Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
August 06 2024 - 7:31AM
Business Wire
Integration Would Bring Together Innovid’s Ad
Serving Infrastructure with Nielsen ONE to Simplify & Improve
Ad Measurement
Nielsen, a global leader in audience measurement, data, and
analytics, and Innovid (NYSE:CTV), an independent advertising
platform for the delivery, personalization, and measurement of
converged TV across linear, CTV, and digital, today announced their
collaboration with the aim to bring simplicity and enhanced
enablement to ad measurement. By leveraging Innovid’s ad serving
infrastructure to access Nielsen ONE, Nielsen and Innovid would
provide a seamless workflow, ultimately driving greater usability
and coverage for cross-media ad measurement.
Nielsen has been at the forefront of driving cross-media
audience measurement, and through Nielsen ONE is providing the
industry with a deduplicated view of ads and programs across
linear, streaming, and digital. The companies are teaming up to
evaluate a ground-breaking zero-touch workflow that would let the
industry, including advertisers and agencies, benefit from Nielsen
ONE reporting seamlessly. The simplified workflow would increase
measurement quality, reduce operational workload, and allow Nielsen
ONE customers to leverage Innovid’s full coverage of the streaming
universe.
Bringing together the leader in cross-media audience measurement
with Innovid’s unique framework and unprecedented view of the CTV
and programmatic universe would enable efficiencies as well as
bring greater scale and coverage to Nielsen ONE. Ultimately, the
companies aim to provide the industry with a holistic,
comprehensive view of cross-media ad campaigns.
Nielsen and Innovid will be testing the technical integration in
the coming months.
Karthik Rao, CEO, Nielsen
“We’re excited to collaborate with Innovid to explore how
combining our unique capabilities can make a greater positive
impact on the future of audience measurement. Nielsen’s work to
capture all the ways that people engage with content and ads is
essential so that advertisers, creators and the industry know
what’s being watched and we continue to innovate on top of our
leading measurement approach to better serve the changing
industry.”
Zvika Netter, CEO & Co-Founder, Innovid
“By joining forces with Nielsen, we are excited to continue to
build a better, more transparent TV ecosystem. We are proud to have
an independent platform that the world’s leading brands, agencies,
publishers, and technology partners use to power the future of TV.
We remain committed to driving innovation and working with industry
partners to solve critical problems in CTV and digital advertising,
as we have with our recent Harmony initiative.”
About Nielsen
Nielsen is a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their global audiences—now and into the future. Learn
more at www.nielsen.com and connect with us on social media (X,
LinkedIn, YouTube, Facebook and Instagram).
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear, and digital. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid
serves a global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or X.
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version on businesswire.com: https://www.businesswire.com/news/home/20240806543227/en/
Megan Coyle megan@innovid.com Sarah Muratore
sarah.muratore@nielsen.com
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