Marketing Maven and Award-Winning Leader to
Focus on Growing Core Business
DALLAS, July 19,
2022 /PRNewswire/ -- Brinker International, Inc.
(NYSE: EAT) today announced that George
Felix will join the company as Chief Marketing Officer to
provide overall vision, leadership, strategy and execution of all
marketing programs and initiatives for Chili's® Grill
& Bar. With a reputation for building and repositioning brands,
Felix has a track record of success taking legacy brands and making
them exciting again. His marketing career has taken him from
Procter & Gamble to Yum! Brands to Tinder.
![George Felix, Chief Marketing Officer of Chili's Grill & Bar George Felix, Chief Marketing Officer of Chili's Grill & Bar](https://mma.prnewswire.com/media/1862217/George_Felix_Headshot_Brinker.jpg)
During his time at P&G, Felix focused on brand management,
mobile strategy and innovation, and led award-winning advertising
campaigns, including the famous "Smell Like a Man" brand relaunch
for Old Spice. While at Yum! Brands, he served as Director of
Marketing for KFC and CMO for Pizza Hut, where he helped lead and
launch campaigns – including KFC's "Return of Colonel Sanders" and
Pizza Hut's "Newstalgia" campaign. Both campaigns modernized the
brands and drove sustained sales growth. Felix most recently was
CMO at Tinder, where he led the development of the company's new
global brand positioning and redefined its mission statement.
"George has a track record of driving sales quickly and
rebuilding big brands over time," said Kevin Hochman, President and CEO of Brinker. "He
is also a servant leader with a focus on growing people – which
makes him a perfect fit for our Chili's culture. I am confident
George will bring a fresh perspective to serving our Guests and our
Team Members."
Felix will begin his new role on Thursday, July 21.
"Chili's is such an iconic brand that's not only culturally
relevant, but also known for its irreverent approach to advertising
and marketing," Felix said. "I'm excited to lean on my brand
positioning and advertising experience to find new opportunities
for building momentum and accelerating growth for this great
brand."
In 2018, Ad Age named Felix its "Brand Marketer of the
Year" and in 2016 he made the outlet's 40 Under 40 list. During his
career, he has been at the helm of several award-winning campaigns
including 14 Cannes Lions, four Effies and an Emmy for Best
Commercial.
During Felix's tenure with the brand, KFC was also named to
Ad Age's 2016 Marketer A-List as one of the top 10 brands of
the year.
About Chili's® Grill & Bar
Hi, welcome to Chili's!
We're a leader in the casual dining industry and the flagship brand
of Dallas-based Brinker International, Inc. (NYSE:
EAT). We're known for our big mouth burgers, Texas-sized ribs,
full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously — but not ourselves — because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making every Guest feel special, and
every day, our ChiliHeads make it their job to spread
#ChilisLove across our more than 1,600 restaurants in 29
countries and two territories. And Chili's cares. We host local
Give Back Events to support kids, education and hunger and have
raised more than $88 million benefiting St. Jude
Children's Research Hospital® through generous guest
donations. Find more information about us
at chilis.com, follow us
on Twitter or Instagram, like us on Facebook
@Chilis or join us on TikTok @chilisofficial.
![Brinker International, Inc. (PRNewsfoto/Brinker International, Inc.) Brinker International, Inc. (PRNewsfoto/Brinker International, Inc.)](https://mma.prnewswire.com/media/726858/Brinker_Intl_Logo.jpg)
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SOURCE Brinker International Payroll Company, L.P.