Partnership Expands Beyond Duncan Hines Sweet
Treats to Breadth of New Food Categories
CHICAGO, Jan. 23,
2024 /PRNewswire/ -- Following the continued success
of her multiyear partnership with Duncan
Hines, global icon and Rock & Roll Hall of Fame
inductee, Dolly Parton has entered
into an unprecedented, exclusive agreement with Duncan Hines'
parent company, Conagra Brands (NYSE: CAG), one of
North America's leading branded
food companies, to develop a line of retail food items. The new
line of Dolly Parton food products
will include frozen, refrigerated, grocery and snack items inspired
by down-home comfort cuisine.
"I loved co-creating my Duncan
Hines line with Conagra and I'm thrilled we're going well
beyond the baking aisle with new items across the store," said
Dolly Parton. "We're looking to
continue to inspire special moments in the kitchen, with some of my
family's favorite recipes, and I think people are really going to
love them!"
The new products will start rolling onto store shelves
nationwide this January, with an expanded line-up of Duncan Hines'
mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon
Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix.
Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will
start hitting shelves this winter and marks Dolly's first foray
into the breakfast category. More items are expected to launch
later in 2024 including frozen items.
"This unprecedented partnership with Dolly Parton gives us an incredible opportunity
to further cement Conagra Brands in our established categories,
while authentically positioning us for tremendous growth in new
ones including Southern cooking and comfort food," said
Tom McGough, Chief Operating Officer
at Conagra Brands.
"We are beyond thrilled to build on the success of our
partnership with one of the most beloved and respected women in the
world," added Lucy Brady, President
of Grocery & Snacks at Conagra Brands. "With our expertise in
food, we'll help bring Dolly's vision and favorite recipes to so
many tables across America, with delicious new offerings across a
wide range of eating occasions."
The multi-year, multi-category agreement was facilitated by
licensing agency IMG.
Visit bakingwithdolly.com to learn more about the current
and future line-up of Dolly Parton
food products.
Limited-Edition Baking Kit
Duncan Hines'
Dolly Parton's newest baking mixes
and frostings are flowing through to stores nationwide now on a
rolling launch, but the brand is giving consumers a chance to try
some of the new items and get exclusive, limited-edition Dolly
keepsakes with the new Dolly Parton
Bake Like a Rockstar Baking Collection, available online
only while supplies last.
The kit includes:
- Dolly Parton's Blueberry Muffin Mix, Cinnamon Swirl Crumb
Cake Mix, Favorite Chocolate Cake Mix and Creamy Chocolate
Buttercream Frosting
- An exclusive magnet featuring the popular illustration of Dolly
from the Duncan Hines' packaging
- A Dolly-inspired, collectible oven mitt
- Recipe cards that feature some of Dolly's favorite recipes like
Lemon Glazed Blueberry Crumb Cake and Coffee Cake Muffins.
Dolly Parton's Bake Like a
Rockstar Baking Collection can be purchased for $40.00 (plus shipping and handling). Early access
to the kit will be unlocked on Jan.
24 at 11:00 AM ET, with the
full sale going live later that day at 3:00
PM ET. The new Dolly Baking Collection is available while
supplies last at bakingwithdolly.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG),
headquartered in Chicago, is one
of North America's leading branded
food companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and Slim Jim®,
as well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for
every occasion. For more information, visit
www.conagrabrands.com.
About Dolly
Parton
Dolly Parton is
the most honored and revered multi-hyphenate of all time and was
recently inducted into the Rock and Roll Hall of Fame. Her current
album "Rockstar" made history by scoring the biggest album debut
sales week of her seven-decade career and earning her six #1s
on the Billboard charts - Top Rock Albums, Top Rock &
Alternative Albums, Top Country Albums, Top Album Sales, Top
Current Album Sales, and Independent Albums. The landmark
album also claimed the #3 spot on the Billboard 200
chart, her highest position ever. Achieving 27 RIAA-certified
gold, platinum, and multi-platinum awards, she has had 26 songs
reach #1 on the Billboard country charts, a record for a female
artist. Parton is the first artist to have topped Billboard's Adult
Contemporary, Christian AC Songs, Hot Country Songs, Christian
Airplay, Rock Digital Songs, Country Airplay and Dance/Mix Show
Airplay radio charts. Parton became the first country artist
honored as Grammy MusiCares Person of the Year given out by NARAS.
She has 49 career Top 10 country albums, a record for any artist,
and 120 career-charted singles over the past 50+ years. On
October 17, 2023, she released her
second New York Times Best Seller coffee table book in a trilogy
called "Behind The Seams: My
Life in Rhinestones." The first of the series was
bestselling coffee table book "Songteller: My Life in Lyrics."
In 2014, the RIAA recognized her impact on recorded music with a
plaque commemorating more than 100 million units sold worldwide.
She has amassed eleven Grammy Awards and 52 nominations, including
the Lifetime Achievement Award, 10 Country Music Association
Awards, including Entertainer of the Year; five Academy of Country
Music Awards, also including a nod for Entertainer of the Year;
four People's Choice Awards; and three American Music Awards. In
1999, Parton was inducted as a member of the coveted Country Music
Hall of Fame.
Dolly has the largest fan base of all measured music artists in
the YouGov database at #1 with 198 million. She has
the #1 Q Score of all performers, solo and group. Dolly
is one of only 25 celebrities in the E-poll database to have an
E-score of 100 and has maintained that perfect rating for 8
years. She recently won Best Brand Award, Celebrity, Influencer and
Fashion at the 2023 Licensing International Excellence Awards.
To date, Parton has donated over 222 million books to children
around the world with her Imagination Library. Her children's book,
Coat of Many Colors, was dedicated to the Library of Congress to
honor the Imagination Library's 100 millionth book donation. In
March of 2022, Parton released the book Run Rose Run which she
co-authored with James Patterson
which sat at # 1 on the New York Times Best Sellers List for 5
weeks, a record for this decade. She also released an accompanying
album of the same name with original songs inspired by the book
which reached #1 on three charts simultaneously --- Country,
Americana/Folk and Bluegrass Albums. From her "Coat of Many Colors"
while working "9 to 5," no dream is too big and no mountain too
high for the country girl who turned the world into her
stage.
About IMG
IMG is a global leader in sports,
fashion, events and media. The company manages some of the world's
greatest athletes and fashion icons; owns and operates hundreds of
live events annually; and is a leading independent producer and
distributor of sports and entertainment media. IMG also specializes
in licensing, sports training and league development. IMG is a
subsidiary of Endeavor, a global sports and entertainment
company.
For more information, please contact:
Lanie Friedman
Conagra Brands
(312) 549-5316
lanie.friedman@conagra.com
Marcel Pariseau
True Public Relations
(323) 957-0730
marcel@truepublicrelations.com
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SOURCE Conagra Brands, Inc.