ExtraCare® is now one
easy savings membership with two tiers
WOONSOCKET, R.I., Jan. 4, 2024
/PRNewswire/ -- CVS Pharmacy®, the retail
division of CVS Health® (NYSE: CVS), today announced the evolution
of its loyalty program to include two membership tiers:
ExtraCare® and ExtraCare Plus™.
- ExtraCare: The popular, no-fee loyalty program through
which members can save hundreds of dollars1 through sale
prices, email, and text personalized Deals For You, 2% back in
ExtraBucks Rewards® and more, is now simpler and more valuable.
ExtraCare will now include benefits previously found within the
ExtraCare Pharmacy & Health Rewards® program.
Members can now opt in to earn up to $50 for filling prescriptions and getting flu
shots and other vaccines. ExtraCare members will now earn twice as
fast, with $2 ExtraBucks Rewards
earned for every 4 prescriptions filled.
- ExtraCare Plus: The CarePass® loyalty
and membership program is now known as ExtraCare Plus. As the
small-fee, big-savings tier of our loyalty program, ExtraCare Plus
unlocks all the benefits of ExtraCare, plus the new convenience of
free same-day delivery of nearly all products in the store in as
little as three hours, and so much more. And members also receive a
$10 monthly bonus reward.
The newly simplified programs make it easier for members to save
on their wellness needs: CVS Pharmacy will offer savings in store;
online sales; email and text personalized deals to members; as well
as member events that offer exclusive savings to cardholders and
more.
"ExtraCare is a long-standing leader in the loyalty program
industry and this evolution will allow us to provide even greater
simplicity to our members, while providing value and making it easy
for people to take care of their health," said Zach Dennett, Vice President of Loyalty,
Omnichannel and Hispanic Formats, CVS Health. "Now, instead of
having to join various programs to unlock all the savings available
to them, we've made it easier for our members and patients to
choose from our two-tiered offerings and access the benefits that
best fit their needs, including new same-day delivery and pharmacy
rewards, which are now a core benefit."
ExtraCare has a two-decade history of providing meaningful
benefits and incredible value to members by helping them save on
nearly every purchase. Delivering even more value to ExtraCare
members, CarePass, now known as ExtraCare Plus, was launched in
2019 as the first loyalty and membership program offering free
pharmacy delivery and unlocking exclusive benefits on top of
everything ExtraCare offers to its members.
These latest changes to the CVS Pharmacy loyalty program come on
the heels of a series of recent updates over the past few years
including paying 2% back in ExtraBucks Rewards even faster after
checkout and enhancing digital capabilities across the CVS Pharmacy
app, text messages and in-store checkout. All enhancements were a
direct result of customer feedback to simplify the loyalty
experience and stay ahead of consumer trends.
To optimize the ExtraCare and ExtraCare Plus experience, members
are encouraged to download the CVS Pharmacy app and also opt in to
receive personalized deals across email, text and push
notifications. Members who opt into these channels can save up
to three times more.
For more information about ExtraCare and ExtraCare Plus, visit
www.CVS.com/ExtraCare.
About CVS Health
CVS Health® is the leading health
solutions company, delivering care like no one else can. We reach
more people and improve the health of communities across America
through our local presence, digital channels and over 300,000
dedicated colleagues — including more than 40,000 physicians,
pharmacists, nurses and nurse practitioners. Wherever and whenever
people need us, we help them with their health — whether that's
managing chronic diseases, staying compliant with their medications
or accessing affordable health and wellness services in the most
convenient ways. We help people navigate the health care system —
and their personal health care — by improving access, lowering
costs and being a trusted partner for every meaningful moment of
health. And we do it all with heart, each and every day. Follow
@CVSHealth on social media.
Media Contact
Courtney
Coelho
Courtney.Coelho@cvshealth.com
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Based on average
savings offered to ExtraCare® members from May 2022 through June
2023. Savings vary by member engagement.
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SOURCE CVS Health