First released in 2019, Bulleit has brought
back the award-winning expression as the Rye whiskey category
continues to grow
LOUISVILLE, Ky., April 11,
2024 /PRNewswire/ -- After five years, a 2019 San
Francisco World Spirits Competition Gold Medal, and a clamor of
requests from bartenders and fans alike, Bulleit Frontier Whiskey
is announcing the return of its 12-Year-Old American Straight Rye
Whiskey.
Bulleit Rye 12-Year-Old is a limited-availability extension of
Bulleit Rye Whiskey, America's #1 selling rye
whiskey1. The 12-Year-Old uses the same mash
bill as the flagship Rye: 95% rye and 5% malted barley- one
of the highest rye percentages on the market. Aged and matured to
perfection in new charred American white oak barrels for a minimum
of 12 years, this 2024 release incorporates whiskey from barrels
aged up to 17 years in the blend. The result is a smooth, aged
taste as before, but with nuanced differences from the 2019
release. On the nose, we get light, fruity, woody-oaky, floral, and
vanilla-spice notes. Bottled at 92 proof (46% ABV), on the palate
it is semi-sweet, clean, and crisp. The finish is enjoyable with a
slight-woody vanilla spice taste.
Jesse Damashek, Senior Vice
President of Whiskies & Liqueurs at Diageo commented:
"Consumers and bartenders alike prefer rye's unique spicy flavor
profile which adds a distinctiveness to classic cocktails. At
Bulleit, we are proud to have been able to contribute to this
fast-growing category ever since we launched our first rye
expression in 2011.
In bringing back the Rye 12-Year-Old we are responding to the
demands from whiskey lovers for more premium expressions in the rye
category. Our first release in 2019 performed exceptionally in the
on and off trade. What we've created with this 2024 release
continues our long tradition of striving to satisfy the growing
appetite for bold, distinctive, and delicious premium whiskey."
Bulleit Master Blender Andrew MacKay added: "This Bulleit Rye
12-Year-Old release remains true to the rye whiskies we've crafted
before. The rye spicy character shines through the age of the
whiskies and balances with those mature, elevated, and well-rounded
flavors that originate from hand-selected barrels up to 17 years
old. I do think it is best enjoyed neat or possibly with a single
ice cube – which opens up some fruity character."
Bulleit Rye 12-Year-Old is available nationally (except for
Maine) wherever fine spirits are
sold, with a manufacturer's suggested retail price of $54.99 for a 750ml bottle. The whiskey is
packaged in the iconic Bulleit bottle, with a new all-green label
that prominently features the 12-year-old age statement.
No matter where or how you decide to enjoy Bulleit Rye
12-Year-Old, Bulleit reminds consumers 21+ to please remember to
taste and serve responsibly.
About Bulleit Frontier Whiskey
Bulleit, founded in
1987, is one of the fastest-growing whiskeys in America. The brand
attributes that growth to bartenders and cultural partners who have
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a
distinctive high rye recipe, which gives them a bold, spicy, yet
distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double
Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit
Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits
Competition. In 2017, Bulleit celebrated its 30th anniversary with
the opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing. In
2019, a Visitor's Centre at the Bulleit Distilling Co. in
Shelbyville opened to share our
modern, technological, and sustainable approach to making great
whiskey. In 2021, Diageo opened its first carbon-neutral whiskey
distillery in Lebanon, KY with
Bulleit being the first and leading brand being produced at the
site. supplementing existing production at the Bulleit Distilling
Co. For more information, visit www.bulleit.com or follow @Bulleit
on Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
1 Source: Nielsen Data - Rye Segment
Analysis 3.23.24
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SOURCE Bulleit Frontier Whiskey