Indicate by check mark if the Registrant
is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Indicate by check mark if the Registrant
is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Indicate by check mark whether the Registrant
(1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Indicate by check mark whether the Registrant
has submitted electronically every Interactive Data File required to be submitted
pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the Registrant was required to submit such files).
Indicate by check mark if disclosure of
delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not
be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K.
x
Indicate by check mark whether the Registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
If an emerging growth company, indicate
by check mark if the Registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act.
¨
Indicate by check mark whether the Registrant
is a shell company (as defined in Rule 12b-2 of the Act).
The aggregate market value of the voting
and non-voting stock held by non-affiliates of the Registrant’s predecessor as of June 29, 2018, the last business day of
the Registrant’s predecessor’s most recently completed second fiscal quarter, was approximately $823,829,841.
148,308,102 ordinary shares, par value
$0.0001 per share, were issued and outstanding as of February 26, 2019.
Portions of the Registrant’s definitive
proxy statement relating to its 2019 annual meeting of shareholders (the “2019 Proxy Statement”) are incorporated
by reference into Part III of this Annual Report on Form 10-K where indicated. The 2019 Proxy Statement will be filed with the
U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.
This Annual Report on Form 10-K, including
the “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” contains forward-looking
statements regarding future events and our future results, which are intended to be covered by the safe harbor provision for forward-looking
statements provided by the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical
facts are statements that could be deemed forward-looking statements. Words such as “achieve,” “anticipate,”
“assumes,” “believes,” “continue,” “could,” “estimate,” “expects,”
“forecast,” “hope,” “intend,” “may,” “plan,” “potential,”
“predict,” “should,” “will,” “would,” variations of such words and similar expressions
are intended to identify such forward-looking statements. In addition, any statements that refer to projections of our future
financial performance, our anticipated growth and trends in our businesses, and other characterizations of future events or circumstances
are forward-looking statements. Although such statements are based on currently available financial and economic data as well
as management’s estimates and expectations, forward-looking statements are inherently uncertain and involve risks and uncertainties
that could cause our actual results to differ materially from what may be inferred from the forward-looking statements. Therefore,
actual results may differ materially and adversely from those expressed in any forward-looking statements.
Cision Ltd. and its subsidiaries (“we”,
the “Company” or “Cision”) believe it is important to communicate our expectations to our security holders.
However, there may be events in the future that Cision’s management is not able to predict accurately or over which Cision
has no control. The risk factors and cautionary language discussed in this report provide examples of risks, uncertainties and
events that may cause actual results to differ materially from the expectations described by us in such forward-looking statements,
including among other things:
All forward-looking statements attributable
to us or persons acting on our behalf are expressly qualified in their entirety by the foregoing cautionary statements. In addition,
all forward-looking statements speak only as of the date of this report. We undertake no obligations to update or publicly revise
any forward-looking statements, whether as a result of new information, future events or otherwise other than as required under
the federal securities laws. Undue reliance should not be placed on these forward-looking statements.
PART I
Overview
Cision (“we,” “us,”
or “our”) is a leading global provider of public relations (“PR”) software, media distribution, media
intelligence and related professional services, according to Burton-Taylor International Consulting LLC, as measured by total
revenue. PR and communications professionals use our products and services to help manage, execute and measure their strategic
PR and communications programs. Similar to Bloomberg for finance professionals, LinkedIn for HR professionals, and Salesforce
for sales professionals, we believe that we are an industry-standard SaaS solution for PR and marketing professionals and are
deeply embedded in industry workflow.
We deliver a sophisticated, easy-to-use
platform for communicators to reach relevant media influencers and craft compelling campaigns that impact customer behavior. With
rich monitoring and analytics, Cision Communications Cloud
TM
(“C3”), a cloud-based platform that integrates
each of our point solutions into a single unified interface, arms brands with the insights they need to link their earned media
to strategic business objectives, while aligning it with owned and paid channels. This platform enables companies and brands to
build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence.
We have more than 75,000 customers and an expansive global reach, spanning many international markets around the globe including
Canada, China, India, EMEA and Latin America. Our total international sales across all countries accounted for 40% of our 2018
revenue.
We have undergone a strategic transformation since GTCR’s initial investment in 2014, evolving into
a PR and marketing software leader through a series of complementary acquisitions. The acquisitions of Cision and Vocus, Inc. (“Vocus”)
in 2014 and their subsequent merger established the foundation of the core media database, monitoring and analysis business. Over
the 12 months following this initial merger, we acquired Discovery Group Holdings Ltd. (“Gorkana”) to expand our global
footprint and also completed acquisitions of Visible, Inc. (“Visible”) and Viralheat, Inc. (“Viralheat”)
to enhance our social media functionality. The subsequent acquisition of PRN Group (“PR Newswire”) in 2016 added the
depth and breadth of a global distribution network and making us, we believe, to be the only vendor with a comprehensive global
solution for PR professionals. Following these acquisitions, in October 2016, we introduced our C3 platform. In the first quarter
of 2017, we acquired Bulletin Intelligence, LLC, Bulletin News Network, LLC and Bulletin News Investment, LLC (collectively, “Bulletin
Intelligence”) to expand our capability to provide expert-curated executive briefings for the Executive Office of the President
and corporate C-Suite executives. In the second quarter of 2017, we acquired L’Argus de la Presse (“Argus”),
a Paris-based provider of media monitoring services to expand our media monitoring solutions and enhance our access to French media
content. We acquired CEDROM-SNi Inc. (“CEDROM”) in December 2017 and PRIME Research Group (“Prime”) in
January 2018 in order to further expand upon our media measurement and analysis services and improve our digital media monitoring
solutions. In January of 2019, we completed our acquisitions of Falcon.io (“Falcon”) and TrendKite (“TrendKite”).
We believe that Falcon will further enhance our social media management and analysis capabilities that we anticipate will be integral
to the future of earned media management. We believe that TrendKite will further solidify our position as a leading global provider
of public relations software, media distribution, media intelligence and related professional services. Also in January of 2019,
we divested our email marketing assets. The sale of the assets resulted from a detailed review of our long-term business strategy
and desire to focus on C3.
We provide our comprehensive solution principally through subscription contracts which are generally one
year or longer, with different tiers of pricing depending on the level of functionality and customer support required. Our SaaS
delivery model provides a stable recurring revenue base. In 2018, we generated $730.4 million of revenue, of which, approximately
85% was generated by customers purchasing services on a subscription or recurring basis. We consider services recurring if customers
routinely purchase these services from us pursuant to a negotiated “rate card” or similar arrangements, even if we
do not have subscription agreements with them. As of December 31, 2018, we had more than 75,000 customers, of which the top 25
only accounted for 6.8% of 2018 revenues, on a pro forma basis assuming a full year of Prime acquisition revenues.
Industry
PR professionals are responsible for critical
corporate functions including communications and relations with media, government, consumers, industry and community stakeholders.
The process of managing relationships and communications with journalists, analysts, public officials and other key influencers
and audiences is vital to an organization achieving its corporate objectives and financial success. PR is top-of-mind for senior
management executives and a key component of how companies manage and enhance their brands’ reputation through the media.
The primary activities of in-house PR departments and PR agencies include:
•
|
creating and communicating news, feature articles and multimedia;
|
•
|
distributing information to target audiences;
|
•
|
planning, developing, managing and monitoring traditional and social media campaigns and implementing
strategies to generate interest and popularity and influence brand reputation and sentiment;
|
•
|
organizing events such as media visits, receptions and conferences;
|
•
|
editing and producing journals, corporate identity programs, video and other presentations;
and
|
•
|
compiling reports on activities and campaign performance.
|
Central to all PR activities is a
distribution strategy, which determines how an organization delivers consistent and well-executed communications to key
constituents. The PR function is rapidly evolving with the proliferation of digital media, as PR professionals work to
optimize communications across multiple online, mobile and social channels as well as traditional media outlets. In a
multi-channel, data-driven environment, content can be distributed to a significantly larger and more targeted audience,
increasing the importance of a broad and reliable distribution network and creating demand for integrated solutions that
include distribution, targeting, monitoring and reporting. The importance of distribution to broader PR success was a driving
force behind our decision to acquire PR Newswire, the world’s largest press release distribution network, according to
Burton-Taylor International Consulting LLC, as measured by total revenue.
PR Professionals Face an Increasingly
Complex Landscape
The emergence and proliferation of digital
media, search engine technology and social media has driven rapid change in the public relations and communications industries.
In addition to traditional interaction with journalists and editors to manage news and content distributed through print media
channels, PR and communications professionals must now also interact with and monitor bloggers, online news sites, consumer review
websites, social media platforms and customer communications. The increasing complexity of these functions requires the use of
numerous, sophisticated and often discrete software tools, analytics, and professional services to achieve PR professionals’
business objectives.
Digital Media Landscape is Evolving
Media consumption patterns and brand interactions
with consumers are rapidly evolving. Consumer purchases are increasingly influenced by a variety of different information sources,
including search engines, blogs, online reviews and social media networks. This dynamic presents a challenge for marketing professionals
who have traditionally relied on paid and owned media to shape a brand’s image and perception with consumers. As a result,
marketers are being forced to reevaluate how they reach and engage with their target audience.
As opposed to paid media campaigns, which directly target consumers through television, radio, print and
search engine advertising, or owned media campaigns, which directly target consumers through company websites or social media accounts,
earned media campaigns do not directly target consumers but rather they target key influencers. With consumer behavior increasingly
shaped by these influencers, including online reviewers, press and social media posters, effective earned media campaigns are becoming
critical for marketers.
Rising Importance of Earned Media
Channels in Driving Purchase Decisions
According to Nielsen, earned media is recognized as the most trusted media category, yet we believe it
receives a smaller allocation of marketing budgets at most companies than owned and paid media. Marketers have traditionally targeted
the paid and owned channels because content is more easily controlled through those channels; however, declining efficacy of paid
media and higher consumer trust in earned media is increasing marketers’ focus on the earned media channel, which is one
of our core competencies.
In addition to having a greater impact on consumer purchase decisions than paid media, earned media has
a lower cost, as distribution is assisted by the content author. As such, earned media’s return on investment is higher.
Chief marketing officers are beginning to recognize this dynamic and the value of earned media, which is driving a shift of paid
media dollars into the earned channel, according to Outsell Inc.
Proactive management of earned media has
increased in importance following the recent rise of consumers’ suspicions of “fake news.” Brands have responded
to this challenge by proactively publishing factual content around key issues to manage their brand and reputation where possible.
Press releases are considered an appropriate outlet for this purpose and have long been viewed by journalists and other earned
media sources as a preferred source of reliable information.
We believe Cision's market leadership in driving the future of earned media management is bolstered by
the acquisitions of Falcon and TrendKite, which will help us move beyond the tactical nature of PR point solutions. While Falcon
will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals,
it will also be integrated with C3 to expand social media capabilities to earned media and communications professionals. We believe
integrating Falcon into the C3 platform will enable marketing and communications professionals to fully integrate their campaigns
across owned, earned and paid media. We believe TrendKite will enhance our customers’ abilities to demonstrate and measure
the business impact of their earned media communications.
Preference for Platforms over Point
Solutions
A comprehensive and integrated PR platform
is becoming increasingly critical as the proliferation of new media channels drives complexity in the execution of successful
PR and marketing campaigns. PR, communications and marketing professionals increasingly value and prefer the ease of having the
entire solution set - monitoring, analyzing, identifying and distributing - on a single, integrated platform.
Large Addressable Market
Spending on financial market data/analysis and news set new highs in 2017, while showing the greatest
year-on-year growth since 2011, according to a report published today by Burton-Taylor International Consulting. The report finds
that global spend was up 3.57%, to reach $28.48 billion, topping the $28 billion mark for the first time. This market comprises
spend on press release distribution, media and social media monitoring, measurement and engagement, and targeting. Key drivers
of steady growth in recent years include GDP and advertising expenditure growth, proliferation of advanced social media tools and
an increasing focus on transparency and information disclosure.
As the needs of PR and marketing professionals
converge, with the mutual desire for measurement and attribution, we believe the PR and communications software market is beginning
to converge with the broader digital marketing market, which is expected to reach $195 billion by 2020 according to Statista.
Competitive Strengths
Our competitive strengths include:
Comprehensive and Fully Integrated
Cloud-Based Platform
C3 offers the communications professional a “one-stop shop” for virtually all the tools they
need to conceive, execute, monitor and analyze an earned media campaign. We believe that offering a comprehensive cloud-based platform
with multiple integrated functionalities is what communications professionals require and prefer over the alternative of using
several individual point solutions that are not interconnected, lack consistency and require interactions with, and payments to,
several external software providers. The effectiveness and appeal of integrated platforms over point solutions has been demonstrated
in the broader marketing realm with the creation and growth of cloud-based platforms such as the Adobe Marketing Cloud, the Oracle
Marketing Cloud and the Salesforce Marketing Cloud.
An Industry Standard for PR Professionals
We believe our PR software is known as
a go-to global SaaS platform for communications professionals and is deeply embedded in industry workflow. For individuals working
in the PR sector, fluency with our platform is viewed by many as a key skill.
Global Product Reach
Our offering has wide geographic reach
within all our vertical markets. We believe that being able to deal with only one provider to deliver earned media solutions across
the globe is a key differentiator that has value to clients, in particular large multi-national corporations that manage PR and
communications efforts globally.
Proprietary Content and Solutions
Our platform incorporates the largest
media database and largest distribution network in the world, as measured by revenue estimates from Burton-Taylor International
Consulting LLC. With our proprietary database of approximately 1.6 million contacts for journalists, bloggers and social influencers,
including contact information, in-depth profiles, preferences and detailed pitching tips, clients can build smarter media lists
to connect with the appropriate influencers and build meaningful relationships. Through our distribution network, customers can
conduct both wide-reaching and targeted campaigns across traditional and digital media in more than 170 countries in over 40 languages.
Ease of Use and Workflow Capabilities
Our platform is designed with easy-to-use functionality, built-in workflow capabilities, a high degree
of flexibility in outputs and a sleek and intuitive user interface to help the communications professional execute their work in
the best way possible.
Experienced Management Team with
a Proven Track Record
We have a strong, highly experienced management
team. CEO Kevin Akeroyd has more than 25 years of experience reshaping modern digital, social and mobile marketing. In his previous
role, he was an integral member of the team that built the marketing cloud business unit at Oracle from a nascent stage into one
of the largest marketing and advertising technology providers in the industry. Our CFO, Jack Pearlstein, has 20 years of financial,
operational and strategic planning experience with technology companies.
Growth Strategy
We intend to continue to drive growth
and enhance its market position through the following key strategies:
Acquire New Customers
We believe there is still a substantial opportunity to increase market penetration globally by selling
our C3 platform advantage. Most vendors in the market offer point solutions that address one or two functions in a PR campaign,
resulting in the need for multiple vendors. We believe chief marketing officers prefer integrated platforms over individual solutions.
C3 provides the market with a comprehensive platform that integrates all the core capabilities needed for a PR software campaign,
establishing us as a reference platform for the PR software market.
Continue to Develop Innovative Products
and Features
We understand the importance of offering
an easy-to-use product with extensive features that meet and exceed our customers’ needs. Our product team is constantly
working to introduce new features that augment our existing platform. We continue to drive customers down an overall solutions
path, so they can use C3 as their communications technology platform, Cision Impact as their analytics and business results attribution,
and Cision Audiences to not only improve performance of their much larger paid and owned budgets, but also to execute integrated
campaigns across Paid, Owned, and Earned media with Cision ID as the backbone. Cision Impact is our offering that allows clients
to show the validated reach, engagement, audience data, and actual sales conversion data from customers exposed to earned media.
Cision Audiences is our offering that allows clients to match Cision ID-based data through identity resolution and integrate across
their Paid, Owned and Earned media campaigns. Our account management and customer service representatives continuously communicate
the needs of our customers to the product team, providing for continuous platform improvement.
Our new product innovation pipeline aims to introduce new products to market that improve the way PR and
marketing professionals do business. We plan to leverage C3, which provides a fully integrated set of PR capabilities under one
umbrella by adding data attribution capabilities. We believe that our measurement and attribution capabilities, which we added
to our platform in the first quarter of 2018, will enable customers to track end-user reach, demographics, engagement and purchase
conversion data from their earned media campaigns, allowing customers to measure return on investment. Subject to the strictest
adherence to privacy concerns, we plan to sell the highly valuable and anonymized consumer and influencer data we compile to brands
and media networks that may use the data to improve audience targeting and increase advertising effectiveness.
Increase Revenue from Existing Customers
We believe a significant opportunity exists
to increase spending by our more than 75,000 existing customers by expanding C3 capabilities and our service offerings. Because
we have grown through many acquisitions and because a comprehensive platform did not previously exist in the PR software market,
many of our customers still use various PR point solutions, including solutions provided by competitors. For example, as of December
31, 2018, we had approximately 16,000 U.S. customers that we inherited with the acquisition of PR Newswire and had approximately
13,000 other U.S. customers. We estimate that approximately 3,700 of these customers overlap. By providing the first comprehensive
platform for executing and analyzing earned media campaigns, we are well positioned to increase product penetration among existing
customers by encouraging them to bundle various point solutions under one umbrella. In some markets, we have not yet introduced
our full range of products, including C3, but we believe we have the capability to roll out our entire product suite in each of
these markets. We believe this roll out will increase average customer spend through increased product penetration and attract
new customers through a broader product set. Additionally, our sales team has historically been successful in selling higher tiered
product or service offerings to existing clients and will have more opportunities to increase product penetration as our product
team continues to add products and features to C3.
Expand into New Geographies and
Market Segments
We have an expansive global reach, spanning
many major international markets around the globe, including but not limited to, North America, China, EMEA, India, and Latin
America. In many international markets, our presence is currently limited. We view these markets as opportunities for geographic
expansion, especially Latin America, Asia and Continental Europe.
We aim to establish the earned media cloud
as the third marketing software category, alongside paid and owned media, by providing valuable demographic, psychographic, sociographic
and attribution end-user data to our customers and by selling the data to brands and media networks. We believe that our development
of data attribution and data monetization products will enable us to enter the marketing software market. If we are able to establish
ourselves in that market, we could then enter the broader digital marketing market through platform extensions into adjacent earned
media categories. These categories include ratings and reviews, employee amplification, influencer performance and content marketing.
We plan to opportunistically employ both organic initiatives and acquisitions to expand into the digital marketing market.
Selectively Pursue Strategic Acquisitions
We have successfully sourced and are completing the integration of several strategic acquisitions since
our inception. These acquisitions have strengthened our market position and enabled us to provide a comprehensive PR communications
product suite with a scaled, efficient cost-structure. Our management actively evaluates additional acquisition opportunities to
enhance our position in the global PR software market by expanding its market reach, geographic presence and product capabilities.
Products and Services
C3 delivers critical functionality across the entire earned media lifecycle. We believe that C3 is the
first software solution that allows communications professionals to plan, execute and analyze PR campaigns in a fully integrated
fashion. Given the relatively recent launch of C3, the majority of our revenue today comes from customers who purchase only a subset
of the capabilities we currently offer. As C3 continues to expand its capabilities and these customers are migrated onto the C3
platform, we will attempt to upsell additional capabilities. For example, a customer who previously used our prior monitoring technology
to plan campaigns and monitor campaign results will now be a candidate to purchase press release distribution services. Similarly,
customers who purchase the press release distribution service within C3 will have improved ability to measure the return on investment
of specific campaign activities compared to customers who use other press release distribution services that cannot access the
monitoring and analytical capabilities of C3.
For the year ended December 31, 2018, approximately 85% of our revenue was subscription-based or recurring,
with only 15% being transactional. Non subscription-based revenue is largely related to our press release distribution services
which are increasingly being sold on a subscription basis as part of C3.
Media Database
Discovering and maintaining
relationships with relevant journalists and other influencers that communicate an organization’s message to the public
are critical to any earned media strategy. We offer the largest database in the world, based on database revenue estimates
from Burton-Taylor International Consulting LLC, with contacts for approximately 1.6 million journalists and other
influencers across 200 countries, including approximately 200,000 digital influencers. The database is updated more than
12,000 times daily to provide the most accurate and timely information to PR and communications professionals.
Our media database is integrated with CRM tools and content generation and distribution features to give
PR and communications professionals access to relevant influencers when planning a campaign as well as to schedule and record all
interactions with contacts. Access to the database is offered on a global basis.
Media Distribution
The distribution strategy of an earned
media campaign determines how a company delivers consistent and well-executed communications to influencers across the media spectrum.
In a multi-channel, data-driven environment, press releases and other content can be distributed to a significantly larger audience,
increasing the importance of a broad and reliable distribution network. Our distribution product allows earned media professionals
to execute campaigns and distribute corporate news, events information, content and multimedia through press releases, web and
email. Compared to free, high volume channels such as social media and corporate newsrooms, we believe our distribution platform
is an important way for brands to signal the relative importance of a message. This signaling mechanism is often the difference
between a message becoming part of the “noise” or ending up in the hands of a key influencer. Brands compete for influencer
attention with several thousand stories that are transmitted over the major distribution networks in a day, which compares favorably
to competing with 500 million tweets per day on Twitter.
We believe we have the largest global
distribution network of its kind in the world, based on distribution revenue estimates from Burton-Taylor International Consulting
LLC. Our network reaches traditional and digital media in more than 170 countries in over 40 languages, including major media
organizations, over 10,000 syndicated websites and over 900,000 contacts such as journalists, bloggers and social influencers.
Our products enable communications professionals to distribute press releases and other content such as photos, videos, infographics,
financial information and articles through web, wire and email. In addition, we offer around-the-clock editorial support for clients.
Our premium distribution product is PR
Newswire. For more than 60 years, the PR Newswire offering has represented an industry standard for high-impact dissemination
of critical news, financial releases and other content and has customers spanning Fortune 2000 multinationals, small and medium
businesses, public relations agencies and government entities. Our premium PR Newswire offering is provided to customers globally,
with international operations supporting these customers in Canada, Europe, the Middle East, Asia and Latin America. Additional
premium offerings include a comprehensive suite of products and services for Investor Relations professionals, including distribution
for earnings and other material news, webcasts and conference calls, IR website hosting, and virtual investor conferences.
Media Monitoring
We enable PR and communications professionals to track the media coverage of their companies and brands,
assess the impact of strategic initiatives and discover how influencers portray their content and gauge overall brand sentiment.
Our products allow clients to monitor all forms of media, including global print, digital, social media, television and radio sources,
and store articles, content and corporate news. Our media monitoring software tracks and monitors content on over 220,000 digital,
print, social and broadcast sources in over 200 countries. We deliver over 3 million stories to our customers every day. Additionally,
through the acquisition of Bulletin Intelligence, we have expanded our capability to provide expert-curated executive briefings
to the Executive Office of the President and corporate C-Suite executives. We provide our existing global customer base with enhanced
access to French media content, helping them understand and quantify the impact of their communications and media coverage in France.
We also offer access to tools to filter and automatically update relevant news sources and content to make monitoring an efficient
aspect of customers’ overall PR strategies. The graphics below are examples of monitoring insights we provide to customers
from their PR campaigns. The acquisition of Prime in 2018 complements Cision’s existing technology and service offerings
and provides a basis for significant synergies. Similar to previous acquisitions the plan for Prime will be to scale the technology
and services across all geographies and all sectors served by Cision through integration into C3. Prime’s technology is able
to provide intelligent topic detection, entity recognition and semantic profiling for communication, marketing, sales, supply chain
and risk management. It is also able to integrate, analyze and evaluate media performance across all channels – social, digital,
print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.
Media Analysis
We provide functionality that enables
our customers to assess media coverage by collecting and analyzing data and metrics configured to meet the needs of the client.
Metrics on audience engagement, campaign reach and effectiveness, sentiment and competitive benchmarking allow PR and communications
professionals to quantify campaign results of earned media strategies. Analysis also provides data-driven insights that inform
the creation of future campaigns and marketing investment.
Our media analysis capabilities also include
a robust technology-enabled service aimed at Global 2000 companies with complex PR strategies, as well as an automated self-serve
module that can be configured by customers for high-level reporting needs. The charts below are examples of analysis insights
we provide to customers from their PR campaigns.
Customers
As of December 31, 2018, we had a large
and highly diversified customer base of more than 75,000 customers, spanning the Americas, Europe and Asia. Customers range from
small businesses to large enterprises across a wide range of industries and also include a large number of PR agencies. Annual
spend for these customers can range from hundreds of dollars for small businesses to several million for the largest customers.
Our customer base includes 92 of the world’s
100 most valuable brands, according to Forbes.com and 96 of the top 100 PR companies in the United States, as listed in the Holmes
Report 2018.
Select customers include McDonald’s, Samsung, Edelman, Coca Cola, Google, and Nike. Our top 25 customers
account for only 6.8% of 2018 revenues, on a pro forma basis assuming a full year of Prime and the other 2018 acquisition revenues.
Technology Infrastructure
Technology is key to our Communications
Cloud strategy of creating a unique competitive advantage by offering what we believe to be the only globally accessible end-to-end
PR workflow solution in the market. Our PR software platforms are built upon a highly scalable and flexible component or multi-tenant
based infrastructures in a hybrid cloud environment, allowing us to provide a cost effective and secure offering. The platforms
leverage proven delivery technologies along with leading big data and analytic offerings to create a competitive advantage. Our
online infrastructure is geographically distributed across multiple public and private cloud locations to facilitate both resilience
and performance.
We have an experienced and highly skilled
technology team managing product development and IT operations. We utilize a modified agile development approach with a standard
2-week cadence but can accelerate or extend deployment time-frames as needed. This agile approach to development is partnered
with an IT Infrastructure Library focused “DevOps” based approach to ensure that there are appropriate controls and
a heightened focus on the customer experience.
We maintain a focus on continual improvement
from both an IT performance and security perspective. For our critical systems and platforms, we have implemented initiatives
and procedures that include:
•
|
A technology risk framework that enables us to identify opportunities for improvement, emerging
patterns, and other concerns so they can be understood, addressed and periodically re-reviewed.
|
•
|
A multi-pronged approach to security that includes awareness education, asset and data identification,
protection, detection, response and remediation.
|
•
|
An architectural approach that puts security in the forefront for all new development initiatives
to improve efficacy and reduce our longer-term security costs.
|
We intend to extend these approaches to
our other systems, platforms and acquisitions as appropriate.
Over the past three years, we have initiated
several consolidation and integration initiatives aimed at simplifying and modernizing our critical infrastructures to increase
flexibility, improve margins and further improve the customer experience. These initiatives include data center consolidations,
infrastructure upgrades, management information software system enhancements and the deployment of enhanced global operating models
across our operations.
Sales & Marketing
We operate direct sales organizations
throughout the United States and within each of its international markets. As of December 31, 2018, we had approximately 750 direct
sales professionals. In the United States, we divide our direct sales professionals into two distinct go-to-market teams: new
business teams and account management (renewal) teams. Within each of the two go-to-market teams, U.S. direct sales professionals
are further segmented into groups based upon customer size, including an enterprise group for large customers and agencies, a
midmarket group for medium size customers and a small business group for small customers. Our U.S. new business sales teams source
and develop new customer relationships. Our U.S. account management sales teams focus on maintaining customer relationships, increasing
product penetration and ensuring contract renewals. In the United Kingdom and in several other larger international markets, our
direct sales structure is similar to that in the United States. In our smaller international markets, there are sometimes unified
direct sales structures without clear distinction between new business teams and account management teams.
Our marketing team focuses on attracting,
acquiring and retaining customers through digital demand campaigns, brand building and showcases of customer success. With persona-based
content aimed at communications professionals, the team delivers cross-channel campaigns that span paid search, email, web and
customer events. Supporting our global sales team, marketing also develops messaging, product positioning, and tools to communicate
the business value of our solutions. To establish the Communications Cloud category, marketing develops insightful thought leadership
for our executives to disseminate through content marketing and keynote presentations. As of December 31, 2018, we had approximately
80 marketing professionals globally.
Competition
The communications software market is
highly fragmented, highly competitive and rapidly evolving. Whereas we believe that our product suite provides a global end-to-end
solution, other industry participants generally operate in select geographic regions or particular verticals including media monitoring
and analysis or distribution. In media monitoring and analysis, industry participants include Meltwater, Kantar Media, and iSentia.
In distribution, industry participants include Business Wire, West Corporation and The London Stock Exchange through its RNS service.
Key factors which impact competition in
our industry include:
•
|
Product features, effectiveness and reliability;
|
•
|
User interface and ease of use;
|
•
|
Media database breadth and quality;
|
•
|
Expertise of sales and after-market support organizations;
|
•
|
Measurement and attribution capabilities;
|
•
|
Breadth and depth of the distribution network;
|
•
|
Pace of innovation and product roadmap;
|
•
|
Strength of professional services organization;
|
•
|
Price of products and services; and
|
•
|
Scale and financial stability of the organization.
|
Employees and Culture
Building and maintaining a strong corporate
culture benefits both our customers and our employees and serves as the foundation for the successful execution of our strategy.
As a result, our corporate culture is critical for its growth strategy.
As of December 31, 2018, we had approximately 4,500 global employees, with approximately 1,500 employees
located in the United States and approximately 3,000 employees located internationally. We also engage temporary employees and
consultants. None of our employees in the United States are members of a union; however, approximately 600 of our foreign employees
are currently subject to collective bargaining agreements and/or are members of local work councils. We consider relations with
our employees to be very good.
Intellectual Property
We rely on a combination of patent, trademark,
copyright and trade secret laws in the United States and other jurisdictions as well as confidentiality procedures and contractual
provisions to protect our proprietary technology and our brand. We have registered, and applied for the registration of, U.S.
and international trademarks, service marks and domain names. Additionally, we have filed U.S. patent applications covering certain
of our proprietary technology and own several issued patents. We also control access to software, documentation and other proprietary
information and enter into confidentiality and proprietary rights agreements with substantially all of our employees, consultants
and other third parties, pursuant to which such employees, consultants and other parties assign to us the intellectual property
rights that they develop and agree to keep confidential our confidential and proprietary information.
We currently license content included
in our cloud-based software from several providers pursuant to data reseller, data distribution and license agreements with these
providers. These agreements provide us with content such as news coverage from print and Internet news sites, as well as contact
information for journalists, analysts, public officials, media outlets and publicity opportunities. The licenses for this content
are non-exclusive. The agreements vary in length, and generally renew automatically subject to certain cancellation provisions
available to the parties. We do not believe that any of our content providers are single source suppliers, the loss of whom would
substantially affect our business.
Our business involves the supply of copyrighted
works of third-parties, including publishers and broadcasters, which necessitates working closely with these copyright owners
on clients’ behalf. Delivering content to clients typically requires copyright fees to be paid to copyright owners. We are
typically able to pass these copyright fees directly through to clients.
We also contract with content providers
for the rights to access and distribute paywalled or subscription-only content. As paywalled content becomes increasingly prevalent
on publisher websites, we expect to continue negotiating access rights with key content providers.
If a claim is asserted that we have infringed
the intellectual property rights of a third-party, we may be required to seek licenses to that technology. In addition, we license
third-party technologies that are incorporated into some elements of our services. Licenses from third parties may not continue
to be available to us at a reasonable cost, or at all. Additionally, the steps we have taken to protect our intellectual property
rights may not be adequate. Third parties may infringe or misappropriate our intellectual property rights or proprietary technology.
Competitors may also independently develop technologies that are substantially equivalent or superior to the technologies we employ
in our services.
Cyclicality
Demand for our products and services fluctuates
from month to month, with periods of greater demand corresponding to earnings release cycles of public companies and periods of
lower demand corresponding to periods in which activity in the financial markets is reduced, such as during months with fewer
business days and months with more holidays, due to the transactional component of our distribution business.
Executive Officers
The following chart sets forth certain information regarding our executive officers as of February 28,
2019:
Name
|
|
Age
|
|
Position
|
Kevin Akeroyd
|
|
50
|
|
President, Chief Executive Officer and Director
|
Jack Pearlstein
|
|
55
|
|
Executive Vice President and Chief Financial Officer
|
Yujie Chen
|
|
48
|
|
President, Asia-Pacific
|
Robert Coppola
|
|
48
|
|
Chief Information Officer
|
Erik Huddleston
|
|
43
|
|
President, Americas
|
Rainer Mathes
|
|
64
|
|
President, Cision Insights
|
Peter Low
|
|
56
|
|
Managing Director, EMEA
|
Greg Spratto
|
|
46
|
|
Chief Operating Officer
|
Steve Solomon
|
|
55
|
|
Chief Accounting Officer
|
Kevin Akeroyd
. Mr. Akeroyd
has served as our Chief Executive Officer and President since August 2016. Mr. Akeroyd has over 25 years of experience in digital,
social and mobile marketing globally. Previously, Mr. Akeroyd was General Manager and Senior Vice President at Oracle Marketing
Cloud from September 2013 to August 2016. Mr. Akeroyd and Oracle created and led the Enterprise Marketing Platform category. Prior
to Oracle, he held senior leadership positions at Badgeville from September 2011 to September 2013 and Salesforce.com (Jigsaw/Data.com)
from September 2007 to August 2011. Mr. Akeroyd holds a degree from the University of Washington, Michael G. Foster School of
Business and attended the EPSO program at the Stanford University Graduate School of Business.
Jack Pearlstein
. Mr. Pearlstein
has served as our Chief Financial Officer since June 2014. Previously, from June 2009 to November 2013, he was Chief Financial
Officer of Six3 Systems, Inc., a leading provider of software development, sensor development and signal processing services to
the U.S. intelligence community. As a Chief Financial Officer, Mr. Pearlstein has led three different companies through their
initial public offerings: AppNet from May 1999 to September 2000, DigitalNet from September 2001 to November 2004 and Solera from
April 2006 to March 2009. Mr. Pearlstein is a CPA and received his Bachelor of Science in accounting from New York University.
He also holds an MBA in finance from The George Washington University.
Yujie Chen
. Mr. Chen has
served as our Asia Pacific President since June 2016. Mr. Chen joined PR Newswire in November 2003 and was promoted from Managing
Director (China) to head PR Newswire’s business for the entire Asia-Pacific region in June 2013. Prior to PR Newswire, Mr.
Chen worked in a number of media and publishing industry roles, including with CNBC Asia from June 2003 to November 2003, Deluxe
Global Media from September 2001 to June 2003 and Beijing Television from February 1996 to August 1999. Chen holds an MBA degree
from the Anderson School of Management at UCLA.
Robert Coppola
. Mr. Coppola
has served as our Chief Information Officer since July 2016. Mr. Coppola spent four years from June 2011 to September 2015 with
McGraw-Hill Financial as the Chief Information and Technology Officer for S&P Capital IQ and S&P Dow Jones Indices, a
leading provider of ratings, benchmarking and analytics in the global capital and commodity markets. There, he was responsible
for driving the overarching technology strategy, architecture and development in addition to evolving multiple silo-based teams
into one global operating team. He has also held leadership positions with Thomson Reuters from November 2003 to June 2011 and
Bloomberg LP from September 1992 to November 2003. Mr. Coppola holds a Bachelor’s in Economics from Rutgers University.
Erik Huddleston
. Mr. Huddleston
joined Cision in January 2019 in connection with the TrendKite acquisition and has served as our President, Americas since February
2019. Mr. Huddleston has over 20 years of experience in digital, social, PR, SaaS, and analytics. Previously, Mr.
Huddleston served as CEO of TrendKite from April 2014 until January 2019. Mr. Huddleston held prior executive leadership
positions at Sprinklr, Dachis Group, Inovis, and BetweenMarkets. Mr. Huddleston holds a degree from the Plan II Honors Program
at the University of Texas.
Rainer Mathes
. Dr. Mathes
has served as President of Cision Insights since January 2018. Cision Insights is dedicated to evaluating companywide campaign
effectiveness through customized intelligence, reporting and industry expertise. Dr. Mathes founded PRIME Research in 1988 while
holding research positions at the Institute of Media Studies at the University of Mainz and later at the Research Center for Surveys
and Methodology in Mannheim. Dr. Mathes developed Prime into a global research organization with locations in Europe, the
United States and Asia. Dr. Mathes was educated at the University of Mainz where he first finished his M.A. in Political
Science, Communication Science and Linguistics in 1980 before achieving his Ph. D. in Political Science in 1986 and receiving
the ‘Johannes Gutenberg Award’ in the same year.
Peter Low
.
Mr. Low
has served as our EMEA President since February 2019. He co-founded the Precise Media Group in April 2005 and was CEO of that
company until June 2014. Precise provided media monitoring and evaluation services to companies in the UK and across Europe. The
company was sold in June 2014 and from June 2014 until January 2017, Mr. Low held the position of Chief Strategic Officer at one
of the operating divisions within WPP. Mr. Low qualified as a Chartered Accountant at PwC and holds a law degree from the London
School of Economics.
Greg Spratto
. Mr. Spratto
has served as our Chief Operating Officer since August 2018. Mr. Spratto has nearly 20 years of operations experience, including
organization leadership, M&A integration, supply chain, customer service and back office automation and reporting. Prior to
joining the Company, Mr. Spratto served in numerous professional capacities, and most recently as Vice President, Operations,
of Autodesk, Inc., a design software and digital content company. Mr. Spratto joined Autodesk in 1998. Mr. Spratto received a
Bachelor of Arts degree from Indiana University.
Steve Solomon
. Mr. Solomon
has served as our Chief Accounting Officer since June 2014. From June 2009 to June 2014, he was Corporate Controller of Six3 Systems,
Inc., a leading provider of software development, sensor development and signal processing services to the US intelligence community.
As a Corporate Controller, Mr. Solomon was at DigitalNet from October 2001 to January 2005 and helped the Company through their
initial public offering. Mr. Solomon is a CPA and received his Bachelor of Science in accounting from the University of Maryland.
Available Information
Our corporate website is
http://www.cision.com
.
Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed
pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) are filed
with the Securities Exchange Commission (the “SEC”). Such reports and other information filed by us with the SEC are
available free of charge at our investor relations website,
https://investors.cision.com
, as soon as reasonably practical
after they are filed with or furnished to the SEC. The public may also read any materials filed by us with the SEC at the SEC’s
website,
http://www.sec.gov
.
An investment in our securities involves
a high degree of risk. Investors should carefully consider the risks described below before making an investment decision. Our
business, prospects, financial condition or operating results could be harmed by any of these risks, as well as other risks not
currently known to us or that we currently consider immaterial. The trading price of our securities could decline due to any of
these risks, and, as a result, investors may lose all or part of their investment. As used in the risks described in this subsection,
references to “we,” “us” and “our” are intended to refer to Cision unless the context clearly
indicates otherwise.
Risks related to our business
Our industry is highly competitive.
We face intense competition from numerous
large and small businesses. This competition includes both product and price competition. Increased competition may result in
a decline in our market share thereby adversely affecting our operating results. The markets in which we operate are fragmented,
competitive and rapidly evolving, and there are limited barriers to entry to certain segments of those markets. We expect the
intensity of competition to increase in the future as existing competitors develop their capabilities and as new companies enter
our markets. If we are unable to compete effectively, it will be difficult for us to maintain our market share and pricing rates
and add and retain customers, and our business, financial condition and results of operations will be seriously harmed.
Increased competition could result in
pricing pressure, reduced sales or lower margins. We face intense price competition in all areas of our business. In particular,
the cloud-based PR services business, the media intelligence business and the media distribution business are characterized by
intense price competition. Our profit margin, and therefore our profitability, is dependent on the rates we are able to charge
for our services. We have in the past lowered prices, and may need to do so in the future, to attempt to gain or maintain market
share. These strategies have not always been successful and have at times hurt operating performance. Additionally, we have also
been, and may once again be, required to adjust pricing to respond to actions by competitors, which could adversely impact operating
results. The rates we are able to charge for our services are affected by a number of factors, including competition, volume fluctuations,
productivity of employees and processes, the value our customers derive from our services and general economic and political conditions.
We are also subject to potential price competition from new competitors and from existing competitors. If we are unable to compete
successfully in respect to the pricing of our services and products, our business, financial condition and operating results may
be adversely affected.
Our competitors may be able to respond
more quickly than we can to new or changing opportunities, technologies, standards or customer requirements or devote greater
resources to the promotion and sale of their products and services than we can. To the extent our competitors have an existing
relationship with a potential customer, that customer may be unwilling to switch vendors due to existing time and financial commitments
with our competitors.
We also expect that new competitors will
enter the cloud-based PR services and distribution market with competing products. Many of these potential competitors have established
or may establish business, financial or strategic relationships among themselves or with existing or potential customers, alliance
partners or other third parties or may combine and consolidate to become more formidable competitors with better resources. It
is possible that these new competitors could rapidly acquire significant market share.
If we are unable to compete successfully
in this environment, our business, financial condition and operating results will be adversely affected.
Economic conditions and market factors,
which are beyond our control, may adversely affect our business and financial condition.
Our business performance is impacted by
a number of factors, including economic and market volatility, changes in PR and marketing spending patterns, budgets and priorities,
general economic conditions in North America, Latin America, Europe, the Middle East and Asia, and other factors that are generally
beyond our control. To the extent that global or national economic conditions weaken, our business is likely to be negatively
impacted. Adverse market conditions could reduce customer demand for our services and the ability of our customers, suppliers
and other counterparties to meet their obligations to us. A reduction in customer demand for our products and services due to
economic conditions or other market factors could adversely affect our business, financial condition and operating results.
System limitations or failures could harm our business.
Our businesses depend on the integrity
and performance of the technology, computer, cloud and communications systems supporting them. We manage our services and serve
our customers from a limited number of data center facilities and/or cloud computing services facilities located within the United
States and abroad. If the systems on which we depend cannot expand to cope with increased demand or otherwise fail to perform,
we could experience unanticipated disruptions in service, slower response times and delays in the introduction of new products
and services. These systems may be vulnerable to damage or service interruption resulting from human error, intentional bad acts,
cybersecurity attacks, earthquakes, hurricanes, floods, fires, war, terrorist attacks, power losses, hardware failures, systems
failures, telecommunications failures and similar events. Given our position in the global PR and media intelligence industry,
we may be more likely than other companies to be a direct target, or an indirect casualty, of such events.
These consequences could result in service
outages, financial losses, decreased customer service and satisfaction and regulatory sanctions. The solutions we provide are
susceptible to telecommunication system failures, data corruption or virus attacks, and they have experienced systems failures
and delays in the past and could experience future systems failures and delays. We have, for example, experienced temporary system
outages and service degradation related to telecommunication, cloud computing and network provider interruptions, denial-of-service
attacks and equipment failures. Although we currently maintain and expect to maintain multiple computer facilities that are designed
to provide redundancy and back-up to reduce the risk of system disruptions and have facilities in place that are expected to maintain
service during a system disruption, such systems and facilities may prove inadequate. If unanticipated events occur, we may need
to expand and upgrade our technology, transaction processing systems and network infrastructure. We do not know whether we will
be able to accurately project the rate, timing or cost of any increases, or expand and upgrade our systems and infrastructure
to accommodate any increases in a timely manner.
While we have programs in place to identify
and minimize our exposure to vulnerabilities and work in collaboration with the technology industry to share corrective measures
with our business partners, we cannot guarantee that such events will not occur in the future. Any system issue that causes an
interruption in services, decreases the responsiveness of our services or otherwise affects our services could impair our reputation,
damage our brand name, result in regulatory penalties and other liability, and negatively impact our business, financial condition
and operating results.
To the extent that any of our vendors
or other third-party service providers experience difficulties, materially change their business relationship with us or are unable
for any reason to perform their obligations, our business or our reputation may be materially adversely affected.
We must continue to introduce new
products, initiatives and enhancements to maintain our competitive position.
The PR software and media intelligence
industries are characterized by rapidly changing technology, evolving industry and regulatory standards, new product and service
introductions, frequent enhancements to existing products and services, the emergence of competitors, the adoption of new services
and products and changing customer demands, needs and preferences. We must complete development of, successfully implement and
maintain platforms that have the functionality, performance, capacity, reliability and speed required by our business, as well
as by our customers. While we intend to launch new products and initiatives and continue to explore and pursue opportunities to
strengthen our business and grow our company, we may not be able to keep up with rapid technological and other competitive changes
affecting our industry. For example, we must continue to enhance our platforms to remain competitive, and our business will be
negatively affected if our platforms or the technology solutions we sell to our customers fail to function as expected. If we
are unable to develop our platforms to include other products and markets, or if our platforms do not have the required functionality,
performance, capacity, reliability and speed required by our customers, we may not be able to compete successfully. We may spend
substantial time and money developing new products and initiatives. If these products and initiatives are not successful, we may
not be able to offset their costs, which could have an adverse effect on our business, financial condition and operating results.
Further, our failure to anticipate or respond adequately to changes in technology and customer preferences or any significant
delays in product development efforts, could have a material adverse effect on our business, financial condition and operating
results.
In our technology operations, we have
invested substantial amounts in the development of system platforms and in the rollout of our platforms. For the year ended December
31, 2018, we spent $30.0 million on research and development activities and $19.8 million in capitalized software development
costs, and such figures may increase in the future as we strive to develop new products and solutions for our customers. Although
investments are carefully planned, there can be no assurance that the demand for such platforms will justify the related investments
and that the future levels of transactions executed on these platforms will be sufficient to generate an acceptable return on
such investments. We also cannot guarantee that we will be able to compete effectively with new vendors, or that products, services
or technologies developed by others will not render our services non-competitive or obsolete. If we fail to generate adequate
revenue from planned system platforms or new products or services, or if we fail to do so within the envisioned timeframe, it
could have an adverse effect on our results of operations and financial condition. In addition, customers may delay purchases
in anticipation of new products or enhancements.
Our credit facilities contain restrictive
covenants that may restrict our ability to take certain actions or capitalize on business opportunities.
Our credit facilities contain operating
covenants and financial covenants that may limit management’s discretion with respect to certain business matters. Among
other things, these covenants will restrict our ability to incur additional debt, pay dividends, redeem stock, change the nature
of our business, sell or otherwise dispose of assets, make acquisitions or investments, and merge or consolidate with other entities.
As a result of these covenants and restrictions, we will be limited in how we conduct our business and we may be unable to raise
additional debt or other financing to compete effectively or to take advantage of new business opportunities. In addition, our
credit facilities contain covenants that require us to comply with a number of financial ratios, the breach of which could trigger
a default that could, in turn, trigger defaults under other debt obligations. The terms of any future indebtedness we may incur
could include more restrictive covenants. Failure to comply with such restrictive covenants may lead to default and acceleration
under our credit facilities and may impair our ability to conduct business. We may not be able to maintain compliance with these
covenants in the future and, if we fail to do so, we may be unable to obtain waivers from the lenders and/or amend the covenants.
See Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and
Capital Resources” for a description of our credit facilities.
We will need to invest in our operations
to maintain and grow our business and to consummate and integrate acquisitions, and we may need additional funds, which may not
be readily available.
We depend on the availability of adequate
capital to maintain and develop our business. Although we believe that we can meet our current capital requirements from internally
generated funds, cash on hand and available borrowings under our revolving credit facility, we may finance future acquisitions
by issuing additional equity and/or debt, and if the capital and credit markets experience volatility, access to capital or credit
may not be available on terms acceptable to us or at all. Limited access to capital or credit in the future could have an impact
on our ability to refinance debt, maintain our credit rating, meet our regulatory capital requirements, engage in strategic initiatives,
make acquisitions or strategic investments in other companies or react to changing economic and business conditions. If we are
unable to fund our capital or credit requirements, it could have an adverse effect on our business, financial condition and operating
results.
In addition to our debt obligations, we
will need to continue to invest in our operations for the foreseeable future to integrate acquired businesses and to fund new
initiatives. If we do not achieve the expected operating results, we will need to reallocate our cash resources. This may include
borrowing additional funds to service debt payments, which may impair our ability to make investments in our business or to integrate
acquired businesses.
Should we need to raise funds by issuing
additional equity, our equity holders will suffer dilution. In addition, announcement or implementation of future transactions
by us or others could have a material effect on the price of our equity. Should we need to raise funds by incurring additional
debt, we may become subject to covenants even more restrictive than those contained in our credit facilities and our other debt
instruments. The issuance of additional debt could increase our leverage substantially. We could face financial risks associated
with incurring additional debt, particularly if the debt results in significant incremental leverage. Additional debt may reduce
our liquidity, curtail our access to financing markets, impact our standing with credit agencies and increase the cash flow required
for debt service. Any incremental debt incurred to finance an acquisition could also place significant constraints on the operation
of our business. Furthermore, if adverse economic conditions occur, we could experience decreased revenues from our operations
which could affect our ability to satisfy financial and other restrictive covenants to which we are subject under our existing
indebtedness.
We may not be able to successfully
integrate acquired businesses, which may result in an inability to realize the anticipated benefits of our acquisitions and anticipated
cost savings.
We must rationalize, coordinate and integrate
the operations of our acquired businesses and other acquisitions we make in the future. This process involves complex technological,
operational and personnel-related challenges, which are time-consuming and expensive and may disrupt our business. The difficulties,
costs and delays that could be encountered may include:
•
|
difficulties, costs or complications in combining the companies’ operations, including
technology platforms, which could lead to us not achieving the synergies we anticipate or to customers not renewing their
contracts with us as we integrate platforms;
|
•
|
inability to maintain uniform standards, controls, procedures and policies as we attempt to
integrate the acquired businesses;
|
•
|
difficulty streamlining operations or eliminating redundancies, resulting in the failure to
achieve expected cost savings;
|
•
|
incompatibility of systems and operating methods;
|
•
|
reliance on a deal partner for transition services, including billing services;
|
•
|
inability to use capital assets efficiently to develop the business of the combined company;
|
•
|
difficulties of complying with government-imposed regulations in the United States and abroad,
which may be conflicting;
|
•
|
resolving possible inconsistencies in standards, controls, procedures and policies, business
cultures and compensation structures;
|
•
|
the diversion of management’s attention from ongoing business concerns and other strategic
opportunities;
|
•
|
difficulties in operating acquired businesses in parallel with similar businesses that we
operated previously;
|
•
|
difficulties in operating businesses we have not operated before;
|
•
|
difficulties of integrating multiple acquired businesses simultaneously;
|
•
|
the retention of key employees and management, including key management of the companies that
we acquire;
|
•
|
the implementation of disclosure controls, internal controls and financial reporting systems
at non-U.S. subsidiaries to enable us to comply with generally accepted accounting principles in the United States (“U.S.
GAAP”);
|
•
|
the coordination of geographically separate organizations;
|
•
|
the coordination and consolidation of ongoing and future research and development efforts;
|
•
|
possible tax costs or inefficiencies associated with integrating the operations of a combined
company;
|
•
|
pre-tax restructuring and revenue investment costs;
|
•
|
the retention of strategic partners and attracting new strategic partners; and
|
•
|
negative impacts on employee morale and performance as a result of job changes, reassignments
and reductions in force.
|
For these reasons, we may not achieve
the anticipated financial and strategic benefits from our acquisitions. Actual cost savings and synergies may be lower than we
expect and may take a longer time to achieve than we anticipate, and we may fail to realize the anticipated benefits of acquisitions.
A material breach in security relating
to our information systems and regulation related to such breaches could adversely affect us.
Information security risks have generally
increased in recent years, in part because of the proliferation of new technologies and the use of the Internet, and the increased
sophistication and activity of organized crime, hackers, terrorists, activists, cybercriminals and other external parties, some
of which may be linked to terrorist organizations or hostile foreign governments. For example, a cybercriminal could use cybersecurity
threats to gain access to sensitive information about another company or to alter or disrupt news or information to be distributed
by PR Newswire. Cybersecurity attacks are becoming more sophisticated and include malicious software, ransomware, attempts to
gain unauthorized access to data and other electronic security breaches that could lead to disruptions in critical systems, unauthorized
release of confidential or otherwise protected information and corruption of data, substantially damaging our reputation. Any
person who circumvents our security measures could steal proprietary or confidential customer information or cause interruptions
in our operations. We incur significant costs to protect against security breaches, and may incur significant additional costs
to alleviate problems caused by any breaches. Our failure to prevent security breaches, or well-publicized security breaches affecting
the Internet in general, could significantly harm our reputation and business and financial results.
Certain laws and regulations regarding
data security affecting our customers impose requirements regarding the security of information maintained by these customers,
as well as notification to persons whose personal information is accessed by an unauthorized third party. Certain laws may also
require us to protect the security of our employees’ personal data. As a result of any continuing legislative initiatives
and customer demands, we may have to modify our operations with the goal of further improving data security. The cost of compliance
with these laws and regulations is high and is likely to increase in the future. Any such modifications may result in increased
expenses and operating complexity, and we may be unable to increase the rates we charge for our services sufficiently to offset
these increases. Any failure on our part to comply with these laws, regulations and standards can result in negative publicity
and diversion of management time and effort and may subject us to significant liabilities and other penalties.
If customer confidential information,
including material non-public information or personal data we maintain, is inappropriately disclosed due to an information security
breach, or if any person, including any of our employees, negligently disregards or intentionally breaches controls or procedures
with which we are responsible for complying with respect to such data or otherwise mismanages or misappropriates that data, we
may have substantial liabilities to our clients. Any incidents with respect to the handling of such information could subject
us to litigation or indemnification claims with our clients and other parties. In addition, any breach or alleged breach of our
confidentiality agreements with our clients may result in termination of their engagements, resulting in associated loss of revenue
and increased costs.
Our business relies on continued
access to content on similar terms.
Our business relies on continuous access
to content, which is increasingly generated digitally or via social media. If content providers interrupt continuous access, impose
onerous terms for accessing content, refuse to do business with us or move their content behind digital paywalls without providing
access to us, our future financial performance may be adversely affected. Such changes may have a material and adverse impact
on our revenue, business, financial condition, operations and could have an adverse effect on our future financial performance
or position. We rely on third parties to license their technology and provide or make available certain data and other content
for our information databases, our news monitoring service and our social media monitoring service.
Losing access to licensed technology and
content, such as broadcast content, news outlets and social media platforms, could result in delays in the provision of our services
until we develop, identify, license and integrate equivalent technology or content. These third parties may not renew agreements
to provide licenses to us, or may increase the price they charge for their licenses.
Additionally, the quality of the technology
content provided to us may not be acceptable to us and we may need to enter into agreements with additional third parties. Third-party
licenses may not continue to be available to us on commercially reasonable or competitive terms, if at all. Any interruption or
delay in the provision of our services could adversely affect our financial performance and ability to grow revenue, damage our
business and adversely affect our results of operations by forcing customers to seek out other suppliers that can provide access
to their desired licensed content. In the event we are unable to use such third-party technology or content or are unable to enter
into agreements with third parties, we may not be successful in maintaining relationships with key customers and current customers
may not renew their subscription agreements with us or continue purchasing solutions from us, and it may be difficult to acquire
new customers which may have a material and adverse impact on our revenue, business, and could have an adverse effect on our future
financial performance or position.
We rely on third parties to perform certain
functions, and our business could be adversely affected if these third parties fail to perform as expected. We rely on third parties
for regulatory, data center, data storage, data content, clearing and other services. To the extent that any of our vendors or
other third-party service providers experience difficulties, materially change their business relationship with us or is unable
for any reason to perform their obligations, our business, reputation or our financial results may be materially adversely affected.
Damage to our reputation or brand
name could have a material adverse effect on our businesses.
One of our competitive strengths is our
strong reputation and brand name. We believe that developing and maintaining awareness of our brands and avoiding damage to our
reputation is critical to our business. Successful promotion of our brands will depend largely on our ability to provide reliable
and useful products and solutions. Various other issues may give rise to reputational risk, including issues relating to:
•
|
our ability to maintain the security of our data and systems;
|
•
|
the quality and reliability of our technology platforms and systems;
|
•
|
the ability to fulfill our regulatory obligations;
|
•
|
the ability to execute our business plan, key initiatives or new business ventures;
|
•
|
the ability to keep up with changing customer demand;
|
•
|
the representation of our business in the media;
|
•
|
the accuracy of our financial statements and other financial and statistical information;
|
•
|
the accuracy of our financial guidance or other information provided to our investors;
|
•
|
the quality of our corporate governance structure;
|
•
|
the quality of our products and services;
|
•
|
the quality of our disclosure controls or internal controls over financial reporting, including
any failures in supervision;
|
•
|
extreme price volatility on our markets;
|
•
|
any negative publicity surrounding our customers; and
|
•
|
any misconduct, fraudulent activity or theft by our employees or other persons formerly or
currently associated with us.
|
If we fail to successfully promote and
maintain our brands and protect our reputation, or if we incur substantial expenses in an unsuccessful attempt to promote and
maintain our brands, we may fail to attract new customers or retain our existing customers to the extent necessary to realize
a sufficient return on our brand-building and brand-maintaining efforts, and our business could suffer.
We may be required to recognize
impairments of our goodwill, intangible assets or other long-lived assets in the future.
Our business acquisitions typically result
in the recording of goodwill and intangible assets, and the recorded values of those assets may become impaired in the future.
As of December 31, 2018, goodwill totaled $1,171.9 million and other intangible assets, net of accumulated amortization, totaled
$377.1 million. The determination of the value of such goodwill and intangible assets requires management to make estimates and
assumptions that affect our consolidated financial statements.
We may experience future events that may result in asset impairments. Future disruptions to our business,
prolonged economic weakness or significant declines in operating results at any of our reporting units or businesses may result
in impairment charges to goodwill, intangible assets or other long-lived assets. A significant impairment charge in the future
could have a material adverse effect on our operating results.
We may experience fluctuations in
our operating results, which may adversely affect the market price of our ordinary shares.
We have experienced, and expect to continue
to experience, fluctuations in our quarterly revenues and results of operations. For example, we experience fluctuations in our
revenue and earnings as we integrate new acquisitions and based on the seasonal impact of corporate reporting. This and other
factors may contribute to fluctuations in our results of operations from quarter to quarter. A high percentage of our operating
expenses, particularly personnel and rent, are relatively fixed in advance of any particular quarter. As a result, unanticipated
variations in our operating results may cause us to run our operations inefficiently over a period of time, which could have an
adverse effect on our results of operations.
We are the subject of continuing
litigation and governmental inquiries.
We are subject to various legal proceedings,
governmental inquiries and claims that arise in the ordinary course of business and otherwise.
Any claims asserted against us, regardless
of merit or eventual outcome, could harm our reputation and have an adverse impact on our reputation, brand and relationships
with our customers and other third parties and could lead to additional related claims. Certain claims may seek injunctive relief
and regulators, as part of settlements or otherwise, may seek to modify our products or services, which could disrupt the ordinary
conduct of our business and operations, reduce our revenues or increase our cost of doing business. Any response to any such litigation
or governmental investigation or claim may cause us to incur significant legal expenses. Substantial recovery against us or fines
or penalties could have a material adverse impact on us, and unfavorable rulings, findings or recoveries in the other proceedings
could have a material adverse impact on the operating results of the period in which the ruling or recovery occurs. See “Business
- Legal Proceedings.”
Insurance may be insufficient to
cover our liabilities.
Although we maintain global general liability
insurance, including coverage for errors and omissions and employment practices, this coverage may be inadequate, or may not be
available in the future on acceptable terms, or at all. In addition, we cannot provide assurance that these policies will cover
any claim against us for loss of data or other indirect or consequential damages and defending a suit, regardless of its merit,
could be costly and divert management’s attention.
Failure to protect our intellectual
property rights could harm our brand-building efforts and ability to compete effectively.
To protect our intellectual property rights,
we rely on a combination of trademark laws, copyright laws, patent laws, trade secret protection, confidentiality agreements and
other contractual arrangements with our employees, affiliates, clients, strategic partners and others. The protective steps that
we take may be inadequate to deter misappropriation of our proprietary information. Third parties may challenge, circumvent, infringe
or misappropriate our intellectual property, or such intellectual property may not be sufficient to permit us to take advantage
of current market trends or otherwise to provide competitive advantages, which could result in costly redesign efforts, discontinuance
of service offerings or other competitive harm. For example, competitors may try to use brand names confusingly similar to ours
for similar services in order to benefit from our brand’s value. Others, including our competitors, may independently develop
similar technology, duplicate our services or design around our intellectual property and, in such cases, we could not assert
our intellectual property rights against such parties. Further, our contractual arrangements may not effectively prevent disclosure
of our confidential information or provide an adequate remedy in the event of unauthorized disclosure of our confidential information,
and we may be unable to detect the unauthorized use of, or take appropriate steps to enforce, our intellectual property rights.
We have registered, or applied to register,
our trademarks in the United States and in over 25 foreign jurisdictions. We also maintain copyright protection on our tangible
materials and pursue patent protection for software products, inventions and other processes developed by us. We also hold a number
of patents, patent applications and licenses in the United States and other foreign jurisdictions. Moreover, we cannot guarantee
that any of our pending patent applications will issue or be approved, and that our existing and future intellectual property
rights will be sufficiently broad to protect our technology and proprietary information or provide us with any competitive advantages.
The United States Patent and Trademark Office, or the USPTO, and various foreign governmental patent agencies require compliance
with a number of procedural, documentary, fee payment and other similar provisions during the patent application process and after
a patent has issued. There are situations in which noncompliance can result in abandonment or lapse of the patent or patent application,
resulting in partial or complete loss of patent rights in the relevant jurisdiction. If this occurs, our competitors might be
able to enter the market, which would have a material adverse effect on our business. Effective trademark, copyright, patent and
trade secret protection may not be available in every country in which we offer our services. In addition, many countries limit
the enforceability of patents against third parties, including government agencies or government contractors. In these countries,
patents may provide limited or no benefit. Further, intellectual property law, including statutory and case law, particularly
in the United States, is constantly developing, and any changes in the law could make it harder for us to enforce our rights.
Failure to protect our intellectual property adequately could harm our brand and affect our ability to compete effectively. Further,
we may not always detect infringement of our intellectual property rights, and defending our intellectual property rights, even
if successfully detected, prosecuted, enjoined, or remedied, could result in the expenditure of significant financial and managerial
resources. An adverse determination of any litigation or defense proceedings could put our intellectual property at risk of being
invalidated or interpreted narrowly and could put our related pending patent applications at risk of not issuing. Furthermore,
because of the substantial amount of discovery required in connection with intellectual property litigation, there is a risk that
some of our confidential or sensitive information could be compromised by disclosure in the event of litigation. In addition,
during the course of litigation there could be public announcements of the results of hearings, motions or other interim proceedings
or developments. If securities analysts or investors perceive these results to be negative, it could have a substantial adverse
effect on the price of our common stock.
Moreover, a significant portion of our
intellectual property has been acquired from one or more third parties. While we have conducted diligence with respect to such
acquisitions, because we did not participate in the development or prosecution of much of the acquired intellectual property,
we cannot guarantee that our diligence efforts identified and/or remedied all issues related to such intellectual property, including
potential ownership errors, potential errors during prosecution of such intellectual property, and potential encumbrances that
could limit our ability to enforce such intellectual property rights.
Third parties may assert intellectual
property rights claims against us, which may be costly to defend, could require the payment of damages and could limit our ability
to use certain technologies, trademarks or other intellectual property.
We may be subject to costly litigation
if our services and technology are alleged to infringe upon or otherwise violate a third party’s proprietary rights. Third
parties may have, or may eventually be issued, patents that could be infringed by our products, services or technology. Because
patent applications can take years to issue and are often afforded confidentiality for some period of time there may currently
be pending applications, unknown to us, that later result in issued patents that could cover one or more of our products. Any
of these third parties could make a claim of infringement against us with respect to our products, services or technology. We
may also be obligated to indemnify our customers or business partners or pay substantial settlement costs, including royalty payments,
in connection with any such claim or litigation and to obtain licenses, modify applications or refund fees, which could be costly.
We have been and may also be in the future subject to claims by third parties for patent, copyright or trademark infringement,
breach of license or violation of other third-party intellectual property rights.
Any intellectual property claims, with
or without merit, could be expensive to litigate or settle and could divert management resources and attention. In a patent infringement
claim against us, we may assert, as a defense, that we do not infringe the relevant patent claims, that the patent is invalid
or both. The strength of our defenses will depend on the patents asserted, the interpretation of these patents, and our ability
to invalidate the asserted patents. However, we could be unsuccessful in advancing non-infringement and/or invalidity arguments
in our defense. In the United States, issued patents enjoy a presumption of validity, and the party challenging the validity of
a patent claim must present clear and convincing evidence of invalidity, which is a high burden of proof. Conversely, the patent
owner need only prove infringement by a preponderance of the evidence, which is a lower burden of proof. Successful challenges
against us could require us to modify or discontinue our use of technology or business processes where such use is found to infringe
or violate the rights of others, enter into costly settlement or license agreements, pay costly damage awards, face a temporary
or permanent injunction prohibiting us from marketing or selling certain of our products or services or purchase licenses from
third parties, any of which could adversely affect our business, financial condition and operating results. Additionally, in recent
years, individuals and groups have been purchasing intellectual property assets for the sole purpose of making claims of infringement
or other violations and attempting to extract settlements from companies like ours. Even if we have an agreement for indemnification
against costs associated with litigation, the indemnifying party, if any in such circumstances, may be unable to uphold its contractual
obligations. If we cannot or do not license the infringed technology on reasonable terms or substitute similar technology from
another source, our revenue and earnings could be adversely impacted.
Moreover, our intellectual property acquired
from one or more third parties may have previously been the subject of one or more intellectual property infringement suits and/or
allegations. While we have conducted diligence with respect to such acquisitions, we cannot guarantee that our diligence efforts
identified and/or remedied all issues related to such intellectual property infringement suits and/or allegations. Moreover, we
cannot guarantee that we understand and/or have complied with all obligations related to the settlement of such intellectual property
suits and/or the resolution of such intellectual property allegations.
Future acquisitions, investments,
partnerships and joint ventures may require significant resources and/or result in significant unanticipated losses, costs or
liabilities.
Over the past several years, acquisitions
have been significant factors in our growth. Although we cannot predict our rate of growth as the result of acquisitions with
complete accuracy, we believe that additional acquisitions and investments or entering into partnerships and joint ventures will
be important to our growth strategy. Such transactions may be material in size and scope. There can be no assurances that we will
be able to complete suitable acquisitions for a variety of reasons, including the identification of and competition for acquisition
targets, the need for regulatory approvals, the inability of the parties to agree to the structure or purchase price of the transaction,
competition from competitors interested in making similar acquisitions and our inability to finance the transaction on commercially
acceptable terms. Therefore, we cannot be sure that we will be able to complete future transactions on terms favorable to us.
Furthermore, any future acquisitions or
investments in businesses or facilities could entail a number of additional risks, including:
•
|
problems with effective integration of operations;
|
•
|
the inability to maintain key pre-acquisition business relationships;
|
•
|
increased operating costs;
|
•
|
the diversion of our management team from other operations;
|
•
|
problems with regulatory bodies;
|
•
|
declines in the value of investments;
|
•
|
exposure to unanticipated liabilities;
|
•
|
difficulties in realizing projected efficiencies, synergies and cost savings; and
|
•
|
changes in our credit rating and financing costs.
|
Changes in tax laws, regulations
or policies, tax rates or tax assets and liabilities could have a material adverse effect on our financial results.
As a global company, we, like other corporations,
are subject to taxes at the U.S. federal, state and local levels, as well as in non-U.S. jurisdictions. Significant judgment is
required to determine and estimate worldwide tax liabilities. Changes in tax laws, regulations or policies and the amount and
composition of pre-tax income in countries with differing tax rates or valuation of our deferred tax assets and liabilities could
result in us having to pay or accrue higher taxes, which would in turn reduce our net income.
We are subject to potential regular examination by the Internal Revenue Service and other tax authorities,
and from time to time we initiate amendments to previously filed tax returns. We regularly assess the likelihood of favorable or
unfavorable outcomes resulting from these examinations and amendments to determine the adequacy of our provision for income taxes,
which requires estimates and judgments. Although we believe our tax estimates are reasonable, we cannot assure investors that the
tax authorities will agree with such estimates. We may have to engage in litigation to achieve the results reflected in the estimates,
which may be time-consuming and expensive. We cannot assure investors that we will be successful or that any final determination
will not be materially different from the treatment reflected in our historical income tax provisions and accruals, which could
materially and adversely affect our financial condition and results of operations.
In addition, some of our subsidiaries
are subject to tax in the jurisdictions in which they are organized or operate. In computing our tax obligation in these jurisdictions,
we take various tax positions. We cannot assure investors that upon review of these positions the applicable authorities will
agree with our positions. A successful challenge by a tax authority could result in additional tax imposed on our subsidiaries.
Our non-U.S. businesses operate in various international markets, particularly emerging markets that are subject to greater political,
economic and social uncertainties than developed countries. In certain of the countries in which we operate, tax authorities may
exercise significant discretionary and arbitrary powers to make tax demands or decline to refund payments that may be due to us
as per tax returns. As a result, applicable tax laws in jurisdictions where we do business could have a material adverse effect
on our financial condition and results of operations
.
Uncertainties in the interpretation
and application of recent U.S. legislation on tax reform could have a material impact on our financial position and results of
operations.
On December 22, 2017, the Tax Cuts and Jobs Act of 2017 (the “Act”) was signed into law making
significant changes to the Internal Revenue Code. Changes include, but are not limited to, a corporate tax rate decrease from 35%
to 21% effective for tax years beginning after December 31, 2017, the transition of U.S international taxation from a worldwide
tax system to a territorial system, a one-time transition tax on the mandatory deemed repatriation of cumulative foreign earnings
as of December 31, 2017 and new limitations on the deductibility of interest. In the fourth quarter of 2018, we completed our analysis
of the impacts of U.S tax reform for which a provisional amount was recorded and there was no material change from the $11.9 million
of additional tax expense previously recorded.
Because we have operations across a number
of international regions, we are exposed to currency risk.
A significant portion of our revenues
are denominated in foreign currency. For the year ended December 31, 2018, approximately 40% of our revenues were denominated
in foreign currencies. In addition, a significant portion of our expenses are incurred in the local currencies of the countries
in which we operate, including British Pound, the Euro, Swedish Krona and the Canadian Dollar. We have operations in the United
States (our headquarters), Europe, the Americas and a number of other foreign countries. For financial reporting purposes, we
translate all non-U.S. denominated transactions into U.S. dollars in accordance with U.S. GAAP. We therefore have significant
exposure to exchange rate movements between the Pound, Euro, Kroner and Canadian Dollar and other foreign currencies towards the
U.S. dollar. Fluctuations in exchange rates also affect the value of funds held by our foreign subsidiaries. Significant inflation
or disproportionate changes in foreign exchange rates with respect to one or more of these currencies could occur as a result
of general economic conditions, acts of war or terrorism, changes in governmental monetary or tax policy or changes in local interest
rates. These exchange rate differences will affect the translation of our non-U.S. results of operations and financial condition
into U.S. dollars as part of the preparation of our consolidated financial statements.
Our customers’ decision not
to renew could have a material impact on our financial position and results of operations.
A substantial portion of our revenue is
derived from subscription or recurring revenue streams, and if our existing subscription customers elect not to renew these agreements,
renew these agreements for fewer services, or renew these agreements for less expensive services, our business, financial condition
and results of operations will be adversely affected.
Our customers have no obligation to renew
these agreements. For the year ended December 31, 2018, subscription or recurring revenue streams represented approximately 85%
of our revenues. As a result, we may not be able to consistently and accurately predict future renewal rates. Our subscription
customers’ renewal rates may decline or fluctuate or our subscription customers may renew for fewer services or for less
expensive services as a result of a number of factors, including their level of satisfaction with our solutions, budgetary or other
concerns, and the availability and pricing of competing products. If large numbers of existing subscription customers do not renew
these agreements, or renew these agreements on terms less favorable to us, and if we cannot replace or supplement those non-renewals
with new subscription agreements generating the same or greater level of revenue, our business, financial condition and results
of operations will be adversely affected.
Because we recognize subscription revenue
over the term of the applicable subscription agreement, the lack of subscription renewals or new subscription agreements may not
be immediately reflected in our operating results. We recognize revenue from our subscription customers over the terms of their
subscription agreements. A significant portion of our quarterly revenue usually represents deferred revenue from subscription agreements
entered into during previous quarters. As a result, a decline in new or renewed subscription agreements in any one quarter will
not necessarily be fully reflected in the revenue for the corresponding quarter but will negatively affect our revenue in future
quarters. Additionally, the effect of significant downturns in sales and market acceptance of our solutions may not be fully reflected
in our results of operations until future periods. Our model also makes it difficult for us to rapidly increase our subscription-based
revenue through additional sales in any period, as revenue from new customers must be recognized over the applicable subscription
term.
Because our cloud-based platform is sold
to enterprises that often have complex operating environments, we may encounter long and unpredictable sales cycles, which could
adversely affect our operating results in a given period.
Our ability to increase revenue and achieve
profitability depends, in large part, on widespread acceptance of our cloud-based platform by enterprises. As we target our sales
efforts at these customers, we face greater costs, longer sales cycles and less predictability in completing some of our sales.
As a result of the variability and length of the sales cycle, we have limited ability to forecast the timing of sales. A delay
in or failure to complete sales could harm our business and financial results, and could cause our financial results to vary significantly
from period to period. Our sales cycle varies widely, reflecting differences in potential customers’ decision-making processes,
procurement requirements and budget cycles, and is subject to significant risks over which we have little or no control, including:
|
•
|
customers’ budgetary constraints and priorities, including with respect to resource
allocation between PR and marketing and paid versus owned media;
|
|
•
|
the timing of customers’ budget cycles;
|
|
•
|
the need by some customers for lengthy evaluations prior to purchasing products; and
|
|
•
|
the length and timing of customers’ approval processes.
|
Our typical direct sales cycles for more
substantial enterprise customers can often be long, and we expect that this lengthy sales cycle may continue or could even increase
as our products become more complex and we are asked to tailor our solutions to our enterprise customer needs. Longer sales cycles
could cause our operating results and financial condition to suffer in a given period. If we cannot adequately scale our direct
sales force, we will experience further delays in signing new customers, which could slow our revenue growth.
The estimates of market opportunity and
forecasts of market growth included in this report may prove to be inaccurate, and even if the market in which we compete achieves
the forecasted growth, our business could fail to grow at similar rates, if at all.
Market opportunity estimates and growth
forecasts included in this report are subject to significant uncertainty and are based on assumptions and estimates that may not
prove to be accurate. Even if the market in which we compete meets the size estimates and growth forecasted in this report, our
business could fail to grow at similar rates, if at all. For more information regarding the estimates of market opportunity and
the forecasts of market growth included in this report, see the section entitled “Business - Industry.”
Our revenue growth rate in recent
periods, which depends in part on the success of our efforts to sell and cross-sell additional services to existing customers,
may not be indicative of our future performance.
The success of our strategy is dependent,
in part, on the success of our efforts to sell and cross-sell additional services, whether internally developed or acquired in
an acquisition, to our existing customers. These customers might choose not to expand their use of or make additional purchases
of our solutions or may choose to diversify the PR solution providers with which they do business. If we fail to generate additional
business from our current customers, our revenue could grow at a slower rate or decrease. Our historical revenue growth rates
are not indicative of future growth, and we may not achieve similar revenue growth rates in future periods. Investors should not
rely on our revenue for any prior quarterly or annual periods as an indication of our future revenue or revenue growth. Our operating
results may vary as a result of a number of factors, including our ability to execute on our business strategy and compete effectively
for customers and business partners and other factors that are outside of our control. If we are unable to maintain consistent
revenue or revenue growth, our share price could be volatile, and it could be difficult to achieve or maintain profitability.
A portion of our services is provided
on a non-recurring basis for specific projects, and our inability to replace large projects when they are completed or otherwise
terminated has adversely affected, and could in the future adversely affect, our revenues and results of operations.
We provide a portion of our services for
specific projects that generate revenues that terminate on completion of a defined task. For the year ended December 31, 2018,
approximately 2% of our revenue was related to project-based non-recurring revenue activities. While we seek, wherever possible,
on completion or termination of large projects, to counterbalance periodic declines in revenues with new arrangements to provide
services to the same customer or others, our inability to obtain sufficient new projects to counterbalance any decreases in such
work may adversely affect our future revenues and results of operations.
We depend on search engines to attract
new customers and to generate readership for our customers’ online news releases, and if those search engines change their
listings or our relationship with them deteriorates or terminates, we may lose customers or be unable to attract new customers
and our business and reputation may be harmed.
We rely on search engines to attract new
customers, and many of our customers locate our websites by clicking through on search results displayed by search engines such
as Google, Bing and Yahoo!. Search engines typically provide two types of search results, algorithmic and purchased listings.
Algorithmic search results are determined and organized solely by automated criteria set by the search engine and a ranking level
cannot be purchased. Advertisers can also pay search engines to place listings more prominently in search results in order to
attract users to advertisers’ websites. We rely on both algorithmic and purchased listings to attract customers to our websites.
Search engines revise their algorithms from time to time in an attempt to optimize their search result listings. If search engines
on which we rely for algorithmic listings modify their algorithms, then our websites may not appear at all or may appear less
prominently in search results, which could result in fewer customers clicking through to our websites, requiring us to resort
to other potentially costly resources to advertise and market our services. If one or more search engines on which we rely for
purchased listings modifies or terminates its relationship with us, our expenses could rise, or our revenue could decline and
our business may suffer. Additionally, the cost of purchased search listing advertising is rapidly increasing as demand for these
channels grows, and further increases could greatly increase our expenses.
Moreover, our news distribution service
depends upon the placement of our customers’ online press releases. If search engines on which we rely modify their algorithms
or purposefully block our content, then information distributed via our news distribution service may not be displayed or may
be displayed less prominently in search results, and as a result we could lose customers or fail to attract new customers and
our results of operations could be adversely affected.
If the delivery of our customers’
emails is limited or blocked, customers may cancel their accounts.
Internet service providers (“ISPs”)
can block emails from reaching their users. The implementation of new or more restrictive policies by ISPs may make it more difficult
to deliver our customers’ emails. If ISPs materially limit or halt the delivery of our customers’ emails, or if we
fail to deliver our customers’ emails in a manner compatible with ISPs’ email handling, authentication technologies
or other policies, then customers may cancel their accounts which could harm our business and financial performance.
Various private spam blacklists
may interfere with the effectiveness of our products and our ability to conduct business.
We depend on email to market to and communicate
with our customers, and our customers rely on email to communicate with journalists, social media influencers, and their customers
and members. Various private entities attempt to regulate the use of email for commercial solicitation. These entities often advocate
standards of conduct or practice that exceed legal requirements and classify certain email solicitations that comply with legal
requirements as spam. Some of these entities maintain “blacklists” of companies and individuals, and the websites,
ISPs and Internet protocol addresses associated with those entities or individuals. If a company’s Internet protocol addresses
are listed by a blacklisting entity, emails sent from those addresses may be blocked if they are sent to any Internet domain or
Internet address that subscribes to the blacklisting entity’s service or purchases its blacklist. If our services are blacklisted,
our customers may be unable to effectively use our services, and as a result we could lose customers or fail to attract new customers
and our results of operations could be adversely affected.
Our business relies on our ability
to collect, use and leverage personal data and other content. Changes in privacy laws, regulations, and standards may interfere
with our business.
We are subject to federal, state, and
international laws relating to the collection, use, retention, security, and transfer of personal data. Laws and regulations governing
the collection, use and disclosure of personal data and use of online analytics and tracking technologies are rapidly evolving
globally. As a result, implementation standards and enforcement practices are likely to remain uncertain for the foreseeable future.
We publicly post documentation regarding our practices concerning the processing, use, and disclosure of data. Any failure by
us, our suppliers, or other parties with whom we do business to comply with this documentation or with other federal, state, or
foreign regulations could result in proceedings against us by governmental entities or others. In many jurisdictions, enforcement
actions and consequences for noncompliance are rising. In the United States, these include enforcement actions in response to
rules and regulations promulgated under the authority of federal agencies and state attorneys general and legislatures and consumer
protection agencies. In addition, privacy advocates and industry groups have regularly proposed, and may propose in the future,
self-regulatory standards with which we must legally comply or that contractually apply to us, like the Payment Card Industry
Data Security Standard, or PCI DSS. If we fail to follow these security standards, such as those set forth in the PCI DSS, even
if no customer information is compromised, we may incur significant fines or experience a significant increase in costs.
Internationally, many jurisdictions in
which we operate have established privacy legal framework with which we, our customers or our vendors must comply, including but
not limited to the European Union, or EU. The EU’s data protection landscape is currently unstable, resulting in possible
significant operational costs for internal compliance and risk to our business. In addition, the EU has adopted the General Data
Protection Regulation, or GDPR, which went into effect in May 2018 and contains numerous requirements and changes from existing
EU law, including more robust obligations on data processors and heavier documentation requirements for data protection compliance
programs by companies. Specifically, the GDPR will introduce numerous privacy-related changes for companies operating in the EU,
including greater control for data subjects (e.g., the ‘‘right to be forgotten’’), increased data portability
for EU consumers, data breach notification requirements, and increased fines. In particular, under the GDPR, fines of up to 20
million euros or up to 4% of the annual global revenue of the noncompliant company, whichever is greater, could be imposed for
violations of certain of the GDPR’s requirements. The GDPR requirements apply not only to third-party transactions, but
also to transfers of information between us and our subsidiaries, including employee information.
Changes in these laws and regulations,
and self-regulatory frameworks may affect our ability to collect, use and share personal data, and to provide services to customers
that rely on our ability to leverage data. Other proposed legislation could, if enacted, prohibit or limit the use of certain
technologies that track individuals’ activities on web pages, in emails or on the Internet. In addition to government activity,
privacy advocacy groups and the technology and marketing industries are considering various new, additional or different self-regulatory
standards that may place additional burdens on us or our customers, which could reduce demand for our solutions. As a result of
any continuing legislative initiatives and customer demands, we may have to modify our operations to enable us to continue to
leverage personal data and other content. The cost of compliance with these laws and regulations is high and is likely to increase
in the future. Any such modifications may result in increased expenses and operating complexity, and we may be unable to increase
the rates we charge for our services sufficiently to offset these increases. Any failure on our part to comply with these laws,
regulations and standards can result in negative publicity and diversion of management time and effort and may subject us to significant
liabilities and other penalties.
If our solutions fail to perform
properly or if they contain technical defects, our reputation would be harmed, our market share would decline and we could be
subject to product liability claims.
Our cloud-based software may contain undetected
errors or defects that may result in product failures, misleading reports or otherwise cause our solutions to fail to perform
in accordance with customer expectations. Because our customers use our solutions for important aspects of their business, any
errors or defects in, or other performance problems with, our solutions could hurt our reputation and may damage our customers’
businesses. If that occurs, we could lose future sales, our existing subscription customers could elect to not renew or, in certain
circumstances, terminate their agreements with us. Product performance problems could result in loss of market share, failure
to achieve market acceptance and the diversion of development resources. If one or more of our solutions fail to perform or contain
a technical defect, a customer may assert a claim against us for substantial damages, whether or not we are responsible for our
solutions’ failure or defect. Product liability claims could require us to spend significant time and money in litigation
or arbitration/dispute resolution or to pay significant settlements or damages.
Our news distribution service is a trusted
information source, and our customers rely on our email services to communicate with journalists, social media influencers, and
their customers and members. To the extent we were to distribute an inaccurate or fraudulent press release or our customers used
our services to transmit negative messages or website links to harmful applications, reproduce and distribute copyrighted and
trademarked material without permission, or report inaccurate or fraudulent data or information, our reputation could be harmed,
even though we are not responsible for the content distributed via our services.
We have incurred operating losses
in the past and may incur operating losses in the future.
We have incurred operating losses in the
past and we may incur operating losses in the future. In 2018, we had operating income of $69.6 million. Prior to 2018, we had
operating income of $38.0 million in 2017 and operating loss of $19.6 million in 2016. We expect our operating expenses to increase
as we continue to expand our operations, and if our increased operating expenses exceed our revenue growth, we may not be able
to generate operating income.
Our ability to use net operating
loss carryforwards to reduce future tax payments may be subject to limitations.
As of December 31, 2018, we had federal and state net operating loss carryforwards of $42.4 million. The
federal and state net operating loss carryforwards will begin to expire, if not utilized, beginning in 2031. These net operating
loss carryforwards could expire unused and be unavailable to offset future income tax liabilities. Under the newly enacted federal
income tax law, federal net operating losses generated in 2018 and in future years may be carried forward indefinitely, but the
deductibility of such federal net operating losses is limited. It is currently uncertain if and to what extent various states will
conform to the newly enacted federal tax law. In addition, under Section 382 of the Internal Revenue Code of 1986, as amended (the
‘‘Code’’), if a corporation undergoes an ‘‘ownership change’’ (generally defined
as a greater than 50% change (by value) in its equity ownership over a three-year period), its ability to use its pre-change net
operating loss carryforwards and other pre-change tax attributes to offset its post-change income may be limited. If we undergo
an ownership change, we may be limited in the portion of net operating loss carryforwards that we can use in the future to offset
taxable income for U.S. Federal and state income tax purposes and the utilization of other tax attributes to reduce our federal
and state income tax expense.
If we are required to collect sales
and use or other taxes on our solutions, we may be subject to liability for past sales and our business, financial condition and
results of operations may be adversely affected.
Taxing jurisdictions, including state
and local entities, have differing rules and regulations governing sales and use or other taxes, and these rules and regulations
are subject to varying interpretations that may change over time. In particular, the applicability of sales taxes to our subscription
services and e-commerce transactions in general in various jurisdictions is a complex and evolving issue. It is possible that
we could face sales tax audits and an assertion that we should be collecting sales or other taxes on our services in jurisdictions
where we have not historically done so and do not accrue for sales taxes. The imposition of Internet usage taxes or enhanced enforcement
of sales tax laws could result in substantial tax liabilities for past sales or could have an adverse effect on our business,
financial condition and results of operations.
Our international operations subject
us to risks inherent in doing business on an international level, any of which could increase our costs and hinder our growth.
The operations of our non-U.S. business
are subject to the risk inherent in international operations. Our expansion into lower cost locations may increase operational
risk. Some of these economies may be subject to greater political, economic and social uncertainties than countries with more
developed institutional structures. Political, economic or social events or developments in one or more of these countries could
adversely affect our operations and financial results.
We operate a global business. For the
year ended December 31, 2018, approximately 40% of our revenue was derived from Europe (including the United Kingdom), Canada,
Asia and Latin America. We are subject to certain adverse economic factors relating to overseas economies generally, including
foreign currency fluctuation, inflation, external debt, a negative balance of trade and underemployment. Risks associated with
our international business activities include:
|
•
|
difficulties in managing international operations, including overcoming logistical and communications
challenges;
|
|
•
|
local competition;
|
|
•
|
trade and tariff restrictions;
|
|
•
|
price or exchange controls;
|
|
•
|
currency control regulations;
|
|
•
|
foreign tax consequences;
|
|
•
|
labor disputes and related litigation and liability;
|
|
•
|
limitations on repatriation of earnings;
|
|
•
|
compliance with foreign laws and different legal standards; and
|
|
•
|
changing laws and regulations, occasionally with retroactive effect.
|
The occurrence of any one of these risks
could negatively affect our international operations and, consequently, our results of operations generally.
We are subject to U.S. and certain
foreign export and import controls, sanctions, embargoes, anti-corruption laws, and anti-money laundering laws and regulations.
Compliance with these legal standards could impair our ability to compete in domestic and international markets. We can face criminal
liability and other serious consequences for violations which can harm our business.
We are subject to U.S. export control
and economic sanctions laws and regulations and other restrictions on international trade. As such, we are required to export
our technology, products, and services in compliance with those laws and regulations. If we export our technology, products, or
services, the exports may require authorizations, including a license, a license exception or other appropriate government authorization.
Complying with export control and economic and trade sanctions regulations for a particular transaction may be time-consuming
and may result in the delay or loss of sales opportunities. In addition, the United States and other governments and their agencies
impose sanctions and embargoes on certain countries, their governments and designated parties, which may prohibit the export of
certain technology, products, and services to such persons altogether.
We are also subject to the U.S. Foreign
Corrupt Practices Act of 1977, as amended, the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the U.S. Travel
Act, the USA PATRIOT Act, the United Kingdom Bribery Act 2010, the Proceeds of Crime Act 2002, and possibly other state and national
anti-bribery and anti-money laundering laws in countries in which we conduct activities. Anti-corruption laws are interpreted
broadly and prohibit companies and their employees, third-party intermediaries, and other associated persons from authorizing,
promising, offering, providing, soliciting, or accepting directly or indirectly, improper payments or benefits to or from any
person whether in the public or private sector. We have direct or indirect interactions with officials and employees of government
agencies. We can be held liable for the corrupt or other illegal activities of our employees, representatives, contractors, business
partners, and agents, even if we do not explicitly authorize or have actual knowledge of such activities.
Any violation of the laws and regulations
described above may result in substantial civil and criminal fines and penalties, imprisonment, the loss of export or import privileges,
debarment, tax reassessments, breach of contract and fraud litigation, reputational harm, and other consequences.
Our reputation could be damaged
or our profitability could suffer if we do not meet the controls and procedures in respect of the services and solutions we provide
to our customers, or if we contribute to our customers’ internal control deficiencies.
Our customers may perform audits or require
us to perform audits, provide audit reports or obtain certifications with respect to the controls and procedures that we use in
the performance of services for such customers, especially when we process data or information belonging to them. Our ability
to acquire new customers and retain existing customers may be adversely affected and our reputation could be harmed if we cannot
obtain an appropriate certification or opinion with respect to our controls and procedures in connection with any such audit in
a timely manner. Additionally, our profitability could suffer if our controls and procedures were to fail or to impair our customers’
ability to comply with their own internal control requirements.
We may dispose of or discontinue
existing products and services, which may adversely affect our business, financial condition and results of operations.
We continually evaluate our various products
and services in order to determine whether any should be discontinued or, to the extent possible, divested. We cannot guarantee
that we have correctly forecasted, or will correctly forecast in the future, the right products or services to dispose of or discontinue,
or that our decision to dispose of or discontinue various investments, products or services is prudent. There are no assurances
that the discontinuance of various products or services will reduce our operating expenses or will not cause us to incur material
charges with such a decision. The disposal or discontinuance of existing solutions presents various risks, including, but not
limited to the inability to find a purchaser for a product or service or the purchase price obtained will not be equal to at least
the book value of the net assets for the product or service, managing the expectations of, and maintaining good relations with,
our customers who previously purchased discontinued solutions, which could prevent us from selling other products to them in the
future. We may also incur other significant liabilities and costs associated with our disposal or discontinuance of solutions,
including, but not limited to employee severance costs and excess facilities costs, all of which could have an adverse effect
on our business, financial condition and results of operations.
The loss of key personnel or of
our ability to attract, recruit, retain and develop qualified employees could adversely affect our business, financial condition
and results of operations.
Our success depends upon the continued
services of our senior management and other key personnel who have substantial experience in the PR software and services industry
and the markets in which we offer our services. In addition, our success depends in large part upon the reputation within the
industry of our senior managers. Further, in order for us to continue to successfully compete and grow, we must attract, recruit,
develop and retain personnel, including key executives of organizations we acquire, who will provide us with expertise across
the entire spectrum of our intellectual capital needs. Our success also depends on the skill and experience of our sales force,
which we must continuously work to maintain. While we have a number of key personnel who have substantial experience with our
operations, we must also develop our personnel to provide succession plans capable of maintaining the continuity of our operations.
The market for qualified personnel is competitive, and we may not succeed in recruiting additional personnel or may fail to effectively
replace current personnel who depart with qualified or effective successors.
Failure to retain or attract key personnel
could impede our ability to grow and could result in our inability to operate our business profitably. In addition, contractual
obligations related to confidentiality, assignment of intellectual property rights, and non-solicitation may be ineffective or
unenforceable and departing employees may share our proprietary information with competitors in ways that could adversely impact
us, or seek to solicit customers or recruit our key personnel to competing businesses.
Labor disruptions could materially
adversely affect our business, financial condition and results of operations.
As of December 31, 2018, we had approximately 4,500 global employees, with approximately 1,500 employees
located in the United States and approximately 3,000 employees located internationally. In various countries, local law requires
our participation in works councils, and we have approximately 600 employees working under collective bargaining agreements. While
we have not experienced any material work stoppages at any of our facilities, any stoppage or slowdown could cause material interruptions
in our business, and we cannot assure investors that alternate qualified personnel would be available on a timely basis, or at
all. As a result, labor disruptions at any of our locations could materially adversely affect our business, financial condition
and results of operations.
Natural disasters and other events
beyond our control could adversely affect us.
Natural disasters or other catastrophic
events may cause damage or disruption to our operations, our servers and data centers and the global economy, and thus could have
a strong negative effect on us. Our business operations and our servers and data centers are subject to interruption by natural
disasters, fire, power shortages, pandemics and other events beyond our control. Although we maintain crisis management and disaster
response plans, such events could make it difficult or impossible for us to continue operations, and could decrease demand for
our platform. Our primary data centers are located in Chicago, IL, Sterling, VA, Piscataway, NJ, Raleigh, NC, Paris, France and
London, UK, making our business particularly susceptible to natural disasters in those areas as well as in areas where our third-party
data centers are located. Any natural disaster affecting our data centers could have an adverse effect on our financial condition
and operating results.
Political uncertainty, political
unrest or terrorism could adversely affect business conditions in those regions, which in turn could disrupt our business and
adversely impact our results of operations and financial condition.
We conduct business in countries and regions
that are vulnerable to disruptions from political uncertainty, political unrest or terrorist acts. Any damage or disruption from
political uncertainty, political unrest or terrorist acts would damage our ability to provide services, in whole or in part, and/or
otherwise damage our operations and could have an adverse effect on our business, financial condition or results of operations.
Further, political tensions and escalation of hostilities could adversely affect our operations in these countries and therefore
adversely affect our revenues and results of operations. Terrorist attacks and other acts of violence or war could affect us or
our clients by disrupting normal business practices for extended periods of time and reducing business confidence. In addition,
acts of violence or war may make travel more difficult and may effectively curtail our ability to serve our clients’ needs,
any of which could adversely affect our results of operations.
Trends in print news and media readership
could have a material adverse effect on our financial performance.
The volume of content from print news
sources has declined in recent years, which has reduced the volume of print news stories delivered through our content offerings.
This has largely been driven by a decline in print media readership which has in turn seen a reduction in media publisher revenue
and journalist numbers associated with media such as print newspapers. If the volume of content continues to decline (e.g., because
of further reductions in journalist numbers by print media publishers), and if we are unable to offset this decline with our current
and/or future other software and services, our future financial performance could be adversely affected.
The development of self-service
media intelligence offerings and related technology could have a material adverse effect on our business.
The proliferation of digital, free-to-access
news content has led to the introduction of low-cost or free self-service media intelligence offerings. Moreover, our insights
group provides human-generated media intelligence analysis and consultation to some of our larger customers. More efficient or
cost-effective technology that replaces the need for such human-generated analysis could have an adverse effect on our business.
Our future financial performance could be affected by customers adopting these low-cost, self-service media intelligence platforms
and technologies.
Decisions to declare future dividends
on our ordinary shares will be at the discretion of our board of directors based upon a review of relevant considerations. Accordingly,
there can be no guarantee that we will pay future dividends to our shareholders.
Future declarations of quarterly dividends
and the establishment of future record and payment dates are subject to approval by the board of directors and subject to certain
limitations set forth in the agreements governing our credit facilities. The board’s determination to declare dividends
will depend upon our profitability and financial condition, contractual restrictions, restrictions imposed by applicable law and
other factors that the board deems relevant. Based on an evaluation of these factors, the board of directors may determine not
to declare future dividends at all or to declare future dividends at a reduced amount. Accordingly, there can be no guarantee
that we will pay future dividends to our shareholders.
Our shareholders may face difficulties
in protecting their interests, as Cayman Islands law provides substantially less protection when compared to the laws of the United
States.
Our corporate affairs are governed by
our amended and restated memorandum and articles of association and by the Companies Law of the Cayman Islands (2016 Revision)
(the “Companies Law”) and common law of the Cayman Islands. The rights of shareholders to take legal action against
our directors and us, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman
Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is derived
in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, which has persuasive,
but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities
of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedents
in the United States. In particular, the Cayman Islands have a less exhaustive body of securities laws as compared to the United
States. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action before the United
States federal courts. As a result, our shareholders may have more difficulty in protecting their interests through actions against
us or our officers, directors or major shareholders than would shareholders of a corporation incorporated in a jurisdiction in
the United States.
Certain judgments obtained against
us by our shareholders may not be enforceable.
We are a Cayman Islands company and a
portion our assets are located outside of the United States. As a result, it may be difficult or impossible for investors to bring
an action against us in the United States in the event that they believe that their rights have been infringed under U.S. federal
securities laws or otherwise. It may not be possible to enforce certain court judgments obtained in the United States against
us (or our directors or officers) in the Cayman Islands. We have been advised that there is no statutory enforcement in the Cayman
Islands of judgments obtained in United States courts, and such matters are governed by the common law of the Cayman Islands.
Uncertainty exists as to whether the courts of the Cayman Islands would:
|
•
|
recognize or enforce judgments of United States courts obtained against us or our directors
or officers predicated upon the civil liabilities provisions of the securities laws of the United States or any state in the
United States; or
|
|
•
|
entertain original actions brought in the Cayman Islands against us or our directors or officers
predicated upon the securities laws of the United States or any state in the United States.
|
We have been advised that the uncertainty
with regard to Cayman Islands law relates to whether a judgment obtained from the United States courts under civil liability provisions
of the securities laws will be determined by the courts of the Cayman Islands as penal or punitive in nature. If such a determination
is made, the courts of the Cayman Islands will not recognize or enforce the judgment against a Cayman Islands company. Because
the courts of the Cayman Islands have yet to rule on whether such judgments are penal or punitive in nature, it is uncertain whether
they would be enforceable in the Cayman Islands. We are further advised us that a final and conclusive judgment in the federal
or state courts of the United States under which a sum of money is payable, other than a sum payable in respect of taxes, fines,
penalties or similar charges, will ordinarily be recognized and enforced in the courts of the Cayman Islands without re-examination
of the merits, at common law.
Our business may be adversely affected
by third-party claims, including by governmental bodies, regarding the content and advertising distributed through our service.
We rely on our customers to secure the
rights to redistribute content over the Internet, and we do not screen the content that is distributed through our service. There
is no assurance that our customers have licensed all rights necessary for distribution, including Internet distribution. Other
parties may claim certain rights in the content of our customers. In the event that our customers do not have the necessary distribution
rights related to content or otherwise distribute illegal content, although we have made efforts to limit our liability we may
be required to cease distributing such content or subject to lawsuits and claims of damages for infringement of such rights. Any
claims or investigations could adversely affect our business, financial condition and results of operations.
Risks Related to Our Finances and Capital
Structure
We have and will continue to have
high levels of indebtedness.
As of December 31, 2018, we had no outstanding borrowings and $1.5 million of outstanding letters of credit
under our current revolving credit facility (the “2017 Revolving Credit Facility”) and $1,255 million outstanding under
our first lien term loan facility (the “2017 First Lien Term Credit Facility” and together with the 2017 Revolving
Credit Facility, the “2017 First Lien Credit Facility”). On account of the incremental revolving credit facility amendment
entered into in December 2017, available borrowings under the revolving credit facility was increased from $75.0 million to $100.0
million, under which we borrowed $40.0 million to complete the Falcon acquisition in January 2019. Additionally, on January 11,
2019, we amended our credit agreement to provide for an incremental $75.0 million dollar-denominated term loan facility. Because
borrowings under our 2017 Revolving Credit Facility bear interest at variable rates, any increase in interest rates on debt that
we have not fixed using interest rate hedges will increase our interest expense, reduce our cash flow or increase the cost of future
borrowings or refinancing. Our indebtedness could have important consequences to our investors, including, but not limited to:
|
•
|
increasing vulnerability to, and reducing its flexibility to respond to, general adverse economic
and industry conditions;
|
|
•
|
requiring the dedication of a substantial portion of cash flow from operations to the payment
of principal of, and interest on, its indebtedness, thereby reducing the availability of such cash flow to fund working capital,
capital expenditures, acquisitions, joint ventures or other general corporate purposes;
|
|
•
|
limiting flexibility in planning for, or reacting to, changes in its business and the competitive
environment; and
|
|
•
|
limiting our ability to borrow additional funds and increasing the cost of any such borrowing.
|
Other than variable rate debt, we believe
our business has relatively large fixed costs and low variable costs, which magnifies the impact of revenue fluctuations on our
operating results. As a result, a decline in our revenue may lead to a relatively larger impact on operating results. A substantial
portion of our operating expenses will be related to personnel costs, regulation and corporate overhead, none of which can be
adjusted quickly and some of which cannot be adjusted at all. Our operating expense levels will be based on our expectations for
future revenue. If actual revenue is below management’s expectations, or if our expenses increase before revenues do, both
revenues less transaction-based expenses and operating results would be materially and adversely affected. Because of these factors,
it is possible that our operating results or other operating metrics may fail to meet the expectations of stock market analysts
and investors. If this happens, the market price of our ordinary shares may be adversely affected.
The credit agreement in respect
of our 2017 First Lien Credit Facility contains a change of control provision that could require us to amend or refinance our
indebtedness.
The credit agreement in respect of our
2017 First Lien Credit Facility provides that an event of default will occur upon specified change of control events, which include
us ceasing to beneficially own directly or indirectly all of the voting equity interests of certain credit parties thereunder.
In addition, a change of control event occurs if any person or group beneficially owns directly or indirectly a majority of our
voting equity interests (other than the Sponsor and certain other specified persons). Although we do not currently anticipate
that any such person will beneficially own a majority of the ordinary shares prior to our amendment or refinancing of this indebtedness,
no person is contractually obligated to retain the ordinary shares it holds. If we are unable to amend these agreements or refinance
this indebtedness, we will be limited in our ability to issue additional equity to any person which would acquire a majority of
ordinary shares following such issuance and will need to rely on other sources of financing, including additional borrowings.
Our ability to pay dividends in
the future will be subject to our subsidiaries’ ability to distribute cash to us.
We do not anticipate that our board of
directors will declare dividends in the foreseeable future. If we decide to declare dividends in the future, as a holding company,
we will require dividends and other payments from our subsidiaries to meet such cash requirements. Our credit agreements place
certain contractual restrictions on our subsidiaries’ ability to make distributions to us. See Item 7, “Management’s
Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources - Overview” for
a discussion of our credit facilities’ restrictions on our subsidiaries’ ability to make distributions to us. In addition,
minimum capital requirements may indirectly restrict the amount of dividends paid upstream, and repatriations of cash from our
subsidiaries may be subject to withholding, income and other taxes in various applicable jurisdictions. If our subsidiaries are
unable to distribute cash to us and we are unable to pay dividends, our ordinary shares may become less attractive to investors
and the price of our ordinary shares may become volatile.
Future changes to tax laws could
adversely affect us.
The U.S. government, the Organization
for Economic Co-operation and Development and other governmental agencies in jurisdictions where we do business have had an extended
focus on issues related to the taxation of multinational corporations. One example is in the area of “base erosion and profit
shifting,” where payments are made between affiliates from a jurisdiction with high tax rates to a jurisdiction with lower
tax rates. As a result, the tax laws in the countries in which we do business could change on a prospective or retroactive basis,
and any such changes could adversely affect us.
The withdrawal of the United Kingdom from
the European Union (commonly referred to as Brexit) may cause an increase in our taxes including withholding taxes on repatriation
of cash from jurisdictions that are members of the European Union to or through any of our U.K. subsidiaries as a result of the
United Kingdom no longer being entitled to benefits provided by the European Union directives.
The so called “anti-inversion”
rules under U.S. federal tax law may impose adverse consequences or apply limitations on our ability to engage in future acquisitions.
Under Section 7874 of the Code, if, following
an acquisition of a U.S. corporation by a foreign corporation, at least 80% of the acquiring foreign corporation’s stock
by (vote and value) is considered to be held by former shareholders of the U.S. corporation by reason of holding stock of such
U.S. corporation then the acquiring corporation could be treated as a U.S. corporation for U.S. federal tax purposes even though
it is a corporation created and organized outside the United States.
In addition, following the acquisition
of a U.S. corporation by a foreign corporation, Section 7874 of the Code can limit the ability of the acquired U.S. corporation
and its U.S. affiliates to utilize U.S. tax attributes (including net operating losses and certain tax credits) to offset U.S.
taxable income resulting from certain transactions if the shareholders of the acquired U.S. corporation hold at least 60% (but
less than 80%), by either vote or value, of the shares of the foreign acquiring corporation by reason of holding shares in the
U.S. corporation, and certain other conditions are met.
Because we are a non-U.S. corporation,
Section 7874 of the Code and the regulations thereunder may apply with respect to any potential future acquisitions of U.S. corporations
by us. As a result, these rules may impose adverse consequences or apply limitations on our ability to engage in future acquisitions.
If we are characterized as a passive
foreign investment company for U.S. federal income tax purposes, our U.S. shareholders may suffer adverse tax consequences.
If 75% or more of our gross income in
a taxable year, including our pro-rata share of the gross income of any company, U.S. or foreign, in which we are considered to
own, directly or indirectly, 25% or more of the shares by value, is passive income, then we will be a passive foreign investment
company, or “PFIC,” for U.S. federal income tax purposes. Alternatively, we will be considered to be a PFIC if at
least 50% of our assets in a taxable year, averaged over the year and ordinarily determined based on fair market value and including
our pro-rata share of the assets of any company in which we are considered to own, directly or indirectly, 25% or more of the
shares by value, are held for the production of, or produce, passive income. Once treated as a PFIC, for any taxable year, a foreign
corporation will generally continue to be treated as PFIC for all subsequent taxable years. If we were to be a PFIC, and a U.S.
holder does not make an election to treat us as a “qualified electing fund,” or QEF, or a “mark-to-market”
election, “excess distributions” to a U.S. holder, and any gain recognized by a U.S. holder on a disposition of our
ordinary shares, would be taxed in an unfavorable way. Among other consequences, our dividends, to the extent that they constituted
excess distributions, would be taxed at the regular rates applicable to ordinary income, rather than the 20% maximum rate applicable
to certain dividends received by an individual from a qualified foreign corporation, and certain “interest” charges
may apply. In addition, gains on the sale of our ordinary shares would be treated in the same way as excess distributions.
The tests for determining PFIC status
are applied annually and it is difficult to make accurate predictions of future income and assets, which are relevant to the determination
of PFIC status. In addition, under the applicable statutory and regulatory provisions, it is unclear whether we would be permitted
to use a gross loss from sales (sales less cost of goods sold) to offset our passive income in the calculation of gross income.
Although we do not expect that we will be a PFIC in the future, in light of the periodic asset and income tests applicable in
making this determination, no assurance can be given that we will not become a PFIC. If we do become a PFIC in the future, U.S.
holders who hold ordinary shares during any period when we are a PFIC will be subject to the foregoing rules, even if we cease
to be a PFIC, subject to exceptions for U.S. holders who made a timely QEF or mark-to-market election, or certain other elections.
We do not currently intend to prepare or provide the information that would enable our shareholders to make a QEF election.
Accordingly, our shareholders are urged
to consult their tax advisors regarding the application of PFIC rules.
We incur increased costs and obligations
as a result of being a public company.
As a privately held company, we were not
required to comply with certain corporate governance and financial reporting practices and policies required of a publicly traded
company. As a publicly traded company, we incur significant legal, accounting and other expenses that we were not required to
incur in the recent past. In addition, new and changing laws, regulations and standards relating to corporate governance and public
disclosure, including the Dodd Frank Wall Street Reform and Consumer Protection Act and the rules and regulations promulgated
and to be promulgated thereunder, as well as under the Sarbanes-Oxley Act, the JOBS Act, and the rules and regulations of the
SEC and national securities exchanges have created uncertainty for public companies and increased the costs and the time that
our board of directors and management must devote to complying with these rules and regulations. We expect these rules and regulations
will cause us to incur substantial legal and financial compliance costs and may lead to a diversion of management time and attention
from revenue generating activities.
Furthermore, the maintenance of the corporate infrastructure demanded of a public company may divert management’s
attention from implementing our growth strategy, which could prevent us from improving our business, results of operations and
financial condition.
As of December 31, 2018, our management
has concluded that we did not design and maintain effective controls over the operating effectiveness of information technology
(“IT”) general controls for certain information systems that are relevant to the preparation of our financial statements.
These control deficiencies did not result in a misstatement to the financial statements; however, the deficiencies, when aggregated,
could impact the effectiveness of IT-dependent controls that could result in material misstatements that would not be prevented
or detected in a timely manner. For more information about this material weakness, see Item 9A, “Controls and Procedures.”
We have made, and will continue to make, enhancements to our internal controls and procedures for financial reporting and accounting
systems, however, the measures we take may not be sufficient to prevent or detect material misstatements.
If we do not develop and implement
all required accounting practices and policies, we may be unable to provide the financial information required of a U.S. publicly
traded company in a timely and reliable manner.
If we fail to maintain effective internal
controls and procedures and disclosure procedures and controls, we may be unable to provide financial information and required
SEC reports that a U.S. publicly traded company is required to provide in a timely and reliable fashion. Any such delays or deficiencies
could penalize us, including by limiting our ability to obtain financing, either in the public capital markets or from private
sources and hurt our reputation and could thereby impede our ability to implement our growth strategy. In addition, any such delays
or deficiencies could result in our failure to meet the requirements for listing of our ordinary shares on a national securities
exchange.
The price of our ordinary shares
may be volatile.
The price of our ordinary shares may fluctuate
due to a variety of factors, including:
|
•
|
actual or anticipated fluctuations in our quarterly and annual results and those of other
public companies in industry;
|
|
•
|
mergers and strategic alliances in the industry in which we operate;
|
|
•
|
market prices and conditions in the industry in which we operate;
|
|
•
|
changes in government regulation;
|
|
•
|
potential or actual military conflicts or acts of terrorism;
|
|
•
|
the failure of securities analysts to publish research about us, or shortfalls in our operating
results compared to levels forecast by securities analysts;
|
|
•
|
announcements concerning us or our competitors; and
|
|
•
|
the general state of the securities markets.
|
These market and industry factors may
materially reduce the market price of our ordinary shares, regardless of our operating performance.
Reports published by analysts, including
projections in those reports that differ from our actual results, could adversely affect the price and trading volume of our ordinary
shares.
We currently expect that securities research
analysts will establish and publish their own periodic projections for our business. These projections may vary widely and may
not accurately predict the results we actually achieve. Our share price may decline if our actual results do not match the projections
of these securities research analysts. Similarly, if one or more of the analysts who write reports on us downgrades our stock
or publishes inaccurate or unfavorable research about our business, our share price could decline. If one or more of these analysts
ceases coverage of us or fails to publish reports on us regularly, our share price or trading volume could decline. While we expect
research analyst coverage, if no analysts commence coverage of us, the trading price and volume for our ordinary shares could
be adversely affected.
Our amended and restated memorandum
and articles of association contain anti-takeover provisions that could adversely affect the rights of our shareholders.
Our amended and restated memorandum and
articles of association contain provisions to limit the ability of others to acquire control of our company or cause us to engage
in change-of-control transactions, including, among other things:
|
•
|
provisions that authorize our board of directors, without action by our shareholders, to issue
additional ordinary shares and preferred shares with preferential rights determined by our board of directors;
|
|
•
|
provisions that permit only a majority of our board of directors, the chairman of our board
of directors or, for so long as Cision Owner beneficially and its affiliates own at least 10% of our ordinary shares, Cision
Owner to call shareholder meetings and therefore do not permit shareholders to call shareholder meetings;
|
|
•
|
provisions that impose advance notice requirements, minimum shareholding periods and ownership
thresholds, and other requirements and limitations on the ability of shareholders to propose matters for consideration at
shareholder meetings; provided, however, at any time when Cision Owner beneficially owns, in the aggregate, at least 5% of
our ordinary shares, such advance notice procedure will not apply to it; and
|
|
•
|
a staggered board whereby our directors are divided into three classes, with each class subject
to retirement and re-election once every three years on a rotating basis.
|
These provisions could have the effect
of depriving our shareholders of an opportunity to sell their shares at a premium over prevailing market prices by discouraging
third parties from seeking to obtain control of our company in a tender offer or similar transaction. With our staggered board
of directors, at least two annual meetings of shareholders will generally be required in order to effect a change in a majority
of our directors. Our staggered board of directors can discourage proxy contests for the election of our directors and purchases
of substantial blocks of our shares by making it more difficult for a potential acquirer to gain control of our board of directors
in a relatively short period of time.
Item 1B.
|
Unresolved Staff Comments
|
None.
Our corporate headquarters is located
in Chicago, Illinois and consists of approximately 46,000 square feet of leased space. We also lease approximately 16 other offices
throughout the United States and approximately 48 offices in foreign countries where we operate.
Our current facilities meet our needs
for our employee base and can accommodate our currently contemplated growth. We believe that we will be able to obtain suitable
additional facilities on commercially reasonable terms to meet any future needs.
Item 3.
|
Legal Proceedings
|
From time to time, we are subject to litigation
incidental to our business and to governmental investigations related to our products and services. We are not currently party
to any legal proceedings or investigations that would reasonably be expected to have a material adverse effect on its business
or financial condition. See Item 1A, “Risk Factors - We are the subject of continuing litigation and governmental inquiries.”
Item 4.
|
Mine Safety Disclosures
|
Not applicable.
The accompanying
notes are an integral part of these consolidated financial statements.
The accompanying notes are an integral
part of these consolidated financial statements.
The accompanying notes are an integral
part of these consolidated financial statements.
The accompanying notes are an integral
part of these consolidated financial statements.
Notes to Consolidated Financial Statements
1. Business
Organization
Cision Ltd., a Cayman Islands company and its subsidiaries (collectively, “Cision”, or the
“Company”), is a leading provider of cloud-based software, media intelligence and distribution services, and other
related professional services to the marketing and public relations industry. Communications professionals use the Company’s
products and services to identify and connect with media influencers, manage industry relationships, create and distribute content,
monitor media coverage, perform advanced analytics and measure the effectiveness of their campaigns. The Company has primary offices
in Chicago, Illinois, Beltsville, Maryland, Ann Arbor, Michigan, New York, New York, Cleveland, Ohio, and Albuquerque, New Mexico
with additional offices in the United States, as well as Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia,
Malaysia, Mexico, Portugal, Singapore, South Korea, Sweden, Taiwan, the United Kingdom and Vietnam.
Merger with Capitol
On March 19, 2017, the Company entered
into a definitive agreement (the “Merger Agreement”) with Capitol Acquisition Corp. III (NASDAQ: CLAC; “Capitol”),
a public investment vehicle, whereby the parties agreed to merge, resulting in the Company becoming a publicly listed company.
This merger closed on June 29, 2017 (“Merger”), which resulted in the following (the “Transactions”):
·
|
Holders of 490,078 shares of Capitol
common stock sold in its initial public offering exercised their rights to convert those shares to cash at a conversion
price of approximately $10.04 per share, or an aggregate of approximately $4.9 million. The per share conversion price
of approximately $10.04 for holders of public shares electing conversion was paid out of Capitol’s trust account,
which had a balance immediately prior to the closing of approximately $326.3 million.
|
|
|
·
|
Of the remaining funds in the
trust account: (i) approximately $16.2 million was used to pay Capitol’s transaction expenses and (ii) the balance
of approximately $305.2 million was released to Cision to be used for working capital and general corporate purposes,
including to pay down $294.0 million of the 2016 Second Lien Credit Facility, plus a 1% fee and interest. The debt repayment
occurred in July 2017.
|
|
|
·
|
Immediately after giving effect to the Transactions (including as a result of the conversions described
above and certain forfeitures of Capitol common stock and warrants immediately prior to the closing), there were 120,512,402 shares
of common stock and warrants to purchase 24,375,596 shares of common stock of Cision issued and outstanding. During the year ended
December 31, 2018, all warrants were converted to 6,342,989 ordinary shares.
|
|
|
·
|
Upon the closing, Capitol’s common stock, warrants and units ceased trading, and Cision’s
common stock and warrants began trading on the NYSE and NYSE MKT, respectively, under the symbol “CISN” and “CISN
WS,” respectively.
|
|
|
·
|
Upon the completion of the Transactions, Canyon Holdings (Cayman), L.P., (“Cision
Owner”) an exempted limited partnership formed for the purpose of owning and acquiring Cision through a series of
transactions, received 82,075,873 shares of common stock of the Company and 1,969,841 warrants to purchase common stock of
the Company, in exchange for all of the share capital and $450.5 million in Convertible Preferred Equity Certificates
(“CPECs”) of Cision. Cision Owner also obtained the right to receive certain additional securities of the Company
upon the occurrence of certain events. As a result of the Company’s share price meeting certain milestones set forth in
the Merger Agreement in October 2017 and September 2018 the Company issued an aggregate of 4,000,000 shares to Cision Owner
with an opportunity to earn an additional 2,000,000 shares.
|
|
|
·
|
At the closing of the Transactions,
Cision Owner held approximately 68% of the issued and outstanding common stock of the Company and stockholders of Capitol
held approximately 32% of the issued and outstanding shares of the Company. During the year ended December 31, 2018, Cision
Owner initiated a series of transactions that resulted in its holding dropping below 50% of the issued and outstanding
ordinary shares of the Company; causing the Company to cease to qualify as a “controlled company” under the New
York Stock Exchange listing standards. As of December 31, 2018, the ownership is approximately 38%.
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
2. Significant Accounting Policies
Basis of Presentation and Earnings per Share
The Transactions were accounted for as
a reverse merger in accordance with accounting principles generally accepted in the United States of America (“GAAP”).
This determination was primarily based on Cision comprising the ongoing operations of the combined entity, Cision’s senior
management comprising the majority of the senior management of the combined company, and the prior shareholders of Cision having
a majority of the voting power of the combined entity. Accordingly, the Transactions have been treated equivalent to Cision issuing
stock for the net monetary assets of Capitol, accompanied by a recapitalization. The net assets of Capitol at the merger date
have been stated at historical cost, with no goodwill or other intangible assets recorded. Operations prior to the Transactions
in these financial statements are those of Cision. As a result, these financial statements represent the continuation of Cision
Ltd. and the historical shareholders’ equity and earnings per share calculations of Cision prior to the Transactions have
been retrospectively adjusted for the equivalent number of shares received by Cision’s Owner, where applicable, pursuant
to the Transactions. The accumulated deficit of Cision has been carried forward after the Transactions.
Cision Ltd., the parent company, has no
independent operating activity or third-party assets and liabilities. Prior to the June 29, 2017 Transactions, earnings per share
was calculated using the two-class method. On June 29, 2017, all outstanding classes of equity of Cision were contributed in exchange
for 82,075,873 ordinary shares. Immediately after the Transactions, 120,512,402 ordinary shares were outstanding. Subsequent to
the Merger, earnings per share are calculated based on the weighted number of ordinary shares then outstanding. As part of the
Transactions, the historical number of outstanding common shares of Class B-1, Class C-1 and Class V, in aggregate, has been adjusted
to 28,369,644 common shares, in order to retroactively reflect the Merger exchange ratio. Historical earnings per share also gives
effect to this adjustment through June 29, 2017, the date of the Merger. This retroactive adjustment also eliminates the need
for a two-class method earnings per share calculation.
Use of Estimates
The preparation of financial statements
in conformity with GAAP requires management to make certain estimates and assumptions. On an on-going basis, the Company evaluates
its estimates, including, but not limited to, those related to the allowance for doubtful accounts, software development costs,
useful lives of property, equipment and internal use software, intangible assets and goodwill, contingent liabilities, and fair
value of equity-based awards and income taxes. The Company bases its estimates on various assumptions that are believed to be
reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets
and liabilities as well as the reported amounts of revenues and expenses during the period. Actual results could differ from these
estimates.
Cash and Cash Equivalents and Investments
The Company considers all highly liquid
investments with original maturity dates of three months or less at the time of purchase to be cash equivalents. For all years
reported the Company did not carry any investments with original maturity dates of longer than three months.
Fair Value Measurements
The Company measures certain financial
assets and liabilities at fair value pursuant to a fair value hierarchy based on inputs to valuation techniques that are used
to measure fair value that are either observable or unobservable. Observable inputs reflect assumptions market participants would
use in pricing an asset or liability based on market data obtained from independent sources while unobservable inputs reflect
a reporting entity’s pricing based upon its own market assumptions. The fair value hierarchy consists of the following three
levels:
Level 1
|
Inputs are quoted prices in active markets for identical assets or liabilities.
|
Level 2
|
Inputs are quoted prices for similar assets or liabilities in active markets,
quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices
that are observable and market-corroborated inputs which are derived principally from or corroborated by observable market
data.
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Level 3
|
Inputs are derived from valuation techniques in which one or more significant
inputs or value drivers are unobservable.
|
Accounts Receivable and Allowance
for Doubtful Accounts
Accounts receivable are recorded net of
provisions for doubtful accounts. Estimates are used to determine the amount of the allowance for doubtful accounts necessary
to reduce accounts receivable to the estimated net realizable value. These estimates are made by analyzing the status of significant
past-due receivables and by establishing provisions for estimated losses by analyzing current and historical bad debt trends.
Actual collection experience has not varied significantly from prior estimates. The allowance for doubtful accounts at December
31, 2018 and 2017 was $8.2 million and $5.3 million, respectively.
Internal Use Software Development
The Company incurs software development
costs related to its internal use software. Qualifying costs incurred during the application development stage are capitalized.
These costs primarily consist of internal labor and third-party development costs and are amortized using the straight-line method
over the estimated useful life of the software, which is generally two years. All other research and development costs are expensed
as incurred. Costs to maintain and update the information database are expensed within cost of revenues as these expenses are
incurred. For the years ended December 31, 2018, 2017 and 2016, the Company recorded amortization expense related to internal
use software of $15.2 million, $12.4 million and $12.6 million, respectively, within cost of revenue in the statements of net
loss and total comprehensive loss.
Property, Equipment and Purchased
Software
Property, equipment and purchased software
are stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the assets as follows:
three to five years for software and computer and office equipment and five to seven years for furniture and fixtures. Assets
acquired under capital leases and leasehold improvements are amortized using the straight-line method over the shorter of the
estimated useful lives of the assets or the terms of the leases. Amortization of assets acquired under capital leases is included
in depreciation and amortization expense. Repairs and maintenance costs are charged to expense as incurred. When assets are retired
or otherwise disposed of, the asset and related accumulated depreciation are eliminated from the accounts and any resulting gain
or loss is recorded in the results of operations.
Long-Lived Assets
Long-lived assets include property, equipment and software and intangible assets with finite lives. Intangible
assets consist of customer relationships, trade names and purchased technology acquired in business combinations. Intangible assets
are amortized using the straight-line method, which approximates the pattern of usage of the economic benefit of the asset, over
their estimated useful lives ranging from two to fifteen years. Long-lived assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be fully recoverable. If an impairment indicator
is present, the Company evaluates recoverability by a comparison of the carrying amount of the assets to future undiscounted net
cash flows expected to be generated by the assets. If the assets are impaired, the impairment recognized is measured by the amount
by which the carrying amount exceeds the estimated fair value of the assets. There were no impairment charges for long-lived assets
for the years ended December 31, 2018, 2017 or 2016.
The Company regularly revisits its estimate
of useful economic lives of long-lived assets and makes adjustments to those lives where appropriate.
Business Combinations
The Company has completed a number of acquisitions of businesses that have resulted in the recording of
goodwill and identifiable definite-lived intangible assets. The Company recognizes all of the assets acquired and liabilities assumed
at their fair values on the acquisition date. The Company uses significant estimates and assumptions, including fair value estimates,
as of the acquisition date using the income and cost approaches (or a combination thereof). Fair values are determined based on
Level 3 inputs, including estimated future cash flows, discount rates, royalty rates, growth rates, sales projections, customer
retention rates and terminal values, all of which require significant management judgment. The Company refines these estimates
that are provisional, as necessary, during the measurement period. The measurement period is the period after the acquisition date,
not to exceed one year, in which new information may be gathered about facts and circumstances that existed as of the acquisition
date to adjust the provisional amounts recognized. Adjustments to assets and liabilities within the measurement period are recorded
with a corresponding offset to goodwill. All other adjustments, including those after the conclusion of the measurement period,
are recorded to the consolidated statements of net loss and, to date, have been immaterial.
Acquisition-related costs are expensed
as incurred separately from the acquisition and generally are included in general and administrative expenses in the statements
of net loss and total comprehensive loss.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Deferred Financing Costs and Debt
Discounts
The Company amortizes costs to obtain
financing over the term of the underlying obligation using either the effective interest method or the straight-line method, as
appropriate. Debt discounts and deferred financing costs are netted from the carrying value of the debt and amortized over the
term of the debt using the effective interest method. Deferred financing fees related to the Company’s revolving debt facilities
are included within other assets in the consolidated balance sheets. The amortization of deferred financing costs and debt discounts
is included in interest expense in the accompanying consolidated statements of net loss and comprehensive loss.
Goodwill
Goodwill represents the excess of the cost
of an acquired entity over the net fair value of the identifiable assets acquired and liabilities assumed. Goodwill is not amortized,
but rather is assessed for impairment at least annually. The Company performs its annual impairment assessment on October 1, or
whenever events or circumstances indicate impairment may have occurred. On October 1, 2018, 2017 and 2016, the Company performed
its annual goodwill impairment assessment based on the fair value of each of the Company’s reporting units. In past years
when assessing goodwill for impairment, the Company used an income approach based on discounted cash flows to determine the fair
value of its reporting unit. The Company’s cash flow assumptions considered historical and forecasted revenue, operating
costs and other relevant factors which were consistent with the plans used to manage the Company’s operations. In light of
the evidence from 2017 and the lack of significant factors that currently exist that would change the circumstances, management
has elected to perform a Step Zero test for the year ending December 31, 2018.
Based on the positive qualitative analysis
on each of its three reporting units as of October 1, 2018 the Company concluded that there were no significant adverse factors
identified in Step Zero and so concluded it is more likely than not that each of its three reporting units’ fair values
are greater than their respective carrying amounts.
Foreign Currency
The reporting currency for all periods
presented is the U.S. dollar. The functional currency for the Company’s foreign operating subsidiaries is their local currency.
The functional currency of the Company and substantially all of its non operating subsidiaries is the US dollar. The financial
statements of these subsidiaries are translated into U.S. dollars using exchange rates in effect at each balance sheet date for
assets and liabilities and average exchange rates during the period for revenues and expenses. The resulting translation adjustments
are included in accumulated other comprehensive income (loss), a separate component of stockholders’ deficit. Gains or losses,
whether realized or unrealized due to transactions in foreign currencies and the remeasurement of certain intercompany balances,
are included in the consolidated statements of net loss and total comprehensive loss.
Defined Benefit Pension Plan
Employees of CNW Group Ltd. (“CNW”)
participate in a defined benefit pension plan whereby pension expense is determined based on a number of actuarial assumptions,
which are reviewed on an annual basis. The defined benefit plan has been closed to new participants since 2006. The employees
and accompanying pension plan were inherited with the acquisition of PRN Group (“PR Newswire”) on June 16, 2016. These
actuarial assumptions include discount rate, expected rate of return on plan assets, rate of salary increases and other factors.
The unfunded status of the plan is recognized as a long-term liability in the consolidated balance sheets at December 31, 2018
and 2017 and totals $3.3 million and $3.6 million at these dates, respectively. These dates are also the measurement date for
the defined benefit pension plan.
Investment in Unconsolidated Affiliate
The Company’s investment in an unconsolidated affiliate over which the Company has significant influence
was accounted for under the equity method of accounting. The investment was acquired with the PR Newswire acquisition and the purchase
price of PR Newswire was allocated to the investee based on its fair value as of the acquisition date. The Company records its
share of the undistributed income or loss from this investment, which, to date, have been immaterial. During the fourth quarter
of 2018, the Company completed a review of the investment and determined that there was an other than temporary impairment as the
current projected operating results did not support the carrying value of the Company’s investment. As such, the Company
recognized an impairment charge of $1.1 million during the fourth quarter of 2018. At December 31, 2018 and 2017, the investment
in unconsolidated affiliate is $3.0 million and $4.2 million, respectively, which is included within other long-term assets in
the consolidated balance sheets.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Comprehensive Income (Loss)
Comprehensive income (loss) includes the
Company’s net income (loss) and foreign currency translation adjustments. There are no other material components of comprehensive
loss for the years ended December 31, 2018, 2017 and 2016.
Revenue Recognition
The Company accounts
for revenue contracts with customers by applying the requirements of Accounting Standards Codification Topic 606,
Revenue from
Contracts with Customers
(Topic 606), which includes the following steps:
•
|
Identification of the contract, or contracts with a customer.
|
•
|
Identification of the performance obligations in the contract.
|
•
|
Determination of the transaction price.
|
•
|
Allocation of the transaction price to the performance obligations in the contract.
|
•
|
Recognition of the revenue when, or as, the Company satisfies a performance obligation.
|
The Company derives its revenue from access
to its cloud based technology platform and related media management and analysis services sold on a subscription basis. Revenue
is also derived from the distribution of press releases on both a subscription basis and separately from non-subscription arrangements.
Dependent on the nature of the distribution contract with the customer, the Company recognizes revenue on subscription basis over
the contract term of the subscription, or on a per-transaction basis when the press releases are made available to the public.
Subscription services include access to
the Company’s software platform and associated hosting services, content and content updates, customer support and media
management and analysis services. Subscription services are recognized ratably over the contractual period that the services are
delivered, beginning on the date in which such service is made available to the customer. Subscription agreements are typically
one year in length and are non-cancelable, though customers have the right to terminate their agreements if the Company materially
breaches its obligations under the agreement. Software subscription agreements do not provide customers the right to take possession
of the software at any time. The Company does not charge customers an upfront fee for use of the platform and implementation activities
are insignificant and not subject to a separate fee. In certain cases, the Company charges annual membership fees which are recognized
ratably over the one-year membership period.
The Company accounts for a contract when
both parties have approved the contract and are committed to perform their respective obligations, each party’s rights can
be identified and payment terms can be identified, the contract has commercial substance and it is probable that the Company will
collect substantially all of the consideration. Revenue is recognized when, or as, performance obligations are satisfied by transferring
control of the promised service to a customer. The transaction price for subscription arrangements and services is generally fixed
at contract inception. The Company’s standard payment terms are generally net 30 days. For transaction-based services, which
predominantly comprise press release distributions, customers are invoiced in the month the release is made available to the public.
In the event that a customer arrangement
contains multiple services, the Company determines whether such goods or services are distinct performance obligations that should
be accounted for separately in the arrangement. When arrangements contain multiple performance obligations, further evaluation
is usually not required given such performance obligations are generally recognized over time using the same measure of progress
and thus, are accounted for as a single performance obligation. Otherwise, when allocating the transaction price in the arrangement,
the Company uses the estimated standalone selling price of each distinct performance obligation. In order to estimate the standalone
selling prices, the Company relies on the price charged for stand-alone sales, expected cost plus margin and adjusted market assessment
approaches. Revenue is then recognized over the pattern of performance as each obligation is satisfied as discussed above.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The transaction price for the Company’s
subscription arrangements and professional services is generally fixed at contract inception.
Transaction price allocated to the remaining
performance obligations
Transaction price allocated to remaining
performance obligations represents contract revenue that has not yet been recognized. As of December 31, 2018, the Company’s
remaining performance obligations were $140.8 million, approximately 99.2% of which is expected to be recognized as revenue over
the next twelve months and the remainder thereafter.
The Company has elected the practical expedient
to not disclose the transaction price allocated to remaining performance obligations that are part of a contract that has an original
expected duration of one year or less.
Contract Balances
The difference in the opening and closing
balances of the Company’s accounts receivable and deferred revenue primarily results from the timing difference between
the Company’s performance and the customer’s payment. Accounts receivable are recorded when the customer has been
billed or the right to consideration is unconditional. Deferred revenue consists of payments received from or billings to customers
in advance of revenue recognition. Deferred revenue to be recognized in the succeeding twelve-month period is included in current
deferred revenue with the remaining amounts included in noncurrent deferred revenue. Invoices issued in advance of the fulfillment
of a deliverable or the start of the customers’ subscription term are not material.
Prior to the adoption of the new revenue
guidance on January 1, 2018, the Company recognized revenue when persuasive evidence of an arrangement existed, the fees were fixed
or determinable, the product or service had been delivered and collectability was assured. The Company considered the terms of
each arrangement to determine the appropriate accounting treatment. Sales commission expense was expensed as incurred.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Sales Commissions
In accordance with ASC 340-40, the Company
capitalizes incremental costs incurred to obtain a contract when such costs would have not been incurred if the contract had not
been obtained. The Company has elected to expense costs incurred when the amortization period would be one year or less. Initial
sales commissions for subscription contracts are deferred and amortized on a straight-line basis over a period of benefit that
the Company estimates to be three years. The Company determines the period of benefit by taking into consideration the average
technology life and average customer life. Amortization of deferred sales commissions is included as a component of sales and
marketing expenses in the Company’s consolidated statements of net loss and total comprehensive loss.
As of December 31, 2018, the ending asset
balance for costs to obtain a contract was $7.1 million of which $4.5 million is expected to be amortized in the year ended December
31, 2019.
Advertising Costs
The Company expenses advertising costs
as incurred. Advertising costs for the years ended December 31, 2018, 2017 and 2016 were approximately $6.6 million, $5.9 million
and $7.0 million, respectively.
Equity-Based Compensation
The Company recognizes equity-based compensation costs on a straight-line basis over the requisite service
period of the award, which is generally four years from the date of grant. As equity-based compensation expense recognized is based
on awards ultimately expected to vest, such expense is reduced for estimated forfeitures. Compensation expense for these equity-based
awards is recognized by the Company, with an equal offsetting charge to “Additional paid-in capital.” Such compensation
expense is reflected in the Company’s consolidated statements of net loss and total comprehensive loss.
Segments
The Company has determined that its Chief Executive Officer is the Chief Operating Decision Maker. The
Company’s Chief Executive Officer reviews financial information presented on both a consolidated basis and on a geographic
regional basis. Since its inception, the Company has completed several significant acquisitions and has expended significant efforts
in integrating these acquisitions into a single commercial software solution, available to all customers in all geographies. As
a result of the long-term qualitative and quantitative similar economic characteristics exhibited by the sale of a single product
suite in all the Company’s regions, the Company has determined that its three regional operating segments meet the criteria
to be aggregated into one reportable segment.
Net Loss per Share
Prior to the June 29, 2017 Transactions,
net loss per share was calculated using the two-class method. On June 29, 2017, all outstanding classes of equity of Cision were
contributed in exchange for 82,075,873 ordinary shares. Immediately after the Transactions, 120,512,402 ordinary shares were outstanding.
Subsequent to the Merger, basic net loss per share is computed by dividing net loss by the weighted-average number of shares outstanding
during the period. Diluted net loss per share equals basic loss per share due to losses incurred during the years ended December
31, 2018, 2017 and 2016.
Concentrations of Credit Risk
Financial instruments that potentially
subject the Company to concentrations of credit risk consist principally of cash and cash equivalents, investments and accounts
receivable. The Company generally maintains its cash and cash equivalents with various nationally recognized financial institutions.
Customers are granted credit on an unsecured basis. Management monitors the creditworthiness of its customers and believes that
it has adequately provided for any exposure to potential credit losses.
The Company provides cloud-based software,
distribution services and related professional services to various customers across many industries. As of December 31, 2018 and
2017, no individual customer accounted for 10% or more of net accounts receivable. For the years ended December 31, 2018, 2017
and 2016, no individual customer accounted for 10% or more of revenue.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Income Taxes
Income taxes are determined utilizing
the asset and liability method whereby deferred tax assets and liabilities are recognized for deductible temporary differences
between the respective reported amounts and tax bases of assets and liabilities, as well as for operating loss and tax-credit
carryforwards. Net deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely
than not that some portion or all of the deferred tax assets will not be realized.
The Company’s estimates related
to liabilities for uncertain tax positions require it to make judgments regarding the sustainability of each uncertain tax position
based on its technical merits. If it determines it is more likely than not that a tax position will be sustained based on its
technical merits, the Company records the impact of the position in its consolidated financial statements at the largest amount
that is greater than fifty percent likely of being realized upon ultimate settlement. The estimates are updated at each reporting
date based on the facts, circumstances and information available. The Company is also required to assess at each reporting date
whether it is reasonably possible that any significant increases or decreases to its unrecognized tax benefits will occur during
the next twelve months. The Company files income tax returns in the U.S. federal jurisdictions and various state and foreign jurisdictions
and is subject to U.S. federal, state, and foreign tax examinations for years ranging from 2013 to 2018.
On December 22, 2017, the U.S. government enacted comprehensive tax legislation (the “Tax Act”),
which contains several key tax provisions that affected the Company including a reduction of the federal corporate income tax rate
to 21% effective January 1, 2018, among others. The Company accounted for the tax effects in the 2017 financial statements on a
provisional basis. The Company finalized the accounting for the Tax Act in the fourth quarter of 2018.
Recent Accounting Pronouncements
As of December 31, 2018, the Company is
no longer classified as an Emerging Growth Company and has adopted new accounting standards in accordance with the effective dates
set for public companies as listed below.
New Accounting Pronouncements Adopted in 2018
In March 2016, the FASB issued ASU 2016-09,
Stock Compensation (Topic 718), Improvements to Employee Share-Based Payment Accounting. ASU 2016- 09, which amends several aspects
of accounting for employee share-based payment transactions including the accounting for income taxes, forfeitures, and statutory
tax withholding requirements, as well as classification in the statement of cash flows. The Company has elected to early adopt
this guidance on a prospective basis beginning January 1, 2018. The Company has also elected to continue its historical accounting
practice of estimating forfeitures in determining the amount of stock-based compensation expense to recognize, rather than accounting
for forfeitures as they occur. The adoption of ASU 2016-09 did not have an impact on the Company’s consolidated financial
statements.
In October 2016, the FASB issued ASU No. 2016-16, Income Taxes (Topic 740), Intra-Entity Transfers of
Assets Other Than Inventory. The amendments of ASU No. 2016-16 were issued to improve the accounting for the income tax consequences
of intra-entity transfers of assets other than inventory. Current GAAP prohibits the recognition of current and deferred income
taxes for an intra-entity asset transfer until the asset has been sold to an outside party which has resulted in diversity in practice
and increased complexity within financial reporting. The amendments of this ASU would require an entity to recognize the income
tax consequences of an intra-entity transfer of an asset other than inventory when the transfer occurs and do not require new disclosure
requirements. The Company elected to early adopt ASU 2016-16 in the first quarter of fiscal 2018 and applied the guidance on a
modified retrospective basis and recorded a cumulative-effect adjustment to accumulated deficit in the amount of $1.1 million.
In January 2017, the FASB issued ASU 2017-04,
Intangibles—Goodwill and Other (Topic 350). The ASU eliminates Step 2 of the goodwill impairment test, which requires determining
the fair value of assets acquired or liabilities assumed in a business combination. Under the amendments in this update, a goodwill
impairment test is performed by comparing the fair value of the reporting unit with its carrying amount. An entity should recognize
an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss
recognized should not exceed the total amount of goodwill allocated to that reporting unit. The Company elected to early adopt
ASU 2017-04 in the first quarter of fiscal 2018 and it did not have an impact on its consolidated financial statements.
In March 2017, the FASB issued ASU 2017-07,
“Compensation-Retirement Benefits (Topic 715): Improving the Presentation of Net Periodic Pension Cost and Net Periodic Postretirement
Benefit Cost” (ASU 2017-07) which changes the way employers that sponsor defined benefit pension and/or postretirement benefit
plans reflect net periodic benefit costs in the income statement. The new standard requires a company to present the service cost
component of net periodic benefit cost in the same income statement line as other employee compensation costs with the remaining
components of net periodic benefit cost presented separately from the service cost component and outside of any subtotal of operating
income, if one is presented. ASU 2017-07 is effective for fiscal years beginning after December 15, 2017 with early adoption permitted
as of the beginning of an annual period. The Company adopted ASU 2017-07 in the fourth quarter of 2018 and it did not have an
impact on the Company’s consolidated financial statements.
In May 2017, the FASB issued ASU 2017-09,
Compensation—Stock Compensation: Scope of Modification Accounting, which provides guidance about which changes to the terms
or conditions of a share-based payment award require an entity to apply modification accounting. An entity will account for the
effects of a modification unless the fair value of the modified award is the same as the original award, the vesting conditions
of the modified award are the same as the original award and the classification of the modified award as an equity instrument
or liability instrument is the same as the original award. The Company adopted ASU 2017-09 in the first quarter of fiscal 2018
and it did not have an impact on its consolidated financial statements.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
In May 2014, the FASB issued ASU
2014-09,
Revenue from Contracts with Customers
(Topic 606 or the “new revenue standard”). The
Company adopted Topic 606 and Topic 340-40 during the fourth quarter of fiscal 2018 utilizing the modified retrospective
approach and recorded an after-tax transition adjustment to reduce accumulated deficit as of January 1, 2018 by $5.8 million.
This approach applies to all contracts as of January 1, 2018. The adjustment was the result of capitalizing commission costs
incurred to obtain subscription contracts.
The impact of the adoption of the new
revenue standard on the Company’s consolidated statements of net loss and total comprehensive loss was as follows (in thousands):
|
|
December 31, 2018
|
|
|
|
As Reported
|
|
|
Balances without
adoption of ASC 606
|
|
|
Effect of Change
|
|
Operating costs and expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales and marketing
|
|
$
|
116,095
|
|
|
$
|
116,394
|
|
|
$
|
(299
|
)
|
Operating income
|
|
$
|
69,616
|
|
|
$
|
69,915
|
|
|
$
|
(299
|
)
|
Net loss
|
|
$
|
(24,394
|
)
|
|
$
|
(24,095
|
)
|
|
$
|
(299
|
)
|
Comprehensive loss
|
|
$
|
(57,238
|
)
|
|
$
|
(56,939
|
)
|
|
$
|
(299
|
)
|
The cumulative effect of the changes made to the Company’s December 31, 2018 consolidated balance
sheet from the adoption of the new accounting standard was as follows (in thousands):
|
|
December 31, 2018
|
|
|
|
As Reported
|
|
|
Balances
without
adoption of ASC 606
|
|
|
Effect of Change
|
|
|
|
|
|
|
|
|
|
|
|
Prepaid expenses and other current assets
|
|
$
|
22,824
|
|
|
$
|
18,358
|
|
|
$
|
4,466
|
|
Total current assets
|
|
$
|
248,475
|
|
|
$
|
244,009
|
|
|
$
|
4,466
|
|
Other assets
|
|
|
7,652
|
|
|
|
4,971
|
|
|
|
2,681
|
|
Total assets
|
|
$
|
1,866,376
|
|
|
$
|
1,859,229
|
|
|
$
|
7,147
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Deferred tax liability
|
|
$
|
69,232
|
|
|
$
|
67,220
|
|
|
$
|
2,012
|
|
Total liabilities
|
|
$
|
1,578,059
|
|
|
$
|
1,576,047
|
|
|
$
|
2,012
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Accumulated other comprehensive loss
|
|
$
|
(68,941
|
)
|
|
$
|
(67,955
|
)
|
|
$
|
(986
|
)
|
Accumulated deficit
|
|
$
|
(439,977
|
)
|
|
$
|
(446,098
|
)
|
|
$
|
6,121
|
|
Total stockholders' equity
|
|
$
|
288,317
|
|
|
$
|
283,182
|
|
|
$
|
5,135
|
|
Total liabilities and stockholders' equity
|
|
$
|
1,866,376
|
|
|
$
|
1,859,229
|
|
|
$
|
7,147
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
In January 2016, the FASB issued ASU 2016-01,
Financial Instruments: Recognition and Measurement of Financial Assets and Financial Liabilities. This change primarily affects
the accounting for equity investments, financial liabilities under the fair value options and the presentation and disclosure
requirements for financial instruments. The Company adopted this ASU effective the fourth quarter of 2018 and it did not have
a material impact on its consolidated financial statements.
In November 2016, the FASB issued ASU
2016-18, Statement of Cash Flows (Topic 230): Restricted Cash (a consensus of the Emerging Issues Task Force), which requires
restricted cash to be presented with cash and cash equivalents on the statement of cash flows and disclosure of how the statement
of cash flows reconciles to the balance sheet if restricted cash is shown separately from cash and cash equivalents on the balance
sheet. The Company adopted this ASU effective the fourth quarter of 2018 and it did not have a material impact on its consolidated
financial statements.
In January 2017, the FASB issued ASU 2017-01,
Business Combinations (Topic 805) Clarifying the Definition of a Business. The amendments in this update clarify the definition
of a business with the objective of adding guidance to assist entities with evaluating whether transactions should be accounted
for as acquisitions or disposals of assets or businesses. The definition of a business affects many areas of accounting including
acquisitions, disposals, goodwill, and consolidation. The Company adopted this ASU effective the fourth quarter of 2018 and it
did not have a material impact on its consolidated financial statements.
Recent Accounting Pronouncements Not
Yet Effective
In February 2016, the FASB issued ASU
2016-02, Leases (Topic 842). ASU 2016-02 requires lessees to recognize lease assets and lease liabilities on the balance sheet
and requires expanded disclosures about leasing arrangements. ASU 2016-02 is effective for fiscal years, and interim periods within
those years, beginning after December 15, 2018, and early adoption is permitted. The Company is in the process of evaluating the
impact of this standard on its consolidated financial statements.
In February 2018, the FASB issued ASU
2018-02, Income Statement – Reporting Comprehensive Income (Topic 220) Reclassification of Certain Tax Effects from Accumulated
Other Comprehensive Income, which will allow a reclassification from accumulated other comprehensive income to retained earnings
for the tax effects resulting from “An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution
on the Budget for Fiscal Year 2018” (the “Act”) that are stranded in accumulated other comprehensive income.
This ASU also requires certain disclosures about stranded tax effects; however, it does not change the underlying guidance that
requires that the effect of a change in tax laws or rates be included in income from continuing operations. This ASU is effective
on January 1, 2019, with early adoption permitted. It must be applied either in the period of adoption or retrospectively to each
period in which the effect of the change in the U.S. federal corporate income tax rate in the Act is recognized. The Company is
in the process of evaluating the impact of this standard on its consolidated financial statements.
In August 2018, the FASB issued ASU 2018-13,
Fair Value Measurement (Topic 820), which modifies the disclosure requirements related to fair value measurements. The ASU eliminates
the requirement to disclosure and amount and reasons for transfers between Level 1 and Level 2 fair value hierarchy, the policy
for timing of transfers between levels, and the valuation processes for Level 3 fair value measurements. Entities will now be
required to disclose the changes in unrealized gains and losses included in other comprehensive income for recurring Level 3 fair
value measurements and the range and weighted average of significant unobservable inputs used to develop Level 3 fair value measurements.
This ASU is effective for fiscal years beginning after December 15, 2019, early adoption is permitted. The Company is in the process
of evaluating the impact of this standard on its consolidated financial statements.
In August 2018, the FASB issued ASU 2018-14,
Compensation – Retirement Benefits- Defined Benefit Plans – General (Subtopic 715-20), which modifies the disclosure
requirements for defined benefit pensions and other postretirement plans. The ASU adds and removes disclosure requirements from
the current standard in an effort to improve the effectiveness of retirement benefit disclosures. The ASU is effective for fiscal
years ended after December 15, 2020, early adoption is permitted. The Company is in the process of evaluating the impact of this
standard on its consolidated financial statements.
In August 2018, the FASB issued ASU 2018-15,
Intangibles – Goodwill and Other – Internal-Use Software (Subtopic 350-40), which clarifies the accounting for costs
of implementing a cloud computing service arrangement. The ASU requires companies to capitalize the implementation costs associated
with cloud computing service arrangements, regardless as to whether the contract contains a license. The ASU is effective for
annual periods in 2020, including interim periods. The Company is in the process of evaluating the impact of this standard on
its consolidated financial statements.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
3. Business Combinations and Dispositions
Purchase of PR Newswire
On June 16, 2016, the Company acquired
all of the assets of PR Newswire, a global leader in public relations and investor relations communications and related services
from United Business Media, plc. The Company acquired PR Newswire to enhance its content distribution capabilities related to
its public relations solution offerings. During the year ended December 31, 2016, the Company incurred acquisition-related transaction
costs of $22.4 million, which are included in general and administrative expense in the consolidated statements of operations
and comprehensive loss. The acquisition was accounted for under the purchase method of accounting. The operating results of PR
Newswire are included in the accompanying consolidated financial statements from June 16, 2016.
The purchase price was $842.8 million
and consisted of $813.3 million in cash and the issuance of $40.0 million of Class A LP Units of Cision Owner to the seller. CPECs
of $40.0 million with a fair value of $29.5 million were issued by the Company to Cision Owner to record the transaction in these
financial statements. The CPECs were immediately accreted to the carrying value following the issuance.
The PR Newswire purchase price was allocated
to the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values as of
the acquisition date. The identifiable intangible assets include the value of the PR Newswire brand, customer relationships and
purchased technology and are being amortized over five to seven years on an accelerated basis. The excess of the purchase price
over the net tangible and identifiable intangible assets acquired was recorded as goodwill, which is not deductible for tax purposes.
The Company recognized a deferred tax asset in the amount of $16.7 million relating to acquired net operating losses and disallowed
interest carry forwards and established a deferred tax liability of $150.4 million relating to the step up in basis of identifiable
intangibles. The following table summarizes the allocation of the purchase price paid by the Company to the fair value of the
assets and liabilities acquired of PR Newswire on June 16, 2016:
(in thousands)
|
|
|
|
Cash and cash equivalents
|
|
$
|
9,071
|
|
Accounts receivable, net
|
|
|
42,869
|
|
Prepaid and other current assets
|
|
|
18,430
|
|
Property, equipment and software, net
|
|
|
18,917
|
|
Investment in unconsolidated affiliate
|
|
|
5,376
|
|
Brand
|
|
|
349,120
|
|
Customer relationships
|
|
|
48,820
|
|
Purchased technology
|
|
|
25,940
|
|
Goodwill
|
|
|
537,218
|
|
Total assets acquired
|
|
|
1,055,761
|
|
Accounts payable and accrued liabilities
|
|
|
(41,961
|
)
|
Deferred revenue
|
|
|
(37,310
|
)
|
Deferred taxes
|
|
|
(133,725
|
)
|
Total liabilities assumed
|
|
|
(212,996
|
)
|
Net assets acquired
|
|
$
|
842,765
|
|
During the year ended December 31, 2017,
the Company made certain measurement period adjustments to the initial purchase price allocation resulting in an increase to deferred
revenue of $3.3 million, a decrease in accounts payable and accrued liabilities of $2.6 million, and an increase in goodwill of
$0.7 million.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Sale of Agility Net Assets
In July 2016, the Company sold the net
assets of its Agility PR workflow business for approximately $4.3 million. The transaction reduced goodwill by $2.0 million resulting
in no gain or loss on the income statement. The assets of Agility have not been separately disclosed as held for sale in the acquisition
balance sheet presented above due to immateriality.
The PR Newswire acquired entity contributed
revenue of $165.1 million for the year ended December 31, 2016. Net loss from these acquisitions is impracticable to determine
due to the extent of integration activities.
For all acquisitions made since Inception,
the excess of the purchase price over the total net identifiable assets has been recorded as goodwill which is attributable primarily
to synergies expected from the expanded technology and service capabilities from the integrated acquisitions as well as the value
of the assembled workforce in accordance with generally accepted accounting principles. The Company did not record any in-process
research and development intangible assets in connection with any acquisition to date. The purchase price allocation is complete
for all acquisitions made since Inception and measurement period adjustments have not been material.
Sale of Vintage Net Assets
On March 10, 2017, the Company sold substantially
all of the assets of its Vintage corporate filings business for approximately $26.6 million and received approximately $23.7 million
in cash after escrow and expenses. The transaction resulted in a gain of approximately $1.8 million which was recorded as other
income in the consolidated statements of operations and comprehensive loss. The Company was required to provide the purchaser
with certain immaterial transition services through the end of 2017.
Purchase of Bulletin Intelligence
On March 27, 2017, the Company acquired
all of the membership interests of Bulletin Intelligence, LLC, Bulletin News Network, LLC, and Bulletin News Investment, LLC (collectively,
“Bulletin Intelligence”). The Company acquired Bulletin Intelligence to expand the Company’s ability to deliver
actionable intelligence to senior leadership teams. During the year ended December 31, 2017, the Company incurred acquisition-related
transaction costs of $1.0 million, which are included in general and administrative expense in the condensed consolidated statements
of operations and comprehensive loss. The acquisition was accounted for under the purchase method of accounting. The operating
results have been included in the accompanying condensed consolidated financial statements beginning March 27, 2017.
The purchase price was $71.8 million and
consisted of $60.5 million in cash, the issuance of 70,000 Class A Shares by Cision Owner with a fair value of $5.2 million and
contingent consideration valued at $6.1 million. The fair value of the contingent consideration was determined using a Monte Carlo
simulation, which utilized management's projections of Bulletin Intelligence revenues over the earn-out period and is considered
a Level 3 measurement. Changes in fair value subsequent to the acquisition date will be recognized in earnings each reporting
period until the arrangement is settled. For the years ending December 31, 2018 and 2017, changes in the fair value of contingent
consideration were $4.3 million and $0.4 million, respectively. The Company is required to pay contingent consideration that can
be earned during the years ending December 31, 2017 and December 31, 2018 for each year dependent on the achievement of financial
targets as defined by the agreement with no cap. For the year ended December 31, 2017, the former owners of Bulletin Intelligence
earned $2.9 million in relation to the earn out, which was paid in March 2018. As of December 31, 2018, a contingent consideration
liability of $8.0 million was included within Other Accrued Liabilities on the consolidated balance sheet for earn out payments
expected to be made to the former owners of Bulletin Intelligence in 2019, the final year that payments can be earned by the sellers.
On the date of acquisition, the Company entered into a loan agreement with Cision Owner for $7.0 million and recorded a payable
to Cision Owner of $7.0 million in the condensed consolidated balance sheet, which was contributed in the quarter ended June 30,
2017. The $1.8 million difference between the fair value of the Class A Units and the amount due to Cision Owner has been recorded
as interest expense in the consolidated statements of net loss and total comprehensive loss.
The purchase price has been allocated
to the assets acquired and liabilities assumed based on fair values as of the acquisition date.
The following table summarizes the allocation
of the purchase price paid by the Company to the fair value of the assets and liabilities of Bulletin Intelligence acquired on
March 27, 2017. The identifiable intangible assets include the trade name, customer relationships and purchased technology and
are being amortized over four to ten years on an accelerated basis. During the year ended December 31, 2018, the Company
made a measurement period adjustment to the initial purchase price allocation resulting in a goodwill decrease of $2.0 million. The
Company completed the purchase price allocation during the three months ended March 31, 2018.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
(in thousands)
|
|
|
|
Cash and cash equivalents
|
|
$
|
11,457
|
|
Accounts receivable, net
|
|
|
5,232
|
|
Prepaid and other assets
|
|
|
216
|
|
Property, equipment and software, net
|
|
|
704
|
|
Trade name
|
|
|
1,070
|
|
Customer relationships
|
|
|
28,870
|
|
Purchased technology
|
|
|
9,510
|
|
Goodwill
|
|
|
19,520
|
|
Total assets acquired
|
|
|
76,579
|
|
Accounts payable and accrued liabilities
|
|
|
(3,481
|
)
|
Deferred revenue
|
|
|
(1,271
|
)
|
Total liabilities assumed
|
|
|
(4,752
|
)
|
Net assets acquired
|
|
$
|
71,827
|
|
Goodwill is deductible for tax purposes. The excess of the purchase price over the total net identifiable
assets has been recorded as goodwill, which is attributable primarily to synergies expected from the expanded technology and service
capabilities from the integrated business as well as the value of the assembled workforce.
Purchase of Argus
On June 22, 2017, the Company acquired
all of the outstanding shares of L’Argus de la Presse (“Argus”), a Paris-based provider of media monitoring
solutions, for €6.0 million (approximately $6.8 million) paid in cash at closing and up to €1.1 million (approximately
$1.2 million) to be paid in cash over the next four years, subject to a working capital adjustment. The Company acquired Argus
to deliver enhanced access to French media content, helping its global customer base understand and quantify the impact of their
communications and media coverage in France.
The acquisition was accounted for under
the purchase method of accounting. The operating results have been included in the accompanying condensed consolidated financial
statements beginning June 22, 2017.
The purchase price has been allocated
to the assets acquired and liabilities assumed based on fair values as of the acquisition date.
The following table summarizes the allocation
of the purchase price by the Company to the fair value of the assets and liabilities of Argus acquired on June 22, 2017. The amounts
related to intangible assets shown below are subject to adjustment as additional information is obtained about the facts and circumstances
that existed at the date of acquisition. The identifiable intangible assets include the trade name, customer relationships and
purchased technology and are being amortized over four to eight years on an accelerated basis. The Company completed the purchase
price allocation as of June 30, 2018.
(in thousands)
|
|
|
|
Cash and cash equivalents
|
|
$
|
897
|
|
Accounts receivable, net
|
|
|
12,543
|
|
Prepaid and other assets
|
|
|
2,346
|
|
Property, equipment and software, net
|
|
|
5,543
|
|
Trade name
|
|
|
79
|
|
Customer relationships
|
|
|
1,989
|
|
Purchased technology
|
|
|
796
|
|
Goodwill
|
|
|
5,092
|
|
Total assets acquired
|
|
|
29,285
|
|
Accounts payable, accrued liabilities, and other liabilities
|
|
|
(16,610
|
)
|
Deferred revenue
|
|
|
(4,627
|
)
|
Total liabilities assumed
|
|
|
(21,237
|
)
|
Net assets acquired
|
|
$
|
8,048
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
During the year ended December 31, 2018,
the Company made certain measurement period adjustments to the initial purchase price allocation resulting in a decrease in accounts
receivable, net of $0.2 million and an increase in accounts payable and accrued liabilities of $1.3 million and an increase in
goodwill of $1.5 million.
Goodwill is not deductible for tax purposes.
The excess of the purchase price over the total net identifiable assets has been recorded as goodwill which is attributable primarily
to synergies expected from the expanded technology and service capabilities from the integrated business as well as the value
of the assembled workforce in accordance with GAAP.
Purchase of CEDROM
On December 19, 2017, the Company acquired
all of the outstanding shares of CEDROM, a Montréal-based provider of digital media monitoring solutions, for CAD 33.1
million (approximately $25.9 million) paid in cash at closing, subject to a working capital adjustment. The Company acquired CEDROM
to enhance access to media content from print, radio, television, web, and social media to help customers understand and quantify
the impact of their communications in Canada and France.
The acquisition was accounted for under
the purchase method of accounting. The operating results have been included in the accompanying condensed consolidated financial
statements beginning December 19, 2017.
The purchase price has been preliminarily
allocated to the assets acquired and liabilities assumed based on fair values as of the acquisition date.
The following table summarizes the preliminary allocation of the purchase price by the Company to the
fair value of the assets and liabilities of CEDROM. The amounts related to taxes and intangible assets shown below are preliminary
and subject to adjustment as additional information is obtained about the facts and circumstances that existed at the date of acquisition.
The identifiable intangible assets include the trade name, customer relationships and purchased technology and are being amortized
over five to twelve years on an accelerated basis. The Company completed the purchase price allocation as of June 30, 2018.
(in thousands)
|
|
|
|
Cash and cash equivalents
|
|
$
|
2,394
|
|
Accounts receivable, net
|
|
|
2,955
|
|
Prepaid and other assets
|
|
|
1,749
|
|
Property, equipment and software, net
|
|
|
1,256
|
|
Trade name
|
|
|
1,061
|
|
Customer relationships
|
|
|
3,517
|
|
Purchased technology
|
|
|
7,765
|
|
Goodwill
|
|
|
16,642
|
|
Total assets acquired
|
|
|
37,339
|
|
Accounts payable, accrued liabilities, and other liabilities
|
|
|
(4,288
|
)
|
Deferred revenue
|
|
|
(3,709
|
)
|
Deferred taxes
|
|
|
(3,412
|
)
|
Total liabilities assumed
|
|
|
(11,409
|
)
|
Net assets acquired
|
|
$
|
25,930
|
|
Goodwill is not deductible for tax purposes. The excess of the purchase price over the total net identifiable
assets has been recorded as goodwill which is primarily attributable to synergies expected from the expanded technology and service
capabilities from the integrated business as well as the value of the assembled workforce in accordance with GAAP.
During the year ended December 31, 2018, the Company made certain immaterial measurement period adjustments
to the initial purchase price allocation.
Purchase of Prime
On January 23, 2018, the Company completed
its acquisition of PRIME Research (“Prime”). The purchase price was approximately €75.7 million ($94.1 million)
and consisted of approximately €53.1 million ($65.4 million) in cash consideration, the issuance of approximately 1.7 million
shares of common stock valued at €16.4 million ($20.1 million), and up to €6.2 million ($8.6 million) of deferred payments
due within 18 months. The Company has the discretion to pay up to €2.5 million ($3.1 million) of the deferred payments with
common stock. The acquisition of Prime will expand the Company’s comprehensive data-driven offerings that help communications
professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts. At the date
of the acquisition, Prime had over 700 employees with offices in Brazil, China, Germany, India, Switzerland, the United Kingdom,
and the United States.
Total acquisition costs related to the Prime acquisition were $2.3 million and $3.1 million for the years
ended December 31, 2018 and 2017, respectively, and were included in general and administrative expense in the condensed consolidated
statements of operations and comprehensive loss. The acquisition was accounted for under the purchase method of accounting. The
operating results are included in the accompanying condensed consolidated financial statements from January 23, 2018.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The purchase price has been preliminarily
allocated to the assets acquired and liabilities assumed based on fair values as of the acquisition date.
The following table summarizes the preliminary allocation of the purchase price by the Company to the
fair value of the assets and liabilities of Prime. The amounts related to taxes and intangible assets shown below are preliminary
and subject to adjustment as additional information is obtained about the facts and circumstances that existed at the date of acquisition.
The identifiable intangible assets include the trade name, customer relationships and purchased technology and are being amortized
over three to eleven years on an accelerated basis. The Company will complete the purchase price allocation in Q1 2019.
(in thousands)
|
|
|
|
Cash and cash equivalents
|
|
$
|
2,711
|
|
Accounts receivable, net
|
|
|
8,186
|
|
Prepaid and other assets
|
|
|
1,320
|
|
Property, equipment and software, net
|
|
|
1,207
|
|
Trade name
|
|
|
1,436
|
|
Customer relationships
|
|
|
17,903
|
|
Purchased technology
|
|
|
9,881
|
|
Goodwill
|
|
|
57,465
|
|
Total assets acquired
|
|
|
100,109
|
|
Accounts payable, accrued liabilities, and other liabilities
|
|
|
(5,627
|
)
|
Deferred revenue
|
|
|
(426
|
)
|
Total liabilities assumed
|
|
|
(6,053
|
)
|
Net assets acquired
|
|
$
|
94,056
|
|
During the year ended December 31, 2018, the Company made certain measurement period adjustments to the
initial purchase price allocation resulting in an increase to deferred tax liability of $2.4 million. Approximately $39.6 million
of goodwill is deductible for tax purposes pending any further purchase price adjustments. The preliminary purchase price is subject
to customary post-closing adjustments. The excess of the purchase price over the total net identifiable assets has been recorded
as goodwill which is primarily attributable to synergies expected from the expanded technology and service capabilities from the
integrated business as well as the value of the assembled workforce in accordance with GAAP.
Other 2018 Acquisition
During the year ended December 31, 2018,
the Company purchased certain immaterial technology and development assets to expand its products and services offerings, and
the results of this acquisition have been included in the consolidated results from the acquisition date. The estimate of fair
value for the assets acquired and liabilities assumed was based upon a preliminary calculation and valuation and is subject to
change as additional information related to estimates during the measurement period is obtained (up to one year from the acquisition
date). The primary areas of those preliminary estimates relate to certain identifiable intangible assets and goodwill.
The acquired entity of Prime contributed
revenue of $46.2 million for the year ended December 31, 2018. The acquired entities of Bulletin Intelligence, Argus, and CEDROM
together contributed revenue of $44.8 million for the year ended December 31, 2017. The PR Newswire related activities contributed
revenue of $165.1 million for the year ended December 31, 2016. Net income or loss from these acquisitions for the same period
is impracticable to determine due to the extent of integration activities.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Supplemental Unaudited Pro Forma
Information
The unaudited pro forma information below
gives effect to the acquisitions of PR Newswire as if it occurred on January 1, 2015; Bulletin Intelligence, Argus and CEDROM as
if they had occurred as of January 1, 2016; and Prime and the other 2018 acquisition as if they had occurred as of January 1, 2017.
The pro forma results presented below show the impact of the acquisitions.
(in thousands except share and per share data)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Revenue
|
|
$
|
734,002
|
|
|
$
|
717,
231
|
|
|
$
|
703,198
|
|
Net loss
|
|
$
|
(22,001
|
)
|
|
$
|
(125,847
|
)
|
|
$
|
(83,228
|
)
|
Net loss per share - basic and diluted
|
|
$
|
(0.17
|
)
|
|
$
|
(1.66
|
)
|
|
$
|
(2.93
|
)
|
4. Property, Equipment and Purchased Software
Property, equipment and software consisted
of the following at December 31, 2018 and 2017:
(in thousands)
|
|
2018
|
|
|
2017
|
|
Purchased software, computer and office equipment
|
|
$
|
28,577
|
|
|
$
|
41,053
|
|
Furniture and fixtures
|
|
|
4,061
|
|
|
|
4,992
|
|
Leasehold improvements
|
|
|
24,089
|
|
|
|
25,983
|
|
Equipment under capital lease obligations
|
|
|
689
|
|
|
|
1,059
|
|
Capitalized software development costs
|
|
|
64,752
|
|
|
|
57,617
|
|
Property and equipment at cost
|
|
|
122,168
|
|
|
|
130,704
|
|
Less: Accumulated depreciation and amortization
|
|
|
(64,958
|
)
|
|
|
(77,126
|
)
|
Property and equipment, net
|
|
$
|
57,210
|
|
|
$
|
53,578
|
|
Depreciation and amortization expense of property equipment and software, including depreciation on equipment
under capital leases, was $29.7 million, $25.7 million and $25.0 million for the years ended December 31, 2018, 2017 and 2016,
respectively. Of this amount, $19.1 million, $15.2 million and $15.7 million is included in cost of revenue for the years ended
December 31, 2018, 2017 and 2016, respectively, and $10.6 million, $10.5 million and $9.3 million is included in operating expense
for the years ended December 31, 2018, 2017 and 2016, respectively.
5. Goodwill and Intangibles
Goodwill consisted of the following at
December 31, 2018 and 2017:
(in thousands)
|
|
2018
|
|
|
2017
|
|
Balances as of January 1
|
|
$
|
1,136,403
|
|
|
$
|
1,079,518
|
|
Acquisition of Prime
|
|
|
57,465
|
|
|
|
-
|
|
Purchase price allocation adjustments
|
|
|
1,688
|
|
|
|
2,147
|
|
Other Goodwill
(1)
|
|
|
1,346
|
|
|
|
-
|
|
Disposal of Vintage
|
|
|
-
|
|
|
|
(14,662
|
)
|
Acquisition of Bulletin Intelligence
|
|
|
-
|
|
|
|
19,520
|
|
Acquisition of Argus
|
|
|
-
|
|
|
|
5,092
|
|
Acquisition of CEDROM
|
|
|
-
|
|
|
|
16,642
|
|
Effects of foreign currency
|
|
|
(25,043
|
)
|
|
|
28,146
|
|
Balances as of December 31
|
|
$
|
1,171,859
|
|
|
$
|
1,136,403
|
|
(1) Not significant
to the Company’s reported operating results or financial position.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Definite-lived intangible assets consisted of the following
at December 31, 2018 and 2017:
|
|
December 31, 2018
|
|
(in thousands)
|
|
Gross
Carrying
Amount
|
|
|
Foreign
Currency
Translation
|
|
|
Accumulated
Amortization
|
|
|
Net
Carrying
Amount
|
|
Trade names and brand
|
|
$
|
372,010
|
|
|
$
|
(8,143
|
)
|
|
$
|
(115,954
|
)
|
|
$
|
247,913
|
|
Customer relationships
|
|
|
321,862
|
|
|
|
(18,967
|
)
|
|
|
(203,031
|
)
|
|
|
99,864
|
|
Purchased technology
|
|
|
145,951
|
|
|
|
(7,408
|
)
|
|
|
(109,174
|
)
|
|
|
29,369
|
|
Balances at December 31, 2018
|
|
$
|
839,823
|
|
|
$
|
(34,518
|
)
|
|
$
|
(428,159
|
)
|
|
$
|
377,146
|
|
|
|
December 31, 2017
|
|
(in thousands)
|
|
Gross
Carrying
Amount
|
|
|
Foreign
Currency
Translation
|
|
|
Accumulated
Amortization
|
|
|
Net
Carrying
Amount
|
|
Trade names and brand
|
|
$
|
370,435
|
|
|
$
|
(1,519
|
)
|
|
$
|
(75,273
|
)
|
|
$
|
293,643
|
|
Customer relationships
|
|
|
302,009
|
|
|
|
(12,472
|
)
|
|
|
(168,460
|
)
|
|
|
121,077
|
|
Purchased technology
|
|
|
133,830
|
|
|
|
(5,276
|
)
|
|
|
(86,983
|
)
|
|
|
41,571
|
|
Balances at December 31, 2017
|
|
$
|
806,274
|
|
|
$
|
(19,267
|
)
|
|
$
|
(330,716
|
)
|
|
$
|
456,291
|
|
Expense related to amortization of intangible assets for the years ended December 31, 2018, 2017 and 2016
was $104.1 million, $113.8 million and $102.0 million, respectively. Of this amount, $23.3 million, $24.6 million and $24.9 million
is included in cost of revenue for the years ended December 31, 2018, 2017 and 2016, respectively, and $80.8 million, $89.2 million
and $77.1 million is included in general and administrative expense for the years ended December 31, 2018, 2017 and 2016, respectively.
Weighted-average remaining useful lives at December 31, 2018
|
|
Years
|
|
Trade names and brand
|
|
|
11.8
|
|
Customer relationships
|
|
|
6.5
|
|
Purchased technology
|
|
|
3.4
|
|
Future expected amortization of intangible assets at December
31, 2018 is as follows:
(in thousands)
|
|
|
|
Year ended December 31,
|
|
|
|
|
2019
|
|
$
|
85,445
|
|
2020
|
|
|
62,675
|
|
2021
|
|
|
51,277
|
|
2022
|
|
|
38,218
|
|
2023
|
|
|
28,369
|
|
Thereafter
|
|
|
111,162
|
|
|
|
$
|
377,146
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
6. Debt
Debt consisted of the following at December 31, 2018 and 2017:
|
|
December 31, 2018
|
|
(in thousands)
|
|
Short-Term
|
|
|
Long-Term
|
|
|
Total
|
|
2017 First Lien Credit Facility
|
|
$
|
13,210
|
|
|
$
|
1,241,253
|
|
|
$
|
1,254,463
|
|
Unamortized debt discount and issuance costs
|
|
|
-
|
|
|
|
(35,493
|
)
|
|
|
(35,493
|
)
|
Balances at December 31, 2018
|
|
$
|
13,210
|
|
|
$
|
1,205,760
|
|
|
$
|
1,218,970
|
|
|
|
December 31, 2017
|
|
(in thousands)
|
|
Short-Term
|
|
|
Long-Term
|
|
|
Total
|
|
2017 First Lien Credit Facility
|
|
$
|
13,349
|
|
|
$
|
1,318,262
|
|
|
$
|
1,331,611
|
|
Unamortized debt discount and issuance costs
|
|
|
-
|
|
|
|
(52,141
|
)
|
|
|
(52,141
|
)
|
Balances at December 31, 2017
|
|
$
|
13,349
|
|
|
$
|
1,266,121
|
|
|
$
|
1,279,470
|
|
2017 First Lien Credit Facility
On August 4, 2017, the Company entered
into a refinancing amendment and incremental facility amendment (the “2017 First Lien Credit Facility”) to the 2016
First Lien Credit Facility, with Deutsche Bank AG, New York Branch, as administrative agent and collateral agent, and a syndicate
of commercial lenders. The 2017 First Lien Credit Facility provided for a tranche of refinancing term loans which refinanced the
term loans under the 2016 First Lien Credit Facility in full and provided for additional term loans of $131.2 million. Upon effectiveness
of the 2017 First Lien Credit Facility, the 2017 First Lien Credit Facility consists of:
(i)
|
a revolving
credit facility, which permits borrowings and letters of credit of up to $75.0 million (the “2017 Revolving Credit Facility”),
of which up to $25.0 million may be used or issued as standby and trade letters of credit;
|
(ii)
|
a $960.0 million
Dollar-denominated term credit facility (the “2017 First Lien Dollar Term Credit Facility”); and
|
(iii)
|
a €250.0 million
Euro-denominated term credit facility (the “2017 First Lien Euro Term Credit Facility”) and, together with the
2017 First Lien Dollar Term Credit Facility, the “2017 First Lien Term Credit Facility” and collectively with
the 2017 Revolving Credit Facility, the “2017 First Lien Credit Facility”).
|
The Company used the proceeds from the
2017 First Lien Term Credit Facility to repay all amounts then outstanding under the 2016 First Lien Credit Facility, all amounts
outstanding under the 2016 Second Lien Credit Facility, pay all related fees and expenses, and retained remaining cash for general
corporate purposes. The Company terminated the 2016 Second Lien Credit Facility in connection with establishing the 2017 First
Lien Credit Facility.
On December 14, 2017, the Company amended
the 2017 First Lien Credit Facility to borrow an additional $75.0 million of 2017 First Lien Dollar Term Credit Facility. The
Company used the money for its acquisition of Prime.
On December 28, 2018, the Company entered
into an Incremental Facility Amendment to revolving credit facility by $25.0 million. The Company used the money for its January
2019 acquisitions.
On February 8, 2018, the Company completed
its repricing of debt repricing transaction on its 2017 First Lien Credit Facility. The margins on the term loans under the 2017
First Lien Credit Facility were lowered for the alternate base rate, LIBOR rate and EURIBOR rate by 1.00%, 1.00% and 0.75%, respectively.
The 2017 Revolver Credit Facility margins were lowered for the alternate base rate, LIBOR rate and EURIBOR rate by 0.75%, 0.75%
and 0.50%, respectively. The Company incurred approximately $2.0 million in financing costs in connection with the February 2018
repricing of the 2017 First Lien Credit Facility of which $0.1 million are being amortized using the effective interest method.
As a result of this transaction, the Company recorded a loss on extinguishment of $2.4 million.
On October 22, 2018, the Company completed
another debt repricing transaction on its 2017 First Lien Credit Facility. The margins for the term loans under the Company’s
2017 First Lien Credit Facility were lowered for the alternate base rate, LIBOR rate and EURIBOR rate each by 0.50%. The 2017
Revolver Credit Facility margins were lowered for the alternate base rate, LIBOR rate and EURIBOR rate each by 0.50%. The Company
incurred approximately $2.3 million in financing costs in connection with the October 2018 repricing of the 2017 First Lien Credit
Facility of which $0.3 million are being amortized using the effective interest method. As a result of this transaction, the Company
recorded a loss on extinguishment of $7.0 million.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The obligations under the 2017 First Lien
Credit Facility are collateralized by substantially all of the assets of Cision’s subsidiary, Canyon Companies S.à.r.l.
and each of its subsidiaries organized in the United States (or any state thereof), the United Kingdom, the Netherlands, Luxembourg,
and Ireland, subject to certain exceptions.
Interest is charged on U.S. dollar borrowings
under the 2017 First Lien Credit Facility, at the Company’s option, at a rate based on (1) the adjusted LIBOR (a rate equal
to the London interbank offered rate adjusted for statutory reserves) or (2) the alternate base rate (a rate that is highest of
the (i) Deutsche Bank AG, New York Branch’s prime lending rate, (ii) the overnight federal funds rate plus 50 basis points
or (iii) the one-month adjusted LIBOR plus 1%), in each case, plus an applicable margin.
The margin applicable to loans under the
2017 First Lien Dollar Term Credit Facility bearing interest at the alternate base rate is 3.25%; the margin applicable to loans
under the 2017 First Lien Dollar Term Credit Facility bearing interest at the adjusted LIBOR is 4.25%, provided that each such
rate is reduced by 25 basis points if the first lien net leverage ratio of Canyon Companies S.à.r.l. and its restricted
subsidiaries under the 2017 First Lien Credit Facility is less than or equal to 4.00:1.00 at the end of the most recent fiscal
quarter. Interest is charged on Euro borrowings under the 2017 First Lien Credit Facility at a rate based on the adjusted EURIBOR
(a rate equal to the Euro interbank offered rate adjusted for statutory reserves), plus an applicable margin. The margin applicable
to loans under the 2017 First Lien Euro Term Credit Facility bearing interest at the adjusted LIBOR is 4.25%, provided that each
such rate is reduced by 25 basis points if the first lien net leverage ratio of Canyon Companies S.à.r.l. and its restricted
subsidiaries under the 2017 First Lien Credit Facility is less than or equal to 4.00:1.00 at the end of the most recent fiscal
quarter. As of December 31, 2018, the applicable interest rate under the 2017 First Lien Dollar Term Credit Facility and the 2017
First Lien Euro Term Credit Facility was 5.55% and 3.00%, respectively.
The margin applicable to loans under the
2017 Revolving Credit Facility bearing interest at the alternate base rate, the adjusted LIBOR, and the adjusted Euro interbank
offered rate bear interest at rates of 3.00%, 4.00%, and 4.00% respectively; provided that each such rate is reduced by 25 basis
points if the first lien net leverage ratio of Canyon Companies S.à.r.l. and its restricted subsidiaries under the 2017
First Lien Credit Facility is less than or equal to 4.00:1.00 at the end of the most recent fiscal quarter. The maturity dates
of the 2017 Revolving Credit Facility and the 2017 First Lien Term Credit Facility are June 16, 2022 and June 16, 2023, respectively.
As of December 31, 2018, the Company had
no outstanding borrowings and $1.5 million of outstanding letters of credit under the 2017 Revolving Credit Facility and $1,254.5
million outstanding under the 2017 First Lien Credit Facility.
The Company began to make quarterly principal payments starting December 31, 2017 under each of the 2017
First Lien Dollar Term Credit Facility of $2.6 million and the 2017 First Lien Euro Term Credit Facility of €0.6 million (which
amount may be reduced by the application of voluntary and mandatory prepayments pursuant to the terms of the 2017 First Lien Credit
Facility), with the remaining balance due June 16, 2023. During the year ended December 31, 2018, the Company made $50.0 million
in voluntary prepayments and as a result recorded $1.9 million in accelerated amortization of deferred financing and debt issuance
costs.
The Company may also be required to make
certain mandatory prepayments of the 2017 First Lien Credit Facility out of excess cash flow and upon the receipt of proceeds
of asset sales and certain insurance proceeds (in each case, subject to certain minimum dollar thresholds and rights to reinvest
the proceeds as set forth in the 2017 First Lien Credit Facility).
The 2017 First Lien Credit Facility includes
a total net leverage financial maintenance covenant. Such covenant requires that, as of the last day of each fiscal quarter, the
total net leverage ratio of Canyon Companies S.à.r.l. and its restricted subsidiaries under the 2017 First Lien Credit
Facility cannot exceed the applicable ratio set forth in the 2017 First Lien Credit Facility for such quarter (subject to certain
rights to cure any failure to meet such ratio as set forth in the 2017 First Lien Credit Facility). The 2017 First Lien Credit
Facility is also subject to certain customary affirmative covenants and negative covenants. Under the 2017 First Lien Credit Facility,
the Company’s subsidiaries have restrictions on making cash dividends, subject to certain exceptions, including that the
subsidiaries are permitted to declare and pay cash dividends: (a) in any amount, so long as the total net leverage ratio under
the 2017 First Lien Credit Facility would not exceed 3.75 to 1.00 after making such payment; (b) in an amount per annum not greater
than 6.0% of (i) the market capitalization of the Company’s common stock (based on the average closing price of its shares
during the 30 trading days preceding the declaration of such payment) plus (ii) the $305.2 million in proceeds we received in
the business combination with Capitol; (c) in an amount that does not exceed the sum of (i) $20.0 million, plus (ii) 50% of consolidated
net income of the Company’s subsidiaries from January 1, 2016 to the end of the most recent quarter plus (iii) certain other
amounts set forth in the definition of “Available Amount” in the Company’s 2017 First Lien Credit Facility (provided
that it may only include the amounts of consolidated net income described in clause (ii) if the Company’s total net leverage
ratio would not exceed 5.00 to 1.00 after making such payment); and (d) in an amount that does not exceed the total net proceeds
we receive from any public or private offerings of its common stock or similar equity interests. As of December 31, 2018, the
Company was in compliance with these covenants.
The 2017 First Lien Credit Facility provides
that an event of default will occur upon specified change of control events. “Change in Control” is defined to include,
among other things, the failure by Cision Owner, its affiliates and certain other “Permitted Holders” to beneficially
own, directly or indirectly through one or more holding company parents of Cision, a majority of the voting equity of the borrower
thereunder.
The fair value of the Company’s First Lien Credit Facility December 31, 2018 and 2017 was $1,210.5
million and $1,347.3 million, respectively. The fair value of the Company’s First Lien debt was considered Level 2 in the
fair value hierarchy.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Convertible Preferred Equity Certificates
Convertible Preferred Equity Certificate
activity for the years ended December 31, 2017 and 2016 is as follows:
(in thousands)
|
|
|
|
Balance at December 31, 2015
|
|
|
264,497
|
|
Issued during 2016
|
|
|
165,525
|
|
Yield accreted for 2016
|
|
|
13,934
|
|
Yield paid in 2016
|
|
|
(854
|
)
|
Balance at December 31, 2016
|
|
|
443,102
|
|
Issued during 2017
|
|
|
6,902
|
|
Yield accreted for 2017
|
|
|
3,978
|
|
Yield paid in 2017
|
|
|
(3,557
|
)
|
Converted to equity upon merger with Capitol
|
|
|
(450,425
|
)
|
Balance at December 31, 2017
|
|
$
|
-
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
During the year ended December 31, 2016,
CPECs with a contractual redemption value of $40.0 million were issued to Cision Owner in connection with the acquisition of PR
Newswire, in exchange for the contribution by Cision Owner to the Company of a pro rata share of net assets in PR Newswire valued
at $29.5 million. As the CPECs were contractually puttable by Cision Owner for cash at any time at their redemption value, the
Company recorded an immediate non-cash accretion expense of $10.5 million.
CPEC’s were contributed as equity
simultaneously with the closing of the Merger on June 29, 2017.
Note Purchase Agreement
In January 2015, the Company entered into
a $35.0 million note purchase agreement (the “Note Purchase Agreement”) with a commercial lender. The Note Purchase
Agreement was paid in full in connection with the acquisition of PR Newswire in June 2016.
Interest was charged on borrowings under
the Note Purchase Agreement at a rate of 11.75% per annum. Interest was due quarterly and paid with additional notes (“PIK
Interest”). The outstanding balance of the Note Purchase agreement including the PIK Interest was $39.1 million as of December
31, 2015.
The Company incurred approximately $1.1 million in financing costs in connection with the Note Purchase
Agreement, which were offset against the debt. In addition, the Company incurred approximately $0.6 million in other issuance costs,
which were included as other assets on the accompanying consolidated balance sheet. All financing costs were amortized to interest
expense over the term of the Note Purchase Agreement during the years ended December 31, 2015 and December 31, 2016. This Note
was paid off in connection with the 2016 Credit Agreement. Total amounts repaid were approximately $41.2 million.
Future Minimum Principal Payments
Future minimum principal payments of debt as of December 31,
2018 are as follows:
(in thousands)
|
|
|
|
Year ended December 31,
|
|
|
|
|
2019
|
|
$
|
13,210
|
|
2020
|
|
|
13,210
|
|
2021
|
|
|
13,210
|
|
2022
|
|
|
13,210
|
|
2023
|
|
|
13,210
|
|
Thereafter
|
|
|
1,188,413
|
|
|
|
$
|
1,254,463
|
|
Interest expense for the years ended December
31, 2018, 2017 and 2016 was as follows:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
First Lien Credit Facility
|
|
$
|
64,805
|
|
|
$
|
74,833
|
|
|
$
|
56,352
|
|
Second Lien Credit Facility
|
|
|
-
|
|
|
|
20,857
|
|
|
|
29,408
|
|
Revolving Credit Facility
|
|
|
-
|
|
|
|
1,397
|
|
|
|
1,198
|
|
Accretion of debt discount and deferred financing costs
|
|
|
11,951
|
|
|
|
14,275
|
|
|
|
13,445
|
|
Note Purchase Agreement
|
|
|
-
|
|
|
|
-
|
|
|
|
2,170
|
|
Accretion of Convertible Preferred Equity Certificates
due to Cision Owner
|
|
|
-
|
|
|
|
1,838
|
|
|
|
10,500
|
|
Yield on Convertible Preferred Equity Certificates
due to Cision Owner
|
|
|
-
|
|
|
|
2,140
|
|
|
|
3,433
|
|
Commitment fees and other
|
|
|
1,258
|
|
|
|
1,126
|
|
|
|
1,491
|
|
Total interest expense
|
|
$
|
78,014
|
|
|
$
|
116,466
|
|
|
$
|
117,997
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
7. Stockholders’ Equity and Equity-Based Compensation
Preferred Stock
The Company is authorized to issue 20,000,000
shares of preferred stock with a par value of $0.0001 per share with such designation, rights and preferences as may be determined
from time to time by the Company’s board of directors. As of December 31, 2018 and 2017, there are no shares of preferred
stock issued or outstanding.
Common Stock
The Company is authorized to issue 480,000,000
shares of common stock with a par value of $0.0001 per share.
Equity-based compensation is classified in the consolidated statements of operations in a manner consistent
with the statements of operations’ classification of an employee’s salary and benefits as follows for the years ended
December 31, 2018, 2017, and 2016:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Cost of revenue
|
|
$
|
494
|
|
|
$
|
337
|
|
|
$
|
277
|
|
Selling and marketing
|
|
|
598
|
|
|
|
280
|
|
|
|
255
|
|
R&D
|
|
|
584
|
|
|
|
319
|
|
|
|
551
|
|
G&A
|
|
|
3,591
|
|
|
|
3,202
|
|
|
|
4,219
|
|
Total equity based compensation expense
|
|
$
|
5,267
|
|
|
$
|
4,138
|
|
|
$
|
5,302
|
|
Prior to the Merger, Cision Owner issued equity units to employees for compensation purposes pursuant
to the terms of its limited partnership agreement. Equity-based compensation was recorded based on the grant date fair values of
these awards and will continue to be recorded until full vesting of these units has occurred. As a result of the consummation of
the Merger, these outstanding units, held by Cision Owner, were converted into common stock of Cision with the same vesting schedule.
Any forfeitures of unvested units will be redistributed to existing unit holders and not returned to the Company. Equity awards
to employees subsequent to the Merger are made pursuant to the Company’s 2017 Omnibus Incentive Plan described below.
The 2017 Omnibus Incentive Plan
In connection with the Transactions, the
Company adopted the 2017 Omnibus Incentive Plan (the “2017 Plan”) in June 2017. The 2017 Plan provides for grants
of stock options, stock appreciation rights, restricted stock, other stock-based awards and other cash-based awards. Directors,
officers and other employees of the Company and its subsidiaries, as well as others performing consulting or advisory services
for the Company, are eligible for grants under the 2017 Plan.
The 2017 Plan reserved up to 6,100,000
shares of common stock of the Company for issuance in accordance with the plan’s terms, subject to certain adjustments.
The purpose of the plan is to provide the Company’s officers, directors, employees and consultants who, by their position,
ability and diligence are able to make important contributions to the Company’s growth and profitability, with an incentive
to assist the Company in achieving its long-term corporate objectives, to attract and retain executive officers and other employees
of outstanding competence and to provide such persons with an opportunity to acquire an equity interest in the Company. Stock
options are granted with an exercise price equal to the market value of the Company’s common stock at the grant date and
generally vest over four years based upon continuous service and expire ten years from the grant date. Restricted stock units
are granted with an exercise price equal to the market value of the Company's common stock at the time of grant. Conditions of
the performance-based restricted stock units are based on achievement of pre-established performance goals and objectives within
the next year and vest over four years based on continuing employment. Conditions of the performance-based stock options are also
based on achievement of pre-established performance goals and objectives within the next year, vest over four years based on continuing
employment, and have an expiration of ten years.
The Company estimated the fair value of employee stock options using the Black-Scholes option pricing
model. The fair values of stock options granted under the 2017 Plan were estimated using the following assumptions for the year
ended December 31, 2018:
|
|
2018
|
|
Stock price volatility
|
|
|
38 - 50
|
%
|
Expected term (years)
|
|
|
6.3
|
|
Risk-free interest rate
|
|
|
2.34 – 2.89
|
%
|
Dividend yield
|
|
|
0
|
%
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
A summary of employee stock option activity
for the year ended December 31, 2018 under the Company’s 2017 Plan is presented below:
|
|
Number
of
Options
|
|
|
Weighted-
Average
Exercise
Price
per
Share
|
|
|
Weighted-
Average
Remaining
Contractual
Term
|
|
|
Aggregate
Intrinsic
Value
|
|
Options outstanding as of December 31, 2016
|
|
|
-
|
|
|
$
|
-
|
|
|
|
-
|
|
|
$
|
-
|
|
Granted
|
|
|
691,500
|
|
|
|
12.78
|
|
|
|
-
|
|
|
|
|
|
Exercised
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
Forfeited
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
Options outstanding as of December 31, 2017
|
|
|
691,500
|
|
|
$
|
12.78
|
|
|
|
9.7
|
|
|
$
|
-
|
|
Granted
|
|
|
2,130,000
|
|
|
|
15.05
|
|
|
|
-
|
|
|
|
|
|
Exercised
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
Forfeited
|
|
|
(709,000
|
)
|
|
|
14.68
|
|
|
|
-
|
|
|
|
|
|
Options outstanding as of December 31, 2018
|
|
|
2,112,500
|
|
|
$
|
14.43
|
|
|
|
9.3
|
|
|
$
|
-
|
|
Options vested as of December 31, 2018
|
|
|
138,000
|
|
|
$
|
12.78
|
|
|
|
8.7
|
|
|
$
|
-
|
|
The aggregate intrinsic value is calculated
as the difference between the exercise price of the underlying stock option awards and the quoted closing price of the Company’s
common stock as of December 31, 2018.
A summary of restricted stock units activity
for the year ended December 31, 2018 under the Company’s 2017 Plan is presented below:
|
|
Number
of Shares
Underlying
Stock
Awards
|
|
|
Weighted-Average
Grant
Date
Fair
Value
|
|
Restricted stock units outstanding as of December 31, 2016
|
|
|
-
|
|
|
$
|
-
|
|
Granted
|
|
|
34,945
|
|
|
|
12.40
|
|
Vested
|
|
|
-
|
|
|
|
-
|
|
Forfeited
|
|
|
-
|
|
|
|
-
|
|
Restricted stock units outstanding as of December 31, 2017
|
|
|
34,945
|
|
|
$
|
12.40
|
|
Granted
|
|
|
472,560
|
|
|
|
15.29
|
|
Vested
|
|
|
(3,361
|
)
|
|
|
11.80
|
|
Forfeited
|
|
|
(177,750
|
)
|
|
|
14.79
|
|
Restricted stock units outstanding as of December 31, 2018
|
|
|
326,394
|
|
|
$
|
15.28
|
|
As of December 31, 2018, the Company had
$13.5 million of unrecognized compensation expense related to the unvested portion of outstanding stock options and restricted
stock units expected to be recognized on a pro-rata straight-line basis over the weighted-average remaining service period of 3.6
years.
Employee Stock Purchase Plan
As of December 17, 2018, the Company commenced an Employee Stock Purchase Plan (“ESPP”) to
allow eligible employees to have up to 10 percent of their annualized base salary withheld and used to purchase Class A common
stock, subject to a maximum of $5,000 worth of stock purchased in a calendar year. The price per share of the Stock sold
to Participants hereunder shall be the product of ninety percent (90%) multiplied by the lower of: (i) the Fair Market Value of
such share of Stock on the Entry Date of the Option Period in which the Employee elects to become a Participant; and (ii) the Fair
Market Value of such share on the Exercise Date with respect to such Option Period;
provided, however,
that in no event
shall the Option Price per share be less than the par value of the Stock. The adoption of the ESPP did not have a material impact
on the Company’s results of operations.
8. Employee Benefit Plans
The Company sponsors defined-contribution, profit-sharing and other benefit plans in the United States,
Canada, the United Kingdom and France. Total expense for defined contribution plans for the years ended December 31, 2018, 2017
and 2016 were approximately $6.0 million, $6.2 million and $4.4 million, respectively.
CNW Retirement Plans
Employees of CNW participate in
a defined benefit pension plan component. The defined benefit plan has been closed to new participants since 2006. In
addition, CNW maintains a non-registered defined benefit pension plan for a former executive, which provides benefits in
excess of those payable from the registered defined benefit plan. The actuarial cost method used for the valuation of the
defined benefit post-employment benefits is the present value of the benefits expected to be paid. CNW's contributions to
defined contribution plans are expensed as incurred. The net periodic pension expense recognized for CNW’s defined
benefit plan for the year ended December 31, 2018 and 2017 was
$0.5 million and $0.7 million, respectively.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Reconciliation of Benefit Obligations,
Plan Assets and Funded Status
The following table summarizes the benefit
obligation, plan assets and the funded status of CNW’s two defined benefit plans at December 31, (in thousands):
(in thousands)
|
|
2018
|
|
|
2017
|
|
Change in benefit obligation
|
|
|
|
|
|
|
|
|
Benefit obligation balance at January 1,
|
|
$
|
12,434
|
|
|
$
|
11,412
|
|
Service cost
|
|
|
208
|
|
|
|
209
|
|
Interest cost
|
|
|
417
|
|
|
|
475
|
|
Participant contributions
|
|
|
27
|
|
|
|
29
|
|
Actuarial gain (loss)
|
|
|
(777
|
)
|
|
|
229
|
|
Benefits paid
|
|
|
(569
|
)
|
|
|
(718
|
)
|
Foreign currency translation
|
|
|
(925
|
)
|
|
|
798
|
|
Benefit obligation balance at December 31,
|
|
$
|
10,815
|
|
|
$
|
12,434
|
|
(in thousands)
|
|
2018
|
|
|
2017
|
|
Change in plan assets
|
|
|
|
|
|
|
|
|
Fair value of plan assets at January 1,
|
|
$
|
10,690
|
|
|
$
|
8,937
|
|
Return on plan assets
|
|
|
(398
|
)
|
|
|
1,250
|
|
Employer contributions
|
|
|
584
|
|
|
|
538
|
|
Participant contributions
|
|
|
27
|
|
|
|
29
|
|
Benefits paid
|
|
|
(569
|
)
|
|
|
(718
|
)
|
Foreign currency translation
|
|
|
(807
|
)
|
|
|
654
|
|
Fair value of plan assets at December 31,
|
|
$
|
9,527
|
|
|
$
|
10,690
|
|
The amount recognized in the consolidated
balance sheets as long-term pension obligation as of December 31, 2018 and 2017 was $3.3 million and $1.8 million, respectively.
The amount of net actuarial gain (loss) recognized in other comprehensive loss for the period ended December 31, 2018 and 2017
was $0.2 million and $1.8 million, respectively. Substantially all of the Plan’s assets consist primarily of a pooled fund,
which is primarily invested in government and corporate bonds. They are valued using models with inputs including interest rate
curves, credit spreads and volatilities. The inputs that are significant to valuation are generally observable and therefore the
assets within the pooled fund have been classified as Level 2. The fair value reflects the proportionate share of the fair value
of the investments held in the underlying pooled fund.
Assumptions
Weighted-average assumptions used to determine
the benefit obligation reflected in the consolidated balance sheets and the net periodic pension cost in the consolidated statements
of comprehensive loss for the years ended December 31, 2018 and 2017 were as follows:
|
|
2018
|
|
|
2017
|
|
Discount rate
|
|
|
3.9
|
%
|
|
|
3.5
|
%
|
Rate of compensation increase
|
|
|
3.5
|
%
|
|
|
3.5
|
%
|
Expected return on plan assets
|
|
|
2.25
|
%
|
|
|
2.0
|
%
|
Future Cash Flows of Benefit Plans
The following table summarizes the expected
future cash flows of CNW’s two defined benefit plans at December 31, 2018:
(in thousands)
|
|
|
|
Projected company contributions for 2019
|
|
$
|
0
|
|
|
|
|
|
|
Expected benefit payments for year ended December 31,
|
|
|
|
|
2019
|
|
$
|
413
|
|
2020
|
|
|
407
|
|
2021
|
|
|
413
|
|
2022
|
|
|
410
|
|
2023
|
|
|
432
|
|
Thereafter
|
|
$
|
2,506
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The long-term rates of return are determined
based on the nature of each plan’s investments, an expectation for each plan’s investment strategies, historical rates
of return and current economic forecasts, among other factors, and are evaluated annually and adjusted as necessary.
9. Investment in Unconsolidated
Affiliate
Pursuant to the acquisition of PR Newswire
in June 2016, the Company became the owner of a 50% interest in a joint venture with ANP Pers Support B.V in ANP Pers Support
v.o.f. (“ANPps”). This investment in an unconsolidated affiliate is accounted for by the equity method. During the
fourth quarter of 2018, the Company completed a review of the investment and recorded an impairment charge of $1.1 million during
the fourth quarter of 2018. At December 31, 2018 and 2017, the investment in unconsolidated affiliate is $3.0 million and $4.2
million, respectively, which is included within other long-term assets in the consolidated balance sheets. For the years ended
December 31, 2018 and 2017, excluding the $1.1 million impairment, the Company’s allocation of net income from ANPps was
$0.5 million and $0.4 million, respectively.
10. Net Loss Per share
Basic net loss per share is computed by
dividing net loss by the weighted-average number of shares of common stock outstanding during the period as retroactively adjusted
for the Merger (Note 1). For the years ended December 31, 2017 and 2016, the Company has excluded the potential effect of warrants
to purchase shares of common stock totaling 989,980 shares, additional earn out shares prior to their issuance, as described in
Note 1, and the dilutive effect of stock options and restricted stock unit awards, as described in Note 7, in the calculation
of diluted loss per share, as the effect would be anti-dilutive due to losses incurred. For the year ended December 31, 2018,
the Company has excluded the potential effect of the warrants prior to their conversion, additional earn out shares prior to their
issuance, as described in Note 1, and the dilutive effect of stock options and restricted stock unit awards, as described in Note
7, in the calculation of diluted loss per share, as the effect would be anti-dilutive due to losses incurred. As a result, diluted
loss per common share is the same as basic loss per common share for all years presented below for the years ended December 31,
2018, 2017, and 2016:
(in thousands except share and per share data)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Numerator:
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss
|
|
$
|
(24,394
|
)
|
|
$
|
(123,042
|
)
|
|
$
|
(98,412
|
)
|
Denominator:
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted-average shares outstanding
- basic and diluted
|
|
|
128,819,858
|
|
|
|
75,696,880
|
|
|
|
28,369,644
|
|
Net loss per share - basic
and diluted
|
|
$
|
(0.19
|
)
|
|
$
|
(1.63
|
)
|
|
$
|
(3.47
|
)
|
11. Income Taxes
For the years ended December 31, 2018,
2017 and 2016, the U.S. and foreign components of loss before income taxes were as follows:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
U.S.
|
|
$
|
(14,671
|
)
|
|
$
|
(134,132
|
)
|
|
$
|
(140,443
|
)
|
Foreign
|
|
|
10,022
|
|
|
|
499
|
|
|
|
(13,660
|
)
|
Total loss before income taxes
|
|
$
|
(4,649
|
)
|
|
$
|
(133,633
|
)
|
|
$
|
(154,103
|
)
|
For the years ended December 31, 2018,
2017 and 2016, the provision for (benefit from) income taxes consisted of the following:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Current expense
|
|
|
|
|
|
|
|
|
|
|
|
|
Federal
|
|
$
|
840
|
|
|
$
|
2,052
|
|
|
$
|
419
|
|
State
|
|
|
6,225
|
|
|
|
3,892
|
|
|
|
1,260
|
|
Foreign
|
|
|
12,821
|
|
|
|
8,406
|
|
|
|
9,123
|
|
Total current expense
|
|
|
19,886
|
|
|
|
14,350
|
|
|
|
10,802
|
|
Deferred benefit
|
|
|
|
|
|
|
|
|
|
|
|
|
Federal
|
|
|
3,153
|
|
|
|
(16,204
|
)
|
|
|
(54,550
|
)
|
State
|
|
|
4,162
|
|
|
|
(364
|
)
|
|
|
(5,805
|
)
|
Foreign
|
|
|
(7,456
|
)
|
|
|
(8,373
|
)
|
|
|
(6,138
|
)
|
Total deferred benefit
|
|
|
(141
|
)
|
|
|
(24,941
|
)
|
|
|
(66,493
|
)
|
Total provision for (benefit from) income taxes
|
|
$
|
19,745
|
|
|
$
|
(10,591
|
)
|
|
$
|
(55,691
|
)
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The Company is a Cayman entity with a 0% statutory tax rate with subsidiaries in various jurisdictions
including the United States, Canada, France, and the United Kingdom. The Company’s effective tax rate differed from the Cayman
statutory rate as a result of the foreign statutory rates in each of its subsidiaries, as well as certain nondeductible expenses,
including transaction costs, public company costs, GILTI, interest expense and stock-based compensation. In addition, differences
were caused by U.S. state income taxes, as well as the need for valuation allowance for certain U.S. and United Kingdom deferred
tax assets.
For the years ended December 31, 2018,
2017 and 2016, the Company’s effective tax rate was as follows:
|
|
2018
%
|
|
|
2017
%
|
|
|
2016
%
|
|
Income tax at Cayman Islands statutory rate
|
|
|
0.0
|
|
|
|
0.0
|
|
|
|
0.0
|
|
State income taxes, net of U.S. federal benefit
|
|
|
(37.1
|
)
|
|
|
(0.8
|
)
|
|
|
1.9
|
|
Expense from different foreign tax rates
|
|
|
24.9
|
|
|
|
37.5
|
|
|
|
34.1
|
|
Change in valuation allowance
|
|
|
(428.8
|
)
|
|
|
(13.8
|
)
|
|
|
10.2
|
|
Nondeductible expenses
|
|
|
31.6
|
|
|
|
(4.8
|
)
|
|
|
(9.7
|
)
|
Tax Act
|
|
|
(42.5
|
)
|
|
|
(8.9
|
)
|
|
|
-
|
|
Other
|
|
|
27.2
|
|
|
|
(1.3
|
)
|
|
|
(0.4
|
)
|
Effective tax rate
|
|
|
(424.7
|
)%
|
|
|
7.9
|
%
|
|
|
36.1
|
%
|
The Company’s deferred tax components
consisted of the following at December 31, 2018 and 2017:
(in thousands)
|
|
2018
|
|
|
2017
|
|
Deferred tax assets
|
|
|
|
|
|
|
|
|
Net operating loss carryforwards
|
|
$
|
33,283
|
|
|
$
|
41,303
|
|
Allowance for doubtful accounts
|
|
|
1,672
|
|
|
|
915
|
|
Accrued expenses
|
|
|
4,027
|
|
|
|
2,899
|
|
Deferred interest
|
|
|
56,966
|
|
|
|
51,817
|
|
Deferred revenue
|
|
|
2,606
|
|
|
|
2,537
|
|
Transaction costs
|
|
|
2,208
|
|
|
|
2,218
|
|
Tax credits
|
|
|
4,679
|
|
|
|
5,750
|
|
Fixed Assets
|
|
|
1,532
|
|
|
|
-
|
|
Other
|
|
|
6,369
|
|
|
|
6,143
|
|
Total deferred tax assets
|
|
|
113,342
|
|
|
|
113,582
|
|
Valuation allowance
|
|
|
(67,864
|
)
|
|
|
(46,666
|
)
|
Net deferred tax assets
|
|
|
45,478
|
|
|
|
66,916
|
|
Deferred tax liabilities
|
|
|
|
|
|
|
|
|
Capitalized software development costs
|
|
|
(4,445
|
)
|
|
|
(4,410
|
)
|
Fixed assets
|
|
|
-
|
|
|
|
(13
|
)
|
Goodwill and intangible assets
|
|
|
(92,407
|
)
|
|
|
(113,246
|
)
|
Deferred financing costs
|
|
|
(8,413
|
)
|
|
|
(10,304
|
)
|
Other
|
|
|
(5,411
|
)
|
|
|
(1,560
|
)
|
Total deferred tax liabilities
|
|
|
(110,676
|
)
|
|
|
(129,533
|
)
|
Net deferred tax liability
|
|
$
|
(65,198
|
)
|
|
$
|
(62,617
|
)
|
Disclosed as
|
|
|
|
|
|
|
|
|
Deferred tax asset - long-term
|
|
$
|
4,034
|
|
|
$
|
-
|
|
Deferred tax liability - long-term
|
|
|
(69,232
|
)
|
|
|
(62,617
|
)
|
Net deferred tax liability - long-term
|
|
$
|
(65,198
|
)
|
|
$
|
(62,617
|
)
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
On December 22, 2017, the U.S. government
enacted comprehensive tax legislation (the “Tax Act”), which significantly revised the ongoing U.S. corporate income
tax law by lowering the U.S. federal corporate income tax rate from 35% to 21%, implementing a territorial tax system, imposing
a one-time tax on foreign unremitted earnings and setting limitations on deductibility of certain costs (e.g., interest expense),
among other things.
Due to the complexities involved in accounting
for the recently enacted Tax Act, the U.S. Securities and Exchange Commission issued SAB 118, which requires that the Company
include in its financial statements the reasonable estimate of the impact of the Tax Act to the extent such reasonable estimate
has been determined. Accordingly, the Company recorded a provisional amount of $11.9 million of expense in its consolidated financial
statements as of and for the year ended December 31, 2017.
The Company completed its analysis of the impacts of the Tax Act in the fourth quarter of 2018. The final
analysis required an immaterial change to the total provisional amount reported on the 2017 consolidated financial statements.
The final tax impact in its consolidated financial statements is the following.
|
a)
|
A tax expense of $6.2 million,
including $1.8 million of associated withholding taxes, for the Tax Act’s one-time
transition tax on the Company’s Canadian subsidiaries’ accumulated unremitted
earnings dating back to 1986.
|
|
b)
|
A
tax expense of $5.7 million to the net change in deferred tax liabilities due to the
reduction of the U.S. federal tax rate from 35% to 21% net of the additional valuation
allowance required as a result of the new limitations on interest deductibility.
|
The Tax Act also included a provision to tax global intangible low-taxed income (“GILTI”)
of foreign subsidiaries and a base erosion anti-abuse tax (“BEAT”) measure that taxes certain payments between a U.S.
corporation and its subsidiaries. The Company is subject to GILTI but BEAT has no current impact on the Company. The GILTI provisions
impose a tax on foreign income in excess of a deemed return on tangible assets of foreign corporations.
In January 2018, the FASB released guidance on the accounting for tax on the GILTI provisions of the Tax
Reform Act. The guidance allows companies to make an accounting policy election to either (i) account for GILTI as a component
of tax expense in the period in which they are subject to the rules (the period cost method), or (ii) account for GILTI in the
Company’s measurement of deferred taxes (the deferred method). After completing the analysis of the GILTI provisions, the
Company elected to account for GILTI using the period cost method.
In November 2018, the Treasury Department
issued proposed regulations relating to section 163(j) as amended by the Tax Act that would further limit the deductibility of
interest expense. If the proposed regulations are finalized in current form, the Company may need to make an adjustment to tax
expense in the amount of $2.03 million based on the impact to the valuation allowance on the interest carryforward deferred tax
asset. Any adjustment to tax expense would be treated as a discrete item in the period of enactment.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The ultimate realization of deferred tax
assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become
deductible. The Company assessed the realizability of deferred tax assets and whether it is more likely than not that a portion,
or all, of the deferred tax assets can be realized. Management considers the scheduled reversal of deferred tax liabilities and
tax planning strategies in making this assessment. In 2016, management concluded that the valuation allowance on the U.S. federal
deferred tax assets was no longer required as a result of the deferred tax liabilities established in the acquisition of PR Newswire.
The reversal of such deferred tax liabilities will allow for the realizability of the U.S. deferred tax assets. In 2017, management
concluded that a valuation allowance of $26.8 million was required for U.S. federal interest expense carryforwards under Internal
Revenue Code Section 163(j) and for $0.7 million of interest expense carryforwards under United Kingdom tax law. The remaining
$19.2 million of the valuation allowance is for foreign net operating losses for entities that have cumulative losses. In 2018,
management concluded that a valuation allowance of $35.6 million was required for U.S. interest expense carryforwards under Internal
Revenue Code Section 163(j). The remaining $32.2 million of the valuation allowance is related to foreign net operating losses
for entities that have cumulative losses
At December 31, 2018, the Company has not provided for income taxes on $51.8 million of undistributed
earnings of its foreign subsidiaries, other than certain Canadian subsidiaries, as the earnings are considered permanently reinvested.
As part of the Tax Act (as discussed above), the U.S. Company incurred a $6.2 million transition tax related to its Canadian subsidiaries.
This amount included an estimated $1.8 million of Canadian withholding taxes on the future repatriation of cash from Canada to
the U.S. The Company accrued an additional $0.5 million of Canadian withholding tax related to the GILTI inclusion of 2018. U.S.
does not currently have accumulated earnings and profits and the majority of the other foreign jurisdictions can generally distribute
their earnings to the Company without additional taxation. Accordingly, the Company has determined that the deferred tax liability
associated with a distribution of the undistributed earnings would be immaterial.
As of December 31, 2018, the Company has
net operating loss carryforwards for federal and state tax purposes of approximately $6.1 million and $36.3 million, respectively,
which will expire between 2032 and 2037. The Company also has $1.4 million of federal and state tax credits that will expire at
varying times between 2025 and 2033. The Company has $2.4 million of federal alternative minimum tax credits that it now expects
to be refunded over the next 4 years as a result of the Tax Act beginning this year. The Company has foreign net operating losses
of $127.8 million of which the majority do not expire.
Certain of the Company’s federal
and state NOL carryforwards are subject to annual limitations under Section 382 of Internal Revenue Code. Based on the purchase
price for the U.S. companies, the limitations imposed under Section 382 will not preclude the Company from realizing these NOLs.
The following table presents changes in
unrecognized tax benefits for the years ended December 31, 2018, 2017, and 2016:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Beginning balance
|
|
$
|
3,736
|
|
|
$
|
2,944
|
|
|
$
|
2,634
|
|
Additions based on tax provisions related to the current year
|
|
|
-
|
|
|
|
903
|
|
|
|
210
|
|
Additions based on tax positions related to prior years
|
|
|
2,078
|
|
|
|
-
|
|
|
|
100
|
|
Reductions to tax positions of prior years
|
|
|
-
|
|
|
|
(111
|
)
|
|
|
-
|
|
Reductions for expiration of statute of limitations
|
|
|
(399
|
)
|
|
|
-
|
|
|
|
-
|
|
Settlements
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Ending balance
|
|
$
|
5,415
|
|
|
$
|
3,736
|
|
|
$
|
2,944
|
|
Company recognizes the effects of uncertain
income tax positions only if those positions are more likely than not of being sustained. The Company has recorded a liability
for uncertain tax positions associated primarily with tax credits and transfer pricing in the amount of $5.4 million and $3.7 million
as of December 31, 2018 and 2017.
The Company does not expect unrecognized
tax benefits to change significantly over the next twelve months, and if recognized, $4.4 million would affect the effective tax
rate. The Company recognizes interest and penalties related to uncertain tax positions in the consolidated financial statements
as a component of the income tax provision, and has accrued $1.0 million for interest and penalties as of December 31, 2018. The
current year reduction of $0.4 million is related to the statute of limitation expiring. The Company files income tax returns
in the U.S. and various states, the United Kingdom, Canada, France, Germany and other foreign jurisdictions and is subject to
U.S. federal, state, and foreign tax examinations for years ranging from 2012 to 2018.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
12. Related Party Transactions
The Company is party to a professional
services agreement with its former parent and former majority owner. The Company incurred approximately $0.3 million and $0.6 million
for the years ended December 31, 2017 and 2016, respectively included in general and administrative expenses. Upon consummation
of the Merger on June 29, 2017, the professional services agreement terminated.
Certain transactions between the Company
and its former Cision Owner have been described elsewhere in these consolidated financial statements.
13. Commitments and Contingencies
The Company has various non-cancelable
operating leases, primarily related to office real estate, that expire through 2035 and generally contain renewal options for
up to five years. Lease incentives, payment escalations and rent holidays specified in the lease agreements are accrued or deferred
as appropriate as a component of rent expense which is recognized on a straight-line basis over the terms of occupancy. As of
December 31, 2018 and 2017, deferred rent of $11.9 million and $10.2 million, respectively, is included in other liabilities in
the consolidated balance sheets.
Future minimum lease payments under non-cancelable
operating leases at December 31, 2018 are as follows:
(in thousands)
|
|
Operating Leases
|
|
2019
|
|
$
|
16,288
|
|
2020
|
|
|
15,682
|
|
2021
|
|
|
13,416
|
|
2022
|
|
|
12,494
|
|
2023
|
|
|
8,806
|
|
Thereafter
|
|
|
27,773
|
|
Total future minimum payments
|
|
$
|
94,459
|
|
Rent expense was $19.0 million, $16.8
million and $13.9 million for the years ended December 31, 2018, 2017 and 2016, respectively.
Purchase Commitments
The Company entered into agreements with
various vendors in the ordinary course of business. As of December 31, 2018, the minimum required payments in future years under
these arrangements are as follows:
(in thousands)
|
|
Commitments
|
|
Year ended December 31,
|
|
|
|
|
2019
|
|
$
|
13,259
|
|
2020
|
|
|
10,465
|
|
2021
|
|
|
2,908
|
|
2022
|
|
|
3
|
|
2023
|
|
|
-
|
|
Thereafter
|
|
|
-
|
|
|
|
$
|
26,635
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
Letters of Credit
As of December 31, 2018 and 2017, the
Company had a total of $1.5 million and $1.3 million in letters of credit outstanding, respectively, for certain of its office
spaces. These letters of credit do not require compensating balances and expire at various dates through March 2031.
Litigation and Claims
The Company from time to time is subject
to lawsuits, investigations and claims arising out of the ordinary course of business, including those related to commercial transactions,
contracts, government regulation, and employment matters. In the opinion of management, based on all known facts, all such matters
are either without merit or are of such kind, or involve such amounts that would not have a material effect on the financial position
or results of operations of the Company if disposed of unfavorably.
14. Segment and Geographic Information
The Company has determined that its
Chief Executive Officer is the Chief Operating Decision Maker. The Company’s Chief Executive Officer reviews financial
information presented on both a consolidated basis and on a geographic regional basis. Since its inception, the Company has
completed several significant acquisitions and has expended significant efforts to provide an integrated set of software and
services to all customers in all geographies. As a result of the long-term qualitative and quantitative similar economic
characteristics exhibited by the sale of an integrated set of products and services in all the Company’s regions, the
Company has determined that its three operating segments meet the criteria to be aggregated into one reportable segment.
Geographical revenue information is based on revenue generated through the sale of services to customers
located within the specified geography. Long-lived assets consist of property, plant and equipment. Property, plant and equipment
information is based on the physical location of the assets at the end of each fiscal year.
Revenue by geography is based on the location
of the subsidiary that executed the customer contract. The following table lists revenue for the years ended December 31, 2018,
2017 and 2016 by geographic region:
(in thousands)
|
|
2018
|
|
|
2017
|
|
|
2016
|
|
Revenue:
|
|
|
|
|
|
|
|
|
|
|
|
|
Americas - U.S.
|
|
$
|
436,152
|
|
|
$
|
410,621
|
|
|
$
|
316,177
|
|
Rest of Americas
|
|
|
64,490
|
|
|
|
51,650
|
|
|
|
29,891
|
|
EMEA
|
|
|
197,467
|
|
|
|
144,127
|
|
|
|
110,225
|
|
APAC
|
|
|
32,264
|
|
|
|
25,239
|
|
|
|
11,479
|
|
|
|
$
|
730,373
|
|
|
$
|
631,637
|
|
|
$
|
467,772
|
|
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
The following table lists long-lived assets,
net of amortization, as of December 31, 2018 and 2017 by geographic region:
(in thousands)
|
|
2018
|
|
|
2017
|
|
Long-lived assets, net
|
|
|
|
|
|
|
|
|
Americas - U.S.
|
|
$
|
1,101,919
|
|
|
$
|
1,141,210
|
|
Rest of Americas
|
|
|
130,797
|
|
|
|
145,837
|
|
EMEA
|
|
|
354,886
|
|
|
|
336,937
|
|
APAC
|
|
|
30,299
|
|
|
|
29,816
|
|
|
|
$
|
1,617,901
|
|
|
$
|
1,653,800
|
|
15. Subsequent Events
On January 3, 2019, the Company completed
the acquisition of Falcon.io (“Falcon”). The purchase price was approximately €105.2 million ($120.1 million)
and consisted of approximately €54.1 million ($61.7 million) in cash consideration and the issuance of approximately 5.1 million
ordinary shares valued at €51.1 million ($58.4 million). The cash portion of the consideration was funded with a combination
of cash on hand and borrowings under the Company’s Revolving Credit Facility. The Company drew approximately $40.0 million
under its Revolving Credit Facility to fund the Falcon acquisition. The addition of Falcon further solidifies the Company’s
market leadership in driving the future of earned media management, moving beyond the tactical nature of PR point solutions. At
the date of the acquisition, Falcon had over 250 employees with offices in Denmark, Germany, Hungry, Australia, Bulgaria, and the
United States.
On January 11, 2019, the Company amended
the 2017 First Lien Credit Facility to borrow an additional $75.0 million of 2017 First Lien Dollar Term Credit Facility. The Company
used the funds to complete the acquisition of TrendKite on January 23, 2019. The purchase price was approximately $222.4 million,
consisting of approximately $94.1 million in cash and approximately $128.3 million of ordinary shares (10.3 million shares), of
which $2.6 million ordinary shares (0.2 million shares) are restricted. The cash portion of the consideration was funded with a
combination of cash on hand and additional borrowing under the First Lien Dollar Credit Facility. The acquisition of TrendKite
will enhance the Company’s customer base to demonstrate and measure the business impact of their earned media. At the date
of the acquisition, TrendKite had over 250 employees with offices in the United States and the United Kingdom.
On January 22, 2019, the Company sold
its email marketing business for approximately $49.3 million of cash consideration, net of working capital adjustments, with up
to an additional $4.0 million in cash based upon meeting certain business performance measures over the next 12 months. The Company
used the proceeds to pay down the Revolving Credit Facility.
Cision Ltd. and its Subsidiaries
Notes to Consolidated Financial Statements
(continued)
16. Allowance for Doubtful Accounts
and Deferred Tax Assets
The allowance for doubtful accounts and
deferred tax assets for the years ended December 31, 2018, 2017 and 2016 is as follows:
(in thousands)
|
|
Balance at
Beginning of
Year
|
|
|
Amounts
Charged to
Costs or
Expense
|
|
|
Additions
(Deductions)
|
|
|
Balance at
End of Year
|
|
Allowance for doubtful accounts:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, 2016
|
|
$
|
1,248
|
|
|
$
|
2,572
|
|
|
$
|
(1,215
|
)
|
|
$
|
2,605
|
|
Year Ended December 31, 2017
|
|
|
2,605
|
|
|
|
3,493
|
|
|
|
(796
|
)
|
|
|
5,302
|
|
Year Ended December 31, 2018
|
|
|
5,302
|
|
|
|
4,409
|
|
|
|
(1,558
|
)
|
|
|
8,153
|
|
Allowance for deferred tax assets:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, 2016
|
|
$
|
19,017
|
|
|
$
|
(15,315
|
)
|
|
$
|
(265
|
)
|
|
$
|
3,437
|
|
Year Ended December 31, 2017
|
|
|
3,437
|
|
|
|
34,770
|
|
|
|
8,459
|
|
|
|
46,666
|
|
Year Ended December 31, 2018
|
|
|
46,666
|
|
|
|
8,838
|
|
|
|
12,361
|
|
|
|
67,865
|
|
17. Quarterly Financial Information
(Unaudited)
The following presents quarterly financial
data including the impact of the adoption of the new revenue recognition accounting standard in 2018 (see Note 2. Summary of Significant
Accounting Policies, of the notes to the consolidated financial statements for further details) for the years ended December 31,
2018 and 2017:
|
|
2018
|
|
(in thousands, except per share data)
|
|
First Quarter
|
|
|
Second Quarter
|
|
|
Third Quarter
|
|
|
Fourth Quarter
|
|
Revenue
|
|
$
|
179,293
|
|
|
$
|
187,475
|
|
|
$
|
177,236
|
|
|
$
|
186,369
|
|
Gross profit
|
|
|
115,015
|
|
|
|
120,718
|
|
|
|
108,059
|
|
|
|
119,789
|
|
Income (loss) before income taxes
|
|
|
(18,124
|
)
|
|
|
18,045
|
|
|
|
(3,114
|
)
|
|
|
(1,456
|
)
|
Net loss
|
|
|
(442
|
)
|
|
|
(6,583
|
)
|
|
|
(6,184
|
)
|
|
|
(11,184
|
)
|
Loss per share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic and diluted
|
|
|
(0.00
|
)
|
|
|
(0.05
|
)
|
|
|
(0.05
|
)
|
|
|
(0.08
|
)
|
|
|
2017
|
|
(in thousands, except per share data)
|
|
First Quarter
|
|
|
Second Quarter
|
|
|
Third Quarter
|
|
|
Fourth Quarter
|
|
Revenue
|
|
$
|
145,818
|
|
|
$
|
157,131
|
|
|
$
|
159,729
|
|
|
$
|
168,959
|
|
Gross profit
|
|
|
100,752
|
|
|
|
107,913
|
|
|
|
106,442
|
|
|
|
115,694
|
|
Loss before income taxes
|
|
|
(30,047
|
)
|
|
|
(26,379
|
)
|
|
|
(60,062
|
)
|
|
|
(17,145
|
)
|
Net loss
|
|
|
(22,993
|
)
|
|
|
(19,148
|
)
|
|
|
(46,409
|
)
|
|
|
(34,492
|
)
|
Loss per share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic and diluted
|
|
|
(0.82
|
)
|
|
|
(0.63
|
)
|
|
|
(0.38
|
)
|
|
|
(0.28
|
)
|