MELBOURNE, Florida,
February 15, 2018 /PRNewswire/ --
Fit Pay, Inc., a wholly-owned subsidiary of NXT-ID, Inc.
(NASDAQ: NXTD), today announced that it is co-sponsoring the Jack
Daniel's 'Blame it on the Game' VIP Party hosted by Jamie Foxx in conjunction with All-Star Weekend,
February 16 - 18, 2018.
The co-sponsorship is intended to raise the profile of contactless
payments within the sports and entertainment industries. A
select number of guests including professional athletes,
celebrities and industry executives will receive a Garmin®
vívoactive 3® smartwatch customized with a
Jack Daniel's watch face and loaded
with Garmin
PayTM contactless payment feature powered by
FitPay.
"We are extremely excited that Fit Pay, Inc., has partnered with
Jack Daniel's to co-sponsor this
amazing event during the 2018 All-Star Weekend in Los Angeles, CA," states Eric Gudger, Portfolio Brand Manager for Brown
Forman (NYSE: BFA, BFB). "Jack
Daniel's has always been at the forefront of new ideas
through its various brands, and the co-branding on the Garmin
vívoactive 3 timepiece is a great way for us to continue our
commitment to enhance our brand with loyal consumers and
tastemakers."
The 'Blame it on the Game' VIP Party hosted by Jamie Foxx is presented by Jack Daniel's. The invitation-only event will
take place in Los Angeles, CA. In
January, Jack Daniel's and the
National Basketball Association (NBA) announced a new multiyear
partnership making Jack Daniel's an
official marketing partner of the NBA, the Women's National
Basketball Association (WNBA), the NBA Development League
(D-League), and USA
Basketball. The sponsorship includes a variety of Jack Daniel's hosted events, media and
hospitality programs throughout the NBA, WNBA, NBA D-League and
USA Basketball. The 'Blame it
on the Game' VIP Party will take place in conjunction with All-Star
Weekend.
"Teaming with a lifestyle brand like Jack Daniel's really emphasizes our belief that
consumers should have the freedom to pay for things in a way that
fits the way they live," said Michael
Orlando, President of Fit Pay, Inc. and COO of NXT-ID. "The
Jack Daniel's moto 'Live Freely' closely ties to how we think about
payments - free from your wallet, free from your phone."
The FitPay Payment PlatformTM provides Garmin Pay and the vívoactive 3 with contactless
payment capabilities and full digital wallet functionality within
the Garmin ConnectTM app, enabling consumers to simply
tap and pay with the smartwatch at NFC-enabled POS terminals using
an existing credit or debit card account. FitPay's proprietary
technology platform uses tokenization, a payment security
technology that replaces cardholders' account information with a
unique digital identifier (a 'token'), to transact highly secure
contactless payment and authentication services. This frees devices
from needing to be tethered to a host device or connected to the
Internet to transact payments, creating a convenient and completely
frictionless payment experience. Manufacturers of 15 IoT and
wearable devices are currently integrating with the FitPay Payment
Platform.
About Jack
Daniel's
Officially registered by the U.S. Government in 1866 and based
in Lynchburg, Tenn., the Jack
Daniel Distillery, Lem Motlow, proprietor, is the first registered
distillery in the United States
and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous
Jack Daniel's Old No. 7 Tennessee
Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey,
Jack Daniel's Tennessee Honey,
Jack Daniel's Tennessee Fire, Jack
Daniel's Sinatra Select and Jack
Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in
more than 170 countries around the world and is the most valuable
spirits brand in the world as recognized by Interbrand.
About Garmin International, Inc.
Garmin International, Inc., is a subsidiary of Garmin Ltd.
(NASDAQ: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries
are located in the United States,
Taiwan, and the United Kingdom. Garmin and vívoactive are
registered trademarks, and Garmin
Pay and Garmin Connect are trademarks of Garmin Ltd. or its
subsidiaries. All other brands, product names, company names,
trademarks and service marks are the properties of their respective
owners. All rights reserved.
About NXT- ID, Inc. and Fit Pay, Inc.
NXT-ID, Inc. (NASDAQ: NXTD) provides a comprehensive platform of
technology products and services that enable the Internet of Things
(IoT). With extensive experience in access control, biometric and
behavior-metric identity verification, security and privacy,
encryption and data protection, payments, miniaturization and
sensor technologies, NXT-ID develops and markets groundbreaking
solutions for payment and IoT applications. Its industry-leading
technology products and solutions include MobileBio®, a suite of
biometric solutions that secure consumers' mobile platforms, the
Wocket™, a next-generation smart wallet and the Flye, a digital
credit card developed in collaboration with WorldVentures.
NXT-ID includes three mobile and IoT-related subsidiaries:
LogicMark, LLC, a manufacturer and distributor of non-monitored and
monitored personal emergency response systems ("PERS") sold through
dealers/distributors and the United States Department of Veterans
Affairs; Fit Pay, Inc., a proprietary technology platform that
delivers end-to-end solutions to device manufacturers for
contactless payment capabilities, credential management,
authentication and other secure services within the IoT ecosystem,
and 3D-ID LLC, which is engaged in biometric identification and
authentication. Learn more about NXT-ID at http://www.nxt-id.com.
FitPay and the FitPay Payment Platform are the sole property of Fit
Pay, Inc. For NXT-ID Inc. corporate information contact:
info@nxt-id.com
Forward-Looking Statements for NXT-ID: This press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements reflect management's current expectations, as of the
date of this press release, and involve certain risks and
uncertainties. Forward-looking statements include statements herein
with respect to the successful execution of the Company's business
strategy. The Company's actual results could differ materially from
those anticipated in these forward-looking statements as a result
of various factors. Such risks and uncertainties include, among
other things, our ability to establish and maintain the proprietary
nature of our technology through the patent process, as well as our
ability to possibly license from others patents and patent
applications necessary to develop products; the availability of
financing; the Company's ability to implement its long range
business plan for various applications of its technology; the
Company's ability to enter into agreements with any necessary
marketing and/or distribution partners; the impact of competition,
the obtaining and maintenance of any necessary regulatory
clearances applicable to applications of the Company's technology;
and management of growth and other risks and uncertainties that may
be detailed from time to time in the Company's reports filed with
the Securities and Exchange Commission.
Media Contacts:
Fit Pay, Inc. and NXT-ID
Chris Orlando
chris@fit-pay.com
+1-760-468-7273
D. Van Zant
+1-800-665-0411
press@nxt-id.com
SOURCE NXT-ID, Inc.
