Elanco Animal Health and Farm Radio International Partner to Drive Change for Small-Scale Livestock Farmers in North Tanzania
November 29 2018 - 2:00AM
Business Wire
Elanco Animal Health Incorporated (NYSE:ELAN) and Farm Radio
International (FRI) have partnered to produce a 13-week series of
radio programs designed to support and educate small-scale
livestock farmers in North Tanzania to manage the challenges around
livestock health and wellbeing, supporting a drive to greater food
security, livestock health and care in the region.
FRI and Elanco are working closely with local radio stations -
Sauti ya Injili and Loliondo FM - to produce a short series of
interactive radio programs, enabling listeners to make informed
decisions, and have access to relevant animal health care products
and training. The project aims to use radio to reach a widespread,
rural population which has little access to agricultural services
and reaching women who are crucial in livestock keeping. At the
same time, FRI supports and develops the local broadcasters with
training support during the production and airing phases of the
agricultural programs.
The programs are currently being aired until December
14th 2018 as follows:
- Radio Sauti ya Injili for Kilimanjaro
and Tanga with the frequencies 93.6 FM in Moshi every Thursday from
7:30 to 8:00 pm and repeats on Monday 6:00 to 6:30 pm.
- Loliondo FM with the frequency 107.7
airs every Tuesday from 8:00 to 8:30 pm and repeats on Saturday
8:00 to 8:30 pm.
Elanco’s support of the radio campaign with FRI forms part of a
ground-breaking project to provide sustainable development
solutions to address food insecurity in East African countries –
Tanzania, Kenya and Uganda. The East Africa Growth Accelerator
(EAGA) is Elanco’s first pure ‘Shared Value’ project which is made
possible through a $3.1 million grant from the Bill & Melinda
Gates foundation. The grant enables the registration, manufacturing
and distribution of affordable high-quality veterinary products,
along with intensive training initiatives for smallholder farmers
and channel partners.
“By working with FRI, Elanco aims to support improved animal
husbandry and health practices and effect behaviour change by
sharing information through the powerful medium of radio. The
13-week series will focus on knowledge transfer on disease
awareness, prevention and treatment, including important topics
such as fly, tick and rodent control, Coccidiosis, Mycoplasmosis,
poultry vaccination and product training facilitated by Elanco,”
explains Maria Zampaglione, Elanco One Health and Shared Value
advisor and project leader.
Livestock disease remains a significant threat to achieving food
security in East Africa where currently 25 percent of protein from
farm animals is lost due to animal illness1, reducing the supply of
high-quality milk, meat and eggs and creating significant economic
losses for farmers.
According to the Food and Agriculture Organization (FAO) of the
United Nations (UN), 34 percent of the people in East Africa are
undernourished2.
“We think that radio presents a major opportunity to scale the
important work of Elanco on livestock keeping. We really want to go
beyond a simple one-way radio broadcast and instead build the
capacity of local radio stations to produce interactive radio
programs that are truly entertaining, two-way, and practical for
the listening audience. We know livestock health is a topic that is
crucial to the North of Tanzania and we are thrilled to have
programs on the air to support small-scale livestock farmers in the
region,” says Mark Leclair, Farm Radio International’s Manager of
Communications.
Elanco’s goal through EAGA is to enable more than 240,000 dairy
and poultry smallholder farmers to access small sized quality
products by 2020. The grant from the Bill & Melinda Gates
foundation further helps achieve this goal of improving the lives
of smallholder farmers through sustainable livestock
production.
Learn more about Elanco's commitment to “Making a Difference”
and the EAGA Shared Value project at Elanco.com.
References:
1 - African Union Inter-African Bureau for Animal resources
(AU-IBAR). Impact of livestock diseases in Africa. Published on 25
January 2013. Accessed on 1st June 2018 on
http://www.au-ibar.org/vacnada-livestock-diseases?showall=1&limitstart
2 - FAO. 2017. Regional Overview of Food Security and Nutrition
in Africa 2017. The food security and nutrition–conflict nexus:
building resilience for food security, nutrition and peace. Accra.
Accessed on 9th October 2018 on
http://www.fao.org/3/a-i7967e.pdf.
About Elanco Animal Health
Elanco (NYSE: ELAN) is a global animal health company that
develops products and knowledge services to prevent and treat
disease in food animals and pets in more than 90 countries. With a
64-year heritage, we rigorously innovate to improve the health of
animals and benefit our customers, while fostering an inclusive,
cause-driven culture for more than 5,800 employees. At Elanco,
we’re driven by our vision of food and companionship enriching life
– all to advance the health of animals, people and the planet.
Learn more at www.elanco.com.
About Farm Radio International
Farm Radio International is an international non-profit
organization dedicated exclusively to serving African farming
families and rural communities through radio. FRI currently works
with more than 780 radio partners in 40 sub-Saharan African
countries to fight poverty and food insecurity through high-quality
radio programs that help small-scale African farmers help
themselves. The radio station reaches tens of millions of
small-scale farmers with life-changing information and
opportunities to have a stronger voice in their own development, by
providing a range of radio resources and training opportunities and
working directly with select broadcasting partners on impact
projects. Since 2007, FRI has worked with over 100 radio stations
implementing more than 110 projects reaching more than 30 million
farmers with interactive radio programming. Farm Radio
International supports rural agricultural and economic development
initiatives to communicate with small-scale farmers and rural
households and support their efforts to innovate and affect change.
www.farmradio.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20181128005725/en/
Media:Karin Gerbens+ 32 476 97 8467gerbens_karin@elanco.com
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