CHICAGO, Oct. 24, 2019 /PRNewswire/ -- Cision (NYSE: CISN)
today announced that Falcon.io, its social media management
division, has acquired Unmetric, a leader in delivering insights
from social benchmarking, audience engagement, and content
performance.
Unmetric delivers public data from leading global brands across
social media channels, enabling companies to enhance their content
strategy, better engage with their customers, and spend time where
it matters, delivering on business objectives and ROI.
Falcon.io will integrate Unmetric into their Social Media
Marketing platform, enabling customers to drive consistent brand
experiences across social content, engagement and
insights.
"Our mission is to deliver a powerful social software suite that
enables the brands we serve to win in their markets. Today the
Unmetric acquisition gets us closer to this vision," said
Ulrik Bo Larsen, Founder of
Falcon.io and President, Cision Social. "Giving brands the ability
to benchmark, monitor, measure, better engage with their customers
and audiences, and create and publish powerful content all in one
unified platform across multiple channels will help them
win."
"Marketers are often data rich and insight poor. This is
especially true in the content ecosystem where brands are
communicating at the speed of culture. Brands, therefore, need to
continually benchmark their social campaigns, content and channels,
and use insights from the past to fuel campaigns for the future,"
said Lux Narayan, CEO of Unmetric. "Unmetric brings this historical
perspective to the Falcon.io platform to help brands and agencies
create more compelling content."
Falcon.io extends a warm welcome to the brands that Unmetric has
been serving for years, such as Unilever, Pepsi, General Motors,
Amgen, Bombardier, Edelman, TBWA, Homeaway, Away, GroupM and many
more.
Unmetric's social media marketing capabilities will be
incorporated into the Falcon.io customer offering, and Unmetric's
team will be integrated into the Falcon organization and continue
to build and expand on the use cases they have successfully taken
to market.
About Cision
Cision Ltd. (NYSE: CISN) is a leading global provider of earned
media software and services to public relations and marketing
communications professionals. Cision software allows users to
identify key influencers, craft and distribute strategic content,
and measure meaningful impact. Cision has over 4,800 employees with
offices in 22 countries throughout the Americas, EMEA, and APAC.
For more information about its award-winning products and services,
including the Cision Communications Cloud®, visit www.cision.com
and follow Cision on Twitter @Cision. For more information about
Falcon.io, visit www.falcon.io.
About Unmetric
Unmetric helps brands and agencies get better engagement, more
certainty, and faster reporting on their social media efforts. The
company's enterprise platform enables digital marketers to
research, plan and optimize branded social content, and analysts to
report on learnings to create more engaging content. Hundreds of
global brands and digital agencies use Unmetric's AI-powered
insights on Twitter, Facebook, YouTube, and Instagram. For more
information, visit www.unmetric.com.
Media Contacts:
Falcon.io
Natasha Adams, VP of Marketing
Natasha.adams@falcon.io
Cision
Rebecca Dersh, PR Manager
rebecca.dersh@cision.com
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SOURCE Falcon.io