Coastal Contacts Inc. ("Coastal.com" or "the Company") (Nasdaq:COA)
(TSX:COA), the leading global manufacturer and digital retailer of
eyewear, today announced that it has entered an agreement with
DreamWorks Animation's Mr. Peabody & Sherman. The alliance
includes a variety of promotional activities including the "kids
see free" promotion, co-development of a mobile application, a
custom animated 30 second television commercial, custom animated
online video, exclusive collector-edition eyewear, and offline
promotional efforts.
The marketing collaboration will further extend the reach of the
Coastal.com brand to one of its key marketing segments – families.
As families experience the adventures throughout time with Mr.
Peabody & Sherman, they will also learn about where the
characters go to purchase their iconic eyewear. Through an online
video, Mr. Peabody will demonstrate how buying eyewear with
Coastal.com is "an ingenious idea." Collector edition Mr. Peabody
eyeglasses will be available in limited quantities through
Coastal.com's family of websites. Available in both adult and child
sizes, and with prescriptions, consumers can get their very own
iconic Mr. Peabody style glasses for themselves. In addition,
Coastal.com will launch a "kids see free" promotion enabling
parents to experience the company's industry leading customer
service by providing a free pair of kids glasses to eligible
customers.
"We are excited to work with DreamWorks Animation on the
promotion of this feature film," stated Braden Hoeppner,
Coastal.com's Chief Marketing Officer. "Coastal.com has developed
the leading online optical retail platform that will complement the
amazing story DreamWorks has created for this project. Our
eyeglasses team is excited to create a unique product offering
based on the Mr. Peabody & Sherman characters that we can offer
to fans of the movie and to our five million customers around the
world."
About DreamWorks Animation:
DreamWorks Animation creates high-quality entertainment,
including CG animated feature films, television specials and series
and live entertainment properties, meant for audiences around the
world. The Company has world-class creative talent, a strong and
experienced management team and advanced filmmaking technology and
techniques. DreamWorks Animation has been named one of the "100
Best Companies to Work For" by FORTUNE® Magazine for five
consecutive years. In 2013, DreamWorks Animation ranks #12 on the
list. All of DreamWorks Animation's feature films are produced in
3D. The Company has theatrically released a total of 28 animated
feature films, including the franchise properties of Shrek,
Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots
and The Croods.
About Coastal.com
Coastal.com is the leading manufacturer and online retailer of
eyewear products offered through a family of world class websites.
Established in 2000, the Coastal.com family of brands offers an
extensive, in stock selection of prescription eyewear, contact
lenses and sunglasses. Coastal.com's vision is to make the process
simple, either on-line or at one of our retail showrooms, so our
customers can see everything life has to offer. For more
information about Coastal.com (Nasdaq:COA), visit
www.coastal.com.
Cautionary Note Regarding Forward-Looking Statements
All statements made in the News Release which are not current
statements or historical facts constitute "forward-looking
information" within the meaning of applicable Canadian securities
laws and "forward-looking statements" as defined in Section 27A of
the United States Securities Act of 1933, Section 21E of the United
States Securities Exchange Act of 1934, the Private Securities
Litigation Reform Act of 1995, or in releases made by the United
States Securities and Exchange Commission, all as may be amended
from time to time, and the words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect",
"goal", "target", "should", "likely", "potential", "continue",
"project", "forecast", "prospects", and similar expressions
typically are used to identify forward-looking information and
statements. Examples of such forward-looking information and
statements within this News Release include information and
statements relating to: Coastal.com's perceptions of the contact
lens and eyeglasses industry or market and anticipated trends in
that market in any of the countries in which Coastal.com does
business; Coastal.com's anticipated ability to procure products and
supplies, or the terms under which it may procure its products and
supplies; Coastal.com's anticipated business operations, inventory
levels, ability to handle specific order and call volumes, ability
to fill and ship orders in a timely manner, ability to achieve
greater marketing efficiency or similar statements; Coastal.com's
ability to increase production; Coastal.com's capital expenditure
plans; the results of further investments in Coastal.com's retail
brands; Coastal.com's relationships with suppliers; Coastal.com's
anticipated results of operations, including but not limited to
anticipated sales, revenues, earnings, tax benefits or similar
matters; the effects of seasonality; sufficiency of cash flows;
Coastal.com's perceptions regarding volatility in and impact of
foreign currency exchange rates; the effect of the current economic
climate on Coastal.com's business and consumer behavior; and
Coastal.com's ability to address challenges and opportunities
resulting from current economic conditions.
Forward-looking information and statements are based on the
then-current expectations, beliefs, assumptions, estimates and
forecasts about Coastal.com's business and the industry and markets
in which it operates. Forward-looking information and
statements are not guarantees of future performance and involve
risks, uncertainties and assumptions which are difficult to
predict. Assumptions underlying Coastal.com's expectations
regarding forward-looking information and statements contained
within this News Release include, among others: that Coastal.com
will maintain its position in the markets it operates in and expand
into other markets in a favourable manner; that Coastal.com will
have sufficient capital to continue making investments in
advertising, inventory, property, equipment and leasehold
improvements as well as personnel to support its business and new
product lines, including its eyeglasses business; that Coastal.com
will be able to generate and maintain sufficient cash flows to
support its operations; that Coastal.com will be successful in
complying with industry regulatory requirements in British Columbia
and other jurisdictions in which it operates; that Coastal will be
able to establish and/or maintain necessary relationships with
suppliers; and that Coastal.com will retain key personnel. The
foregoing list of assumptions is not exhaustive.
You are cautioned that forward-looking information and
statements are subject to a number of known and unknown risks,
uncertainties and other factors, many of which are beyond
Coastal.com's control, that could cause Coastal.com's actual future
results or performance to be materially different from those that
are disclosed in or implied by the forward-looking
information. These factors include, but are not limited to
changes in the market; potential downturns in economic conditions;
consumer credit risk; Coastal.com's ability to implement its
business strategies; competition from traditional and online
retailers; limited suppliers; limited availability of inventory;
disruption in Coastal's distribution facilities; mergers and
acquisitions; foreign currency exchange rate fluctuations;
regulatory requirements; demand for contact lenses, eyeglasses and
related vision care products; the risk that Coastal.com will not be
successful in defending against litigation; dependence on the
Internet; and the other risks detailed in Coastal.com's filings
with the Canadian securities regulatory authorities.
You should not place undue reliance on forward-looking
information and statements which are qualified in their entirety by
this cautionary note.
Forward-looking information and statements in this news release
are made as of the date hereof and Coastal.com expressly disclaims
any intent or obligation to update such forward-looking information
or statements, unless Coastal.com specifically states otherwise or
as required by applicable law.
For a complete discussion of the assumptions, risks and
uncertainties related to Coastal.com's business, you are encouraged
to review Coastal.com's filings with the Canadian securities
regulatory authorities filed on SEDAR at http://www.sedar.com.
CONTACT: For Further Information:
Terry Vanderkruyk
Chief, Corporate Development Officer
Coastal.com
604.676.4498
terryv@coastal.com
Liolios Group Inc.
Scott Liolios or Cody Slach
949.574.3860
COA@liolios.com
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