Participating fans can enter for a chance to
win a custom children’s home library created by designer and
television host Taniya Nayak
Studies show that a child’s access to books — both at school and
in the home — is a key predictor of their future academic success
and sets the stage for increased economic opportunity.
Unfortunately, in under resourced communities throughout the U.S.,
gaining access to quality books is a challenge for many schools and
families. In an effort to deliver age-appropriate books to students
and schools in need, Capital One Bank®, in partnership with The
Heart of America Foundation® and Communities In Schools, has
launched Book by Book. The digital campaign, now in its second
year, will engage the public in helping donate up to 50,000 books
to schools and homes across the country.
The Book by Book campaign will run from October 28 to November
25, 2013. During that time, Capital One Bank will donate a book for
every new Like on the Capital One Investing for Good Facebook Page,
up to 50,000. In addition, book lovers across the U.S. can enter
for a chance to win a custom children’s home library or reading
nook in their own home created by designer and television host
Taniya Nayak.
“Early reading and language skills are fundamental building
blocks for learning and success. Developing a lifelong love of
reading fuels the imagination and can open doors to a world of
possibilities for children,” said Ken Kido, Executive Vice
President, Local Distribution, Capital One Bank. “It all starts
with that first great book. That’s why we’re working with The Heart
of American Foundation and Communities In Schools to get books in
the hands of children, with the goal of helping set more children
on a path to future success.”
Capital One and The Heart of America Foundation have worked
together since 2001 to help foster a love of reading in students
across the U.S. and have put 1.3 million books valued at over $10.5
million into the hands of more than 564,000 children through 64
READesign® Library Makeover and Reading Corner projects and
hundreds of literacy related events.
"Capital One and The Heart of America Foundation have worked
together to promote literacy for more than a dozen years and in
that time we’ve impacted hundreds of thousands of students,” said
Angie Halamandaris, Co-Founder and President of The Heart of
America Foundation. “The Book by Book program enables us to reach
even more children, ensuring they have access to quality books and
all the opportunities that literacy and academic success
afford.”
Through the Book by Book program, Capital One is also building
on its partnership with Communities In Schools, which provides
comprehensive social, behavioral, health, and basic needs support
to America’s most at-risk students. Capital One will work together
with Communities In Schools and First Book to disseminate these new
books to children and schools most in need.
“Promoting literacy and providing access to books at a young age
is one of our best tools in helping disenfranchised kids see that
they have options in life,” said Dan Cardinali, President,
Communities In Schools. “Working with Capital One, we are able to
help more students realize their own path to success in school and
in life.”
The Book by Book grand prize custom children’s home library,
valued at over $17,000, includes 150 age-appropriate books to stock
the shelves in the winner’s beautiful new space. In addition to the
grand prize, entrants have a chance to win one of four weekly
Library-in-a-Box prize packages. The packages include two boxes of
books: one for the winner to keep for a young reader in his or her
life and another box to give away to a local school or youth
organization in their community.
To learn more about Capital One’s Book by Book program, help
donate books to kids in need and enter for a chance to win a custom
children’s home library makeover, visit
www.capitalone.com/bookbybook.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES
OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18
YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 11/25/13 at
12:00 p.m. ET. For Official Rules, prize descriptions and odds
disclosure, visit apps.facebook.com/bookbybook. Sponsor: Capital
One Services, LLC, 1680 Capital One Drive, McLean, VA 22102.
About Capital One
Capital One Financial Corporation, headquartered in McLean,
Virginia, is a Fortune 500 company with approximately 1,000 branch
locations primarily in New York, New Jersey, Texas, Louisiana,
Maryland, Virginia, and the District of Columbia. Its subsidiaries,
Capital One, N.A., Capital One Bank (USA), N. A., and ING Bank,
fsb, offer a broad spectrum of financial products and services to
consumers, small businesses and commercial clients. We apply the
same principles of innovation, collaboration, and empowerment in
our commitment to our communities across the country that we do in
our business. We recognize that helping to build strong and healthy
communities — good places to work, good places to do business, and
good places to raise families — benefits us all and we are proud to
support this and other community initiatives.
About The Heart of America Foundation®
The Heart of America Foundation, a national nonprofit
headquartered in Washington, D.C., uniquely combines volunteerism
and literacy. The organization’s focus is to provide children in
need everywhere with the tools to read, succeed, and make a
difference. The Heart of America puts books into the hands of
children who need them the most while transforming school libraries
and education spaces in underserved communities into vital and
vibrant centers of learning. Since 1997, the organization has
provided children living in poverty with over 3.4 million library
and take-home books, completed 215 READesign projects, and engaged
volunteers in more than 1,037,500 hours of service to the
community.
About Communities In Schools
Communities In Schools surrounds students with a community of
support, empowering them to stay in school and achieve in life.
Working in 2,400 schools, in the most challenged communities in 27
states and the District of Columbia, Communities In Schools serves
1.25 million young people and their families every year. It has
been shown through an independent evaluation to be the nation’s
only dropout prevention organization proven to both increase
graduation rates and reduce dropout rates. In August 2013,
Communities In Schools launched a pledge campaign inviting people
to stand with the students being served; learn more and take the
pledge at www.cispledge.org or visit the website at
www.communitiesinschools.org.
Capital One Financial CorporationShelley Solheim,
917-589-6203shelley.solheim@capitalone.com
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