BEIJING, Jan. 8, 2014 /PRNewswire/ -- An annual mobile
video contest co-organized by by China Mobile Ltd. (NYSE: CHL; 0941
HK), and Youku Tudou Inc. (NYSE:YOKU), China's leading Internet television company,
broke new records in 2013 with 110 million
yuan in mobile box office sales and one single title
garnering more than 5 million yuan
from mobile video-on-demand sales, which is a new record in
China.
Since it was launched in 2010, the contest, called "G Ke G Pai,"
has generated 270 million yuan in
shared revenues. More than 70,000 videos, ranging from short films
to animations, were submitted this year. In 2010, there were just
10,000 submissions. G Ke G Pai allows self-produced videos to be
uploaded from a mobile handset. Viewers can then pay 2 yuan to watch, with the video creator earning
up to 20 percent of revenues generated from the sale. Since 2012,
the exponential adoption of smartphones in China has fueled the success of the
competition.
Daily video views of Youku Tudou content from mobile devices
surpassed 300 million from 100 million since the beginning of 2013,
representing a 200 percent growth. Youku Tudou has created a
number of mobile apps to capitalize on China's smartphone craze, including Youku app,
Tudou app and Paike app. These mobile apps allow for convenient
smartphone video shooting and sharing.
Youku Tudou, which has the largest user-generated content
platform in China, opens up
dedicated channels for content submission while offering marketing
resources to raise the profile of G Ke G Pai among content creators
and viewers. The online video company nurtures burgeoning
filmmakers in China, offering
revenue sharing opportunities and collaborations with Youku Tudou's
in-house production teams. Jiao Shou, also known as "Shouting
Beast," who is this year's director of the most-viewed mobile
video, also produced a web serial on Youku called "Surprise," which
garnered 400 million views in 6 months.
In December, China Mobile and Youku Tudou co-hosted an awards
ceremony in Guangzhou for top
content creators. Judges included prominent Chinese directors and
actors such as Stanley Tong, Ying
Da, Feng Xiaoning and Teng Huatao. Seven awards were given,
including best feature film, best-animated film, most innovative
work and best cinematography. The annual awards ceremony was
broadcast live on Youku Tudou video platforms.
China Mobile is the world's largest mobile services provider by
network scale and subscriber base, serving over 760 million
subscribers and more than 50 percent market share in the domestic
mobile market. The telecommunications provider almost monopolizes
the market of online video paid services. China Mobile has
generated billions of yuan in revenues from its mobile video
viewing services.
The aim of G Ke G Pai is to continue to encourage grassroots
filmmakers to produce more quality, original content targeting a
growing number of Chinese who turn to their smartphones for
entertainment. The continued growth of the competition illustrates
the potential of this market and the demand for unparalleled
content among viewers. "Ultimately, unique video content, both
online and for mobile devices, wins," Wei
Ming, president of Youku.com, said. "Via our partnership
with China Mobile, Youku Tudou is continuing is legacy of creating
a unique video ecosystem with unparalleled content that is
delivered to end users with the most up-to-date technologies
relevant to their daily lives."
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku.com and
Tudou.com, China's two largest
online video platforms, Youku Tudou offers viewers a rich library
of premium licensed content, user generated content, and original
in-house productions. Our mission is to become the primary source
of online video content for Chinese Internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares
are traded on NYSE under the symbol "YOKU."
Jean Shao, Director of
International Communications
T: +86.21.3325.3575 Email: shaodan@youku.com
SOURCE Youku Tudou Inc.