Citizens Expands Support of Boston’s Live Entertainment Industry with New Sponsorships of MGM Music Hall at Fenway and CollegeFest Boston
September 12 2024 - 8:01AM
Business Wire
Citizens today announced it has become the Official Bank of the
MGM Music Hall at Fenway and the presenting sponsor of CollegeFest
Boston held at Citizens House of Blues. These new ventures
reinforce Citizens’ commitment to supporting live music and
entertainment in Boston and will provide unique experiences for
Citizens’ customers, including exclusive ticket offerings, VIP
experiences, insider events, and other special perks.
“The addition of MGM Music Hall at Fenway to the Citizens Live
portfolio and our support for CollegeFest are a natural extension
of our commitment to some of the city’s most beloved performing
arts centers,” said Lisa Murray, President, Citizens Massachusetts.
“We value the unique opportunity to help strengthen and sustain
live music and performances and contribute to Boston’s position as
a cultural hub and go-to entertainment destination.”
MGM Music Hall at Fenway, a state-of-the-art venue located next
to the iconic Fenway Park, has quickly become a premier destination
for live music and entertainment. With Citizens support, MGM Music
Hall will continue to host an array of highly anticipated concerts
and events, enhancing the cultural landscape of the city.
Through Citizens Live, the bank’s music and entertainment
program in partnership with Crossroads Presents, Citizens’ debit
and credit card customers have access to special benefits at
concerts, including presale and early entry perks at the bank’s six
sponsored venues – MGM Music Hall at Fenway, Brighton Music Hall
presented by Citizens, Citizens House of Blues, Citizens Opera
House, Orpheum Theatre presented by Citizens, and Paradise Rock
Club presented by Citizens.
To celebrate the new addition of MGM Music Hall at Fenway to the
Citizens Live Portfolio, the bank is hosting “Citizens Live on
Tour.” This two-week traveling road show will take place from
September 16th - 30th at popular spots around Boston, including the
Fenway neighborhood, Seaport, Rose Kennedy Greenway, Wharf
District, Dewey Square, and more. At each location, fans will be
part of an interactive pop-up experience with opportunities to win
free tickets to upcoming shows at the bank’s sponsored venues, plus
other fun and engaging activities. For more information and a list
of all locations for Citizens Live on Tour, please visit
https://www.citizensbank.com/liveontour.
Citizens’ sponsorship of CollegeFest Boston marks an exciting
new chapter for the city’s largest back-to-school festival. Held
for the first time at Citizens House of Blues, this year’s event on
September 22 will offer thousands of students from the Greater
Boston area the opportunity to connect with local businesses,
network, and enjoy a day of music and entertainment.
“We’re excited to expand our partnership with Citizens as they
continue their live music journey at the iconic MGM Music Hall at
Fenway,” said Don Law, President of Crossroads Presents and Fenway
Music Company. “This incredible venue is the heartbeat of Boston’s
live music scene, and our partnership will elevate Citizens’
connection with fans to the next level, bringing them closer to
their favorite artists and making every moment at the venue even
more unforgettable.”
With the new addition of the MGM Music Hall at Fenway, Citizens
now supports six concert venues hosting over 800 shows per year and
attracting over 1,000,000 concertgoers. Since launching Citizens
Live in 2019, the bank’s customers have purchased over 50,000
presale tickets to shows at its sponsored venues.
For more information on Citizens Live and to view the list of
weekly presale tickets, visit https://www.citizensbanklive.com
About Citizens Financial Group,
Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and
largest financial institutions, with $219.9 billion in assets as of
June 30, 2024. Headquartered in Providence, Rhode Island, Citizens
offers a broad range of retail and commercial banking products and
services to individuals, small businesses, middle-market companies,
large corporations and institutions. Citizens helps its customers
reach their potential by listening to them and by understanding
their needs in order to offer tailored advice, ideas and solutions.
In Consumer Banking, Citizens provides an integrated experience
that includes mobile and online banking, a full-service customer
contact center and the convenience of approximately 3,300 ATMs and
approximately 1,000 branches in 14 states and the District of
Columbia. Consumer Banking products and services include a full
range of banking, lending, savings, wealth management and small
business offerings. In Commercial Banking, Citizens offers a broad
complement of financial products and solutions, including lending
and leasing, deposit and treasury management services, foreign
exchange, interest rate and commodity risk management solutions, as
well as loan syndication, corporate finance, merger and
acquisition, and debt and equity capital markets capabilities. More
information is available at www.citizensbank.com or visit us on
Twitter, LinkedIn or Facebook.
About Fenway Music
Company:
Fenway Music Company (FMC) is a joint venture between Fenway
Sports Management (FSM), Crossroads Presents and Live Nation
Entertainment. FMC books, manages and operates Citizens House of
Blues Boston, as well as the MGM Music Hall at Fenway on Lansdowne
Street.
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version on businesswire.com: https://www.businesswire.com/news/home/20240912993189/en/
Media: Felicia Maloney Felicia.maloney@citizensbank.com
(774) 273-1279 Danika Azzarelli, Live Nation
danikaazzarelli@livenation.com
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