Barnes & Noble Education Announces Acquisition of Promoversity
June 23 2016 - 4:00PM
Business Wire
Barnes & Noble Education (NYSE:BNED), one of
the largest contract operators of bookstores on college and
university campuses across the country, today announced it has
completed the acquisition of the assets of Promoversity, a custom
merchandise supplier and e-commerce storefront solution serving the
collegiate bookstore business and its customers. The acquisition of
Promoversity will enable Barnes & Noble College, a
division of Barnes & Noble Education, to customize its
e-commerce offerings and drive on-campus apparel sales with
numerous constituent shopping groups.
Promoversity will become a wholly owned subsidiary of Barnes
& Noble College, and continue to operate independently under
the leadership of Doug Murphy who, along with the existing
management team, will manage the company’s day-to-day operations
and support all of its customers.
Barnes & Noble College will broaden its selection of
customized merchandise available in the campus bookstore today. By
leveraging Promoversity’s established supply chain, in-house
printing capabilities and ability to fulfill orders quickly and on
an individual basis, Barnes & Noble College will expand its
assortment offerings both in store and on its multiple e-commerce
platforms.
“Through our close partnerships with more than 740 campuses
nationwide, we learned that alumni and fans were seeking a more
streamlined athletic-only approach to making athletic and
collegiate purchases,” said Joel Friedman, Vice President and Chief
Merchandising Officer, Barnes & Noble College. “By acquiring
Promoversity, we’re building upon our localized campus solutions
and creating more enjoyable, convenient shopping experiences while
also streamlining production on the back end. We know that school
spirit runs deep, and this is the newest way Barnes & Noble
College is able to offer a huge variety of high-quality, premium
merchandise to students, alumni and families online.”
Customers will be able to seamlessly shop the large variety of
merchandise on bookstore websites and pick up purchases in store or
have them conveniently delivered right to their front door. Also at
its bookstore locations, Barnes & Noble College will promote
Promoversity’s web-based platform to allow constituent groups on
campus to create and execute custom, scalable fundraising campaigns
via the purchase of school products.
Based in Crystal Lake, IL, Promoversity has specialized in
creating licensed promotional products for over five years. The
company’s legal name is RFQ LLC d/b/a Promoversity and it does all
business as Promoversity.
About Barnes & Noble Education, Inc.
Barnes & Noble Education,
Inc. (NYSE:BNED), one of the largest contract
operators of bookstores on college and university campuses
across the United States and a leading provider of
digital education services, enhances the academic and social
purpose of educational institutions. Through its Barnes &
Noble College subsidiary, Barnes & Noble
Education serves more than 5 million college students and
their faculty through its 748 stores on campuses nationwide,
delivering essential educational content and tools within a dynamic
retail environment. Through its digital platforms LoudCloud and
Yuzu®, Barnes & Noble Education offers an excellent
digital reading experience and access to a broad catalog of digital
academic relevant titles. Barnes & Noble Education acts as
a strategic partner to drive student success; provide value and
support to students and faculty; and create loyalty and retention,
all while supporting the financial goals of college and university
partners.
General information on Barnes & Noble Education,
Inc. can be obtained by visiting the Company's corporate
website: www.bned.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160623006262/en/
Barnes & Noble Education, Inc.Carolyn J. Brown,
908.991.2967Vice President, Corporate
Communicationscbrown@bned.com
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