Introducing e.l.f. Cosmetics to Mexico – the Best of Beauty for Every Eye, Lip and Face

e.l.f. Cosmetics (NYSE: ELF) expands into Mexico this October, marking its first time in Sephora anywhere. From the early explorer to the trend-obsessed beauty enthusiast, e.l.f. Cosmetics creates premium beauty experiences at extraordinary prices for every eye, lip and face.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241009370612/en/

e.l.f. Cosmetics launches in Sephora Mexico in-store and online, democratizing access to “Holy Grails” at extraordinary prices. (Photo: Business Wire)

Starting Wednesday, October 9, 2024, e.l.f. Cosmetics will be taking over Sephora Mexico in-store and online, democratizing access to holy grails at mic-drop prices. e.l.f.’s premium-quality products empower the community to express their truest (s)e.l.f. without compromise. e.l.f. offers products that are e.l.f. clean, vegan, double certified cruelty-free with Leaping Bunny and PETA, and Fair Trade CertifiedTM.

“We listen when our community speaks, and we heard you loud and clear Mexico! This partnership between e.l.f. Cosmetics and Sephora Mexico is a milestone moment for both companies and we couldn’t be more excited to join forces in a market with incredible opportunity. Sephora’s knack for curating exceptional brands and creating captivating shopping experiences aligns with our mission to disrupt norms through inclusivity, and to bring premium quality products to our community at an exceptional value.” said Jennie Laar, Senior Vice President, Chief Commercial Officer, e.l.f. Beauty.

e.l.f. welcomes Sephora Mexico shoppers into its world with a snapshot of its most viral Holy Grails coming soon to dozens of Sephora Mexico location this month:

  • Power Grip Primer: The #1 primer in the U.S. is here to stay. Its sticky-as-e.l.f. gel formula preps skin, grips makeup in place and gives you a smooth, dewy finish that lasts all day. Ideal for all skin types, this primer is the OG you need in your kit.
  • Power Grip Primer + 4% Niacinamide: Get the same makeup-gripping power of the OG Power Grip Primer with a boost of brightening niacinamide. The sticky gel formula locks down your look while helping to brighten and even the look of skin.
  • Power Grip Dewy Setting Spray: Shake up the way you set your makeup! This bi-phase setting spray combines a makeup-gripping water phase with a moisturizing oil phase to leave your skin with a hydrated finish. Shake to activate the power of both phases for dewy, long-lasting looks. Infused with 5% aloe, hyaluronic acid, squalane and green tea seed oil.
  • Halo Glow Liquid Filter: Give skin a soft-focus social filter effect IRL with the fan-fave glow booster, available in 11 flexible shades that work across all skin tones.
  • Halo Glow Contour Beauty Wand: Sculpt and contour your complexion like an e.l.f.ing pro with this cushion-tip liquid contour wand. The lightweight, buildable formula effortlessly blends into skin, adding natural-looking definition. Available in four shades.
  • Halo Glow Highlight Beauty Wand: Illuminate the high points of your face with this cushion-tip highlighter wand packed with micro-pearl pigment for major glow. The lightweight formula blends seamlessly into the skin, creating a radiant, lit-from-within look. Available in three shades.
  • Halo Glow Blush Beauty Wand: Give your cheeks a radiant flush with this cushion-tip liquid blush wand. Packed with micro-pearl pigment for major glow, its lightweight, buildable formula blends easily into the skin. Available in six shades.
  • Glow Reviver Lip Oil: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing lip oil. The XXL, ultra-plush applicator slicks on a nourishing formula that looks and feels e.l.f.ing gorgeous. Available in seven shades.
  • Lash XTNDR Mascara: Get lash extension hype with only a swipe. Buildable tubing technology takes your lashes to xtreme lengths with a clump-, flake- and smudge-resistant formula. The flexible, tapered brush separates and defines lashes. Available in two shades.
  • Hydrating Camo Concealer: Camouflage dark circles and discoloration with a hydrating, satin finish using this holy-grail, high-pigment concealer. The oversized applicator sculpts and highlights. Available in 10 shades.

This October, give your skin the glow up it deserves and discover why e.l.f. Cosmetics is the No. 1 favorite cosmetic brand among teens* and No. 2 ranked mass color brand in the U.S.!**

Find these and other products at all Sephora Mexico stores and sephora.com.mx.

*Source: Piper Sandler, 47th Semi-Annual Taking Stock with Teens Survey, Spring 2024 **Source: Nielsen xAOC latest 24 weeks ending 6/15/2024, color cosmetics category

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double certified cruelty-free with Leaping Bunny and PETA, and Fair Trade CertifiedTM.

Learn more at www.elfcosmetics.com

CorpComms@elfbeauty.com

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