The Award-Winning Whisky Brand Announces the
That Deserves a Crown With Kane Brown Contest In Support of
Veterans
NEW YORK, April 16, 2024 /PRNewswire/ -- Just in time
for the warmer months, Crown Royal has partnered with
award-winning, multi-platinum country music artist, Kane Brown, as the official whisky of
Brown's In The Air Tour. The brand is joining the current
ACM Entertainer of the Year Nominee across the country as part of
this exclusive sponsorship, bringing its award-winning whisky and
Purple Bag Project to several tour stops. Not only will Brown and
Crown Royal be serving up delicious cocktails, but together have
officially announced the "That Deserves a Crown with
Kane Brown" contest. † The brand
is inviting country music and whisky fans 21+ to nominate a veteran
for a chance to win the ultimate concert experience at Brown's
final tour stop in Arlington,
Texas on September 14, 2024.
This once-in a lifetime opportunity will be a celebration of
country music and the true heroes of America who deserve a Crown –
military veterans. Visit SummerSessions.CrownRoyal.com
through August 15, 2024, for details
and official contest rules. For every valid nomination, Crown Royal
will donate $1 to the nonprofit
organization, CreatiVets, to support their mission to help wounded
veterans heal through music and the arts. ‡
Crown Royal has been deeply intertwined within the fabric of
country music. The brand's connection to country music can be
traced to its robust programming in western culture over the years.
From Crown Royal's partnership with the CMA Awards and its presence
at the iconic RodeoHouston to collaborations with country music's
biggest rising stars, like Kane
Brown. Brown and Crown Royal partnered in 2020 to remix his
number one single "Homesick" alongside veteran
singer-songwriters, the single was designed to give back to
veterans. Kane has continued to be recognized for his talent,
he's been nominated twice for Entertainer of the Year at the ACMS
as well as an ACM Video of the Year winner for his game-changing
video, "Worldwide Beautiful".
As a category, whisky, like country music, is a staple in
American culture. Whisky and Crown Royal specifically, are cemented
as a staple of this rich tapestry of country music, both sharing
key themes tied to traditions, social gatherings and individualism.
This renewed partnership with Kane
Brown is a continuation of the brand's commitment to
celebrating the richness of American Western culture.
"What's better than country music and whisky? Crown is my go-to
whisky on and off tour," said Brown. "It means a lot to me to
partner with a brand that shares the same values as my fans and I.
It's incredible to see how my music can bring people together to
celebrate while also honoring the best among us, the military
community. I'm excited to support CreatiVets and lend the 'In the
Air' stage to give a spotlight to those who truly deserve a crown,
veterans!"
Crown Royal has a deep tradition of giving back. For over a
decade, the brand has been dedicated to creating programs that
inspire exceptional generosity within our communities. This summer
at several "In the Air" tour stops, country music fans 21+ will
have a chance to participate in the Purple Bag Project. The
Purple Bag Project is an initiative designed in partnership
with Packages From Home, that turns donated Crown Royal bags into
care packages for active serving military around the world. Through
partnerships with organizations like Packages From Home and
CreatiVets, the brand has supported over 1 million servicemen and
women.
"Our ties to country music are ingrained in our brand identity.
We've always made it a priority to support artists in this space,
which makes reunion with Kane so special," said Hadley
Schafer, VP, Crown Royal. "With millions of Americans listening and
embracing the growth of western culture, working with Kane on this
tour was a natural fit. We're excited to celebrate the
ever-evolving country music genre alongside our support of the
military community."
This past weekend, Crown Royal and Brown kicked off the "That
Deserves a Crown with Kane Brown"
contest with a celebration in Chicago,
IL. Veteran members from CreatiVets and local tastemakers
were treated to an exclusive backstage experience in the Crown
Lounge. Ahead of the show, guests enjoyed the country star's
signature cocktail, Kane Brown's
Royal Ranch Water.
"Music and the arts have the power to bring people together, so
I am thrilled to partner once again with Crown Royal to share the
mission of CreatiVets through country music," said Richard Casper, founder of CreatiVets.
"CreatiVets was originally founded in Chicago so to be back where everything started
to kick off this contest with my dear friend Kane is an incredible
feeling."
Crown Royal reminds everyone 21+ that living generously is not
about what you have, but about what you give. No matter how you
celebrate, please drink responsibly.
†Contest also referred to as Crown Royal Summer Sessions
Contest.
‡Creativets (1123 12th Ave S, Unit B, Nashville, Tennessee 37203;
https://creativets.org; 615.512.5535). Maximum donation:
$50,000. No tax deduction or
charitable benefit for entrant.
NO PURCHASE NECESSARY. Nominator and nominee must be
legal U.S. residents, 21 years or older. Contest began
3/15/2024 and ends 8/15/2024. No
self-nominations. One nomination per nominator. Nominator must
obtain veteran's consent beforehand. Winners selected based on
judging panel's review of veterans' accomplishments. Nominee
and nominator must be able to attend prize concert on 9/14/2024.
See Rules at website for full details, including prize restrictions
and content requirements for nomination. Sponsored by Diageo
Americas, Inc., New York, NY. The
Crown Royal Company, New York, NY.
Please Drink Responsibly. Not sponsored/endorsed by U.S. military
or government.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth and elegant flavor was an
exceptionally generous gift fit for royalty. Its gift-worthy
presentation reflects its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the New York Stock Exchange (NYSE: DEO) and the London
Stock Exchange (LSE: DGE) and their products are sold in more than
180 countries around the world. For more information about Diageo,
their people, brands, and performance, visit www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice. Follow on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
About CreatiVets
CreatiVets' is a 501(c)(3) non-profit
organization whose mission is to provide wounded veterans
struggling with post-traumatic stress and traumatic brain injury
with opportunities to use art, music, and creative writing to heal
their unseen wounds of war. Their goal is to empower veterans with
tools they can use for the rest of their lives and enable them to
see their own capacity for success in an arena outside the
battlefield. Learn more at creativets.org.
Media Contact
Jazmine
Settles, Diageo
Jazmine.Settles@Diageo.com
Taylor
CrownRoyal@TaylorStrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/crown-royal-joins-2x-acm-entertainer-of-the-year-nominee-kane-brown-as-the-official-whisky-of-the-in-the-air-tour-302118053.html
SOURCE Crown Royal