Company's Expanded Partnership with Google Cloud
Provides Real-time Access to Anonymized Data Insights for Faster
Innovation
ATLANTA, Oct. 9, 2024
/PRNewswire/ -- Equifax® (NYSE: EFX) has expanded
its partnership with Google Cloud to securely deliver anonymized,
differentiated data assets on the Google Cloud Analytics Hub, a
data exchange backed by the power of BigQuery, Google Cloud's
unified data platform, designed to enable efficient and secure data
sharing across organizations. Equifax is committed to meeting its
customers where they operate, and availability of Equifax data via
Analytics Hub will provide developers with real-time access to
Equifax insights to help increase the speed of product innovation.
The partnership will also enable business users and data analysts
to securely access, share and query data within Google Cloud's
infrastructure to inform decision making across the
organization.
"At Equifax, we believe that more data drives smarter
decisions," said Todd Horvath,
President of U.S. Information Solutions at Equifax. "By making our
differentiated data available on Google Cloud's Analytics Hub we
are not only helping our customers make predictive and informed
decisions, but we are increasing the speed and agility of those
decisions by meeting them on their channel of choice."
Customers are able to search and discover anonymized Equifax
datasets on Google Cloud Marketplace, with secure data sharing
access through the Google Cloud Analytics Hub. The initial datasets
will include:
U.S. Consumer Credit Trends, which provides a unique
perspective into anonymized, time-series credit data. These
datasets cover the U.S. consumer credit population and are
specifically attributed for trending, market analysis, benchmarking
and research purposes across loan types such as auto loans and
leases, bank cards, first mortgage originations, and student or
personal loans.
Equifax Analytic Dataset™, which is an unbiased,
anonymized statistical sample of loan-level credit data and a
representation of the U.S. credit active population. These insights
enable users to better model delinquency, default, loss severity
and prepayment.
B2bConnect™ Commercial Marketing Data,
which includes verified firmographic information on more than
61 million U.S. businesses and 185 million global businesses, such
as vertical industry coding, revenues, number of employees,
corporate hierarchy, and many other valuable attributes for better
targeting of sales and marketing activities.
Google Cloud Analytics Hub offers customers a simplified and
modern way to share data between organizations and enables users to
drive insights at scale by taking advantage of built-in machine
learning, artificial intelligence tools including the Vertex AI
platform, and business intelligence tools such as BigQuery ML and
Looker.
"Google Cloud and Equifax have a longstanding commitment to
improving business decision making with data," said Stephen Orban, VP of Migrations, ISVs, and
Marketplace at Google Cloud. "Our expanded partnership will bring
powerful new datasets to Analytics Hub, such as credit trends that
financial institutions can easily apply in BigQuery to better
evaluate market and credit performance to enable smarter
decisions."
Equifax participation in Google Cloud's Analytics Hub is enabled
by the Equifax Cloud™, a technology and security infrastructure
that is propelling the company toward becoming the industry's first
cloud-native global data and analytics company of its size. At the
core of how Equifax operates, the Equifax Cloud delivers real-time
insights through multi-data assets at scale – leveraging built-in
security, improved performance and always-on stability for faster
and more efficient speed to market.
For more information about Equifax differentiated data on Google
Cloud, click here.
ABOUT EQUIFAX
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a
global data, analytics, and technology company, we play an
essential role in the global economy by helping financial
institutions, companies, employers, and government agencies make
critical decisions with greater confidence. Our unique blend of
differentiated data, analytics, and cloud technology drives
insights to power decisions to move people forward. Headquartered
in Atlanta and supported by nearly
15,000 employees worldwide, Equifax operates or has investments in
24 countries in North America,
Central and South America,
Europe, and the Asia Pacific region. For more information,
visit Equifax.com.
FOR MORE INFORMATION
Tiffany Smith for Equifax
mediainquiries@equifax.com
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SOURCE Equifax, Inc.
