The basketball legend-turned-entrepreneur will
front Alibaba.com's campaign—"Same Player, New Game"—for the
Olympic Games Paris 2024 alongside two other sporting stars who are
also winning in business
PARIS, July 10,
2024 /PRNewswire/ -- Alibaba.com, a leading
platform for global business-to-business (B2B) e-commerce, today
announced Tony Parker as a Global
Ambassador for its "Same Player, New Game" creative campaign for
the Olympic Games Paris 2024. Alibaba.com is the Official
E-Commerce Services Partner of the Olympic Games Paris 2024.
As the world's only truly global, multi-sport athletics
competition, the Olympic Games brings together over 200 countries
in more than 300 events. Just as the Olympic Games reaches a global
audience, Alibaba.com—which connects B2B buyers and suppliers from
over 200 countries and regions and offers services and business
tools to enable businesses to discover products, find suppliers and
place orders quickly—serves as a hub for ambitious individuals to
go for gold in the world of commerce.
Alibaba.com's Global Ambassador, Tony
Parker, is a two-time Olympian who reached the quarterfinals
of Men's Basketball with France at
the Olympic Games Rio 2016. Regarded as a legend of his sport, Tony
is a four-time winner of the NBA and has been featured in the NBA
All-Star team six times. However, Tony's successful career goes
beyond his sporting accomplishments. Since retiring from the game,
he has become a serial entrepreneur and investor who has
successfully bridged the divide between sports and business.
Reflecting this sentiment, the "Same Player, New Game" campaign
will raise awareness of the opportunities for athletes and
Olympians to transition from sporting success to entrepreneurship.
As a Global Ambassador, Tony will highlight the ease at which
aspiring entrepreneurs—including athletes and former athletes—can
set up their own businesses, establish supply chains with buyers
and sellers from around the globe, and drive long-term growth
through Alibaba.com.
In the campaign, Tony will be joined by Simona Galik Moore, a former Women's Tennis
Association professional, and Elias Schwärzler, the
adrenaline-chasing mountain biker who—since 2022—has held the
Guinness World Record for "Fastest Bicycle Towed by a Motorcycle."
Like Tony, both athletes have gone on to achieve success outside of
sports. In 2020, Simona launched a professional pickleball brand
driving interest in one of the most exciting new sports. Meanwhile,
Elias is the founder and owner of a specialist mountain biking
clothing brand and mountain biking academy. Both use Alibaba.com as
an integral part of their businesses to source new products, forge
new partnerships, and support growth. Each will also share more
details of their journey from sporting stars to entrepreneurs in
the run-up to the Games, including at a high-profile press event
scheduled to take place on July 31 in
Paris.
Over the coming weeks, fans can also expect to see Alibaba.com's
Global Ambassadors featured in the run-up to and during the Olympic
Games Paris 2024. Launching this month, the three Global
Ambassadors will star in a new brand campaign[1]
highlighting Alibaba.com's innovative approach to business.
Liz Wang, Global Head of
Marketing, Alibaba.com, said: "To reach the pinnacle of
your sport, you need to be self-motivated, disciplined, resilient
and competitive—all traits that are also needed to be a successful
entrepreneur. Tony Parker,
Simona Galik Moore and Elias
Schwärzler are inspiring examples of the transition from sports to
business, and we are thrilled to welcome them to the Alibaba.com
team during the Olympic Games Paris 2024.
"This is a fantastic opportunity to put a spotlight on the
business opportunities available to former professional
sportspeople, and how platforms such as Alibaba.com can help turn
their entrepreneurial ambitions into reality."
Tony Parker said: "Since
retiring from professional sport, I've focused all my energy on
running my own businesses. I'm a regular buyer on Alibaba.com
and have seen first-hand the huge value that can be created by
connecting with suppliers and efficiently sourcing products through
its innovative digital platform. Now, in my role as an ambassador
for Alibaba.com, I will use my personal experience to help other
athletes embark upon their entrepreneurial journeys and enjoy a
successful second career."
Notes to Editors
Alibaba.com is a Worldwide Olympic Partner of the Olympic Games
for e-commerce platform services. This partnership is part of
Alibaba Group's Olympic Partner (TOP) program with the
International Olympic Committee, which started in 2017 when Alibaba
Group became the official "Cloud Services" and "E-Commerce Platform
Services" Partner for the Olympic and Paralympic Games.
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global
business-to-business (B2B) e-commerce that serves buyers and
suppliers from over 200 countries and regions around the world. It
is engaged in services covering various aspects of commerce,
including providing businesses with tools that help them reach a
global audience for their products and helping buyers discover
products, find suppliers and place orders online fast and
efficiently. Alibaba.com is part of Alibaba International Digital
Commerce Group.
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[1] Brand campaign
to run in France and Germany
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SOURCE Alibaba.com