Honors the Day with Build-A-Bear Foundation
Donation of 10,000 Teddy Bears to
Kids in Need
ST.
LOUIS, Sept. 5, 2024 /PRNewswire/
-- Build-A-Bear Workshop, Inc. (NYSE: BBW), best
known for the unique and memorable experience of creating your
own special teddy bear, is once again celebrating National
Teddy Bear Day. On September
9, the beloved company will rollback prices to 1997, the
year Build-A-Bear started, for one of the company's all-time
best-selling products, Lil' Cub, to $9 only for this special day. This offer, as well
as other fun activities, will be a part of the celebratory events
at participating Workshops.
The September 9 celebration of
National Teddy Bear Day has become an annual tradition for the
well-known experiential retailer that has now sold upwards of 240
million furry friends worldwide and has a stated mission to "add a
little more heart to life." In the spirit of that mission, and in
honor of National Teddy Bear Day, the philanthropic arm of the
company, Build-A-Bear Foundation, will be donating more than 10,000
teddy bears to kids in need. This effort is just one part of
the Foundation's 2024 goal
of providing 100,000 teddy bears to children by the
end of the year.
"For more than a quarter century, Build-A-Bear has been
driven by an impassioned belief in the importance of the comfort
and companionship provided by furry friends, as the company was
largely inspired by the love founder Maxine Clark had for her own childhood teddy
bear," said Sharon Price John,
President & CEO of Build-A-Bear Workshop. "National Teddy Bear
Day highlights the joy and nostalgia of our teddy bears, which
have become integral to countless milestones, from starting a new
school year to announcing a new baby. Understanding this
impact, we have remained committed to expanding access to
teddy bears with efforts like our National Teddy Bear Day
promotions, our on-going Count Your Candles Birthday Treat program
and charitable donations of thousands of furry friends to children
in need," concluded Ms. John.
This year's special offer features the brand's
exclusive Lil' Cub® Brownie Teddy Bear and Lil' Cub®
Pudding Teddy Bear for $9 at
participating Workshops and online at www.buildabear.com where
Guests can personalize their teddy bears with a variety of outfits,
accessories, sounds, and scents to create their very own unique
furry friend. Guests are also invited to join in-store activities,
including a meet-and-greet with Build-A-Bear's life-sized,
lovable mascot, Bearemy, to further celebrate the special
day.
For more information about Build-A-Bear's National Teddy Bear
Day celebration plans, visit your local Build-A-Bear Workshop
or www.buildabear.com.
Offer detail:
- The $9 Lil' Cub offer is valid
only on September 9, 2024 at
participating Workshops and online while supplies last.
About Build-A-Bear
Since its beginning in 1997,
Build-A-Bear has evolved to become a beloved multi-generational
brand focused on its mission to "add a little more heart to life"
where guests of all ages make their own "furry friends" in
celebration and commemoration of life moments. Guests create their
own stuffed animals by participating in the stuffing, dressing,
accessorizing, and naming of their own teddy bears and other plush
toys based on the Company's own intellectual property and in
conjunction with a variety of best-in-class licenses. The hands-on
and interactive nature of our more than 500 company-owned,
partner-operated and franchise experience locations around the
world, combined with Build-A-Bear's pop-culture appeal, often
fosters a lasting and emotional brand connection with consumers,
and has enabled the Company to expand beyond its retail stores to
include e-commerce sales on www.buildabear.com and non-plush
branded consumer categories via out-bound licensing agreements with
leading manufacturers, as well as the creation of engaging content
via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear
Workshop, Inc.). The brand's newest communications campaign, "The
Stuff You Love," commemorates more than a quarter-century of
creating cherished memories worldwide. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more
information, visit the Investor Relations section of
buildabear.com.
About Build-A-Bear Foundation
Build-A-Bear Foundation
adds a little more heart to life by sharing hugs, inspiring
creativity, and supporting those in need. A 501(c)3 organization,
Build-A-Bear Foundation's core focus is to support children's
literacy programs as a path to social and educational equity.
Build-A-Bear Foundation also provides financial and furry friend
donations to organizations that support children's health and
wellness, disaster relief, and families in need of essential
supplies. Since 1997, Build-A-Bear has donated more than $22
million and 2 million furry friends to charitable causes around the
world. For more information, please
visit www.buildabearfoundation.org.
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SOURCE Build-A-Bear Workshop