SINGAPORE, Feb. 29,
2024 /CNW/ -- AliExpress, an international online
retail marketplace under Alibaba International Digital Commerce
Group, is celebrating the first anniversary of its Choice
initiative and the related Choice Day sale with an unprecedented
five-day promotional event—the longest of its kind in the
platform's history. Offering discounts of up to 60% on a select
range of items, the event is crafted to deliver a shopping
experience that honors the diversity of its customer
base.
The sale is set to begin precisely at midnight on March 1, aligning with the local time zones of
AliExpress' key markets including Brazil, France, Mexico, the Middle Eastern region,
Poland, South Korea, Spain, the UK and the US. Customers within
these regions will have the opportunity to enjoy a highly
anticipated and personalized shopping celebration, with tailored
offerings rolled out as the sale goes live in each locale.
Unveiling GCC Brand Ambassadors
In an exciting development, AliExpress proudly introduces
athletes Salem Al-Dawsari and Firas
Al-Buraikan as its new brand ambassadors representing the
Gulf Cooperation Council (GCC) region. The appointment highlights
AliExpress' focus on connecting with its diverse customer base in
strategic markets.
To mark this significant announcement, AliExpress will extend an
exclusive offer to its users ordering from Saudi Arabia during the Choice Day sale.
Shoppers who make purchases of over US$200 on the event page in a single day stand a
chance to secure a jersey with a digital signature from one of the
brand ambassadors. Limited to only 30 jerseys each day, these
exclusive editions are offered on a first-come, first-served basis.
This distinct promotion exemplifies AliExpress' commitment to
offering its customers unique and exciting experiences.
Enticing Offers Across the Globe
As the promotion unfolds, customers from various regions will
enjoy a host of benefits. Tiered discount codes will allow savings
of up to US$50, and free shipping
will be available in over 50 markets for orders meeting minimum
spend requirements. Shoppers in areas such as Japan, Mexico, the UAE and the US will benefit from
free shipping on orders over US$10,
while consumers in France,
Germany and Spain, among other European markets, will
enjoy similar perks with a €10 threshold. In South Korea, free shipping kicks in at ₩5000,
and in Brazil, at R$60.
Supporting free returns in 15 markets such as Australia and Poland, AliExpress endeavors to provide a
worry-free shopping experience and reinforce the customer's right
with a straightforward return process. Additionally, in select
regions such as Belgium,
the Netherlands, Spain and the UK, the Choice service
provides delivery within as little as five days, catering to
consumers' need for speed and reliability.
Surging Popularity and Order Growth
Introduced in March 2023, the
Choice service has been pivotal to AliExpress' rapid growth,
reinventing the cross-border shopping experience with free
shipping, free returns and swift-delivery commitments. The appeal
of Choice has significantly bolstered AliExpress' popularity
among global consumers.
In Spain, for example,
AliExpress captured the position of the second most-visited
e-commerce site in December 2023,
according to statistics from Club Ecommerce and EGI Group.
AliExpress' monthly active user base in South Korea soared to 7 million in
November 2023, almost doubling on a
year-over-year basis, as reported by mobile analytics firm
WiseApp.
On the corporate front, Alibaba Group Holding Limited's
financial results for the quarter ending December 31, 2023 disclosed a remarkable 60%
surge in AliExpress' order volume. This boost has contributed to a
44% year-over-year increase in revenue for Alibaba International
Digital Commerce Group, consistently exceeding market forecasts for
six straight quarters.
As it commemorates the Choice service's first
anniversary, AliExpress extends an invitation to consumers
worldwide to revel in a celebration of discounts and exclusive
promotions, all crafted to deliver an unparalleled shopping
experience.
About AliExpress
Launched in 2010, AliExpress is a business-to-consumer (B2C)
e-commerce platform enabling global consumers to buy directly from
manufacturers and distributors in China and around the world. In addition to the
global English-language version, the AliExpress platform is also
available in 17 other languages. AliExpress is part of Alibaba
International Digital Commerce Group.
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SOURCE AliExpress
