This summer, the Makers of CÎROC Ultra-Premium
Vodka are bringing the vacation vibes right to you with a chance to
win the ultimate Amalfi Coast Yacht experience in Miami!
NEW
YORK, April 17, 2024 /PRNewswire/ --
New CÎROC Limonata continues its latest campaign just
in time for the summer – Escape with Flavor. Released in
February, the newest flavor innovation, CÎROC Limonata invites
consumers to escape with flavor and embrace the essence of a
Mediterranean vacation – anytime, anywhere.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9258251-ciroc-limonata-escape-with-flavor-mediterranean-vacation/
With its exquisite taste profile of tangy citrus and Italian
lemon flavors, CÎROC Limonata is the perfect choice to curate the
vibrant ambiance of a Mediterranean summer no matter the
location.
Curated by a famiglia of talent partners and using
Limonata's summery, bold flavors as a springboard, CÎROC is
launching a series of insightful, in-the-know guides that each
shine a light on some of the nation's liveliest cities (including
New York, Houston, and Miami). Highlighting the very best local
restaurants, bars, parties, and fashion-centric nightlife events
and brands, these Escape with Flavor guides are designed to help
you embrace the very essence of the Mediterranean—one sip of CÎROC
Limonata at a time.
Kicking off in New York City,
Supermodel, Chanel Iman,
known for her penchant for luxurious living and jet-setting
lifestyle, is teaming up with CÎROC Limonata to bring her Escape
with Flavor to life. Renowned for her frequent trips to the
Mediterranean, Chanel embodies the epitome of sophistication and
elegance, making her the perfect person to invite others to embrace
the Mediterranean lifestyle with CÎROC Limonata.
From now until May 31, fans 21+
can text "CIROC" to [24272] or click HERE for a chance to win
the ultimate Italian Rivera or Capri-like experience in
Miami. The winner (and three of
their luckiest friends) will have the opportunity to attend an
exclusive 'Summer Solstice Yacht Party' with a live performance by
the one and only Ghanaian-American artist, Amaarae. Hailing
from the vibrant streets of Accra,
Amaarae will bring her own brand of eclectic sounds and
lyrical prowess, infusing the event with a fusion of global pop,
Afrobeat rhythms and soulful melodies reminiscent of balmy
Mediterranean nights. Amaarae's presence promises to infuse the
Summer Solstice Yacht Party with an irresistible allure, much like
the bold essence of CÎROC Limonata. She embodies the epitome of
summer extravagance and refinement, making her the ideal artist to
herald guests into a new season and celebrate Summer Solstice. The
CÎROC flavor getaway doesn't stop there. Five additional lucky
winners will also get the chance to win an exclusive Limonata
suitcase so they can Escape With Flavor on their own terms.
"Imagine having the Mediterranean escape of your dreams right
at home?" said Chanel Iman.
"The Escape with Flavor guides aren't just a compilation of
places, they're an invitation to explore what makes our cities
unique and celebrate the carefree culture and spirit of the summer
months anytime, anywhere."
From April 19-20, vacation lovers
21+ in New York City will have the
opportunity to immerse themselves in Chanel's Passport to
New York at the CÎROC Limonata
Travel Agency pop-up. This experience will be your gateway into
the world of Limonata and give you an unexpected taste of vacation
in the middle of the city. Fans can interact with an engaging
passport photo booth, savor some of Limonata's signature serves and
win fun giveaways for their summer travels. If you're in
New York City, reserve your spot
HERE before these coveted appointments escape!
In the weeks and months to come, CÎROC Limonata will be
announcing more parties, pop-ups, events and activations in
Houston, Dallas, D.C., Atlanta, and Los
Angeles, each one packed with surprise guests, delicious
cocktails and vacation vibes. All summer long, consumers will be
invited to experience the Mediterranean lifestyle and Escape with
Flavor to events that feel like an endless vacation. More official
announcements are on the horizon, so stay tuned!
Brand Director, Victoria David
notes "by intertwining the allure of the Mediterranean with the
versatility of CÎROC, CÎROC Limonata, aims to offer consumers not
just a drink, but an elevated lifestyle experience that transcends
the boundaries of indulgence and refinement." She says "our
focus remains on collaborating with in-culture partners who embody
our brand ethos of celebration, versatility, and luxury."
The launch of CÎROC Limonata marks the next phase in the brand's
evolution, doubling down on its long-term commitment to treat
consumers to elevated indulgence and the highest-quality crafted
vodka. A permanent addition to the growing portfolio, Limonata is
now available nationwide wherever spirits-based beverages are sold
at a suggested retail price of $29.99.
CÎROC encourages people of legal drinking age to celebrate
responsibly. Please visit www.CIROC.com for additional
information on CÎROC. Stay up to date with the latest news,
cocktails and exciting social content by following the conversation
at @CIROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from
fine French grapes; a process inspired by over a century of
wine-making expertise and craftsmanship, providing a crisp, clean
taste and citrus nose. Launched nationwide in January 2003, DIAGEO's ever-expanding flavor
portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH,
CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON,
CÎROC SUMMER CITRUS, CÎROC PASSION and CÎROC LIMONATA. In
June 2018, the makers of CÎROC
entered the brown spirits category with the introduction of CÎROC
VS, Fine French Brandy. In April
2022, the brand entered the ready-to-drink market, bringing
the spirit of luxury and culture to the category with CÎROC Vodka
Spritz.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
CÎROC and Ketel One vodkas, Casamigos, DeLeón and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.DIAGEO is listed on both the New York Stock
Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and
their products are sold in more than 180 countries around the
world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com.
Visit DIAGEO'S global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice. Follow Twitter and Instagram for news and
information about DIAGEO North America: @Diageo_NA.
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SOURCE CÎROC Ultra-Premium Vodka