Avery Dennison Goes Digital with Its Virtual Labelexpo Trade Show
September 08 2014 - 3:00PM
Business Wire
Avery Dennison is moving the trade show to the World Wide
Web.
Avery Dennison's virtual trade show booth
will give online visitors around the world access to the company's
annual showcase of labeling innovations. (Photo: Business Wire)
Avery Dennison Label and Packaging Materials will introduce an
interactive virtual trade show booth at
virtuallabelexpo.averydennison.com to highlight the innovations it
is launching at the same time in its booth at Labelexpo Americas.
The labeling industry’s premier trade show runs Sept. 9-11 at the
Donald E. Stephens Convention Center in Rosemont, Illinois.
“Our virtual tradeshow will open the door to converters around
the world who are unable to attend the show,” said Judy Abelman,
vice president, communications for Avery Dennison Materials Group.
“This tool will enable them to experience the innovations we will
debut and gain access to the information and tools featured in our
booth. It’s also a great way for converters at the show to share
what they’ve seen with team members who weren’t able to come to
Chicago.”
Using CAD drawings of the physical booth, the virtual booth
replicates what will be seen at Labelexpo, including seven
innovation zones that feature technology designed for unique
segments and applications. Visitors can click on each innovation
zone to access product overviews and educational information,
including white-papers, videos, and product portfolios.
The virtual tradeshow will have a live chat function that is
staffed globally by Avery Dennison product specialists following
Labelexpo from September 16-17. After that time, virtual booth
visitors will be able to submit questions directly to sales
representatives and technical experts and quickly receive the
information they need.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and
packaging materials and solutions. The company’s applications and
technologies are an integral part of products used in every major
market and industry. With operations in more than 50 countries and
more than 26,000 employees worldwide, Avery Dennison serves
customers with insights and innovations that help make brands more
inspiring and the world more intelligent. Headquartered in
Glendale, California, the company reported sales from continuing
operations of $6 billion in 2012. Learn more at
www.averydennison.com.
Editor’s note: Expert interviews, product samples and
photography are available upon request.
©2014 Avery Dennison Corporation. All rights reserved. Avery
Dennison, Fasson and all other Avery Dennison brands, product
names, codes and service program terms are trademarks of Avery
Dennison Corporation. All other brands and product names are
trademarks of their respective owners.
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http://www.businesswire.com/multimedia/home/20140908006436/en/
Avery DennisonMark Bouffard+1 440 534
4846mark.bouffard@averydennison.com
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