Distilled Delicately in Canada's Cool Climate, Crown Royal Single Malt
Canadian Whisky is 'Cut from the Cold'
NEW
YORK, June 4, 2024 /PRNewswire/
-- Award-winning Canadian whisky brand, Crown Royal, is proud
to continue their legacy of innovation with the release of Crown
Royal Single Malt Canadian Whisky. This is the brand's first
venture into the single malt market, and the liquid offers a unique
experience to whisky connoisseurs and adventure-seekers alike. Its
welcoming taste and smooth finish are hallmarks of Crown Royal,
offering a premium experience for consumers, no matter where they
find themselves in their whisky journey.
Crown Royal Single Malt Canadian Whisky pays homage to the
brand's Canadian roots by being distilled at its iconic Valleyfield
Distillery, the premier French-speaking whisky distillery in
North America. Crafted from 100%
malted barley grains and distilled in copper, the whisky is 'cut
from the cold', using Canada's
cool climate and topography to distill the whisky delicately. This
process gives the whisky an even smoother and inviting taste to be
enjoyed by both newcomers to the world of elevated whisky and
connoisseurs alike.
When consumers try the liquid, they're first greeted by aromas
of creamy vanilla and fruity banana, which give way to flavors of
caramel, apple and baking spices, finishing with lingering hints of
spice and warm cinnamon. Whisky lovers attending Bar Convent in
Brooklyn, NY on June 11th and 12th are
invited to sample Crown Royal newest innovation at booth
#8B-832.
"We're proud to continue our tradition and legacy of
trailblazing with the newest addition to our portfolio, Crown Royal
Single Malt Canadian Whisky. As a leader in whisky, we're shaking
up the category with this new innovation – defined by our signature
smoothness and unique, Canadian origin," shared Jesse Damashek, Senior Vice President North
American Whiskeys at Diageo ."Our take on this single malt is truly
distinct, every piece of it tells a story – from its origin
and distillation process to its stunning packaging design. Cut from
the Canadian cold, this Single Malt offers our consumers a whisky
that can be enjoyed on any occasion."
On Friday, June 7 at 10 AM ET Crown Royal will unveil a one-of-a-kind
ice sculpture installation at Lower Manhattan's Brookfield Place (230 Vesey St, New York, NY), to celebrate the launch. The
ice sculpture will slowly melt over 24 hours to reveal the
beautiful Crown Royal Single Malt Canadian Whisky bottle. The
pop-up ice sculpture is a nod to the icy landscapes paying homage
to the home where the liquid is crafted.
Consumers 21+ who visit the pop-up installation on
June 7 will also receive a ticket to
attend the Crown Royal Cocktail Tour, an experience hosted by Crown
Royal across several participating local hangouts, including
Liberty Bistro (255 Liberty St.), Monk McGinn's (57 Murray St.) and
Broadstone (88 Broad St.), where they'll enjoy Crown Royal
cocktails and a chance to take home exclusive brand
merch.
Crown Royal Single Malt has an ABV of 45% and is available
nationwide with a suggested retail price of $54.99 available in-store and through your
favorite online retailers. Be sure to check out @crownroyal on
Instagram for the latest updates, and please drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth and elegant flavor was an
exceptionally generous gift fit for royalty. Its gift-worthy
presentation reflects its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the New York Stock Exchange (NYSE: DEO) and the London
Stock Exchange (LSE: DGE) and their products are sold in more than
180 countries around the world. For more information about Diageo,
their people, brands, and performance, visit www.diageo.com.
Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
Media Contact
Jazmine
Settles, Diageo
Jazmine.Settles@Diageo.com
Taylor
CrownRoyal@TaylorStrategy.com
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SOURCE Crown Royal