NEW YORK, Dec. 15, 2017 /PRNewswire/ -- Everyday Health,
one of the largest consumer health websites, with an addressable
audience of over 40 million monthly unique users and 70 million
registered wellness seekers, launched the "Special Report on
Women's Wellness 2017" - today. The report is comprised of survey
results and analysis of 3,000 U.S. based women, ages 25-65 across a
geographic, economic, and cultural spectrum. Included alongside the
results are reactions and perspectives to the data as well as
practical tips from more than a dozen renowned and influential
experts such as New York Times
bestselling author Dr. Christiane Northrup
M.D., Dr. Mike Varshavski,
Family Medicine Physician and Most Followed Doctor, Mayo Clinic's Director of Women's Health
Stephanie Faubion, MD, Laura Berman, PhD, Lauren Streicher, MD, attorney Gloria Allred, and authors Ann Shoket and Jennifer
Weiss-Wolfe.
Women are a powerful force in healthcare, both as patients and
professionals. Making up 51% of the U.S. population, women dominate
the healthcare industry as employees and caregivers. Women make a
shocking 80% of all health and wellness decisions from picking
healthcare professionals, hospitals and clinics to purchasing
health and wellness products, programs and packaged goods.
After an in-depth review of research revealed a lack of data on
the totality of factors that play a role in how a woman feels about
herself in the context of wellness, the survey was developed. After
the results were in, interviews were conducted for reactions and
commentary. Discussions about what data really mattered and what
were the proverbial aha moments ensued, in addition to, how to
bring the data to life and how to create 'responsive content' as an
authoritative publisher. The Special Report is divided into 11
sections including: "The Stress of Anxiety," "Harassment
Reckoning," "Sexual Health and STDs," "Sleep," "Millennials,"
"Finances," "Work-Life Balance," "Body Image and BMI" and "Wellness
Predictors."
In defining "wellness," the Everyday Health research and
editorial teams took a holistic and macro view of health plus a
micro, day-to-day focus. The results show stark differences between
generations and geographies in wellness determinants and
aspirational goals, but striking similarities in wellness busters
and boosters.
Some of the survey findings include:
- 81% of women are not getting a good night's sleep on a
weekly basis
- One third of the respondents, across all age groups, are
more afraid of loneliness than a cancer diagnosis
- Only 50% feel "loved, cherished, supported or special to
someone else"
- Two thirds of respondents selected "amazing food" over
"amazing sex" when asked which of the two options they
"craved."
- 1 out of every 2 respondents worry about the health and
wellness of someone else on a daily basis
- Nearly 75% of women surveyed claim body and self-image
negatively affect their wellness
- 69% of women identify financial security as one of the top
values that matter most to their overall wellness, with 1 in 2
worrying about their finances weekly
- 68% felt "more secure because of my rocking bank account"
than her "rocking body."
- 7 out of 10 women would prefer to be known for their brains
over their bodies
"I personally had a few wake-up calls and moments of reflection
while pouring over the data," said Lisa
Kennedy, Executive Vice President and GM of Everyday Health.
"I'm inspired by the events of the day and the need for all of us
to step out of our own echo chambers and unpack what really
determines the quality and totality of a person's wellness. By
better understanding that, we can offer better content, support and
tools."
"We want to change the conversation from 'here's what's wrong'
to being solution oriented, and focus on how we can fix these
issues moving forward. The best way to solve a problem is to get to
the root of it," said Maureen
Connolly, Editor-in-Chief of Everyday Health. "We're
building a community online and on social through #OwnYourWellness
and by creating content that makes us smarter, stronger and
bolder."
The survey design included a "This or That" mechanism to get at
hyper-timely truths. The response was overwhelmingly positive. As a
result, Everyday Health is encouraging everyone to take the "This
or That Women's Wellness Quiz" and see how their responses
compare.
In addition to the Women's Wellness Special Report, Survey, and
Quiz, Everyday Health saw the need to launch a series of new
articles and guides in response to the informational needs
identified in the research. Subsequent Everyday Health surveys will
examine timely issues that are causing a wave culturally and
clinically.
To read the full Special Report on Women's Wellness 2017, please
click HERE.
For the "This or That" quiz, please click HERE.
About Everyday Health
Everyday Health, Inc. (NYSE:
EVDY), is a leading provider of timely and authoritative multimedia
content, tools and information services for one of the largest
audiences of health and wellness consumers and healthcare
professionals. Utilizing premier properties such
as EverydayHealth.com, MedPageToday.com,
and MayoClinic.com, our robust subscriber databases and
targeted analytics technology enables the delivery of integrated
multi-channel marketing solutions resulting in outstanding
performance and impact. Everyday Health is committed to activating
engagement and empowering pursuits. A rigorous quantitative and
qualitative outcomes approach overlays all we do to identify and
match the right target audiences with the most efficient and
continuously-optimized messaging breaking down the barriers towards
superior health and wellness outcomes.
Media Contact: Stephanie van
Sasse
Email: svansasse@kruppnyc.com
Office: (212) 886-6712
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SOURCE Everyday Health