This Breast Cancer Awareness Month The Estée Lauder Companies Wants Women to Know That Breast Care Is Self-Care
October 01 2024 - 7:00AM
Business Wire
New initiative focuses on prevention, early
detection, and education to empower women as advocates for their
breast health
The Estée Lauder Companies (NYSE: EL) (the company) is placing
renewed emphasis on women’s health with the launch of its 2024
Breast Cancer Campaign, spotlighting a powerful message: Breast
Care is Self-Care. The company aims to inspire and educate women
across generations to become advocates for their breast health,
reframing self-care to include proactive prevention and early
detection measures.
The company has been at the forefront of efforts to create a
breast cancer-free world since Evelyn H. Lauder co-created the pink
ribbon and started The Estée Lauder Companies’ Breast Cancer
Campaign (The Campaign) in 1992. Together, The Campaign and The
Estée Lauder Companies Charitable Foundation have funded more than
$131 million for lifesaving global research, education, and access
to medical services with more than $103 million funding medical
research through the Breast Cancer Research Foundation.
Talking about breast care as self-care is a natural extension of
The Estée Lauder Companies’ long-standing legacy in both breast
cancer and beauty. In the U.S., female breast cancer incidence
rates have been increasing since the mid-2000s, and in the past
decade, the increase in incidence was higher in women under 50.1
Breast Care is Self-Care exemplifies the evolved focus of The
Campaign to educate women, particularly younger women, to become
advocates for their own breast health.
Breast Care is Self-Care is communicated through a compelling
new video and digital campaign. The video features female employees
in New York who shared their authentic views on the link between
breast health and self-care. The company aims to reshape how women
approach self-care, urging them to include breast health as an
integral part of their wellness routines.
A dedicated new website centralizes essential tools and
resources to understand breast health, including how to recognize
potential signs and symptoms of breast cancer and the importance of
both screenings and healthy habits. The site encourages women to be
proactive about their health, offering information on dense breast
tissue, performing self-exams, and accessing a personalized breast
cancer risk assessment. To view the video and learn more, visit
here.
The 5-year relative survival rate for breast cancer that is
detected early, or in its localized stage, is 99%.2 The company
hopes that by shifting the conversation around self-care,
encouraging individuals to become advocates for their breast health
and disrupting expectations in the beauty space, it will reach more
women and ultimately save lives.
Through its Breast Cancer Campaign, the company will also:
- Fund medical research and fellowships worldwide
- In 2022 The Estée Lauder Companies Charitable Foundation made a
commitment to donate $15 million over five years to the Breast
Cancer Research Foundation, to establish a Health Equity
Initiative. This ongoing research will further the goal of reducing
breast cancer disparities and improving outcomes in Black women. To
learn more, visit here.
- Support 60+ organizations aligned to the diverse needs of local
communities
- Support women in science, research and medicine – funding
grants and programs around the world and accelerating opportunities
for women in STEM
- Fund medical resources and services including access to
mammograms/screenings for vulnerable groups with limited access to
healthcare
- Host and convene events on breast health education with key
opinion leaders and experts
- Engage with a selection of ELC’s iconic brands, each donating
to the Breast Cancer Research Foundation and/or local
cancer-focused organizations through product sales or flat
donations (brand participation varying by market). To learn more,
visit here.
- Illuminate buildings, monuments and landmarks around the world
in pink to raise awareness, including: Empire State Building, New
York City; Eiffel Tower, Paris; Lotte World Tower, Seoul, among
others
“Breast cancer remains the most commonly diagnosed cancer in
women worldwide3,” said William P. Lauder, Executive Chairman, The
Estée Lauder Companies Inc. “We will continue supporting the
brilliant researchers who are working towards a cure while also
advocating for prevention and early detection. I’m incredibly proud
of the meaningful efforts shown by our employees, consumers, and
partners, who unite around this shared goal.”
As long as breast cancer is a life-threatening disease, The
Estée Lauder Companies’ commitment remains unwavering.
To learn more, visit: ELCompanies.com/BreastCancerCampaign
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products, and is a steward of luxury and
prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London,
Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty,
Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including
The Ordinary and NIOD, and BALMAIN Beauty.
ELC-C
- American Cancer Society Facts & Figures 2022 - 2024
- American Cancer Society Survival Rates for Breast Cancer
- World Health Organization
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Erin Cohen The Estée Lauder Companies
ercohen@estee.com
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