New Social Influencer Discovery Module Enables Communications
Teams to Expand Relationships with Non-Media Influencers
CHICAGO, June 18, 2018 /CNW/ -- Cision today
announced a new Social Influencer Discovery module for Cision
Communications Cloud® that enables comms pros to identify and
develop relationships with social media influencers to gain earned
media coverage on social channels. This feature makes Cision the
first in the industry to offer a fully integrated comms platform
that completely aligns both traditional media and dynamic social
influencer capabilities.
"In a communications climate where PR professionals far
outnumber journalists, social influencer strategies are critical to
the success of communications programs," said Kevin Akeroyd,
CEO of Cision. "By integrating Social Influencer Discovery into
Cision Comms Cloud, we're helping teams to identify and target the
right social influencers on Twitter alongside traditional media
contacts. The emphasis is on helping comms pros create trusted
conversations with the most relevant influencers."
Cision Communications Cloud is the only platform offering the
ability to identify and target individual social influencers
alongside traditional media contacts and outlets, monitor the
results of comms campaigns across both social and traditional media
and analyze the results in an integrated, easy-to-use
interface.
With Social Influencer Discovery, comms teams can:
- Expand the audience reach of comms campaigns, identifying
social influencers that are likely to impact target customers and
engage with them through their social network.
- Understand the most meaningful contributors to specific topics
of discussion on social channels and identify the network of those
individuals most influentially discussing those topics.
- Align influencer communications efforts with broader social
media initiatives driven across an organization's marketing
function.
- Holistically manage social media and traditional media
campaigns as part of a single, integrated workflow within the
Cision Comms Cloud user interface.
To learn more about the Cision Comms Cloud click here.
About Cision
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 4,000 employees with offices in 15 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
Media Contact
Laura
Roman
Director of Corporate Communications
Cision
cisionpr@cision.com
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SOURCE Cision