Detroit Metropolitan Wayne County Airport, Clear Channel
Outdoor Will Integrate The Latest in Digital Tech to Offer Brands
Greater Exposure to Over 31 Million Annual Travelers at the Gateway
to Detroit
NEW
YORK, Dec. 11, 2024 /PRNewswire/ -- Clear
Channel Outdoor's Airports Division, the Americas-based airports
business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today
announced Wayne County Airport Authority awarded it a 10-year
contract to continue evolving their state-of-the-art advertising
and sponsorship program at Detroit Metropolitan Wayne County
Airport (DTW). This win comes via a competitive RFP process
and continues a partnership Clear Channel Outdoor began with Wayne
County Airport Authority in 2003. The new contract includes
Chandler Campbell & Daschle,
Bayview Electric, and McConnell Communications as local
subcontractors.
Clear Channel Outdoor's new comprehensive media program will
incorporate upgraded digital display technology and offer brands
even more attractive advertising opportunities to connect with a
geographically diverse and upscale audience of more than 31 million
annual passengers. Advertisers will have the prime opportunity to
reach a highly coveted audience, as DTW frequent flyers over-index
in holding roles as consequential decision-makers. Current DTW
advertisers include Michigan Medicine and Michigan State University. Additionally, some of
the biggest names in the automotive industry are headquartered in
the Motor City.
The new advertising network will maximize brand exposure across
three distinct digital networks to meet the evolving marketing
needs and goals of advertisers. The program will include new
high-impact printed and digital displays, along with unique
sponsorship and experiential activations, including an exclusive
opportunity for premier exposure by the iconic water feature in the
McNamara Terminal.
"We are excited to call the Wayne County Airport Authority our
partner for another 10 years," said Morten Gotterup, president, Clear Channel
Outdoor, Airports Division. "As Detroit Metropolitan Wayne
County Airport continues to draw in a highly valuable passenger
base, the advanced media products and solutions we will integrate
into the space will bring brands closer to their desired audiences
than before and continue to revolutionize the airport experience
for millions of travelers."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the
forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month.
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SOURCE Clear Channel Outdoor
