First drop co-designed by pro-football tight
end and longtime fan of the brand, George
Kittle.
AUSTIN,
Texas, June 7, 2023 /PRNewswire/ -- Chubbies, the
weekend-centric lifestyle apparel brand, announced today the first
of four product launches with pro-football tight end, George Kittle. Kittle's history with Chubbies
kicked off over a decade ago when he began wearing the brand's
well-known shorts in college. The Summer 2023 drop features four
unique pieces including a gym short, t-shirt, performance polo and
swim trunks that feature a signature sunflower print co-designed by
Kittle.
"Working alongside the Chubbies design team has been such a fun
experience," said Kittle. "They really wanted the designs to be a
true reflection of me, from highlighting my hobbies outside of
football and incorporating my favorite colors, to even finding a
way to include my family. Sunflowers are my Mom's favorite flower,
which makes the print for this collection super special to me."
Chubbies creates versatile, quality apparel with a great fit
that can take customers from their morning workout, to their
workday and right into the weekend; and the Chubbies x George
Kittle Limited Edition Collection will be no exception. Available
in sizes Small - XXL from $34.50-$84.50, fans
of both Kittle and Chubbies can now shop this first drop
exclusively online at
www.chubbiesshorts.com/pages/george-kittle.
"George brought his unique personality and influence to this
collection in a way that really excited our designers," said
Rainer Castillo, President and
Co-Founder of Chubbies. "It was a pleasure to work with him to
bring this first product drop to life and we look forward to
sharing this fun collaboration with our customers."
The campaign for the inaugural launch was shot during the
offseason at Kittle's home in Nashville, bringing an added layer of
personalization to the collection. From running drills in the
Ultimate Training Short to taking an ice plunge in the Classic Swim
Trunk, the campaign shows the collection in action in Kittle's own
backyard. Behind-the-scenes videos from the campaign shoot can be
found on the brand's YouTube page here:
https://www.youtube.com/chubbies.
About Chubbies
Chubbies, an apparel lifestyle brand
within the Solo Brands (NYSE: DTC) portfolio, is best known for the
resurgence of short shorts in men's fashion with their
interpretation of the classic 4" and 5.5" inseam. Through their
iconic styles and bold prints, Chubbies creates high-quality
everyday apparel that brings a fun and unique twist to swim, sport,
and casual wear. Shop Chubbies online at chubbies.com, or in their
retail stores in Atlanta, GA,
Charleston, SC, Houston, TX, Tampa,
FL, and Miramar Beach,
FL.
Media Contacts:
Brody
Gordon
FINN Partners
chubbies@finnpartners.com
Marjorie Westley
Chubbies
marjoriew@chubbies.com
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SOURCE Chubbies