For consumers across the country, the holiday season is a time of
excitement and anticipation for the joyful traditions they do
together every year — and Bath & Body Works has been a holiday
tradition and Christmas gifting destination in America for over 30
years. This year, the beloved fragrance retailer is launching their
“Make Joy Happen” campaign to help every customer kick off the
holiday season, celebrate joyful moments with loved ones and check
every gift off their list. Bath & Body Works’ “Make Joy Happen”
campaign and Christmas collection launch nationwide Monday, October
24, boasting more than 400 limited-edition products and five
featured gifts to make gift giving easier than ever.
With the arrival of Christmas at Bath & Body Works comes the
return of dozens of iconic and beloved fragrances including, Fresh
Balsam, Vanilla Bean Noel, Winter Candy Apple, Tis the Season and
The Perfect Christmas. Additionally, the retailer will introduce 20
new-to-the-world, exclusive fragrances, including ‘Twas the Night
Before Christmas, Merry Maple Bourbon, Bright Christmas Morning,
Glistening Gumdrops and more.
Included in the brand’s roster of new-to-the-world fragrances
are two of Bath & Body Works’ most luxurious, fine fragrance
launches to date — Dream Bright and After Dark.
Bold, brilliant and unforgettable, new Dream Bright sparkles
with facets of bright fruits and night-blooming florals. With notes
of sapphire berries, night blooming orchid and crystallized
vanilla, this fine fragrance is complemented with beautiful
packaging that sparkles and shines.
As the newest addition to the Bath & Body Works Men’s
Collection, new After Dark is a blend of spiced bergamot, amber and
smooth tonka, offering customers a warmer fragrance that’s the
perfect transition for winter. The retailer continues to deliver
olfactive breadth and new products to this collection of cologne
and body care formulas in a commitment to offering a broader,
targeted assortment to male consumers.
Developed exclusively for Bath & Body Works customers by
master perfumers, these fragrances are offered in an assortment of
products across personal care, home fragrance and fine fragrance
that range from $7.50 to $59.50 making them an affordable luxury
and amazing gift for any recipient.
As part of the hundreds of products launching this holiday
season, Bath & Body Works is introducing its Make Joy
Happen Gift List featuring the retailer’s top gift picks
of their newest and most iconic fragrances.
FOR THE DREAMER The Dream Bright gift set
includes an essential trio of products in a decorative Christmas
cracker-inspired gift package for under $40 that’s a dream come
true!
FOR A SPECIAL NIGHT OUT The After Dark gift set of mini
must-haves is the perfect under-$15 gift for any guy on
anyone’s gift list.
FOR SPA DAYS Aromatherapy Stress Relief Spa Box
is the perfect gift for an at-home spa day, complete with a candle,
for under $60. This holiday hero is infused with natural essential
oils, including eucalyptus oil to clear the mind and spearmint oil
to soothe and uplift.
FOR THE SEASONAL BAKER Wintery and sweet, the Vanilla
Bean Noel gift bag set is a sweet, creamy, fresh-baked
holiday treat in a reusable gift bag for under $40. A beloved Bath
& Body Works holiday tradition for more than 20 years, this
gift will fill recipients with nostalgic joy!
FOR THE JOLLY ONE A very merry fragrance, Winter Candy Apple has
been a Bath & Body Works holiday icon since 1999! The under-$40
gift bag set is filled with self-care essentials
that are sure to bring the joy of Christmas.
“We know Bath & Body Works is a go-to gifting destination
and tradition for many customers, especially throughout the holiday
season— in fact, the number one reason customers come into our
stores any time of year, including throughout the holidays, is to
shop for a gift,” said Jamie Sohosky, Chief Marketing Officer at
Bath & Body Works. “There’s something for everyone at Bath
& Body Works, and we want to make it as easy as possible for
customers to find their seasonal favorites, fall in love with
something new and share those joyful experiences and special
memories with loved ones.”
In addition to the Make Joy Happen Gift List, Bath & Body
Works will offer more than 50 pre-packaged giftsets to make it easy
for customers to grab, go and give their favorite fragrances. With
giftsets ranging from $10 to $60 there’s something for every person
and at every price point.
MAKE JOY HAPPEN WITH INNOVATIVE, NEW WAYS TO PRACTICE
SELF-CAREThe holidays can be stressful for many, so just
in time for the hectic holiday season, Bath & Body Works is
introducing new and innovative collections to help customers focus
on wellness and practice self-care.
The brand’s new Aroma collection, an offshoot of its
Aromatherapy line, is a spa-inspired collection filled with
pampering products made with essential oils in fragrances inspired
by feelings from a self-care spa retreat. The collection includes
two fragrances launching for Christmas — Breathe Deep (Eucalyptus
Lavender) and the holiday limited-edition, Inspire Joy (Juniper
Sage) — with an expanded assortment to follow in early 2023.
Additionally, with the launch Bath & Body Works’ newest
brand, MOXY, customers can focus on whole-body
wellness from the inside out with an innovative collection of face
and hair care products as well as supplements designed to promote
various needs from stress and sleep support to digestive
health.
MAKE JOY HAPPEN WITH THE MERRIEST DEALS OF THE
YEARIt wouldn’t be the holiday shopping season without
some holiday deals. This year, Bath & Body Works will be
rolling out exciting sales events every week on some of its best
and most beloved products. Whether customers are looking to score
the perfect gift at a great price or replenish their own stash of
Bath & Body Works essentials, the retailer will be offering
exclusive offers and the lowest prices of the season across much of
its assortment throughout the holidays. To stay up to date on Bath
& Body Works’ promotions, customers should join My Bath &
Body Works Rewards and download the My Bath & Body Works
App.
MAKE JOY HAPPEN WITH EASY WAYS TO SHOP This
holiday season, customers have more fast, free and convenient ways
than ever to shop their favorite fragrance brand.
- Get more with rewards. The My Bath & Body Works Rewards
loyalty program allows customers to earn rewards for every purchase
they make and take advantage of early access to promotional events
and fragrance launches as a member. Customers can also shop
directly from their smartphone via the My Bath & Body Works
Rewards App.
- Get it quick in stores. Buy Online Pick Up In Store (BOPIS) is
available in most locations across every state nationwide
throughout the holiday season, giving customers an easy, fast, free
pick-up option.
- Get it delivered today. Bath & Body Works is now on
Instacart for ultimate convenience. In most markets across the
U.S., Bath & Body Works customers can shop the fragrance
retailer from the Instacart app and have their purchases delivered
directly to their homes within a matter of hours.
SHARE THE JOYBath & Body Works wants to see
how customers are making joy happen this holiday season! As part of
the Make Joy Happen campaign, fans who engage with the brand on
social media and share how they’re making joy happen with
#MakeJoyHappenSweepstakes between October 24 and November 27 will
have the chance to win a gift from the Make Joy Happen Gift List.
For more information about the Make Joy Happen sweepstakes, visit
https://www.bathandbodyworks.com/m/terms-and-conditions.html.
For more information or to experience Bath & Body Works'
Christmas fragrances and gifts, visit your local Bath & Body
Works store or go to bathandbodyworks.com.
ABOUT BATH & BODY WORKS We make the
world a brighter, happier place through the power of fragrance.
Bath & Body Works is a global leader in personal care and home
fragrance, including the #1 selling collections for fine fragrance
mist, body lotion and body cream, 3-wick candles, home fragrance
diffusers and liquid hand soap. Powered by agility and innovation,
the company’s predominantly U.S.- based supply chain enables the
company to deliver quality, on-trend luxuries at affordable prices.
Bath & Body Works serves and delights customers however and
wherever they want to shop, from welcoming, in-store experiences at
more than 1,770 company-operated Bath & Body Works locations in
the U.S. and Canada and more than 360 international franchised
locations to an online storefront at bathandbodyworks.com.
Contact: Mallory WeaverBath & Body
Works PublicRelations@BBW.com
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/4d85bbbd-08d0-4784-a4df-fcd1ca603236
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