BARK and Military Makeover with Montel® Join Forces to Spoil Rescue Dog of Military Veteran
June 14 2024 - 7:00AM
Business Wire
BARK’s CEO and Co-Founder Matt Meeker helped
honor Military veteran Matthew Kruspe and his dog Ava through a
donation of BARK toys, treats, bed, and one-year subscription to
BarkBox.
BARK (NYSE: BARK), a leading global omnichannel dog brand with a
mission to make all dogs happy, proudly announces its partnership
and featured role in the latest episode of Military Makeover with
Montel®. In this heartwarming collaboration, BARK transformed the
home of military veteran Matthew Kruspe and his family, creating a
specially designed area for their cherished rescue pit bull, Ava.
BARK designed Ava’s space from a dog’s-eye-view, complete with
toys, delicious treats and toppers, an outdoor dog bed, and a year
subscription to BarkBox, BARK’s monthly themed box of toys and
treats.
Kruspe, a medically retired USMC disabled veteran and Purple
Heart recipient, resides in Florida with his wife, Letoria, a
breast cancer survivor, along with their 15-year-old teenage twins
and their beloved dog, Ava.
BARK’s CEO and Co-Founder Matt Meeker was on-site to meet the
Kruspe family and ensure Ava’s space passed the sniff test.
"We were excited to work with Military Makeover to pull out all
the stops for Ava and the Kruspe family,” said Meeker. “As a Navy
veteran myself, I understand how deep a bond is between a vet and
his dog and this meant a lot to me. At BARK, we celebrate the
unique personalities and quirks of each and every dog, and we’re
honored to be able to spoil Ava and make a much deserving dog
happy."
The Kruspe family’s story is featured in the 38th season of
Military Makeover with Montel®, which premiered on Lifetime
Television® on May 24. Stay tuned to Lifetime for the first peek at
BARK’s contribution, which airs on June 14 at 7:30 AM ET/PT and
June 20 at 7:30 AM ET/PT on Lifetime® Television. After airing,
watch anytime at militarymakeover.tv
About BARK
BARK is the world’s most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK’s
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog, effective and
easy to use dental care, and dog-first experiences that foster the
health and happiness of dogs everywhere. Founded in 2011, BARK
loyally serves dogs nationwide with themed toys and treats
subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target
and Amazon; its high-quality, nutritious meals made for your breed
with BARK Food; and products that meet dogs’ dental needs with BARK
Bright®. At BARK, we want to make dogs as happy as they make us
because dogs and humans are better together. Sniff around at
BARK.co for more information.
Military Makeover with Montel®
A BrandStar Original, is America’s leading branded reality TV
show that offers hope and a helping hand here on the home front to
members of our military and their loved ones. A veteran of both the
Marine Corps and the Navy, talk show legend and military advocate
Montel Williams, who creatively co-produces the show along with a
colorful cast that seeks to transform the homes and lives of
military families across the country. The cast includes co-hosts
Art Edmonds and designer Jennifer Bertrand. This special series
enlists caring companies of all sizes as well as non-profits and
the local community. Military Makeover airs on Lifetime® and on the
American Forces Network which serves American servicemen and women,
Department of Defense and other U.S. government civilians and their
families stationed at bases overseas, as well as U.S. Navy ships at
sea. Help starts at home for veterans on Military Makeover. Join us
as our makeover team engages to change the living situation – and
the lives – of these deserving families.
About BrandStar
We’re matchmakers; connecting People to Brands to Do Life
Better. BrandStar has unparalleled experience in creating
customized educational content for brands with laser targeted
extensive distribution through their multi-channel network
ecosystem and methodology. From Original television programming on
Lifetime, BrandStar.tv, social media, digital marketing, to
media management and PR; BrandStar helps brands connect with the
right consumer, at the right time, with the right message, through
all the right channels.
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version on businesswire.com: https://www.businesswire.com/news/home/20240614540495/en/
Investors: Michael Mougias investors@barkbox.com Media: Garland
Harwood press@barkbox.com
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