Louisiana State University (LSU) Athletics Transforms Social Media Strategy With Sprinklr
April 11 2024 - 8:00AM
Business Wire
Generated $13 million in earned value on social
media in 2023
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
the athletics program of Louisiana State University (LSU) chose
Sprinklr Insights to help strengthen its social media presence. By
creating an omnichannel social media strategy, the LSU team
generated $13 million in earned value for all social accounts in
2023 and enhanced its ability to understand and engage with LSU
fans.
With 21 men's and women's teams in 16 sports — each with
multiple social media accounts — LSU Athletics needed a
comprehensive and unified social media platform to effectively
measure social performance and support strategic content
decisions.
Social Listening Drives Strategic Brand Campaigns
LSU Athletics implemented AI-powered Sprinklr Insights to better
understand the health of the LSU brand across their entire athletic
department.
“Sprinklr is a critical pillar of our brand strategy at LSU
Athletics. It’s an intuitive tool that gives incredibly in-depth
measurements, as well as 30,000-foot views of what we do, helping
us share more aligned and strategic messages,” said Cody
Worsham, Chief Brand Officer, LSU Athletics. “Coaches and teams
want to see how our social media efforts measure up to what
competitors are doing on social. Sprinklr enables us to do that in
real time, providing a scouting report to help ensure that we are
competing at the highest level.”
With Sprinklr, LSU Athletics is achieving the
following:
- Generating measurable value. Worsham analyzed individual
social media posts and applied a value model based on
industry-standard cost-per-thousand metrics to determine that in
2023, LSU Athletics’ social media team generated more than $13
million in accrued value across all its accounts on Facebook,
Instagram, YouTube, X and TikTok.
- Measuring the brand’s impact to secure sponsorships. The
Emmy award-winning docuseries, The Climb, follows the LSU
Gymnastics team's journey. LSU Athletics’ social media team used
Sprinklr to track the impact of this show on social media,
demonstrating the value to potential sponsors of the show. With
Sprinklr’s detailed social media engagement metrics, LSU Athletics
secured partnerships for season two based on the series'
impact.
- Informing marketing strategies. LSU quarterback Jayden
Daniels won the 2023 Heisman Trophy. LSU Athletics’ social media
team used Sprinklr Insights to help them understand how to reach
Heisman Trophy voters with the right message in the right
tone.
- Guiding crisis communications. Sprinklr provides metrics
on volume, reach, and sentiment to show how people are reacting to
sensitive or timely topics in real time.
“LSU Athletics is a great example of driving tangible,
organization-wide impact with a unified, data-driven social media
strategy,” said Sprinklr Chief Customer Officer, Scott
Harvey. “LSU Athletics highlights the value of comprehensive
social media metrics in decision making and we look forward to
continuing to provide AI-powered Sprinklr Insights to inform the
university’s brand and communications strategy.”
More Information:
- Read more Sprinklr customer stories, here.
- For more information on Sprinklr Insights, click here.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,700
valuable enterprises — global brands like Microsoft, P&G,
Samsung and more than 60% of the Fortune 100. Sprinklr’s value to
the enterprise is simple: We un-silo teams to make customers
happier.
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Press Austin DeArman pr@sprinklr.com
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