Bird Celebrates Back to School with New Ride Pass For College Students
September 01 2023 - 8:00AM
Business Wire
‘First 5 Minutes Free' promotion returns
exclusively for Labor Day
Bird Global, Inc. (NYSE:BRDS), a leader in environmentally
friendly electric transportation, today announced the launch of its
new Back to School Ride Pass for students on college campuses
across North America. The ride pass is designed to offer students
safer, greener, and more enjoyable commute alternatives in areas
where Bird operates.
“Ride pass testing has consistently shown increased weekly
active users, improved customer retention, and longer ride
distances, highlighting its effectiveness in driving platform
growth,” said Stewart Lyons, President at Bird. “That is why we're
excited to bring it back this year for some of our most loyal
users, college students, this September.”
Starting September 5th, students will be eligible to purchase
the ride pass for $2.50 and receive a 25% discount on unlimited
rides through the duration of the month.
For students looking to access the Ride Pass:
- Open the Bird application
- Click the top banner that highlights Ride Pass available for
purchase
- Click the $2.50 → 25% Ride Pass
- Read through the pass benefits and click ‘Buy Pass’
- Enjoy 25% off ALL rides for the entire month of September
Terms and conditions do apply. The Ride Pass cannot be used in
conjunction with any other promotion, a Bird+ subscription, or for
group rides.
Campus Ridership Off to a Strong Start
Across college campuses in North America, the new school year is
off to a strong start with students turning to micromobility
solutions to get around. First time Bird riders on campuses are up
nearly 160% since the start of the school year. Likewise, ridership
on campuses is showing incredible momentum, with rides up more than
260% in the first ten days of the school year compared to the ten
days prior.
This Labor Day: First 5 Minutes Free
Bird will also be returning its highly popular 'First 5 Minutes
Free' promotion, available exclusively for Labor Day weekend, in
all of North American markets where Bird operates. All riders will
receive a special promotion code via push notification. Riders can
simply enter this code in the Bird app, and automatically enjoy the
first 5 minutes of their ride absolutely free.
For more information on Bird, please visit www.bird.co.
About Bird
Bird is an electric vehicle company dedicated to bringing
affordable, environmentally friendly transportation solutions such
as e-scooters and e-bikes to communities across the world. Founded
in 2017 by transportation pioneer Travis VanderZanden, Bird’s
cleaner, affordable, and on-demand mobility solutions are available
in more than 350 cities, primarily across the United States,
Canada, Europe, the Middle East, and Australia. We take a
collaborative, community-first approach to micromobility. Bird
partners closely with the cities in which it operates to provide a
reliable and affordable transportation option for people who live
and work there.
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