- Elanco announces UpLook™ Insights Engine for Sustainable
Progress
- Elanco announces the creation of Athian, a company designed to
certify, aggregate and monetize environmental reductions within the
food system in partnership with start-up incubator High Alpha.
As the urgent, time-sensitive issues of hunger and climate
change lead headlines around the world, Elanco Animal Health (NYSE:
ELAN) announces two new resources aimed at helping the cattle
industry make a positive impact.
According to the United Nations, the world only has until 2030 –
just eight years – to curb emissions or see irreversible damage to
the planet1. Meanwhile, the World Health Organization shows a full
60% of the world’s population lacked proper nutrition in 2020,
either through inadequate year-round access to nutrition2 or the
wrong nutrition3, leading to problems ranging from hunger and
malnutrition to obesity. These statistics are driving significant
increased focus on the footprint and sustainability of many
industries. They’re also creating value creation opportunities for
industries, like animal agriculture, that can make an impact.
“We believe environmental sustainability is the next era of
opportunity for livestock production,” said Jeff Simmons, president
and CEO of Elanco Animal Health. “We have to empower our farmers
and ranchers with innovation, tools and insights to help them
create value and make a difference on these societal issues. We
cannot solve these global challenges this fast any other way. We
need innovation. We need better regulatory pathways to speed
adoption. We need common metrics and an ability to measure
progress.”
The stakes have never been higher, and Simmons addressed
thousands of producers at the National Cattleman’s Beef Association
annual meeting outlining significant advancements in Elanco’s
efforts to move from commitments to action. The company has pledged
to be a leading partner in helping its customers reach Net Zero
emissions through four key areas: Innovation, Analytics, Value
Creation, and Reputation Narrative. Elanco today announces
forward-progress in both Analytics and Value Creation.
Analytics: Creating a Platform to Track and Drive
Progress
Elanco is piloting UpLook™, an insights engine based on more
than 20 years of knowledge gained from its Elanco Knowledge
Solutions (EKS) portfolio. UpLook is designed to predict greenhouse
gas emissions and identify key drivers of an operation’s carbon
footprint, providing producers with a baseline of their current
stewardship efforts. UpLook can help cattle feeders better
understand their baseline, be empowered to recognize the key
drivers of their carbon footprint and determine actionable steps to
help move their operation toward improved sustainability and
stewardship along with access to Elanco’s industry-leading
consultants. Elanco believes this established baseline and tracking
of progress is the first step to certification and monetization of
carbon reduction for producers. Initial pilots of the system are
beginning with cattle feeders and availability is expected in the
second quarter.
While livestock producers have long been stewards of the land,
today they often don’t get credit for their efforts. Elanco
believes livestock are a central solution to help address the dual
challenges of nourishing the population while mitigating climate
change. Voluntary use of tools and resources such as UpLook can
help document the great stewardship efforts of cattle producers and
evolve their sustainability efforts towards being a value-driver
for their operations in the future.
“We are excited to start to turn our commitments into action,”
said Dr. Sara Place, chief sustainability officer at Elanco. “This
is the first step in a long-term commitment to learn and
collaborate with our customers’ as we navigate this new frontier of
opportunity, while helping to make a significant difference for our
world.”
Value Creation: Creating a Marketplace for Economic and
Reputational Value
Elanco is also announcing its investment in Athian, a start-up
company created in partnership with venture studio High Alpha
Innovation. Athian’s key mission will be to help the cattle
industry capture and claim carbon credits earned through
sustainability efforts where possible, primarily by validating and
certifying GHG reductions and carbon capture from services like
UpLook. Athian is expected to aggregate data for producers of all
sizes and then work to create a carbon credit marketplace to
monetize and capture value from sustainability efforts. Through
Athian, farmers and ranchers may have a greater opportunity to keep
this value within the food system so that carbon credits do not
flow out of the food chain to other industries, which is often
called “off-setting.” When an off-set occurs, the other industry is
able to take credit for the reduction. By in-setting the credits,
protein producers could potentially keep not just the economic
value, but also the societal value of reducing the footprint for
the products they produce.
“We are pleased to partner with Elanco and other thought leaders
in the livestock production value chain as we launch Athian to
certify, aggregate and monetize carbon credits,” said Paul Myer,
CEO of Athian. “Our partnership enables farmers and ranchers to
fund sustainability projects that will enable the industry to reach
their Net Zero emissions targets.”
Elanco Launches Leave it Better™
Additionally, Elanco is announcing the launch of the Leave it
Better™ initiative. Inspired by the universal desire of farmers and
ranchers to leave their land, their livestock, and their business
better than when they started, the initiative will serve as an
overarching program for Elanco’s cattle sustainability outreach.
This will include producer education, innovation, and partnerships,
such as the multi-year partnership with Ducks Unlimited to help
restore working grasslands in support of the U.S. Department of
Agriculture Farm Service Agency’s SAFE (State Acres For Wildlife
Enhancement) program.
Elanco believes platforms such as UpLook™, PenPoint™ livestock
placement and sorting system, and Athian are important pieces in
the complex matrix of sustainable beef production, which is key to
both feeding families and reducing the warming impact of food
production. This suite of Value Beyond Product offerings are
foundational to the company’s differentiated approach in the
livestock industry.
For more information on Elanco’s Sustainability Efforts, visit
https://www.elanco.com/en-us/sustainability
ABOUT ELANCO
Elanco Animal Health Incorporated (NYSE: ELAN) is a global
leader in animal health dedicated to innovating and delivering
products and services to prevent and treat disease in farm animals
and pets, creating value for farmers, pet owners, veterinarians,
stakeholders, and society as a whole. With nearly 70 years of
animal health heritage, we are committed to helping our customers
improve the health of animals in their care, while also making a
meaningful impact on our local and global communities. At Elanco,
we are driven by our vision of Food and Companionship Enriching
Life and our Elanco Healthy Purpose™ Sustainability/ESG Pledges
–all to advance the health of animals, people, and the planet.
Learn more at elanco.com.
ABOUT ATHIAN
At Athian, we are technology experts with farming in our genes.
We enable environmental sustainability for animal agriculture
because we believe in being good stewards of the earth’s resources
for generations to come. We use software to aggregate, certify, and
fund greenhouse gas reduction plans throughout the entire livestock
value-chain.
Athian’s Sustainable Livestock Systems platform is an
industry-based analytics tool powered by AI that enables the
livestock industry to make good on its sustainability commitments
by providing carbon “insetting” credits. Athian’s carbon credit
marketplace provides quality greenhouse gas credits that fund
livestock producers’ sustainability measures. Learn how to join us
in this effort at Athian.ai.
_____________ 1https://news.un.org/en/story/2021/08/1097362
2https://www.who.int/news/item/12-07-2021-un-report-pandemic-year-marked-by-spike-in-world-hunger
3https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight
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version on businesswire.com: https://www.businesswire.com/news/home/20220207005329/en/
Media Contact: Colleen Parr Dekker, +1.317.989.7011,
colleen.dekker@elancoah.com Investor Contact: Kathryn Grissom,
+1.317.273.9284, kathryn.grissom@elancoah.com
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