The Fitting Room of the Future Comes to CBL Malls
June 20 2012 - 11:00AM
Business Wire
CBL & Associates Properties, Inc. (NYSE: CBL), today
announced the launch of Me-Ality™ — a size-matching station for
mall shoppers — at nine CBL malls across the United States.
Me-Ality™ — Measured Reality — size-matching stations offer a
revolutionary new technology that enables shoppers to find their
best fit, with its free, fully-clothed, 10-second body scan. The
free Me-Ality™ scan identifies the fit, style, design and cut that
best match an individual’s measurements. The process, which takes
just 10 minutes to produce a personalized shopping guide of denim
and pants, recommends the best sizes to buy and where to purchase
the items at the mall.
“CBL is pleased to launch the Me-Ality™ concept within our
portfolio,” said Jim Ward, senior director of brand development for
CBL. “We think our shoppers will enjoy the service and find it a
very useful tool to shop for clothes with ease.”
“We are so excited to give shoppers the opportunity to preview
the fitting room of the future at several CBL malls,” said Tanya
Shaw, president and CEO of Me-Ality™. “Right now we are in the
preview phase of our launch, which means we’re able to match people
with a range of denim and pants styles. We’ll be expanding to cover
all clothing in the very near future.”
Me-Ality™ size-matching stations are expanding across the
country this year with additional locations.
About Me-Ality™
Me-Ality™ is a revolutionary new technology which enables
consumers to find their best fit, with its free, fully-clothed,
10-second body scan. In just minutes, shoppers receive a
personalized shopping guide recommending styles that fit them best,
what size to buy and where to purchase the items. Me-Ality™ is
owned by Unique Solutions Design Ltd., a leader in revolutionizing
personalized shopping since 1994. For more information about our
technology and services, visit www.me-ality.com.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers
of malls and shopping centers in the United States. CBL owns, holds
interests in or manages 160 properties, including 89 regional
malls/open-air centers. The properties are located in 27 states and
total 86.7 million square feet including 3.6 million square feet of
non-owned shopping centers managed for third parties. Headquartered
in Chattanooga, TN, CBL has regional offices in Boston (Waltham),
MA, Dallas (Irving), Texas, and St. Louis, MO. Additional
information can be found at cblproperties.com.
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