BEIJING, Nov. 6, 2020 /PRNewswire/ -- Phoenix Tree
Holdings Limited ("Danke" or the "Company") (NYSE: DNK), one of the
largest co-living platforms in China with the fastest growth, hosted a
stand-up comedy show on the topic of millennial tenants to
celebrate the end of a promotional campaign, foster a sense of
community, and create a dialogue on the important issue of positive
spending habits among young Danke residents.
The event topped off the month-long promotional campaign "Eat,
Drink, Play, Save," organized by Danke in cooperation with other
brands popular with younger consumers. Partners included
China's famous cake brand Cake
Boss, China's largest online
alcohol retailer Jiuxian.com, travel platform Klook, and
China's leading home projector
brand, XGIMI. Launched in September, Danke and the other brands
offered coupons, discounts, and other benefits to help consumers
make the most of the eight-day Mid-Autumn Festival and National Day
Holiday (October 1 to 8) while also
saving money.
The stand-up show featured three well-known comedians whose
routines focused on relatable anecdotes and jokes for millennial
and Gen Z tenants. The standup routines also drew from the 2020
Report on Chinese Millennial Spending Habits conducted concurrently
with the "Eat, Drink, Play, Save" Campaign. Spending habits can be
a scary topics for younger generations to discuss. Compared with
the West, the difference in China
between Gen Z and millennials spending habits and those of their
parents is much greater. The comedy show aimed to de-stigmatize
discussion of personal spending and encourage healthy budgeting and
spending habits in a carefree way.
The three comedians interpreted and made jokes about the
consumption habits and lifestyles of China's millennials and Gen Z asdescribed in
Danke's report. The report revealed that 66.5% of Chinese
millennials and Gen Z consumers have a balanced approach to
budgeting and personal spending. They are more willing than
previous generations to spend on improving their day-to-day lives
and more willing to invest in personal development and self-care.
At the same time, "buy now, pay later" has now become a common
spending phenomenon among younger generations in China. 91.8% of respondents have used credit
cards or online consumer credit services, in major contrast to
previous generations.
"With all the support from property owners and residents, Danke
has been committed to continuously providing superior and
consistent services to our residents despite the challenges of
COVID-19," said Danke's Head of Branding, Fang Xiao. "With the
'Eat, Drink, Play, Save' campaign and the millennial tenants
stand-up comedy show, we are trying to leverage our platform to
offer benefits to Danke residents, and to encourage healthy
spending habits and lifestyle."
In addition to inviting Danke residents to the venue, the event
was also simultaneously broadcast across multiple online live
streaming platforms on Danke's official channel.
Danke has consistently worked to build up a sense of community
and provide high-quality services to Danke residents, who are
mainly comprised of millennials and Gen Z. It regularly hosts a
variety of themed events including; karaoke contests, Voice of
Danke; resident talent shows, Danke's Got Talent; blind
dating events, Danke Loveline; and acting classes, A
Danke Star is Born. Aside from
providing high-value housing, Danke is providing opportunities for
Danke residents to fulfill other life goals such as supporting
resident graduates in job hunting, starting businesses, social
networking and mingling with other residents.
ABOUT DANKE
Danke, one of the largest co-living platforms in China with the fastest growth, is redefining
the residential rental market through technology and is dedicated
to helping people live better. Empowered by data, technology, and a
large-scale apartment network, Danke's vibrant and expanding
ecosystem connects and benefits property owners, residents, and
third-party service providers, and delivers quality and
best-in-class services through an innovative "new rental" business
model featuring centralization, standardization, and a seamless
online experience. Danke was founded in 2015 and is headquartered
in Beijing, China. For more
information, please visit ir.danke.com.
CONTACTS
Danke PR
Email: pr@danke.com
Greta Bradford
ICR, Inc.
Email: DankePR@icrinc.com
Phone: +86 178-8882-8731
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SOURCE Phoenix Tree Holdings Limited