Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections
August 15 2024 - 5:54PM
Business Wire
A National Campaign Designed to Empower,
Educate, and Mobilize the Latino Community, Driving Unprecedented
Civic Participation This November
In a year where the Latino vote is set to be a decisive force,
Entravision is committed to empower and galvanize the community
with its new Get Out The Vote campaign, "Unidos Por El Cambio." As
the 2024 elections approach a critical juncture, Entravision is
doubling down on its commitment to educate, engage, and mobilize
Latino voters this November.
Launching this week, Entravision’s "Unidos Por El Cambio" is
more than just a campaign initiative—it’s a nationwide call to
action aimed at awakening the influential power within the Latino
community. This dynamic campaign is laser-focused on raising
awareness, boosting participation, and deepening civic
understanding, all with the ultimate goal of uniting Latinos to
actively shape the country's future through their votes.
“Our mission is clear: to make sure every Latino voice is heard
loud and clear at the ballot box this November,” said Michael
Christenson, CEO at Entravision. “With Unidos Por El Cambio, we are
going beyond sharing information & offering resources. We want
every Latino to recognize the incredible power of their vote and
the profound impact they can have on the future of our nation.”
“Unidos Por El Cambio” will come to life through a comprehensive
national public awareness campaign that features creative video
content, culturally-attuned messaging, and an inspiring &
compelling call to action. The campaign is anchored by three
creative ads to launch the series:
“PLEDGE OF ALLEGIANCE” is an aspirational celebration of
the contributions of the Latino community to American society. It
captures their everyday lives as they recite the Pledge of
Allegiance, highlighting their unwavering commitment to the
nation.
“I MATTER” elevates the significance of the statement "I
Matter." It seeks to remind the Latino community that their
involvement is not only essential, but personal and that their
voices hold tremendous power in shaping the future.
“UNIDOS,” led by Eduardo Alejandro “El Flaco” Moreno, a
beloved personality from Entravision’s syndicated radio show, “La
Bronca Mañana,” mobilizes Latinos to register to vote on
Entravision’s audio streaming platform, Elboton.com or the El Boton
app.
Entravision is unwavering in its dedication to fostering a
culture of civic engagement and ensuring that the Latino community
is not only informed but also fully motivated to participate in the
upcoming elections. Through the "Unidos Por El Cambio" initiative,
Entravision aims to unite the Latino community in a powerful,
collective effort that will echo across the nation, driving
meaningful and lasting change.
For more details and to see the "Unidos Por El Cambio" campaign,
please visit entravision.com/political.
About Entravision Communications Corporation
Entravision (NYSE: EVC) is a media and advertising technology
company. Our broadcast properties include the largest television
affiliate group of the Univision and UniMás television networks and
one of the largest groups of primarily Spanish-language radio
stations in the United States, providing our customers with
substantial access and engagement opportunities in the top U.S.
Hispanic markets. Smadex, our programmatic ad purchasing platform
enables customers, primarily mobile app developers, to purchase
advertising electronically and manage data-driven advertising
campaigns. Learn more about our offerings at entravision.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240815413267/en/
Fabiola Rangel, Senior Director, Marketing and Communications
fabiola.rangel@entravision.com
Entravision Communications (NYSE:EVC)
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