Artwork represents artists' mental health and
wellness journeys
WOONSOCKET, R.I., Aug. 21,
2024 /PRNewswire/ -- CVS Pharmacy® (NYSE: CVS), the
retail division of CVS Health®, today unveiled a new collection of
journals featuring cover designs inspired by the mental health and
wellness journeys of four CVS Health colleagues. The journals
are part of the Caliber® Fashion Artist Series, a line
within the Caliber store brand of school, work and stationery
products.
This marks the first time CVS Pharmacy has showcased CVS Health
colleagues' artwork on store brand products. The project began with
a company-wide call for art, inviting colleagues to share original
designs that celebrated their personal and emotional growth through
visual art. The product line was created to raise awareness of the
impact that art and journaling can have on one's daily life.
Of the more than 75 pieces submitted, four designs were selected
by a panel of colleague judges and are featured in more than 6,700
CVS Pharmacy stores across the U.S. as well as for purchase at
CVS.com. The winning artists each received a cash award for their
participation.
Each hardcover journal features the artist's statement on the
inside cover, setting the tone for notebook owners' own creative
expression and personality to be added within.
"We're seeing that consumers, particularly those in the
Millennial and Gen Z age groups, are using journals not only for
school or work but as essential tools for their wellness and
personal growth," said Mike Wier,
Vice President, Store Brands, CVS Health. "We think these
notebooks, featuring designs by our colleagues, will appeal to
consumers' desire for self-expression and help cultivate habits
like journaling, habit tracking and creative exploration."
The four selected colleague-artists are Ashley Briggs (Richmond, VA), Matthew
Everett (Saunderstown, RI),
Makayla Huerta (Brea, CA) and Diego
Rios (Ronkonkoma, NY). Each
artist used art as their outlet and drew inspiration from their own
lived experiences to create their cover design.
"Journaling has long been used to help people process their
thoughts and emotions," said Deborah
Fernandez-Turner, Deputy Chief Psychiatric Officer, CVS
Health. "Studies have shown that journaling after a difficult life
event or about emotional expression and processing can help to
improve one's mood, anxiety and overall well-being."
The artist-designed journals are the latest addition to the CVS
Pharmacy Caliber brand, which includes a wide range of school, work
and stationery products including notebooks, binders, home office
supplies, mailing supplies and kids' crafts.
The notebooks are available to purchase in stores and on
CVS.com at the retail price of $8.99. The journals come with either spiral-bound
or saddle-stitched binding, offering versatility and style for
every customer.
For more information and to view the Caliber Fashion Artist
Series Journals, visit the product pages below:
- Ashley Briggs: "My Peace"
Journal
- Matthew Everett: "Late Blooming"
Journal
- Makayla Huerta: "Aesthetes"
Journal
- Diego Rios: "Life Harmony"
Journal
About CVS Health
CVS Health® is the leading health
solutions company, delivering care like no one else can. We reach
more people and improve the health of communities across America
through our local presence, digital channels and over 300,000
dedicated colleagues — including more than 40,000 physicians,
pharmacists, nurses and nurse practitioners. Wherever and whenever
people need us, we help them with their health — whether that's
managing chronic diseases, staying compliant with their medications
or accessing affordable health and wellness services in the most
convenient ways. We help people navigate the health care system —
and their personal health care — by improving access, lowering
costs and being a trusted partner for every meaningful moment of
health. And we do it all with heart, each and every day. Follow
@CVSHealth on social media.
Media contact
Courtney
Coelho
Courtney.Coelho@CVSHealth.com
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SOURCE CVS Health
