NAVIGON and Clear Channel Strike a Partnership
January 09 2007 - 8:00AM
PR Newswire (US)
Deal could lead to a whole new traffic paradigm for navigation
products LAS VEGAS and CHICAGO, Jan. 9 /PRNewswire/ -- (CES Booth
#6011) -- NAVIGON, Inc., the leading navigation software provider,
today announced an agreement with Clear Channel's Total Traffic
Network, a division of Clear Channel Radio, to work toward
providing packaged, accurate and reliable real- time traffic
information across personal navigation devices (PND) directed by
the company's suite of MobileNavigator(TM) (MN) software solutions.
This business model radically changes the industry's historic and
cumbersome subscription-based traffic model that is widely held to
be an obstacle to mass market adoption. By striking an agreement to
incorporate this service as a standard feature included in the cost
of the traffic-ready products running NAVIGON software, consumers
would bypass the setup and subscription registration process. "We
think making the integration between PND products and traffic
information as simple as possible will encourage rapid consumer
adoption of a service that extends the value of navigation units,"
said Andreas Hecht, NAVIGON's General Manager for the Americas.
"Our intent to deliver this will markedly differentiate
NAVIGON-based products by offering a richer navigation experience
over the lifetime of a product." NAVIGON's MN software will work
together with Traffic Message Channel (TMC) receivers, both
external and embedded, to deliver updated traffic information in
real-time to drivers. Continuing updates about accidents, roadwork
and traffic jams, filtered based upon the route programmed into
NAVIGON software, will deliver the best possible data to traveling
business professionals and soccer moms alike as they move from
place to place. "NAVIGON's innovative thinking behind this business
model helps facilitate our mission to provide drivers with the
intelligence they need to make informed decisions -- wherever they
go," said Jeff Littlejohn, Executive Vice President for
Distribution Development, Clear Channel Radio. "Aligning Total
Traffic Network's industry leading service with NAVIGON's Mobile
Navigator software suite will provide a complete packaged solution
for Consumer Electronics Manufacturers and end users too." About
Clear Channel's Total Traffic Network Clear Channel Radio is the
first broadcaster to launch a ground-breaking programming and
technology service delivering real-time traffic data directly to
vehicles, using its own network of reporters, traffic cameras,
helicopters and airplanes -- Total Traffic Network. Clear Channel's
Total Traffic Network now serves more than 125 metropolitan markets
in three countries, including the United States, Mexico and New
Zealand. Total Traffic Network delivers real-time traffic data via
in-car or portable navigation systems, broadcast media, wireless
and Internet-based services. For more information, please log on to
http://www.realtimetraffic.net/ . About Clear Channel Radio Clear
Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels,
on the Internet, via iPods, through Motorola's iRadio cell-phone
service, and via mobile-navigation devices from Cobra, Garmin,
Kenwood and others. The company's operations include radio
broadcasting, syndication and independent media representation.
Clear Channel Radio is a division of Clear Channel Communications,
Inc. (NYSE: CCU), a leading global media and entertainment company.
More information on the company can be found at
http://www.clearchannel.com/ . About NAVIGON NAVIGON creates
navigation software solutions for some of the world's best-known
brands in consumer electronics. NAVIGON makes the software that
drives navigation products from Sony, Delphi, Fujitsu-Siemens, and
more. Founded in Germany in 1991, NAVIGON invented the world's
first mobile GPS navigation product-and consistently breaks new
ground with its award-winning MobileNavigator line of navigation
software. NAVIGON is headquartered in Hamburg, Germany; NAVIGON USA
headquarters is in Chicago, Illinois. For more information, visit
http://www.navigonusa.com/ . DATASOURCE: NAVIGON, Inc. CONTACT: Peg
Herbst, NAVIGON, Inc., Director, Marketing Communications,
+1-773-510-7258, ; or Andrew Favreau, Edelman, +1-312- 297-7587,
Web site: http://www.navigonusa.com/ http://www.clearchannel.com/
http://www.realtimetraffic.net/
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