As Música Mexicana continues to rise, Sony
Music Latin artists joins Tequila Don Julio in spotlighting the
Mexican creatives behind the art
NEW
YORK, April 23, 2024 /PRNewswire/ -- Now more
than ever, Mexican culture is making its global mark as seen in the
meteoric rise of Música Mexicana which has become one of
Spotify's most popular genres with 47% growth in streams globally
over the last year alone. To help keep la fuerza of
Mexico alive this summer, Tequila
Don Julio is introducing 'A Summer of
Mexicana' to celebrate and spotlight inspiring
Mexican creatives who live Por
Amor. Tequila Don Julio will bring modern Mexico to the mainstage through a summer
concert series in partnership with Sony Music Latin artists
including award-winning singer-songwriter Christian Nodal as well as performances on
Jimmy Kimmel's Summer Stage and
an in-app Spotify program that will encourage further shareability
of this growing genre.
Experience the full interactive Multichannel News Release
here: https://www.multivu.com/players/English/9263151-tequila-don-julio-modern-mexican-culture-summer-of-mexicana/
"With the introduction of 'A Summer of Mexicana' we
continue to toast those who live Por
Amor and uphold Don Julio González's legacy of passion and
dedication to craft," says Karen
Harris, Vice President of Tequila Don Julio. "As a brand
born from Mexico, we strive to
celebrate the rich and vibrant culture of modern Mexico and look forward to spotlighting these
talented creatives."
"We're thrilled to partner with Tequila Don Julio this summer,
an icon of modern Mexico, in our
ongoing commitment to supporting our family of talented musicians,"
says Ruben Leyva, SVP of Artist
Services and Premium Content at Sony Music Latin. "Our music is
about fostering shared experiences and deep connections between our
artists and their supporters. With this collaboration, we're poised
to embark on an incredible journey that celebrates the richness of
Música Mexicana and the vibrant culture of Mexico, while championing the incredible
talents of our artists."
Kicking off in May, Tequila Don Julio is bringing 'A Summer
of Mexicana' to life through a series of immersive experiences
including:
- 'A Summer of Mexicana' Tour: Mexican artists have
influenced the music industry as Música Mexicana has become
one of the most popular genres among mainstream listeners. Tequila
Don Julio and Sony Music Latin artists are coming together for a
private concert series this summer featuring some of Sony Music
Latin artists hottest musicians who are taking over the charts -
making stops in Houston
featuring celebrated singer-songwriter Christian Nodal, Los Angeles, and a stop in Chicago during the Sueños Music
Festival.
- Jimmy Kimmel Live Concert Series: To further
showcase the beauty of Música Mexicana and the Latin genre
as a whole, Tequila Don Julio will highlight breakthrough musicians
on Jimmy Kimmel Live's Concert Series, starting with a
performance from Christian Nodal
followed by talented artists throughout the summer.
- Personalized Playlists: Spotify, the world's #1
streaming platform, and Tequila Don Julio are bringing Música
Mexicana to the center of summer celebrations with
personalized playlists custom created according to each listeners
preferred vibes. With Latin music now the 4th biggest
collection of genres on Spotify, there's something for everyone –
whether lounging poolside or celebrating a night out with your
crew.
- 'A Summer of Mexicana' Artist
Edition: Tequila Don Julio
Blanco and Tequila Don Julio Reposado take center stage as
Mexican illustrator Dia
Pacheco has teamed up with the brand to release the
'A Summer of Mexicana' Artist Edition available just in time
for Cinco de Mayo and through the
summer season. Each carefully drawn box design showcases vibrant
symbols of Mexico reminiscent of
Pacheco's own experience growing up in the colorful town of
Merida, Yucatán. The
limited-edition Tequila Don Julio
Blanco and Tequila Don Julio Reposado artist boxes are sold
for an SRP of $44.99 and $49.99 for standard 750ml bottles at select
retailers nationwide including online at ReserveBar and Caskers
while supplies last.
Just as Founder Don Julio González followed his heart over his
head and made every choice for his love of land, agave, community
and exceptional tequila, Tequila Don Julio continues to keep this
sentiment alive and uphold these same values today. To continue to
uplift those who live Por Amor, the
Tequila Don Julio Fund is partnering with charity organizations at
each concert stop in Houston,
Chicago and Los Angeles to support communities of emerging
creatives beginning with The Houston Art
Alliance, a local arts and culture organization whose
principal work is to implement the City
of Houston's vision, values, and goals for its arts
grantmaking and civic art investments. A grand total of
$500K will be donated to
national and local charities throughout the summer leading up
to Mexican Independence Day on September
16th. To learn more about the Tequila Don Julio
Fund visit DonJulio.com/fund.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly. Follow @DonJulioTequila to learn more about
how you can celebrate A 'Summer of Mexicana' all season
long.
ABOUT TEQUILA DON JULIO
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured, and ripened Blue Agave that has
been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70 Cristalino, Tequila Don Julio
Rosado, Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don
Julio Ultima Reserva. For more information on Tequila Don Julio,
please visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in
beverage alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
ABOUT SONY MUSIC LATIN
Sony Music Latin is the #1
Latin music label in the world—home to the most prolific Latin
artists, from rising and independent artists to global superstars.
As a full-service record label with comprehensive artist services,
we pride ourselves in elevating and supporting our creators at
every stage of their careers. Our diverse roster of talent is known
for some of the world's most beloved Latin music, spanning a wide
variety of genres, including alternative, bachata, banda, classic,
mariachi, merengue, pop, reggaetón, salsa, urban, and more. Sony
Music US Latin is a part of Sony Music Entertainment. For more
information, visit us here.
ABOUT HOUSTON ARTS ALLIANCE
Houston Arts Alliance (HAA) is a local arts and
culture organization whose principal work is to implement the
City of Houston's vision, values,
and goals for its arts grantmaking and civic art investments. HAA
also executes privately funded special projects to meet the needs
of the arts community, such as disaster preparation, research on
the state of the arts in Houston,
and temporary public art projects that energize neighborhoods. In
short, HAA helps artists and nonprofits be bold, productive, and
strong. To learn more about HAA, visit www.houstonartsalliance.com
and follow us on Facebook & Instagram:
@HoustonArtsAlliance.
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SOURCE Tequila Don Julio