New report quantifies the positive economic
impacts of cross-border trade conducted by businesses leveraging
Alibaba platforms, tools and solutions
NEW
YORK, March 6, 2024 /PRNewswire/ -- Alibaba
Group Holding Limited (NYSE: BABA and HKEX: 9988 (HKD Counter)
and 89988 (RMB Counter), "Alibaba" or "Alibaba Group")
recently announced findings from a new report highlighting
Alibaba's positive impact on the U.S. economy and how its
e-commerce platforms support U.S. businesses. The report reflects
positive growth in both retail sales and employment numbers in the
U.S. resulting from the sale of American products to Chinese
consumers through Alibaba's range of online marketplaces and
platforms.
Alibaba Group continues to support businesses of all sizes, from
small businesses to multinational corporations, by providing them
with e-commerce platforms and solutions to enhance their operations
and create new growth opportunities in overseas markets. As such in
2022, $66.2 billion in sales from
U.S. brands to Chinese consumers on Alibaba platforms helped to add
$52.9 billion to the U.S. Gross
Domestic Product (GDP) and supported over 403,000 U.S. jobs,
according to the report compiled by NDP Analytics and
commissioned by Alibaba.
"E-commerce opportunities across industries continue to grow as
consumer demand increases and new technology emerges to enhance the
online shopping experience," said Eric
Pelletier, Head of International Government Affairs at
Alibaba Group. "At Alibaba, we're proud that U.S. businesses
looking to expand globally count on platforms and solutions from
Alibaba to empower them to tap into new markets - such as the
rapidly growing Chinese market - to fuel their business
growth."
Alibaba Impact Across the U.S. Economy
As U.S.
businesses broaden the scope of their operations to a global level,
Alibaba supports businesses throughout the U.S. in capturing growth
opportunities by tapping into a growing Chinese customer base. The
report shows the positive impacts on those businesses who have
taken advantage of Alibaba's variety of platforms and solutions in
the form of product sales, job growth, indirect impacts and more.
Key findings include:
- Product sales drive growth: In 2022, large and small
U.S. brands utilized Alibaba's e-commerce platforms to sell
approximately $66.2 billion worth of
products to consumers in China.
That represents a 47.4% increase since 2019 ($44.9 billion). These products range from
consumer staples to luxury goods, and the three largest product
categories powering sales were computers & electronics, apparel
& leather products, and personal care & cleaning
products.
- Employment numbers rise from coast to coast: As
sales surged on Alibaba's platforms, U.S. businesses saw new needs
in manufacturing and production, and ramped up their own operations
to meet demand. Based on official production employment data
published by the U.S. Census, U.S. brands created an estimate of
96,660 direct production jobs (56.6% of 170,867 total direct jobs)
to support $49.3 billion in U.S.
brand sales on Alibaba's platforms in 2022. Most of these jobs,
totaling 117,270, were generated in the Pacific region, including
Alaska, California, Washington, Oregon and Hawai'i. This was followed by the
South Atlantic division stretching from Washington, D.C. to Florida with 52,693 new jobs.
- Small businesses see a boost: Small businesses
play an integral role in the U.S. economy, and those that have
utilized Alibaba's platforms have been able to go beyond their U.S.
customer base and reach the world's largest consumer market of more
than 1.4 billion people. In fact, U.S. small businesses with under
100 employees generated $6.7 billion
in sales, accounting for 13.5% of U.S. brand sales on Alibaba's
platforms.
- Effects rippled throughout the supply chain: The
impact is not felt just by those businesses that use Alibaba's
platforms, but also by businesses throughout their supply chains
(indirect impact), and the local communities where U.S. workers at
the brands and along the supply chain spend their wages (induced
impact). In 2022, sales from U.S. products sold on Alibaba's
platforms created an additional $41.3
billion in indirect and induced output for companies and
supported 232,044 indirect and induced jobs along the supply chain
and in communities nationwide.
"We are committed to developing new innovations and solutions to
aid U.S. businesses as they seek to build on their successes in
China and other global markets,"
said Pelletier. "Alibaba's mission has always been 'to make it easy
to do business anywhere,' and we firmly believe that our platforms
offer U.S. businesses a unique growth opportunity. We support and
act as a true partner for any business leaders and decision-makers
utilizing our platforms to help propel their businesses beyond
their domestic market."
Alibaba aims to bring together businesses from the U.S. and
across the globe, enhancing partnerships and helping them to
develop stronger cross-border relationships. Through these and the
latest tools and innovations from Alibaba's platforms, businesses
of all sizes are able to expand beyond their domestic market and
elevate their brands globally.
For more information on Alibaba and the report, please visit
Alibabapowersbusinesses.com.
About the Report
This report relied on data
provided by Alibaba for 2022 from platforms including Taobao
Global, Tmall, Tmall Global, Freshippo and Koala. Additional data
comes from official industry statistics, economic multipliers
compiled and published by U.S. governmental agencies and
third-party research. This includes data from the U.S. Bureau of
Economic Analysis (BEA), the U.S. Census Bureau and North American
Industry Classification System (NAICS).
About Alibaba Group
Alibaba Group's mission is to make
it easy to do business anywhere. The company aims to build the
future infrastructure of commerce. It envisions that its customers
will meet, work and live at Alibaba, and that it will be a good
company that lasts for 102 years.
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SOURCE Alibaba Group
