Founder of PRIME Research, Dr. Rainer
Mathes, Ph.D, to Lead Cision Insights
CHICAGO, Jan. 24, 2018 /CNW/ -- Cision (NYSE: CISN)
announced today that it has completed its acquisition of PRIME
Research ("PRIME"). By adding PRIME to its portfolio, Cision
enhances its global leadership position in professional services
for media measurement insights and ROI analysis for communications
programs, and further advances its artificial intelligence and
machine learning technologies. With the close of the acquisition,
founder and president of PRIME, Rainer
Mathes, has been appointed president of Cision Insights,
which is dedicated to evaluating campaign effectiveness through
customized intelligence, reporting and industry expertise.
"At PRIME, we pride ourselves on being the best and working for
the best and our merger with Cision is a perfect example of this,"
said Mathes, founder and president of PRIME Research. "I'm pleased
to be joining the Cision team and look forward to sharing my
knowledge in media measurement as I take on my new role leading
Cision Insights."
Mathes founded PRIME in 1988 while holding research positions at
the Institute of Media Studies at the University of Mainz and later
at the Research Center for Surveys and Methodology (ZUMA) in
Mannheim. He has developed PRIME
into a global research organization with locations in Europe, the United
States and Asia. He has
transformed the business over time, focusing on digital
competences, including PRIME.com.
"Rainer's expertise in communication research and measurement,
combined with PRIME's exceptional technology platform that brings
truly innovative AI/machine learning applications to the
communications industry, will be instrumental in helping us improve
the communicator's ability to measure and optimize earned media
ROI," said Kevin Akeroyd, Cision
CEO. "As head of Cision Insights, Mathes will help guide Cision's
ongoing commitment to provide in-depth analysis that enables our
customers to make better informed decisions regarding their
strategic communications programs."
Through advanced AI and machine learning technology, PRIME is
able to provide intelligent topic detection, entity recognition and
semantic profiling for communication, marketing, sales, supply
chain and risk management. They work with some of the world's most
prestigious brands including MasterCard and Jaguar. This
acquisition further solidifies Cision's mission to be the one-stop
provider for brands who want to identify their ideal influencers,
craft and distribute campaigns and attribute meaningful business
value.
About Cision
Cision Ltd. (NYSE: CISN) is a leading
global provider of earned media software and services to public
relations and marketing communications professionals. Cision's
software allows users to identify key influencers, craft and
distribute strategic content, and measure meaningful impact. Cision
has over 3,000 employees with offices in 15 countries throughout
the Americas, EMEA, and APAC. For more information about its
award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow Cision on
Twitter @Cision.
About PRIME Research
From eight international offices
on four continents and in over 100 languages, PRIME marries talent
with technology to help communicators demonstrate and generate PR
value and ROI. The firm integrates, analyzes and evaluates media
performance across all channels – social, digital, print and
broadcast – to deliver actionable insights and strategic guidance
for better communications and business results. PRIME has over 700
employees with offices in the Brazil, China, Germany, Switzerland, the United Kingdom, and the United States.
Investor Contact
Jack
Pearlstein
Chief Financial Officer
Jack.Pearlstein@Cision.com
Media Contacts
Nick
Bell
VP, Marketing Communications
CisionPR@cision.com
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SOURCE Cision