Ahead of Cinco de
Mayo, DeLeón Tequila is encouraging consumers to gather
differently and elevate their summer celebrations because with
DeLeón in hand, Summer Tastes Different.
NEW
YORK, April 11, 2024 /PRNewswire/ -- This
summer, get ready to kick things up a bit as DeLeón Tequila
launches its 'Summer Done Different' series, a
Western-inspired elevated kickback experience made for the taste
and energy of your clique. Think blazing sunsets, unique
one-of-a-kind experiences, artful libations, and a whole lot of
swagger. The series invites consumers to elevate their summer
celebrations and proves that with your clique by your side
Summer Tastes Different.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9259551-deleon-tequila-summer-done-different-series/
Kicking off with Cinco de Mayo,
DeLeón is partnering with American model and
musician-turned-hobbyist chef Gabriette, to
curate a menu of unique cocktail and food recipes to elevate any
Cinco celebration. Gone are the days of the ordinary Margaritas and
Palomas - DeLeón is introducing
elevated concoctions like the DeSour Marg and the DeLoma 75,
infusing traditional cocktails with gourmet garnishes and a French
twist that pays homage to the brand's distinct distilling and aging
process.
Ready to enjoy DeLeón and do your summer differently? From now
until April 23, 2024, fans 21+ can
text 'TEQUILA' to 24272 for the chance to join DeLeón down
South at one of the hottest Hip-Hop festivals, Summer Jam
HTX. One winner and three of their friends will be flown out to
attend an exclusive pre-festival kickback celebration curated by
Gabriette and later enjoy watching some of the biggest names
in Hip-Hop take centerstage. Winners of this exclusive opportunity
can expect curated bites with Gabriette's spin, perfectly paired
with the smooth richness of DeLeón Tequila in innovative cocktails.
It'll be a tantalizing fusion of taste and style, guaranteed to set
the stage for an unforgettable Summer day.
After indulging in the ultimate kickback, our winner and their
clique will be front and center at Summer Jam HTX. It's a
once-in-a-lifetime VIP opportunity to immerse yourself in the
music, the culture, and the electrifying energy of a true summer
done different.
That's not all! Five additional lucky winners will get the
chance to win $1,000 to curate their
own Cinco de Mayo celebration
covered by DeLeón and recreate the beloved recipe pairings right at
home. It's an invitation for fans to share the joy of unique,
exceptional moments with their clique at home, while relishing in
the refined taste of our ultra-premium liquid.
In the same spirit of celebration and commitment to a 'Summer
Done Different,' DeLeón will bring a fusion of Western-inspired
high-tempo gatherings to cities like Atlanta, Miami, and Los
Angeles. Guests will have the opportunity to express their
distinct tastes through a blend of music and style, all while
indulging in meticulously crafted DeLeón cocktail serves. From
elevated brunch affairs to midweek celebrations and even an
exclusive release event for the launch of a Western-themed swim
collection, there will be an event to suit every palate and
preference.
"We are thrilled to unveil the 'Summer Done Different' Series,
offering our audience the chance to elevate their summer
celebrations with DeLeón Tequila," said Ari
Anderman, Brand Director at DeLeón Tequila. "Harnessing the
liquid's distinctive character and rich heritage of tequila, we're
shaping a new summer narrative, infusing every moment with the bold
vibrant spirit of DeLeón. It's a call to redefine the very essence
of summer, beckoning consumers to Taste the Difference."
The launch of the "Summer Done Different" series heralds in a
new era for the brand, showcasing innovative additions such as the
debut of 375ml bottles with the brand's distinctive bottle design,
coupled with its iconic cap, setting the stage for unforgettable
toasts and moments shared with your clique.
Crafted from the rich soil of Los
Altos, Jalisco, DeLeón
Tequila blends the art of Tequila craftsmanship with the mastery of
French winemaking, creating a distinct symphony of complex flavors
unlike any other agave-based spirits. Its journey from earth to
bottle is a testament to the unparalleled dedication and
innovation, rendering it a one-of-a-kind spirit.
For those who prefer to celebrate at home, serve up a signature
cocktail like the delicious DeLoma 75 at your next get
together:
DeLoma 75
An elevated Paloma inspired by the French
75, using our ultra-premium DeLeón Blanco Tequila.
Ingredients:
- 1.5oz DeLeón Blanco
- 1oz Grapefruit Juice
- .5oz Lime Juice
- .75oz Simple Syrup
- Top up with Champagne or Prosecco
Glass: Champagne or Highball Rimmed with Salt
Garnish: Grapefruit Twist
Preparation: Salt the rim of a champagne flute or
highball glass. Fill it with ice. In a shaker with ice, mix DeLeón
Blanco with the ingredients.
Strain the mix into the prepared glass over ice. Top it with
champagne or prosecco slowly. Garnish with a twist of grapefruit
peel. Serve immediately for a delicious and elegant drink.
Cheers!
DeLeón is available nationwide wherever spirits-based beverages
are sold, at a suggested retail price of $39.99-$49.99.
DeLeón encourages people of legal drinking age to celebrate
responsibly. Please visit www.DeLeonTequila.com for
additional information on DeLeón.
Stay up to date on where the "Summer Done Different" series pops
up next by following the conversation at @deleontequila.
NO PURCHASE NECESSARY. U.S., 21+. Ends 4/22/24. TO ENTER
W/O TEXT (& RULES), send an e-mail with 1ST name, date of birth
& state/zip to promotionalsweepstakes@avidinc.com with
DIA6574402W DELEON TEQUILA CINCO TTW SWEEPSTAKES in subject line.
Grand Prize Trip must be taken to attend HTX Summer Jam Festival in
Houston on 5/18/24; add'l
restrictions apply. Sponsor: Diageo Americas, Inc.,
New York, NY. Please Drink
Responsibly. DELEON Tequila. 40% Alc/Vol. Imported by
The Deleon Spirits Company, New York,
NY.
About DeLeón Tequila:
At the forefront of luxury since it was first introduced to the
world in 2009, DeLeón Tequila was always ahead of its time with its
elevated standard of aging and its bold, sleek design.
Only our finest, fully matured, 100% blue weber agave goes into
our Tequila, and an ambitious, longer fermentation process allows
the agave nectar to fully capture all the flavor of the
Jalisco region.
And an unconventional aging process: While most tequila brands
age their tequila in American Oak casks, DeLeón takes it a step
further. For our Reposado and Añejo variants, we combine the bold
American Oak with fine, French Oak wine casks to achieve the
smoothness, balanced character, and nuanced complexity of DeLeon
tequila.
This is Tequila redefined—more than just a spirit, DeLeón
Tequila offers an unparalleled tasting experience that transcends
boundaries. Imbued with a refined liquid elegance perfected through
a blend of traditional and innovative processes, every sip of
DeLeón Tequila invites you to taste the difference. Whether enjoyed
neat or as the centerpiece of a meticulously crafted cocktail,
DeLeón Tequila embodies the essence of luxury and sophistication.
For more about the exceptional tequila, information visit:
www.deleontequila.com and
https://www.instagram.com/deleontequila/?hl=en
About DIAGEO:
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE:
DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Media Contact:
HUNTER | deleon@hunterpr.com
DIAGEO | sydney.farrar@diageo.com
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SOURCE DeLeón Tequila