regulatory scrutiny in China;
• the inventory obsolescence and other costs associated with our product line simplification program;
• our ability to effectively implement initiatives to reduce inventory levels in the time period and in the amounts we expect;
• our ability to achieve growth objectives or maintain rates of growth, particularly in our largest markets and developing and emerging markets, such as Brazil or Russia;
• our ability to successfully identify new business opportunities and identify and analyze acquisition candidates, secure financing on favorable terms and negotiate and consummate acquisitions as well as to successfully integrate or manage any acquired business;
• the effect of economic factors, including inflation and fluctuations in interest rates and currency exchange rates, as well as the designation of Venezuela as a highly inflationary economy, and the potential effect of such factors on our business, results of operations and financial condition;
• our ability to successfully transition and evolve our business in China in connection with the development and evolution of the direct selling business in that market, our ability to operate using a direct-selling model permitted in that market and our ability to retain and increase the number of Active Representatives there over a sustained period of time;
• general economic and business conditions in our markets, including social, economic and political uncertainties in the international markets in our portfolio;
• any developments in or consequences of internal investigations and compliance reviews that we conduct, and any litigation related thereto, including the ongoing investigation and compliance reviews of Foreign Corrupt Practices Act and related U.S. and foreign law matters in China and additional countries, as well as any disruption or adverse consequences resulting from such investigations, reviews, related actions or litigation;
• information technology systems outages, disruption in our supply chain or manufacturing and distribution operations, or other sudden disruption in business operations beyond our control as a result of events such as acts of terrorism or war, natural disasters, pandemic situations and large scale power outages;
• the risk of product or ingredient shortages resulting from our concentration of sourcing in fewer suppliers;
• the quality, safety and efficacy of our products;
• the success of our research and development activities;
• our ability to attract and retain key personnel and executives;
• competitive uncertainties in our markets, including competition from companies in the cosmetics, fragrances, skin care and toiletries industry, some of which are larger than we are and have greater resources;
• our ability to implement our Sales Leadership program globally, to generate Representative activity, to increase the number of consumers served per Representative and their engagement online, to enhance the Representative and consumer experience and increase Representative productivity through investments in the direct-selling channel, and to compete with other direct-selling organizations to recruit, retain and service Representatives and to continue to innovate the direct selling model;
• the impact of the seasonal nature of our business, adverse effect of rising energy, commodity and raw material prices, changes in market trends, purchasing habits of our consumers and changes in consumer preferences, particularly given the global nature of our business and the conduct of our business in primarily one channel;
• our ability to protect our intellectual property rights;
• the risk of an adverse outcome in any material pending and future litigations or with respect to the legal status of Representatives;
• our ratings and our access to financing and ability to secure financing at attractive rates; and
• the impact of possible pension funding obligations, increased pension expense and any changes in pension regulations or interpretations thereof on our cash flow and results of operations.

Additional information identifying such factors is contained in Item 1A of our 2009 Form 10-K for the year ended December 31, 2009.  We undertake no obligation to update any such forward-looking statements.