Entravision and NFL Celebrate a Decade of Partnership with Expanded 3-Year Deal
August 06 2024 - 2:31PM
Business Wire
Entravision and NFL Strengthen Alliance,
Bringing Enhanced Game Coverage Across Radio & Audio
Streaming
Entravision is proud to announce the renewal of its longstanding
partnership with the National Football League (NFL) through a new
three-year radio and audio streaming deal. This extension marks a
significant milestone, celebrating a decade of collaboration
between the two organizations and securing the partnership through
the 2026-2027 NFL season.
This expanded partnership aims to deepen engagement and foster
greater affinity for the sport among Latino communities across the
U.S., where 71% identify as being fans of the NFL, the largest
Latino fan base of any U.S. sports league. The collaboration will
continue strengthening efforts to deliver culturally relevant and
high-quality sports content that resonates with Latino fans.
"We are thrilled to continue our partnership with the NFL and
celebrate this significant ten-year milestone," said Jeffery
Liberman, President and Chief Operating Officer at Entravision.
"This renewed agreement underscores our commitment to delivering
high-quality, culturally relevant sports content to our audiences.
The NFL has been an outstanding partner, and we look forward to
further strengthening our collaboration over the next three
years."
This season, Entravision's prime coverage expands to 54 games
and will kick off on Thursday, September 5th, with the Baltimore
Ravens facing the two-time defending Super Bowl Champion Kansas
City Chiefs. Game coverage will continue throughout the 18-week NFL
season, including Sunday Night Football and Monday Night Football
games, plus the first-ever international game in Brazil. In
addition, Entravision will provide endzone to endzone postseason
coverage broadcasting every NFL Playoff game, the AFC and NFC
Championships, and Super Bowl LIX in New Orleans on February 9,
2025. All games will air on Entravision’s O&O radio stations
plus affiliate partner stations, such as TUDN (TelevisaUnivision)
and Latino Media Network.
Entravision’s game day broadcasts will include a pre-game show,
live game broadcasts, and post-game analysis. Sunday broadcasts
will commence with a 30-minute signature analysis pregame show,
Pase Completo, featuring veteran multi-sport announcer, Ricardo
Celis and game analyst, Tony Nuñez. The Pase Completo program will
also be streamed on Facebook Live, extending its reach to digital
audiences.
Additionally, the partnership now includes a streaming offering
via Entravision's ElBoton.com & mobile app, ensuring fans have
multiple ways to engage with their favorite games.
"We are excited to renew our partnership with Entravision, a
valued partner that has played a crucial role in connecting with
our Latino fans," said Jackie Chang, NFL Director of Media Strategy
and Business Development. "Entravision's dedication to delivering
exceptional coverage and engaging content has been instrumental in
growing our Latino fan base over the past decade. We look forward
to continuing this successful collaboration and providing our fans
with unparalleled access to the NFL."
About Entravision Communications Corporation
Entravision is a media and advertising technology company. Our
broadcast properties include the largest television affiliate group
of the Univision and UniMás television networks and one of the
largest groups of primarily Spanish-language radio stations in the
United States, providing our customers with substantial access and
engagement opportunities in the top U.S. Hispanic markets. Smadex,
our programmatic ad purchasing platform, enables customers,
primarily mobile app developers, to purchase advertising
electronically and manage data-driven advertising campaigns. Learn
more about our offerings at entravision.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240806049599/en/
Karina Cerda EVP, Sales, Branding & Partnership Marketing
kcerda@entravision.com
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