ATLANTA, Feb. 2, 2017 /PRNewswire/ -- Before the
crack of dawn, while most are soundly sleeping, many Delta (NYSE:
DAL) customers are up and raring to go in pursuit of opportunity.
They are ambitious and they cannot be stopped. Visit any Delta
terminal around the globe and – no matter how early – each is
graced with these should-be-sleepers, and the Delta employees who
support them, as they head out to change the world.
Delta's new TV spot "4 A.M."
embodies the spirit of its customers and their determination to
venture out into the world and take ownership of opportunities
every day. While each customer journey may be different, they all
share the in the same relentlessness mindset to be the difference
that creates change. Delta's frontline employees are also featured
within the ad showing that same relentless spirit and thoughtful
reliability in assisting customers in their pursuit.
While the spot puts customers and employees at the forefront, it
also features the steady, sure and aspirational voice of Academy
Award Nominee and Golden Globe Winner, Viola Davis, who will be the voice of Delta for
the next year.
"Viola Davis is an incredible
talent and a natural fit for Delta and the "4 A.M." spot that introduces her as the new voice
of Delta," said Tim Mapes, Senior
Vice President and Chief Marketing Officer. "She is true to herself
and, like many of our customers, wakes up every day with the grit,
determination and will to go out into the world and conquer
it."
Delta's newest ad is a continued evolution of the airline's Keep
Climbing campaign and celebrates how opportunity often begins –
with an early wake-up call and a flight to an important meeting, a
long day at work or a big life moment. The campaign focuses on
allowing customers the opportunity to enjoy incredible experiences,
adventures and opportunities around the world.
"4 A.M." was shot in New York, Shanghai, Mexico
City and Los Angeles and
will begin airing on Feb. 6.
About Delta
Delta Air Lines serves more than 180 million customers each
year. In 2016, Delta was named to Fortune's top 50 Most Admired
Companies in addition to being named the most admired airline for
the fifth time in six years. Additionally, Delta has ranked No.1 in
the Business Travel News Annual Airline survey for an unprecedented
five consecutive years. With an industry-leading global network,
Delta and the Delta Connection carriers offer service to 312
destinations in 54 countries on six continents. Headquartered in
Atlanta, Delta employs more than
80,000 employees worldwide and operates a mainline fleet of more
than 800 aircraft. The airline is a founding member of the SkyTeam
global alliance and participates in the industry's leading
transatlantic joint venture with Air France-KLM and Alitalia
as well as a joint venture with Virgin Atlantic. Including its
worldwide alliance partners, Delta offers customers more than
15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
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SOURCE Delta Air Lines