Three New Offerings Combine Vlasic
Signature Crunch and Frank's RedHot Heat
CHICAGO, Oct. 10,
2023 /PRNewswire/ -- Get ready for the hottest news
in pickles! Vlasic®, a brand of Conagra Brands,
Inc. (NYSE: CAG), is partnering with Frank's
RedHot® on three new hot and spicy Kosher Dill
Pickles that will bring a perfect blend of flavor and heat to
sandwiches, burgers or as a straight-from-the-jar snack. Long
enjoyed by pickle lovers for its satisfying crunch, Vlasic's new
offerings add the distinct flavor of the #1 hot sauce in the
world1.
"The pairing of two iconic brands – Vlasic and Frank's RedHot –
is a spicy combo that we know consumers will love," said
Lucy Brady, President, Grocery and
Snacks, Conagra Brands. "The Vlasic brand is synonymous with
great-tasting pickles, and the addition of Frank's RedHot creates a
truly bold and flavorful snacking experience."
The new Vlasic Frank's RedHot pickles will be available in three
varieties: a 16 oz. jar of Kosher Dill Wholes, and 24 oz. jars of
Kosher Dill Chips and Kosher Dill Spears. Each features a custom
flavor blend that perfectly pairs Frank's cayenne pepper heat with
Vlasic's garlic dill notes. Frank's RedHot Original Cayenne Pepper
sauce is used in the brine for an authentic taste and craveable
heat experience that spicy fans will love.
"We're excited to heat things up with Vlasic," said Valda Coryat, North America Vice President of
Marketing for McCormick & Company. "Our fans are always looking
for new ways to enjoy the perfect blend of flavor and heat that
Frank's RedHot delivers, and we know they'll be excited to try
these new pickles during their next snack or meal."
The timing for this dynamic new offering couldn't be better as
both pickles and hot and spicy condiments are on the rise. Pickles
are a $1.6 billion dollar category,
with sales up 8% over the past three years2. Hot and
spicy condiments have seen a similar trajectory, up 10% over the
past three years3.
Vlasic Frank's RedHot pickles will be available in grocery
stores, mass retailers and online outlets beginning in October 2023. The Whole pickles have a suggested
retail price of $3.79, while the
Chips and Spears have a suggested retail price of $3.49. For more information on Vlasic's full
line-up, visit vlasic.com.
- Euromonitor International Limited; based on custom research
conducted July 2022 for volume sales
(ounces/ml) in 2021 through all retail channels. Hot sauce is
defined as a purely liquid spicy table sauce/condiment with vinegar
as a substantial ingredient. Excludes chili pastes.
- Circana, Total Pickles (RFG + Shelf Stable) MULO + C L52 WE
6/25/2023
- Circana MULO + C L52 WE 6/25/2023
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan
Hines®, Healthy Choice®, Marie Callender's®,
Reddi-wip®, and Slim Jim®, as well as
emerging brands, including Angie's®
BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®,
offer choices for every occasion. For more information, visit
www.conagrabrands.com.
About Frank's RedHot
It all started back in 1920 when the first bottle of Original
Cayenne Pepper Sauce was introduced. Made with a premium blend of
aged cayenne peppers, Frank's RedHot adds the perfect blend of
flavor and heat to your favorite foods. Frank's Cayenne Pepper
Sauce was used as the secret ingredient in the original
Buffalo wings created in
Buffalo, NY in 1964. Try our
family of products including the Original sauce, Buffalo Wings
sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen
Buffalo Wings and more. Visit www.FranksRedHot.com for more
information and recipes.
Frank's is one of McCormick & Company's (MKC) brands. With
over $6 billion in annual sales
across 170 countries and territories, McCormick is a global leader
in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided
by our principles and committed to our Purpose – To Stand Together
for the Future of Flavor. McCormick envisions A World United by
Flavor where healthy, sustainable, and delicious go hand in hand.
To learn more, visit www.mccormickcorporation.com or follow
McCormick & Company on Twitter, Instagram, and LinkedIn.
For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.